Foodnavigator-usa Podcast

Despite lingering uncertainty about the pandemic’s economic impact and the stickiness of new consumer habits developed in response to COVID-19 safety measures, new research from Deloitte finds most consumer product industry executives are optimistic about 2021, with many adopting new business strategies they hope will drive strong revenue growth.

Consumer and regulatory pressure is mounting once again for the CPG industry to cut back on the use of single-use plastics, Styrofoam, and other non-recyclable packaging despite a temporary reprieve during the pandemic when safety and hygiene fears outweighed environmental concerns.

For many Americans in 2020, pouring a stiff drink at the end of the day – or in the middle of it – was less about socializing with friends and more about coping with the chaos of the pandemic, and while many of the challenges from last year remain – research shows fewer people plan on turning to alcohol in the New Year and instead are embracing non-alcoholic and functional beverages as a healthier alternatives.

Between the pandemic, wildfires, economic losses and a contentious presidential election, 2020 was a year for the books – and as tempting as it may be to turn the page with the new year and not look back, one marketing expert and applied anthropologist warns that would be a mistake that could lead to missed opportunities and sales declines in 2021 and beyond.

As eager as many people are to shut the door on 2020, concerns about the coronavirus will follow us into the new year and continue to influence food and beverage preferences, predict trend spotters with Symrise, who forecast an increase in demand for flavors and products that are comforting, immunity boosting and sustainable in 2021.

Even as the animal protein sector nears $3 trillion dollars, it is falling short of demand while simultaneously straining limited resources – a problem that will compound in the next 20 years as the global wealth and the population grows, according to the non-profit XPRIZE, which hopes to facilitate a solution by offering $15 million in prize money to companies accelerating innovation of alternative meats.

Without the physical constraints of brick and mortar stores, e-commerce offers retailers an opportunity to appeal to more than just mainstream shoppers by diversifying their assortment to attract niche consumers who often will spend more for specialized products.

This week Americans will kick off the winter holiday season with a Thanksgiving like no other in recent memory as the ongoing pandemic forces many people to eschew typical large gatherings in favor of smaller solo or household affairs – a change that may dampen some spirits, but which the CEO of Del Monte foods sees as an chance to engage with both new and long-loyal consumers.

While snacking was on the rise long before the coronavirus outbreak, new research from Mondelēz International shows the pandemic has turbo-charged the trend – spurring more people to snack more often, but for entirely different reasons than they did before the threat of COVID-19 upended their lives.

When the coronavirus first shuttered schools and threatened more than 22 million children’s access to the free and reduced breakfast, lunch and snacks, on which they relied for nutrition, PepsiCo’s Food For Good joined other non-profits, government agencies, industry players and stakeholder to help supply, assemble and distribute food to those in need on a massive scale.

As consumers settle into pandemic-living and establish new shopping and cooking habits, they increasingly are looking for more than nutritional sustenance from food and beverage products – they also want a deeper, emotional connection that one branding expert says will be vital to companies’ ability to keep and continue to attract new consumers.

Farmers and ranchers have long grappled alone with “extreme and episodic” events that have threatened their ability to meet demand, but according to one food and ag non-profit the added strain of the pandemic has illustrated the need for stakeholders across the supply chain to collaborate and accelerate sustainable solutions to these threats and by extension some of the world’s biggest challenges.

Cooking inspiration and education are emerging as powerful marketing tools for food and beverage brands and retailers as consumers who are tired of preparing the same-old, same-old at home for the past seven months of the pandemic look for new recipes, techniques and ingredients to mix-up their menus.

Frustrated that many of the underlying health conditions that increase the risk of contracting COVID-19 disproportionately impact black, indigenous and people of color, the founder of Uplifting Results Lab wants to help close the race-related health disparity gap and empower all consumers to take control of their health “from the inside out” with accessible, science-based nutrition solutions.

Over the last two weeks of September, members of the Organic Trade Association met virtually with 30 legislators on both sides of the aisle from 19 states to advocate for policies that they say will help all farmers mitigate and adapt to climate change, which the trade group characterizes as an “existential threat to our world.”

With last week’s launch of the community building and mentoring organization Project Potluck, three food and beverage industry executives hope to improve access and diversity in the CPG industry by tackling fundraising limitations, networking gaps and “good old fashion bias” that they say have held back entrepreneurs who are Black, Indigenous and people of color.

At six months into the pandemic, we are well-past the frantic pantry stocking days that left many store shelves bare, and yet, the broad product selection available in stores before the coronavirus outbreak has not returned – prompting questions about whether this slimmed down selection is the new normal and what it means for industry.

Last Friday marked six months since the coronavirus pandemic was declared, which for many Americans means six months of either risking exposure to go to work as essential employees or six months of working remotely from a repurposed kitchen table or other spot in their homes while also potentially balancing family care or isolation.

As many schools negotiate how to teach children safely during the ongoing coronavirus pandemic, they also must navigate how to feed them – a challenge that will require creativity and cooperation from regulators, legislators, and school nutrition professionals as well as food & beverage brands and service providers.

After years of declining sales, dairy milk is on the rise again thanks in part to the coronavirus driving a resurgence of baking, cooking and eating at home, but to keep the momentum going during and after the pandemic, industry stakeholders are reviving the iconic and wildly successful ‘got milk?’ campaign.