Big Money Stylist

HAPPY NEW YEAR!!  In the first episode of the new decade, Danielle and Ani discuss the critical importance of being a team player, why staying grounded is crucial when dreaming BIG, and how falling in love with the process and simply showing up each day will help you stay calm and collected in the long-term pursuit and achievement of real and lasting success. PLUS, learn why Reverse-Engineering your productivity is actually the NEW Goal-Crushing SUPERPOWER for the year 2020 and beyond. Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.  This is the Big Money Stylist Podcast. Welcome. 

The overall experience for a client inside of any business is paramount and vital to client retention. How do you handle an assistant who yells things from across the room or artists who engage in inappropriate conversations in front of clients? What does it mean if your client wears headphones or works on their phone and doesn't engage in conversation with you? Should you be concerned? Tune in for answers to these and other questions in this important episode of the Big Money Stylist. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: Letting Go Danielle tells her artists behind the chair that they don’t have time for the little shit. “If you’re already working 80 hours a week, you’re going to need to hire people to take care of things for you like your laundry, cleaning, and shopping.”  “The hardest thing for me in letting go was having somebody not

Whether it’s cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle & Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Pretty Little Liars No matter what you are purchasing, as a consumer, you put your trust in the professionals to provide what they say they will be providing. There are artists playing the game of bait & switch, luring clients under the guise of providing NBR, yet providing anything but that. QUESTION What has been your experience with this, either as one who was baited or the one setting the bait? Point #2: “Oh, I Just Do Hair” Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry. If you want to be taken s

In This Week’s Episode…..Power We've all experienced moments of meltdown and overwhelm. The question is, how do we navigate our way through these times? In today's episode, Danielle and Ani share their roadmaps via stories and personal experiences that are certain to lift and help you through those difficult moments. As a bonus, be sure to keep an eye out for their special in-studio guest! Point #1: What Can You Do Right Now? When you’re feeling a sense of overwhelm, sometimes it takes someone outside of yourself to help calm you down and to remind you to take a deep breath, take a step back, slow down, look at everything you have to do, and then ask yourself the question, “What is due FIRST? What’s most important?” Several years ag when Garrett & Danielle had moved to Arizona with their little family, Danielle found herself in a situation where paying bills was hit and miss. She asked herself the question, “What can I do RIGHT NOW?” She had no customers on the books, no clients, and was literally start

Are you the train wreck that people can’t stop watching? Do you spread gossip and negativity on social media? Or do you use Social Media as a tool to share and connect with others and to find inspiration? These are some of the questions addressed inside this week’s episode of the Big Money Stylist with your co-hosts Danielle White and Ani Rivera. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Social Media Trolls People who troll others on social media get a sense of purpose and validation from doing that. This attracts more haters and sparks even more negative conversations and energy. Danielle believes that “people who troll don’t give themselves permission to have success in life. They get stuck in their stories and patterns and don’t realize this puts a cap on what they can make and what they can do, literally preventing them from breaking through that threshold.” Where

Still riding high from their recent events, Danielle and Ani celebrate their 100th episode of the Big Money Stylist podcast! Do you take the time to pause and look back at where you used to be versus where you currently are? If you don’t, then how will ever know where you’re headed? In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Work Less, Make More Danielle always pictured NBR as a tool to double and triple an artist’s income because she was able to do that herself working three days a week behind the chair, while also being a wife and mom. Her pitch? “Hey, enjoy life! And make great money doing it!” Artists often send screenshots of their earnings to Ani, showing comparisons of last yeas with income with their current income. The numbers are impressive! Recent messages have shown that artists inside of DKW Academy are doubling and tripling their income. One artist even quint

New Episode! On the heels of two wildly successful back-to-back events, Danielle and Ani talk about what it takes to pull off events of that magnitude, how to handle the pressures of life and business, and why they do what they do. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Let Them Go If someone on your staff isn’t working out, don’t hold onto them. There’s never a good time to let someone go or to move on. But when all is said and done, sometimes it can actually work out to be perfect timing. Danielle: “Don’t be held hostage by your employees. This can also relate to relationships. If you feel like you’re in a place where you “need” one another, that’s not healthy for your relationship. QUESTION Where in your world do you know it’s time to let go of someone or something? Point #2: Visionaries & Implementors As a visionary, Danielle needs to know just enough infor

  For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Give & Take Anytime you make a decision, you’re going to receive feedback. Feedback can be a very beautiful thing and can come to you in the form of praise. It can also come in the form of persecution. Either way, you must be able to take a step back, be open to it, and ask yourself, “What is the lesson?” When you are open to constructive feedback that can serve you, things will improve and you will progress. The same holds true with being the one giving constructive feedback and having the courage to give it when necessary. QUESTION When you receive feedback, what is your normal go-to action? Do you defend and blame, or are you open to asking yourself, “What is the lesson?” Point #2: Oh, It’s Fine How often do we tell others, “Oh, it’s fine” when it really isn’t because we don’t want to complain or ‘rock the boat?

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Production Point #1: Invest in Yourself Ashlee is an independent educator who has been traveling the world teaching for the past five years. She loves teaching people who invest in themselves and who are excited to learn and grow. Before that, she was an in-salon educator for ten years. “I was coming back to the salon super passionate to share these ideas, and what I had learned. I would have girls hungover or girls not wanting to be there. It was free; they felt coerced to be there and didn’t value it.” QUESTION Where in your world do you find yourself constantly giving to others who don't value you or your message? How is that working for you? Point #2: Expand Your Capacity Ashlee: I like this idea that our life is like a wheel. Sometimes you’re going to get a flat tire, but that doesn’t mean you can’t pump it back up and keep going. Ani: I

  For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Born to Leap! Why are we so scared to step into the unknown even when we’re already in a scary or uncomfortable place? We’ll take so much pain before we let go and step into the unknown. We’re built to survive, so jumping into the unknown is how we can give ourselves -and human nature – more credit. When you take that leap, you’re not just going to lay down and die; rather you’re going to fight to succeed. It’s crazy, though, how many years people will hold themselves hostage to situations that they don’t want to be in and where shit hasn’t changed for years. QUESTION Where in your world do you know it’s time to take a leap, but your fear has paralyzed you? Point #2: But…What Happens If I Leave? When it comes to artists, there are so many who continue working at a salon even though they absolutely hate everything about it –

As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation around the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019? Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Self Care Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days. It’s imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients. QUESTION What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019? Point #2: Arm Yourself With the Facts

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: The Show Must Go On Danielle’s twelve-year-old daughter, Bailee, loves to sing and perform. After a recent performance in her school’s talent show, Bailee called Danielle in tears, “Mom, they were laughing at me. This girl on the front row was snickering at me, rolling her eyes, and getting all the boys to laugh at me with her.” Danielle: It’s so different when you get up on stage in front of your peers. Just the idea of putting yourself out there is so scary. I think that happens, even as adults. And, I think, as adults, we are almost less willing to put ourselves out there there. QUESTION How do you protect yourself from the fiery darts of mean girls and haters? Point #2: Social Media Trolls “As adults, even when we do put ourselves out there, says Danielle, “there’s still the mean girls or the adult bullies that are tro

This week’s conversation turns to the all-important topic of marketing, namely editing and filtering Before and After photos. How much is too much? What about lighting? Should you even edit your photos? Danielle and Ani take on these questions and more in this week’s episode which will have you laughing one minute and taking serious notes the next. As always, they’re keeping it real with the Big Money Stylist Podcast. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Before and After Photos When taking Before and After photos, the goal is to deliver good work to the clients and to keep realistic expectations. If you’re going to do any kind of editing, just make sure it represents your work and what you can fulfill and deliver, and what it actually looks like in person. Ani: When you edit a client’s face, it’s not because you think they’re ugly or they don’t look good enough; it’s

What do donuts, Mexican food, and Apple watches have in common? What is the back story behind the name, Big Money Stylist? What’s underneath Danielle’s bathroom sink that ends up on her hair after a glass of Rosé? Why is it so important to embrace our imperfections? Find out the answers to these questions and more in this episode brimming with humor, laughter, personal stories, and an array of well-placed truth bombs. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Facts Over Fiction Part of what has made BMS what it is, is that Danielle and Garrett are so willing to be open and honest about sharing the good, the bad, and the ugly about their personal and business lives. Ani: I think it’s the ability to be honest about those imperfections that has not only made BMS what it is but also the ability to create such a great environment for someone to be able to be honest about where

Do you consider yourself to be self-aware? Why does that even matter? Do you waste time on social media and then complain you don’t have time to do the things that would actually move you forward in your business? Do you ever feel like you’re on a never-ending hamster wheel, always moving but going nowhere? Danielle and Ani take on these topics in this week’s episode of the Big Money Stylist.  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: I’m Too Busy With artists working behind the chair, there are simple marketing tactics they get to work on that are designed to increase their momentum and ultimately their business. One of them is called the Daily Four, which many complain they don’t have time to do. However, artists often fill their days with shit that doesn’t fucking matter. They’ll sit on Instagram for thirty minutes, scroll endlessly, and then do some shopping. “Yo

In this week’s episode, Danielle arrives in an impressive head-to-toe 80s look as she and Ani take a walk down the memory lane of fashion and style. They also explore the ever-important topic of research, how to handle your clients’ expectations, and share the steps they are taking that are radically challenging the hair industry’s wide-spread “pay-to-play” policy.   In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection     In This Week’s Episode…..PROTECTION     Point #1: Embrace Change   Fashions and styles come and go and have a tendency to repeat every thirty years or so. Danielle remarks, “Let go of the old and accept the new. The old becomes the new new, so just let go.” “While short haircuts are trendy, extensions are always going to be classic and cool. We just need to make sure the styles stay consistent with the times.”   QUESTION     What fashions or styles have been your favorites through the years?     Point

In this fresh new episode of the BMS Podcast, Danielle and Ani (with a cameo appearance by baby Isla) have a conversation about fear vs intuition. What causes you to seek outside validation? What can you do to silence the noise and opinions of others? What voices do you have inside your head, and which one should you listen to? What about feedback? This is a must-watch-and-listen-to episode! In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Voices Any time you’re about to do something new or make a decision, you’re always going to have two voices inside your head speaking to you. One of them is your legitimate intuition, the other one – which sounds exactly the same – is fear.  With fear, your mind goes to the worst-case scenario and gives you anxiety. The other voice, however, brings with it a gut feeling or sixth sense, commonly referred to as your spidey-sense. QUESTION Are

Danielle and Ani are joined in the studio by baby Isla in this new episode of the Big Money Stylist, and have a conversation about the importance of surrounding yourself with those who are excited about your growth & success, and describe some of the exciting highlights of the new DKW Styling Academy coming in 2020. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Good Vibes The vibe inside of your salon is SO important. If it’s a happy place where clients feel welcomed and at home, and where the artists genuinely get along and love working together, it’s going to make an impression on your clientele, and it’s going to affect their overall experience. Everybody would rather go to a salon where the artists love their job and create a fun atmosphere than a salon where catfights and negative vibes permeate. A great experience for the client births repeat business. QUESTION

If the world is moving forward and you’re not, that means you’re not current, you’re behind…and you’re actually regressing. Where are you becoming stagnant in your business? Where are you feeling stuck? In this week’s episode, Danielle & Ani take on this important conversation and present five of the “Ten Reasons Why Your Business Could Be Stagnant…and What To Do About It – Part 1.” In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: COMMUNICATION Danielle finds that many stylists are scared to have certain conversations with their clients, especially when it comes to raising their prices. She suggests going into a conversation with the mindset of ‘this is business.’ “Speak with clarity and give your client a chance to either stay with you or go with someone else. Remember, your client is a transaction.” Ani believes, “You don’t have to take it personally. If they choose

In This Week’s Episode…..POWER In this brand new episode of the Big Money Stylist, Danielle and Ani take a look at how women justify their ambitions, the ways we tend to feel guilt and pressure, and how filling our plates to overload is a common occurrence among the feminine gender…and what we can do about it. Point #1: Ladyballs It takes some serious “lady balls” to course-correct and recognize when it’s time to make changes…and then actually implement those changes. Otherwise, your business starts falling apart. In business, however, it seems that if women are passionate, they are labeled a bitch – either in their own minds or by others who will actually refer to them as a raging bitch. QUESTION Where in your world are you labeled a bitch? Who’s doing the labeling? Point #2: Where Are You Feeling Pressure Or Guilt? Oftentimes, moms experience “mommy guilt” and feel as though they have to choose between work and family.  But Danielle feels that working has actually made her a better mother. Ani is five