Data Gurus

Erik Qualman is a #1 Bestselling Author and Motivational Keynote Speaker.  His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs. It's those that live like the Flintstones and the Jetsons that will get the most out of life. - Erik Qualman Empowering the World What excites Erik is people. That gives him energy. His whole goal in life is to empower, educate and entertain 7 billion people in 10 years. When he started this journey, there were 7 billion people in the world and he wants to reach everyone. Erik Qualman Living in a Digital Age Erik is currently working on a new book. It's a marriage between the digital and the offline world. Let the digital tools work for you but don't work for the tools. Don't live on your phone. "Stop, breathe and ask yourself what is the one thing I should be doing?" - Erik Qualman Managing Digital Tools Erik is passionate about what he teaches and h

Jane Clarke works in a coalition for the research of all the cable and broadcast television networks and the media buying agencies. They started with a handful of large advertisers but ended up working with the ANA. They want to fully represent the buy side and the sell side to solve the current data challenges. TV Analytics Challenges - Jane Clarke The challenges are innovating in the area of cross-media management and the second is trying to push to bring more granular measurement to television. Granular measurement has traditionally been a handful of households that have a meter in front of the television and then the people have to push buttons. It's not ideal today. Accounting for Those Challenges Viewing is very fragmented and there are 100's and 100's of cable channels and it's very hard to actually get a large enough panel that can actually represent the long tail of viewing. Census type data like SAT top box data or smart TV data are coming into the market. Jane Clarke says that the problem with th

Ravi Parmeswar is a VP at Johnson & Johnson. He's in charge of global strategic insights and analytics. He has significant experience in CPG (Consumer Packaged Goods). "The Chinese proverb 'May you live in interesting times.' we certainly are." - Ravi Parmeswar The Changing Face of Analytics Ravi's responsibilities take global strategic insights and analytics to drive insights from any source. It's a global responsibility across all of the consumer business at J&J. In the last 3 years, things have changed drastically thinking about big data. It's becoming more real for CPG. When you get access to first body data the game changes significantly. Ravi Parmeswar Personalized Analytics Ravi thinks the way marketing is moving right now is the model of more data and more personalized data. It's better to look at the landscape of data we have right now and how to better connect and how best to use that for targeted marketing. The traditional way for brand positioning marketing was using attitudinal segments. It was

The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geolocation to every aspect of how we work and live. This includes DATA. Welcome to the Data Gurus Podcast with Sima Vasa...our mission is to bring you a real-life perspective on what’s happening in the industry and how successful companies and individuals in this niche navigate through the sea of change. “Encouraging you to Be Bold, Be Brave and Be Fearless - Let’s navigate the Data Ecosystem together.” - Purpose of the Data Gurus Podcast with Sima Vasa About The Data Gurus Podcast with Sima Vasa A little about me, I am not only the host of the Data Gurus Podcast with over 20 years of market research experience but I also bring a unique perspective from my experience as a market research supplier, client and an entrepreneur. Some of my positions include President, NPD Techworld and Senior Program Manager and International Business Machines (IBM).  On the entrepreneurial front, I’m the co-founder of P