Art Of Mortgage Marketing

Are you stuck in a rut of resistance, feeling powerless to make progress in the face of rising rates and low inventory? If you’re looking to break free from frustration and unlock new opportunities, this message is for you…   Picture this: getting past your obstacles, reigniting power to thrive, and boosting your confidence with a proven plan for prosperity.   Think that’s a pipe dream? Think again!   Case in point, Bernadette Laxamana went from having her best year yet in 2022 to being in the dumps, depressed, dejected, and frustrated because her income tanked and she didn’t know how to get out of her funk.   She reached out to us for help and the rest is history…   Thanks to our proven Realtor Attraction system, Bernadette was able to attract 16 VIP Realtor partners and build a $9.5+ million pipeline from scratch - without making a single cold call. How awesome is that!?   Listen in to this inspiring new episode as Bernadette Laxamana shares her zero-to-hero success story, and more importantly, how she was

Have you ever wondered what traits, habits and skills separate the top 1% income earners in the mortgage industry from all the rest?   I mean they all offer the same programs with the same rates as everyone else, but they earn at least 10X more than the average LO.   What do they know that you don't?   What champion-level mind-sets and skill-sets allow them to rise to the top, even in a down market?   After 19 years of being in the trenches coaching mortgage pros to success, I'm uniquely qualified to teach you exactly that.   This truly is the Holy Grail of mortgage marketing success – the master key that allows you to WIN in ANY market, not just in a "fair weather" market.   In this episode, I share 7 things upper echelon mortgage pros do differently that separate them from the mediocre majority.   When you focus on making an impact, your income takes care of itself. When you transform lives, your transactions take care of themselves. -Doren Aldana    Things You'll Learn From This Episode: -How to prioritize

Looking for a surefire way to bring in high-quality borrowers with less time, energy, money, and stress? You’re in luck.   I have 4 strategies for getting mortgage clients with the highest pay-off possible. These simple, yet powerful strategies will give you a practical path to power up your pipeline.   After all, why reinvent the wheel when you can leverage battle-tested methods that work even in the face of hyper-competition, margin compression, limited inventory, and everyone and their dog chasing after the same Realtors?   It’s time to start working smarter, not harder, so you can condense decades into days and get straight to what works without messing around doing it the hard way.   In this episode, I share 4 low-hanging fruit methods that can add a steady stream of quality borrowers to your pipeline without piling on more stress or headaches.   Let’s get into it…   Create channels where you can target specific people that you can help in some way. -Doren Aldana      Things you’ll learn from this episod

Tired of feeling like you’re grinding uphill with concrete blocks on your feet in your business? I know that frustration all too well.   Perhaps you’ve been putting in massive amounts of time, energy, and money only to see meager results in return. You and I both know, that's a special kind of suck.   Those are all symptoms of doing it the hard way. But here's the good news...   By harnessing the power of LEVERAGE, you can start closing more deals better, faster, easier than you ever thought possible.   If you're going to a gunfight, you don't want to be wielding a butter knife - you want to be rolling out the tanks! If you're digging the foundation for a skyscraper, you don’t want to be using a shovel, you want an excavator.   That’s leverage - something we could all use right now. With rising rates, inflation, hypercompetition, margin compression, and everyone and their dog chasing after the same Realtors, it’s been a tough couple of years. Leverage is a potent and powerful way to become bulletproof in the

Ever wished there was a way to ramp up your revenue without relying on Realtors? You’re definitely not the only one. After almost 2 decades of working with mortgage pros, and I’ve heard the same grumbling over and over again.   Perhaps you’re tired of the drama and trauma of working with mediocre, flakey, disloyal Realtors. It’s hard to muster up the will to work with energy vampires let alone face rejection after rejection with nothing to show for all your efforts.   Many LOs think Realtors are the necessary evil in their business, but it doesn’t have to be that way.   Working with Realtors can actually be richly rewarding and even fun, and I’m about to share how you can make that your reality.   Could the "yuck" you feel when it comes to working with Realtors be self-inflicted and how do you turn that around? How do you get more juice from the squeeze so it's more motivating and fulfilling? In this episode, I share why most LOs don’t like working with Realtors and how to fix it.   You’ll also learn;  How to

If you're coming out of a year you never want to repeat again, you've come to the right place. If you NEVER want to go back to the suck of spinning your wheels and living in I-can't-afford prison, I’m going to share the "secret sauce" to increasing your income by at least $100,000, while working SMARTER not harder.   Winning happens when losing is no longer an option. If you feel like you've gotten to that point, by God's grace, your hustle and our proven system, 2024 will be your year to soar!   How do you build a simple, success-certain plan to at least DOUBLE your income this year? In this episode, I share the simple 3-step plan to do exactly that without inflicting yourself with the hell of cold calling, begging, bribing, kissing butts or buying crappy internet leads. Let's dive in….   Rather than just focusing on your champion-level ambition, focus on the champion-level process, routines and habits. -Doren Aldana    Three Things We Learned     -Why setting small "realistic" goals is the surest way to be

If you’ve been waiting for the light at the end of the high-interest rate tunnel, you’re going to love this…   There are positive signs of change all over the economy. With rates and inflation dropping, a refi boom is coming to a town near you. That means more demand, more referrals and more refi revenue… FINALLY!   No doubt, the next refi boom is the surge everyone’s been waiting for, but what if rates and market conditions didn’t matter to you at all? What if you didn’t have to freeze in cold water, hoping for the next wave and going broke while you wait, and create waves on demand instead?   Picture this: you have a business so solid, you are perfectly primed to prosper and entirely impervious to interest rates. You own your marketing, instead of being owned by the market. Your wagon’s not hitched to mediocre, middle of the road Realtors, but you’re aligned with market-dominating, top producers who continue to win in the face of any storm.   That’s what happens when you stop being a wave rider and become a

If you tend to root for the underdog, this story is sure to inspire you. With high interest rates, low inventory and sharply-shrinking revenue, Colin Shea was in a dark place. There was no light at the end of the tunnel in spite of his best efforts to fix the problem, except the distant hope that rates would go back to "normal" sometime soon.   Then, by divine orchestration, Colin saw one of our ads and booked a call. That was the pivot point that changed everything!   After landing on Planet Prosper, Colin went stratospheric (doubling his income in just 6 months) in spite of being in the most challenging market of his entire career. How did he pull off such an epic feat while his competition was dropping like flies? In this episode, Colin shares his inspiring true story, how he went from worrying about the "next deal" to winning like never before and being on track to having his best year yet with massive momentum.   So many people get wrapped in negativity - when the market’s down, they’re down. If you do 1

If the thought of picking up the phone to call Realtors gives you the gag reflex, you're not alone. Most mortgage pros hate cold-calling Realtors, so you're in good company!   That being said, the reason you don't like making those calls is because you're doing it wrong. It's kind of like sex, if you don't like it, you're probably doing it wrong!   So, if you reach for that phone and your knees get wobbly, your palms get sweaty, and that phone feels like it weighs 1000 lbs, that's a symptom you're doing it the HARD WAY.   Chances are, you want to bring the swagger factor to your business, but on the inside you’re scared to be an annoying pest, feeling inadequate when it comes to your value proposition, and loathe being laughed off the phone.   If your confidence has gone down the drain, in a downward spiral of self-doubt and you just don't know how to get out of your own way, this episode is for you.   How do you go from being afraid of the phone to mastering it and turning it into your most profitable, MONEY

If you’ve been on the struggle bus ever since rates went up, this is just for you...   If you're like most mortgage pros right now, you’ve gone from making bank to scraping the bottom of the barrel, and you’re hunkering down waiting for rates to go back down to “normal.”   Here's the rub: your bills don’t care that it’s a "slow market" and if the outflow exceeds the inflow, we've got a problem. Come hell or high water, we've got to provide for our family. The question is, how do we win in this tough market?   Perhaps you're getting close to having to do something drastic, like throwing in the towel and going to look for 9-to-5 job. It doesn't matter how may so-called "solutions" you try, if you can't find one that works, eventually you're going to run out of tarmac. The struggle is real.   This is where Ben Davis found himself just 12 months ago -- struggling and desperate to find something that works to provide for his family. Then he took a chance and implemented our proven marketing system. In 6 months, he

Are you avoiding reaching out to Top-Producing Realtors because you think they won't give you the time of day?   Or do you just lack an effective "hook" to get their attention have them WANT to meet with you?   If so, this new podcast episode is for you!   If you start every day thinking, "there has to be a better way"... there is.   There are no merit badges for doing it the hard way. You can double or even triple your income in in the next 3-6 months, in spite of this "slow" market, as long as you follow these 3 really simple steps.   No more revenue rollercoaster.   No more feeling victimized by the market.   Best of all: no more waiting for crumbs to fall off the table from mediocre Realtors who don't have any business to send you.   It’s time to break out of worry prison and soar into the stratosphere with certainty and confidence.   How can you build up your pipeline in a down market? What "myth understandings" are keeping you from earning freedom money?   In this episode, I share how to become a BOOKIN

If you've been struggling to get traction and build your pipeline in this tough purchase market, I feel your pain…   When the deals start to dry up and the bills start stacking up, it’s hard not to worry. Here’s the problem: when we gripe about our business, we tend to make the problem worse, not better.   How do we get our mindset in check so we can show up powerfully and resourcefully to overcome any challenges we face? How do we turn these current market conditions into a massive opportunity to take market share?   In this episode, I talk about 3 steps you can take to stop worrying and start winning in ANY market. Let's GO!!!   As long as you’re complaining about the market, you’re giving your power away. -Doren Aldana   Things We Learned   -How to overcome any challenge What's the secret to shift from feeling disempowered to feeling EMPOWERED, so you can power up your results?   -How to find peace in the midst of the storm The mental shift that allows you to stop trying to control the things outside of yo

If you’ve been trying to crack the code on attracting Realtor partners and failing, this insight will instantly turn things around, because chances are, you're scaring Realtors away without even knowing it!   Think about it this way...    If you’re presenting any semblance of selling, you’re going to be repelling. -Doren Aldana   Things We Learned     - How to stop being seen as an Average Joe LO Top producers can spot a loan leech miles away. How do you change your energetic frequency so they see you as a Welcome Guest vs. an Annoying Pest?   - How to transform Call Reluctance into Relaxed Confidence How do you show up with that relaxed posture where you don’t need to convince, cajole, or persuade, you just simply ATTRACT?   - How to transmit TOTAL CERTAINTY How do we eliminate "wobble words" that transmit UNCERTAINTY and make the shift to TOTAL CERTAINTY, where everything that comes out of our mouths is dripping with confidence and clarity

If top Realtors aren’t giving you the time of day, and they see you as an annoying pest instead of a welcome guest, I feel your pain.   Are you feeling stuck, wasting your time with the wrong Realtors who send you chaff (unqualified leads) instead of kernels (quality borrowers that close)?   If you are sick and tired of chasing and groveling for business?   What if you could knock the socks off a top producer, by WOWING them with an irresistible killer offer that's an "easy yes" value proposition?   In today's new podcast episode, you're going to learn how to do exactly that! Get ready to discover the "secret sauce" for getting top-producing Realtors totally addicted to you... in spite of the fact that they "already having a lender"!   To be a successful loan officer, you’ve got to be a successful marketer. -Kevin Bilberry   Three Things We Learned     - Attract more Realtors with more fun, flow and finesse How do you go from selling, persuading and cha

The current market is an extremely difficult one, but with the right strategies and mindset in place, we can excel regardless.   How do we work through skepticism and being overwhelmed when it comes to getting back on track? How do we ensure that we’re always on top of our game? In order to excel, we have to be willing to get out of our comfort zone.   It’s time to get comfortable being uncomfortable.   In this episode, mortgage loan specialist Colleen Doyle joins me to discuss her real estate journey, how she doubled her income in just 2 months without cold calling, and how showing up as your authentic self can help you prosper and propel you further.   Making a switch is hard. -Colleen Doyle   Three Things We Learned     - When we don’t get the results we want What steps can we take when we don’t get the traction we want? What can help move the needle?   - Be more committed to your dream than your comfort zone How do we get out of our comfort zone to work towards our dream? What does it take to take the fir

There’s a difference between goals and standards. Goals are results we want to achieve and standards are the process by which we achieve those goals. In order to achieve champion-level goals, we need to have champion-level standards to match.   How do we identify the dissonance between our goals and our standards? What are the consequences of staying in our comfort zone that allow us to settle for mediocre standards that don't align with our highest values and ambitions?   In this episode, I talk all about how raising your standards will raise your results, how to step into the best version of yourself, and the 3 steps you can take to develop champion-level habits to achieve champion-level results. Let's GO!!! Our standards are linked to our identity. -Doren Aldana   Three Things We Learned     - Goals vs. Standards What's the difference and why does it matter when achieving success in your life?   - The Power of Your Identity How to upgrade the way we see yourself so you stop self-sabotaging and get fully

In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and not something that can help us and our businesses to grow and thrive.   Can pressure help us to push the needle of profit and performance? How can we use it to outdo our competition?   In this episode, I talk about the steps to turn pressure into profit and how pressure can help build a recession-proof business that will win in any season.   If you don’t have the pressure of the preparation, then you’re never going to have the diamond that the pressure creates. -Doren Aldana   Three Things We Learned     - There is no success without pressure Pressure builds character. How can we use it to get stronger, wiser, and sharper?   - Viewing pressure as preparation Can viewing pressure as preparation and not agitation help leverage us for our own benefit?    - The peril of blame-shifting How can we take ownership and accountability for our faults and not shif

In the face of the current "market shift" with hyper-competition, low inventory, rising rates and inflation, most mortgage pros are struggling to survive let alone thrive.   Is there a fast, efficient, expedient way to grow your income in the face of this market storm, so you can win in any market--not just a fair weather market?   In this episode, newbie LO Austin Klein shares his inspiring true story: how we went from ZERO to HERO... from being on the struggle bus, steeped in stress and sleepless nights, on the verge of failure, to multiplying his income seven-fold in just 6 months in the face of this market shift... without the hell of cold calling.   The biggest is never taking one. -Austin Klein   Three Things We Learned     - Work SMART, not hard When we crack the code on how to work smarter, not just harder, it's like upgrading from the shovel to the excavator.   - Feel the fear and do it anyway Fear holds us back from decisive action (striking when the iron is hot), and if we give in to it, we give

If you’re facing constant rejection from Realtors, it’s natural to get frustrated. In a market where everyone and their dog is chasing after the same agents, we need to be able to stand out to ensure that we attract them vs. repel them.   How do we get Realtors to not only give us the time of day, but actually get them eager to work with us? How can total confidence help us to achieve what we want?   In this episode, I talk about why most mortgage pros repel realtors rather than attract, and why having the right approach is so important to your success. It is a combination of confidence, certainty and humility that’s compelling. -Doren Aldana   Three Things We Learned     -Certainty transference How believing in ourselves and having confidence in what we have to offer transfers to the hearts and minds of our prospects, and why selling ourselves on our selves is the first step to attracting top-producing Realtor partners.   -Having a champion identity How does living in our champion identity help empower us

The mortgage industry is filled with myths and alot of times, mortgage professionals are not aware about the truth. Believing these myths can have a negative impact on our success.   How do we understand these myths and ensure we don’t fall victim to it? How do we increase our awareness in the industry and use it to propel us forward?   In this, I dive into the 5 myths most mortgage professionals believe that stunts growth and the impacts of believing these myths. Myths will erode, corrode and undermine your income potential and your power to produce. -Doren Aldana   Three Things We Learned     -Think about the marketing business When we begin to focus and acknowledge that we’re in the marketing business as mortgage professionals, changes occur that help us grow.   -How to win in any market Cultivate and condition yourself to thrive regardless of market conditions. What can we do to win in any market and not just a fair weather one?   -The limiting belief that a higher income means harder work Many people a