Brand Therapy

If you want to promote your brand, should you go live?

When you start a new venture, do you need a new brand?

How do you create a really good team?

Is it possible to brand yourself when you want to do it all?

Why is photography so important for your personal brand?

Is it risky to target a specific market within a competitive field?

How can you brand yourself if you're not a designer?

Is it possible to merge two completely different careers?

Goodbye 2019 and hello 2020 content strategy!

How do you promote an experience that’s completely individualized?

How do you sell if you don’t feel comfortable selling?

How do you attract a completely new target market without affecting your current one? ✨ In this episode, Phil and Lauren met with Catherine Gladwyn of Delegate VA. Catherine's business teaches and accumulates virtual assistants. She's found that her clientele is mainly women but wants to position her business to attract men as well. We weigh the pros and cons of segmenting her audience, explore possibilities with positioning, and arrive at an interesting conclusion.

Is there a secret to writing well? ✍️ In this episode, Phil and Lauren discuss all the ins and outs of copywriting. Instead of a guest, Phil puts Lauren in the hot seat by asking her tricks for writing copy for Phil Pallen Collective’s clients. The two talk about writing tricks, writing authentically, writing quickly, and writing in a way that’s (gasp!) actually enjoyable. For anyone who gets writer’s block the moment you put pen to paper, this episode is for you.

How do you sell something that's hard to explain?

Is there an easy way to decide your written brand voice, once and for all?

It's a question every successful blogger asks: "Should I consolidate projects?"

How do you make money from Facebook without losing money on ads?

If you've built a name for yourself, how do you build a name for your business?

How much should you charge for creativity?

When your career is a mission, how do you describe what you do?