Brands That Book With Davey Jones

Today I am joined by Speaking Coach Mike Pacchione. Mike has flown around the world teaching people how to give presentations. And he’s worked with some pretty big names companies—as he puts it, while he’s not at liberty to discuss every company he’s worked with, if you have used a computer, phone or search engine today, you’re probably familiar with one of his clients. I hired Mike to help me get ready for my United 2019 keynote presentation. Although I feel comfortable speaking in front of people, I wanted some help continuing to develop that craft, and I chat a little more about that in these episodes. This is part 1 of a 2-part episode. This episode was recorded PRIOR to my keynote, and we discuss some general advice for giving better presentations, Mike critiques a past presentation of mine, and, of course, we get to hear a bit of Mike’s story. The 2nd of this 2-part episode was recorded AFTER my keynote and reflects on my experience working with Mike, and he gives me some feedback on how I did. My ho

This is part 2 of my 2-part series with Speaking Coach Mike Pacchione. If you haven’t listened to the first episode, no problem! You can listen to this episode without having to listen to the first part. Just as a quick reminder about who Mike is: He has flown around the world teaching people how to give presentations. And he’s worked with some pretty big names companies—as he puts it, while he’s not at liberty to discuss every company he’s worked with, if you have used a computer, phone or search engine today, you’re probably familiar with one of his clients. I hired Mike to help me get ready for my United 2019 keynote presentation. Although I feel comfortable speaking in front of people, I wanted some help continuing to develop that craft, and I chat a little more about that in these episodes. This episode was recorded after I had already given my keynote at United, and it reflects on my experience working with Mike, and he gives me some feedback on how I did. My hope is that this behind-the-scenes is h

Today I am joined by photographer and business coach, Chad DiBlasio. Chad is a wedding and portrait photographer based in Central Ohio and he enjoys helping other entrepreneurs to grow their businesses. I went into the conversation intending to chat with Chad about where he sees business owners getting stuck and tips for getting un-stuck. But our conversation took a bit of a turn. As he shared his story about getting started, he mentioned a few things that I thought were interesting, so we explored those topics a bit. We chatted about things like sales and how being a good sales person can actually improve a client's experience. And we covered things like how you probably need a lot less than you think in order to get started. Even though it's not the conversation we set out to have, I think it's an interesting one. A big thanks to Chad for letting me take it in a different direction! For show notes, go to https://daveyandkrista.com/btb-chad-diblasio-episode-73

This episode is a bit different. This is actually the recording of an interview that I did for Devin Robinson's podcast, The Anchored Podcast. You might remember Devin from episode 70 where he shared about his Instagram strategy that has resulted in a bunch of booked work for him. If you haven't checked out that episode, definitely give it a listen. Devin interviews me on a wide range of topics, but we primarily chat about websites and the two questions that have to be answered on a website, or really anywhere that you show up. A big thanks to Devin for letting me share this content on the Brands that Book Podcast. Be sure to check out The Anchored Podcast for more from Devin. For the show notes, go to https://daveyandkrista.com/btb-devin-robinson-episode-72

Today I am joined by my Till Agency co-founders, Ryan Akins and Jesse Morquecho. I have mentioned it before on the podcast, but earlier this year I helped co-found Till, an advertising agency. These guys are a lot of fun and I hope to have them on the podcast more frequently. I've actually recorded an episode with them before that I never released. And I didn't release it, because…well…I'll dive into that a little in the episode. We have grown a lot in the past year so we thought we would take some time to review some of the elements that helped us grow quickly. It seemed like a good end of the year episode anyways to reflect a little bit on 2019. A quick note before we dive in, this is not a proclamation of success. We had a great year, but we are still very much a start-up. This is simply a reflection on what went well this year, which we hope is helpful to you. But, e have a ways to go to get this business to where we want to take it. Christmas and New Year's fall on Wednesdays this year, which is ty

Today's episode features photographer Devin Robinson, founder of Anchor and Veil and co-owner of the Kreativ Summit. I had the opportunity to catch Devin's breakout session at United, where he presented on an Instagram strategy that was really unlike anything else that I've heard about making Instagram work for your business. Regardless of whether you think you can make this strategy work for you, I think there are a lot of really helpful insights in this episode. Also, if you are a photographer looking for a conference, check out Kreativ Summit. The next conference is in January and it features a great line-up of educators. Plus, it's in sunny Florida, which as far as I am concerned, is the place to be in the middle of January. For the show notes, go to https://daveyandkrista.com/btb-devin-robinson-episode-70

Today Jamie Findlay, cofounder of Evolve Workshops, joins me for a conversation about parenthood and business. While Jamie might be most recognizable in the context Evolve, she actually runs four businesses and has quite the entrepreneurial background—which I think makes this conversation about parenthood and business that much more interesting. Jamie is a mom and four, and we dive into chatting about how becoming a mother impacted her business and tips she has for running a business while raising a family. I really enjoyed our conversation, and as I think you’ll hear during the episode, Jamie’s insight led me to do some reflection on fatherhood and business. Before we get to episode, if you’re a photographer looking for a community oriented conference or workshop that also provides great education, check out what Evolve has going on. I’ll link to their website in the show notes, but they typically hold conferences and workshops in some pretty awesome places—think Palm Springs and Greece. For the show note

Today’s episode features author, artist, and founder of The Weekend Type, Korie Herold. Korie recently released her third book, "Our Christmas Story", a book designed for families to record their Christmas traditions, memories, photos, and even things like recipes to preserve for future generations. A very timely episode with Thanksgiving tomorrow. As I mentioned, she’s actually the author of two other books as well: "As You Grow" and "As We Grow". And has another being released next year. In today’s episode, we chat about her journey in becoming an author, the steps she’s taken to market her books, and discuss her latest endeavor, The Weekend Type, which is both a community for artists and marketplace where one can purchase art for their home. For the show notes, go to https://daveyandkrista.com/btb-korie-herold-episode-68/

Krista and I are back continuing our mini-series on brand and website design. And we’re chatting about the 10 most common mistakes we see on DIY websites, or in other words, websites people build or customize themselves. Just to be clear, we’re not suggesting that people shouldn’t DIY their websites. We think customizing your own website can be a valuable experience. We’re simply pointing out a few mistakes we see people make, and making some suggestions on how to fix those mistakes. Also, our Black Friday/Thanksgiving Sale starts THIS Friday, November 22nd and runs through Cyber Monday. We’ll be offering some crazy deals on website templates and add-on pages, and the best deals will be available that first weekend, so be sure to check that out. Again, that’s this Friday, November 22nd 2019. For the show notes, go to https://daveyandkrista.com/btb-episode-67

Copywriter, Jess Jordana, is back for another episode of the Brands that Book podcast! We are continuing our mini-series on branding and website design with tips about writing copy quickly. She was on episode 42, where she shared with us on moving beyond a client profile. I highly recommend going back and listening if you are getting ready to tackle your website copy. We cover quite a few tips about website copy, but we also have an interesting discussion on the about page. Jess shares some great advice on how to decide if something belongs on that page. One note about this episode: this is the first time we tried recording a live episode. So if the audio quality doesn’t sound like it normally does, it’s because I haven’t quite figured out this whole live recording thing out. But, I am working on it! For the show notes, go to https://daveyandkrista.com/btb-jessica-jordana-episode-66

It has only taken 60 plus episodes, but Krista has finally joined me for an episode of the podcast. It is the perfect time too, because we are kicking off a mini-series about branding and website design. Krista and I are chatting about the 5 ways to get the most out of a branding project and we even include an activity to start working on your brand’s esthetic. We cover things like hiring a designer, timing, and tips for completing a project. We know that we did not discuss everything in this episode, so if there is something that you would like to learn more about, please reach out! We will try to cover it during this mini-series. Many of you probably know who Krista is, but if you don’t, she is my wife, creative director, and lead designer here at Davey and Krista. She would probably also add that she is my boss, but that is a highly debated subject over here. For the show notes, go to https://daveyandkrista.com/btb-episode-65

Somehow, in nearly 60 episodes, we haven't chatted about SEO. Mostly because I find it is easier to share on a blog post or video tutorial, because of the visual element it provides. Regardless, we are chatting all about Search Engine Optimization on today's episode. Specifically, Vanessa and I are discussing 5 quick SEO fixes that you can make today on your website. There is a guide in the show notes that is associated with this episode. I highly recommend checking it out for a more streamlined look at what we are discussing. Make sure to also check out the other resources mentioned in this episode. For the show notes, go to https://daveyandkrista.com/btb-episode-64

This week Vanessa and I are continuing the discussion around content marketing. Specifically we’re chatting about strategies for making the most out of the content you’re creating. One of the biggest mistakes we see people make is spending hours on content, only to share it once. So we try to answer the question, how can we get the most out of our content? Before we get started, we’re going to start experimenting with “live” Brands that Book episodes. Basically, the plan is to stream some of our episodes live so that you can see the behind the scenes of the interview, hear some of the pre-and-post episode banter that is usually cut out of episodes, and ask questions in real time! Just to be clear, this will not effect the podcast format—each episode will still be edited and released as it has been for the 60+ episodes. This is an opportunity for those who are interested to get some bonus content… and to get your own questions answered. More details to come soon. And last announcement before we get to the ep

If creating content has been a struggle for you—or maybe you’re not even sure this is something you be spending time on—this episode is for you. We chat about why she creates content and how it has impacted her business, how she creates so much content and manages so many different channels—we cover a lot. It’s one of my favorite discussions to date, and I really appreciate Elizabeth’s approach. Another episode that would pair nicely with this one, is my interview with Lauren Carnes, so be sure to check out that episode as well. Check out the show notes at https://daveyandkrista.com/btb-elisabeth-young-episode-62/.

Today we are chatting with Tim Newton, Senior Creative Officer of Ramsey Solutions. In this episode, Tim shares how Ramsey Solutions have built trusted brands for over 25 years. We chat about the importance of messaging in marketing, challenges Ramsey Solutions faces when it comes to marketing and the way that they create unity among a large arsenal of brands and products. Ramsey Solutions personally helped Krista and myself to pay off more than $90k in consumer debt and we can honestly say that if it weren't for Ramsey, this business wouldn't be what it is today.

Nearly everyone has an email address. Your audience may be scattered throughout different social media channels, using one or two more heavily than the rest. But most probably have an email address they check at least once per week if not more frequently. The people on your list—if setup correctly—have opted-in to receive your emails. They want to consume the content you're creating. And you know this because they've asked to receive it. This is a stark contrast to social media marketing, where one is constantly battling algorithm updates in an effort to interrupt someone's scroll. (But having a presence on social media is important!) And because people generally opt-in to a mailing list to receive an offer or to learn more about a topic, they're often pre-qualified. This is one reason why email marketing is usually one of the highest converting channels. There are so many possibilities when it comes to starting a mailing list. If you're a wedding photographer, you could use an email list to

Want to grow your wedding business to 25 events a year? What about 50? What about 250? Today I am chatting with Jake and Ryan, the founders of Freedom Edits, the outsourcing solution for photographers and videographers who want their lives back. But before they started Freedom, they were photographers who grew their wedding photography business to about 250 weddings a year. So, of course, I wanted to know how they were able to grow their business to that volume. As you can imagine, a lot of it had to do with hiring and outsourcing. We talk about how they used similar strategies to scale Freedom, and what they’ve learned along the way. For the show notes, check out https://daveyandkrista.com/btb-freedom-edits-episode-59/.

I mentioned a few times in passing on the podcast, but I started another business at the beginning of 2019 with two friends of mine, Jesse Morquecho and Ryan Atkins. It's a Facebook Ads agency called Till and it's been a lot of fun to build over the last 3/4 of the year. We've also had the opportunity to work with some amazing businesses that many of you are probably familiar with. Anyways, we finally launched our website, which y'all can find it at till.agency. To celebrate, I thought it be appropriate to do a podcast episode on the 4 components of a successful Facebook Ads campaign. To help me dive into this episode, I've invited back Brands that Book regular and Pinterest extraordinaire, Vanessa Kynes. For the show notes, go to https://daveyandkrista.com/btb-episode-58/

We’ve discussed this before, but being good at what you do is simply not enough much of the time. For better or worse, people don’t compare products and services objectively. Instead a variety of factors—many of which we are not conscious of—impact our purchasing decisions. And at least a hot few of those factors have to do with pricing, such as how we assign or perceive value, and how services and prices are presented to us. I’d argue that crafting the right offer is one of the most important aspects of becoming a profitable, thriving business. An effective offer is easy-to-understand, demonstrates clear value, educates and overcomes objections. This podcast episode (and corresponding blog post) explores tips for service providers who want to craft effective pricing ‘collections’ or ‘packages’ for their business. For the show notes, go to https://daveyandkrista.com/btb-episode-57/ Read the blog post: https://daveyandkrista.com/how-to-create-pricing-collections/

Erin and Jeff are based out of Southern California, but they have shot across the US and around the world. They also manage two other photography brands that photograph weddings, portraits, and commercial work. If you’re counting, that’s three different photography brands each with a different clientele. This makes Erin particularly knowledgeable about our topic today, which is learning more about your ideal client, or as she refers to them, your ‘dreamies.’ This episode is jammed pack with practical information, and honestly Erin’s approach to discovering your ideal client is among the best I’ve heard. She moves beyond the typical client avatar and provides practical tips for better understanding your clients “why”—and then she goes one step further and explains how this can you better connect with your ideal client. The official bio: Jeff and Erin Youngren are the husband and wife wedding photography team known as The Youngrens. For over a decade, their deeply emotional style has led them across the U.S.