Seo 101 On Webmasterradio.fm

[Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local Knowledge Panel. Google is now showing when a user submits hours that don’t match the hours either Google has added or that the business has submitted, and flags them clearly as being different hours that someone has submitted. Google began rolling out a job search feature in Google Search. Shortly after, they announced the job posting schema which was being tested for some time. In short, this feature allows you to search Google for jobs or specific types of jobs or location of jobs and get job listings directly in the search results. Also Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages. Plus your Questions, all today on SEO 101. />

[The hosts examine rumors around the Google Search Algorithm updates of late, the acquisition of Yellow Pages by Dex, the Google My Business Posts opportunity, a Mueller file, and more. />

[Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain them through the Google or Facebook sales funnels./>

[Hosts Ross and John review Google UI tests found in the wild, a blackhat SEO tip, John’s foray into buying a home assistant, and we answer three questions from the SEO 101 community./>

[Today on SEO 101 John and Ross start off with Bing joining Google, Pinterest and others in upgrading its image search capabilities. Microsoft also expands its Bing Rewards loyalty program to the UK. Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. Also Google Warns, Don't Do Article Creation For Links. Last but not least, The Mueller Files. Today in The Mueller Files they talk about How to use SEO to influence B2B buyers at every stage of the buyer’s journey./>

[In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot access to restaurants in local listings, to Yelp’s trust factor, algorithmic shifts at Google as of late, and a discussion of SEO myths that could be considered worth writing about./>

[Ross & John interview Joy Hawkins, the owner of Sterling Sky Inc, Google Local Top Contributor, and creator of the Expert’s Guide to Local SEO. The show delves into some foundational local SEO followed by how to hire a local SEO, how to report local SEO spam, what’s next in local SEO, how to move the needle on existing local rankings, and much more./>

[Google has been testing a lot lately and we have a few pieces of intel to pass along thanks to the ever attention SEO industry; they don’t miss a beat! John and Ross also discuss their various perspectives on identifying and handling low quality content within their own websites. />

[Google’s Project Owl is discussed along with some new finds from hyperaware Google watchers such as a potential Job Search system in the wings. John discusses noindexing duplicate content in news feeds and why it’s bad advice from Google. Ross praises Google on finally requesting more insight into false info on Google Knowledge Panel data (he focuses specifically on local data) and some discussion on the new tech and SEO. />

[John and Ross explore an article discussing the future of organic search and how much it is expected to change in the near future. They also discuss issues with chat boxes and interstitial penalties, 404s, Local SEO changes, and Ross gets another rant off his chest./>

[Google is finally policing Google Partners with stricter policies due to misrepresentation issues. Also, updates to Google’s Quality Rater Guidelines show an increased interest in minimizing the visibility of lower quality content and, more pointedly, fake news./>

[Today's show touches on Google's confirmation of an on-site penalty and Natural News is back in Google’s index. They also mention Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects. Mueller files talks about how to Optimize Podcasts for SEO. Plus questions for the listeners. />

[Google is now allowing people to save and socially share their favorite places within lists… about frigg’n time! Also Yelp announced a new feature to allow people to ask questions of a certain location. One problem I see is that anyone can answer… meaning reputation issues potentially abound here. They take a look into The Mueller Files as well. />

[​Google releases a video on how to hire SEOs​​. Read Your Text Out Loud​… If it doesn’t sound right, it may not rank well. Manipulating the Back Button does not impact rankings​​. Fast Track Indexing vs. Normal Indexing​. Now sites can fingerprint you online even when you use multiple browsers​/>

[SEO insights and tips are featured from a variety of Googlers who were vocal this last few days: Maile Oyhe, Gary Illyes, and John Mueller./>

[Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news topics from WordPress updates, to AMP URLs, and fresh examples of Google testing search results using categorization./>

[Ross and John talk about Google Crawl budgets and what you need to know. Click to close mobile ads will now be penalized by Google. Plus, they explain what is Website Authority, and lay out the steps you should take to build Website Authority?/>

[Yahoo out, Altaba in, and the mobile interstitial penalty is rolling out. The bulk of the show, however, is focused on some key steps to creating a site that is ready for SEO./>

[Starting in the New Year, we learn about how John's work setup is evolving into a new team increasing SEO team by close to 500%. Plus Google Blog highlights The Year in Search 2016, and Google teams with Gupshup to develop voice-activated Actions for Google Home. />

[BuzzSumo study on content and SEO reveals that 50% of content gets less than 8 shares (across all social),75% of content generates ZERO links. John and Ross discuss how few links make a large difference in some very high volume terms. Quality links are still the key, widespread link building techniques can rarely create the quality links needed to see these types of results. Listen as they break down the Stone Temple Study and the Google AMP Case Study./>