Seo 101 On Webmasterradio.fm

[Redirects and canonicals must match - an example of how consistency in SEO is everything. The hosts discuss the new structured data for a question and answer sites, the questionable result of an SEO survey, how mixed media on a page helps with SEO, and they address a question from a listener./>

[Google My Business releases an update to its Insights and a new version of its API that will make many 3rd party reporting tool providers happy. Some rumblings of a Google Thanksgiving update, a Mueller file, and Ross rants about unethical business practices in SEO./>

[The hosts discuss Google’s New SEO Scoring Tool and they are happy with the break-out of a single category to primary and secondary categories for Google My Business profiles. Next, Ross shares some clarity on the misunderstandings clients often have about the benefits of writing and their indirect, and not direct, impact on rankings, leads, and authority. Finally, they cover four new Mueller files with a focus on Google ranking factors./>

[Even Googler’s disagree with the best practices for handling old content for SEO. The hosts also dig into a myriad of Google service updates at Google My Business, Google Search Console, and PageSpeed Insights. Lastly, this episode answers another great listener’s question and discusses how difficult SEO problems should be analyzed./>

[Bing’s quest for intelligence, artificial intelligence and SEO… how could it apply? More monthly changes in Google search such as video playing in search snippets, and the rollout of Google Discover. Lastly, John Mueller asks how SEOs describe their role to developers… and the responses are predictably awesome. />

[Will Google see its demise in our lifetime? John and Ross discuss how some believe Amazon is its greatest threat. We discuss some tests in organic and local results, substantial changes to AJAX crawling, some great 101 questions from listeners and answers by John Mueller./>

[Google ups GMB Post sizes, upgrades to image search allow for better copyright application, news on mobile first indexing, and a few Mueller facts and a listener asks about zombie pages./>

[Ross and John hung out last week in Ohio and along with a lot of geek talk, they attended Content Marketing World for which they provide a synopsis. Further, they discuss the EU’s brain-melting approval of licensing fees for sharing news snippets and the likely global ramifications. They also cover a myriad of Mueller Files, and some great questions from their beloved listeners./>

[ Google’s results are attacked as “rigged”, how Google judges content by-page, a check-in on the Google Medic Update, and more. We’re gonna have to get Political… But he started it. />

[Bing adds another bell and whistle to its fold, the hosts discuss some helpful SEO tips from Google, enhanced mobile featured snippets, and Ross rants about the need for image optimization for every site and that retina displays are not an excuse for overweight imagery affecting all users. />

[ The hosts discuss how the latest major algorithmic update from Google has affected medical-based content sites, Google and China’s blossoming relationship code-named “Dragonfly”, interesting Mueller files, two great questions from listeners, and more./>

[Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google’s Webmaster Central are put to rest. />

[ In this longer than usual episode, John and Ross discuss a cornucopia of news about Google, how to estimate SEO traffic levels, the $5b in EU fines Google is facing, a ton of Mueller Files, and so much more. />

[The hosts discuss Stephan Spencer’s points in his Ultimate Guide to Bot Herding and Spider Wrangling, updates to Google My Business reporting and Google Search Console, further evidence that Google Duplex is as good as it appears to be, and more. />

[Facebook appears to have some notable edges on Google that they are putting to good use in their Marketplace. John and Ross devote the remaining show to discussing Google Search Console news and tips that abound this week. />

[This episode delves into the negatives of some significant changes to the Google Search Console (in Beta), and Google My Business’s new Agency Dashboard rife with bugs. The two SEO geeks also discuss the mind-boggling 6 million manual actions Google applied to websites last year, a possibly earth-shaking Google patent, questions from listeners, and more. />

[Ross and special guest host David Harry of the SEO Dojo discuss a wide variety of SEO topics including splitting one site into two, future theories of web marketing, and common SEO client issues. />

[This episode discusses the first peek at Google Duplex and it’s incredible potential, insights on indexation of ugly sites and sitemaps, as well as questions from listeners. />

[This episode is unique because Ross and John chose to feature a facet of regulation that has serious implications for all website owners. The show features guest Doc Sheldon, a fellow SEO who has delved deeply into the ins and outs of the General Data Protection Regulation (GDPR) and has confirmed that nearly all businesses (online and offline) will need to comply. />

[This episode touched on key elements of local SEO such as fake reviews, Google Maps, building reviews and new guidelines around review-gating, Google Q&A, tips on Schema markup, and much more./>