Podcast Neil Wilkins

What is Sustainable Marketing? • Definition: Sustainable marketing integrates eco-friendly practices into marketing strategies to promote sustainability and environmental consciousness. • Importance: Aligns with consumer values, enhances brand image, and contributes to environmental conservation. • Real-World Example: Patagonia’s “Don’t Buy This Jacket” campaign promoting reduced consumption and environmental awareness. What is Green Branding? • Definition: Green branding involves positioning a brand as environmentally friendly through sustainable practices and messaging. • Importance: Attracts eco-conscious consumers and builds long-term brand loyalty. • Real-World Example: IKEA’s focus on sustainable sourcing and energy efficiency in its products and operations. Understanding Conscious Customers • Trend: Growing customer preference for brands that demonstrate sustainability. • Statistics: 72% of consumers globally are willing to pay more for products with sustainable credentials (Nielsen). • R

Neil Wilkins meets Howard Levy, President of Red Rooster Group and nonprofit marketing maven, brand strategist, award-winning creative director, marketing, and fundraising expert with a 30-year track record of helping organisations revitalise their brands, engage their audiences, and raise more money. Neil and Howard explore what we can all learn from the nuances of non-profit marketing. Connect with Howard https://redroostergroup.com/ More content like this at Neil Wilkins Online http://neilwilkins.online

AI marketing automation involves using artificial intelligence to automate marketing tasks, optimise campaigns, and personalise customer interactions. Learn more with Cambridge Marketing College http://marketingcollege.com

Matt Tack, co-host of the Full-Fueled Podcast with Dr. Alfred Alessi, powered by Nootricious, champions the Forever Athlete concept, through six key pillars: Fuel, Movement, Sleep, Mind, Work, and Spirit, which Neil and Matt discuss in this episode of the Neil Wilkins Podcast. Matt goes deep into the importance of goal setting, how to become driven by feeling rather than targets, and why reverse engineering back from your 85 year old self, is the best way to become a forever athlete. “I may not be a fast runner, but I’m getting a little bit better every day…. Some of the best athletes in the world will tell you, I fell in love with the process.” Matt Tack Connect with Matt http://fitness.fullfueled.com Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Visit Neil Wilkins Online http://neilwilkins.online

Possibilities of Privilege, with Jason Browne Author, TEDx Speaker https://thejasonbrowne.com/ Jason’s upcoming book disarms, educates and inspires. Privilege can be a tool for changing workplaces and communities with a fresh narrative on navigating privilege in the modern world and redefining leadership. In this conversation, Neil and Jason discuss honesty, the importance of non-judgment, how to find your top 3 privileges, and when it’s vital to understand how privilege works with gratitude. Watch Jason Browne’s TEDx talk https://youtu.be/Bk8rUb04pKI?si=_FksaP9panyPO6fg For more content like this, visit https://neilwilkins.online/category/mindful_living/

Developing Emotional Intelligence, for Marketing Leaders Enhance your leadership skills by mastering emotional intelligence to foster better team dynamics and client relationships. Emotional Intelligence (noun) “The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically. Emotional intelligence is the key to both personal and professional success.” Oxford English Dictionary This webinar recording presents 12 practical, well-researched techniques, tools and approaches to help marketing managers develop emotional intelligence and enhance their leadership skills. 1. Cultivate Self-Awareness 2. Practice Self-Regulation 3. Strengthen Empathy and Social Awareness 4. Hone Interpersonal and Relationship Management Skills 5. Develop a Growth Mindset 6. Foster Psychological Safety 7. Communicate with Emotional Intelligence 8. Leverage the Power of Storytelling 9. Engage in Continuous Learning 10. Be Authentic and Lead by Example 11

“Think Big, Start Small, Move Fast” a wonderful analogy between designing and creating a beautiful, sustainable garden and how we can progress in our lives. Neil Wilkins talks to eco-landscape architect Matthieu Mehuys, about how gardens can save the world and the fact that starting with things you can control, then sharing with others, is the way to ensure progress towards a better planet. Neil and Matthieu discuss how to ensure soil quality, good lawn care, diverse planting and more. If you have a large estate or a postage stamp-sized back yard, there are so many things you can do to help your garden save the world. Stay connected and follow Matthieu’s journey: Socials Calendly link: https://calendly.com/garden-of-your-dreams/30min Personal Instagram - https://www.instagram.com/matthieumehuys/ Paulownia Landscape Architects - https://www.instagram.com/paulownia_la/ Facebook - https://www.facebook.com/matthieu.mehuys Tiktok - https://www.tiktok.com/@valley.of.eden3 Linkedin: https://www.linkedin.com/in/matth

As Oleg Romanov says, AI will help you scale your business operations and customer support, so ensure you are scaling good things rather than scaling issues. This and a host of other important considerations are discussed by Oleg and Neil in this important episode of the Neil Wilkins Podcast. Connect with Oleg on LinkedIn https://www.linkedin.com/in/oleg-romanov/ Oleg and on Instagram https://www.instagram.com/flash_007_/ More content like this on the Neil Wilkins Podcast on your favourite podcast channel https://podcasters.spotify.com/pod/show/neilwilkins

Neil Wilkins talks to Garik Tate, the CEO of Valhalla http://valhalla.team about how to implement AI Marketing in practice. In this practical conversation, Neil and Garik discuss cutting cost and increasing ROI through efficient and timely placement of AI tools within your marketing processes. They talk about maximising the customer lifetime value of your existing customers through a focus on personalisation through accurate AI tool deployment. And there is some ground breaking insight from Garik in the area of new customer acquisition through AI code outreach. Neil and Garik highlight some key AI tools to explore, including Make.com Instantly.ai PhantomBuster.com and more. Connect with Garik on Linkedin https://www.linkedin.com/in/garik-tate/ Visit AI Code Outreach http://aicodeoutreach.com More AI Marketing content like this https://neilwilkins.online/category/metaverse-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Improving Marketing Operations, with Rebecca Vickers VP of Operations at FMO Media https://linktr.ee/rebeccacureton Rebecca is a dynamic professional with experience in both digital marketing and operations. As VP of Operations at FMO Media, she thrives on coaching her team, cultivating client relationships, devising successful strategies, and developing effective systems. Rebecca is a firm believer in empowering others. Her goal is to foster stronger leaders, cohesive teams, and well-rounded individuals. leveraging over a decade of experience in Digital Marketing and Operations to empower teams, build relationships, and develop winning strategies. Neil and Rebecca talk about data-driven strategy, project management and operations, remote team management, and leadership empowerment. For more content like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Innovation and NPD, with Danny Nathan Founder of Apollo 21
 https://apollo21.io/ Danny has developed a habit of helping companies create new products & services and launch new ventures. He’s been called a product person, a UX guy, a designer, a strategist, a marketer, and a creative. Danny is the founder of Apollo 21, a company which sits at the intersection of a business consultancy, a product design studio, and a venture studio. Apollo 21 helps companies foster innovation, leverage venture-driven growth, and remove barriers to scale by building technology that solves complex business and operational challenges. Neil and Danny discuss entrepreneurship, venture-building, what it takes to run a company, how to combat imposter syndrome. Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Find Your Greatest Potential, with Colin Kingsmill - Private Coach to CEOs, Founders and Entrepreneurs In Colin and Neil’s previous two podcast conversations, they discussed Overcoming Fear and the Psychological Impact of AI. Today they meet again to discuss, how to find your greatest potential. When exceptional individuals get stuck at critical transition points in their lives, Colin assists them to deconstruct the often self-limiting narratives in their heads that have been running on repeat and amplifying through their lives. Colin believes that reconstruction of a new narrative allows everyone to thrive in their purpose at home and in their business. Neil and Colin talk about the techniques and thinking behind rebuilding the unlimited you. For more content like this, visit Neil Wilkins Online http://neilwilkins.online and subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

“Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes. It helps anticipate customer behaviour, optimise marketing strategies, and improve ROI." Select Appropriate AI Tools: Choose AI tools like IBM Watson, Google Cloud AI, or Amazon SageMaker for predictive analytics based on your specific needs and capabilities. Prepare and Analyse Data: Collect and preprocess your data using tools like Trifacta, and apply relevant predictive algorithms to uncover actionable insights. Implement and Optimise: Deploy your predictive models, monitor their performance, and continuously improve them with platforms like H2O.ai to enhance customer engagement and marketing ROI. Cambridge Marketing College http://marketingcollege.com Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

"If the culture of an organization does not address the differences in how different age groups think, work, and communicate, then business goals of the organization will not be met." Janet Granger. Janet talks to Neil Wilkins in this episode of the Neil Wilkins Podcast, as they discuss taking the perspective of a different age group, respect and uncovering innovation and opportunity. Janet's research and books explore how to close the generational and digital divide, by empowering Millennials, GenX and Boomers in the workplace. Her upcoming book helps us to understand the younger workforce, what motivates them and what makes them tick. Connect with Janet Granger http://janetgranger.com and for free online mentoring and coaching for early-career marketers, visit Marketing Career Mentor http://marketingcareermentor.com More episodes like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/ Subscribe to the Neil Wilkins Podcast on your favourite podcast streaming servi

AI Agents for Customer EngagementDiscover the power of AI agents in transforming customer engagement and satisfaction. This webinar will delve into how AI-driven chatbots and virtual assistants can streamline customer service, personalise interactions, and enhance user experiences. Explore real-world applications and provide actionable insights for integrating AI agents into your marketing strategy. AI agents are software programs that use artificial intelligence to perform tasks typically requiring human intelligence. This includes natural language processing, learning from data, and making decisions. For more content like this visit Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins For AI Marketing courses and certification, visit Cambridge Marketing College http://marketingcollege.com

3-time USA Memory Champion, John Graham, discusses with Neil Wilkins how he forever released his panic attacks and chronic anxiety. With a focus on releasing emotions rather than obsessing with thought or mindfulness techniques, John has transformed his own life as well as those of countless others. Neil and John explore deep concepts including heart coherence, leaning into feelings and vulnerability. To connect with John and for more information, visit https://releasepanic.com/free ReleasePanic for a free video on How to Release Your Anxiety, Forever. More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast on your favourite podcast service https://podcasters.spotify.com/pod/show/neilwilkins

In this webinar for Cambridge Marketing College, Neil Wilkins explains why it's vital to become a carbon literate marketer. The College runs a monthly carbon literacy and marketing sustainability training day http://marketingcollege.com/events which is accredited by the Carbon Literacy Trust.

“Only 3% of press releases actually work.” Says PR guru Mickie Kennedy, founder of eReleases, in this conversation on the Neil Wilkins Podcast. Neil and Mickie discuss the process of engaging with journalists, what they are looking for, how to anchor a story, hyper-targeting, AI for writing press releases, and more. For free PR resources, check out eReleases http://ereleases.com/plan More content and episodes like this on your favourite podcast service at Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Paul Wiseall from TEDx, explains the power of story-telling and how all of us have a story we can share, even if we think we'd have stage fright or a story that would not interest anyone. Connect with Paul Wiseall on Linkedin https://www.linkedin.com/in/paul-wiseall/ Find out more about TEDx Bristol https://www.tedxbristol.co.uk Subscribe to the Neil Wilkins Podcast on your favourite podcast service https://podcasters.spotify.com/pod/show/neilwilkins

Dr Bo Bennett joins Neil Wilkins to discuss how modern social psychology is impacting marketing and working in alignment with AI to drive positive change. Neil and Bo discuss amongst other topics, cognitive bias, gender stereotyping and profiling in AI, to uncover things to consider when adopting human and social psychology principles in marketing strategy and tactics. Check out Bo's work (businesses) http://archieboy.com (books) http://bobennett.com Subscribe to the Neil Wilkins Podcast on your favourite podcast service https://podcasters.spotify.com/pod/show/neilwilkins More content like this at http://neilwilkins.online Neil Wilkins Online