Inner Sircle

On this episode, I offer up a POV: On Influencers and Fans

On this episode, I talk about where to focus on social media, in June 2023

On this episode, I am encouraging brands to be open to being vulnerable, communicating openly, and speaking directly with customers and fans.

On this episode I offer a POV on a potential shift in Organic TikTok

On this episode, I talk about what I learned at Foundermade from Natalia Serrano/Target and John Lawson/Whole Foods Market

On this episode, I talk about Digital Coupon/Offer integration in support of Retail Velocity!

On this episode, I talk about the importance of whitelisting in general and specifically in support of Retail Velocity support. "Whitelisting is the process of an influencer granting a brand permission to access their social media accounts, assuming paid promotional control of their handles."

On this episode, I offer my POV on: How to think about Paid Influencer Partnerships around Retail Velocity support.

On this episode, I explain our Triangle product that works to support Retail Velocity.

On this episode, I talk about whats Hot and Not Hot as we enter June 2023!

On this episode, I talk about YouTube Shorts and my current recs. I am a buyer and you should be too.

On this episode, I provide an update POV on Lemon8

On this episode, I talk about rethinking DTC and your website in general

On this episode, I am once again advocating not to sleep on community management.

On this episode, I talk about why you need lifestyle shoots at least 1x per year.

On this episode I say: If you know you need content, then make sure you stay committed to creating it CONSTANTLY.

On this episode, I do a little rant on the need for paid social

On this episode, I rant on how to think about community management.

On this episode, I implore brands to know what their goals are before making a call on their overall social media strategy! They differ based on the desired outcome AND/OR they have different manifestations at different touchpoints.

On this episode, I rant about the need to support Retail