Inner Sircle

On this episode, I talk about Facebook adding badges for users/followers to pages that should help boost engagement and foster community. You can read more about it here.

On this episode, I talk about Twitter and some new and noteworthy updates that are on the horizon. I reference this article and specifically: 1. Topic Lists 2. Subscribing to Conversations 3. Re-Order Attached Images 4. Support for Live Photos 5. DM Search

On this episode, I talk about IGTV Tips Based on the Success of Thrillist. You can learn more about this here.

On this episode, I talk about TikTok and Kroger partnering with their new E-commerce feature. More on it here!

On this episode, I talk about being more thoughtful about your Instagram Hashtag Strategy. Here is a good reference on the topic that was put out on the Later.com blog.

On this episode, I talk about the TikTok and GIPHY integrating so you can use GIFs on the platform. I also encourage brands to consider creating their own account and custom GIFs so they can create, deploy and track analytics.  Let us know if we can create some for you!

On this episode, I talk about Barney's filing for bankruptcy and closing some stores. 

On this episode, I rant a little about brands not doing apples to apples comparisons when assessing their own social media success against other brands in the space.  The biggest mistake is centered around paid social. Some brands invest heavily and reap the benefits while others do not invest and then wonder why their accounts seem dormant. If you want to improve your social media results, then you need to invest more time and money into Facebook and Instagram Ads.

On this episode, I talk about influencer pricing and the market in general. This piece on socialmediatoday.com lists out the prices some macro influencers and celebrities are earning and it is worth checking out.  Very impressive numbers for sure! Kinda nutty!

On this episode, I break down this piece put out by Open Sponsorship. It breaks down 3 kets to crushing Influencer Marketing and I couldn't agree with them more. They are: 1. #DitchThePost 2. Introduce The Boost 3. Represent With Content Enjoy...

On this episode, I talk about follower count not being the metric for success AND the value of using Twitter Search to get involved in conversations on the platform.

On this episode, I talk about doing some competitor analysis to help you make some decisions for your social media strategy. If you are on the fence about certain topics or tactics, look at what some industry leaders are doing and then follow suit. I reference some ideas mentioned in this Social Media Today article.  Here are some top suggestions: 1. Sign up to receive email updates 2. Analyze video content 3. Track social media presence 4. Review top-performing content 7. Monitor changes to a competitor’s site

On this episode, I talk about the importance of standing out from the clutter on IG. To that end, I like this piece on the Later Blog because it breaks down Overlay stickers and treatments that a layman can add to images to make them pop and be more memorable.  

On this episode, I talk about how engagement rates on Instagram are way down. I have been saying it for a long time, but now Andrew Hutchinson published a piece on Socialmediatoday.com that supports it. Hopefully now, more brands will listen. 

On this episode, I talk Instagram Stories and hacks for increasing consumption. 1- Ask simple either/or questions 2- Add a Tap for More Prompt 3- Increase Time Spent on a Story With Hold to Read 4- Build Text via Consecutive Posts 5- Tap for more -- leading users to your Instagram feed or giveaway. 

On this episode, I talk about the importance of putting your packaging (SKUs, logo, etc.) front and center more in your content. If you want to facilitate consideration and trial at retail, you need to make it easier for the consumer to remember and find you!

On this episode I break down an article from Socialmediatoday.com that talks about some compelling stats on social you shouldnt ignore: 1- "47% of social media marketers say that developing strategies which support business goals is their top challenge" 2- "71% of social media marketers say that they are able to provide consumer insights from social media channels to other departments" 3- "77% of consumers say they are more likely to buy from a brand they follow on social media over one they do not" 4- "67% of consumers say that they are more likely to increase their spending with a brand they follow on social media" 5- "50% of consumers follow brands on social to learn about new products or services" 6- "45% of consumers are more likely to research a product or service when a brand’s employees post about that product or service" 7- "63% of social media marketers believe listening will become more important over the upcoming year" 8- The most Important one in my eyes: "40% of social media marketers believe pr

On this episode, I talk about Pinterest and how it might be worth exploring for some of your social media marketing efforts. We have focused a little bit less on this social network in the past year or so but now that the company has gone public and the social network is showing some promise, especially with influencers - I think it is worth investigating for brands looking for exposure.

On this episode, I talk about Instagram rolling out branded content ads. Now you can use the great content made by influencers in your own advertising as long as they go into the advanced settings on their account and allow your brand to run their content as ads. Take advantage!

On this episode, I talk about how engagement is the most important element when it comes to your social media strategy. Many brands, social media managers and influencers just don’t get it. Stand out from the pack and lean in heavily on engaging with users.