Sales Culture Radio

How Podcasting Transforms Listeners into High-Quality Leads! Discover how your podcast can become an extraordinary lead generation tool, working around the clock to nurture high-quality leads. In this comprehensive video, explore the undervalued strategy of podcast guesting and its tremendous impact on generating and following up with business leads. Learn from successful examples like Trump and Kamala Harris and understand the key aspects of integrating podcasts into your sales process effectively. Dive into actionable insights on creating meaningful content, targeting the right audience, leveraging user-generated content, and starting a BizDev show. Transform your approach to media consumption and lead nurturing with these expert tips for your service-based business. Get ready to make 2025 the year you harness the power of podcasting to push your mission forward. 00:00 Unlocking the Power of Podcasting for Lead Generation 01:08 Leveraging Podcast Guesting for Maximum Exposure 01:58 Integrating Podcasts in

176. Boosting Sales with Category Evangelist Method feat. Joe Lemon In this episode of the Sales Culture Podcast, Joe Lemon delves into the Category Evangelist Method with guest Rasmus Basilier. They explore how this innovative method has 5x-ed sales in the medical device space by leveraging Key Opinion Leaders (KOLs), patient testimonials, and a dedicated category evangelist. Discover actionable insights on creating authentic content, driving pipeline growth, and transforming your sales strategy. Introduction to the Sales Culture Podcast Introduction to the Category Evangelist Method Discussion on Key Opinion Leaders Gathering and Using Patient Testimonials Role and Strategy of a Category Evangelist Omnichannel Approach and Effective Sales Tactics

MedTechSundays.com Connect with Joe Lemon Show Linkedin: ⁠https://www.linkedin.com/in/joealexlemon/⁠ IG: ⁠https://www.instagram.com/joealexlemon/⁠ Youtube.com/@MedTechSundays It's time we stop being so reactive. Medical device sales reps, it's time to get out of the lane of waiting for our ideal clients or hospitals to reach out with POs. It's time to step up and start becoming revolutionary, challenging people to think differently, and making a significant impact in healthcare. Reframe your career and the impact you can bring to this space, even without medical training. Overcome the naysayers who believe you need a medical degree to make a difference. Address the fear of overselling. If you believe in your product, be fearless and step up. Compliance issues? There are ways to navigate them while still curating valuable content and building peer-to-peer learning communities. Don't let the overcrowded market deter you. Your unique style and perspective matter. People need to hear from you,

Ever wonder why some salespeople consistently crush their quotas? It's not just about the product - it's about mastering the intersection of sales and marketing skills. This episode dives deep into how strategic micro-marketing and powerful positioning can transform you from an average salesperson into a trusted advisor. Main Themes: The intersection of sales and marketing skills. Importance of micro-marketing for salespeople. Strategies for effective positioning and presentation. Sales as a Contact Sport: The more individuals salespeople reach, the higher their chances of closing deals. Micro-Marketing Expertise: Successful salespeople excel in branding themselves and understanding their niche, differing from broader marketing strategies like running ads or managing social media. Importance of Positioning and Presentation: Greg Todd discusses how many sales fail not because of the product but due to poor positioning and presentation. Positioning involves a deep understanding of th

Struggling to hit quotas with cold calls and low email open rates? This episode of the Sales Culture Podcast reveals a game-changing approach for B2B salespeople. Traditional advertising is broken! Learn how creators are getting robbed by platforms and discover a better way to monetize your expertise. Host Joe Lemon explains the concept of the "Category Evangelist" and how salespeople can leverage content marketing (podcasts, YouTube, etc.) to build relationships, attract leads, and close deals. This episode is packed with insights for: Salespeople looking for new sales strategies Entrepreneurs and side hustlers in sales or marketing Anyone who wants to build a personal brand and influence in their industry --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

How to Avoid the Biggest Sales Mistake in Med Tech (and Most Industries) The Fatal Mistake Salespeople Make in healthcare sales is not having a strong "why" is crucial for success.  Joe Lemon, host of the Sales Culture Podcast, dives deep into salespeople's fatal mistakes, especially those new to the MedTech space. In this episode, you'll learn: The one thing most salespeople miss that costs them dearly Why being "sold" on yourself is the secret weapon of top salespeople A robust 3-step process to build unshakeable confidence in your product or service Even if you're not in sales, this episode is packed with valuable insights on building a strong personal narrative and achieving success in any field! Are you new to MedTech sales? Joe also discusses the exciting opportunities in this growing industry and why you might not need the traditional qualifications you think. Love the Sales Culture Podcast? Like and subscribe for more sales tips and interviews with industry leaders! Linkedin: https://www.l

Tap into: SalesCulture.co -- How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world? In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry. With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge. The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This

Sponsor: Workshop.PodcastGrowthPartners.com Connect on Linkedin: https://www.linkedin.com/in/joealexlemon Listen Now: SalesCulture.co How do you improve your business development strategies in 2024? In this podcast episode, Joe Lemon discusses business development strategies for small businesses and agencies in 2024. Minor tweaks to existing playbooks, such as influencer marketing and social media engagement, to improve lead generation. Traditional strategies, including micro-influencer collaborations combined with targeted outbound efforts and consistent social media presence,, which will be a a big part of how SMBs win in 2024. → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

The Most Effective Job Search Strategy You Haven't Tried Yet Connect with Juan Young Linkedin: https://www.linkedin.com/in/juan-young-b10712117/ Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Connect on LI: https://www.linkedin.com/in/joealexlemon/ In this episode Joe Lemon explores the evolution of the B2B sales professionals to become industry influencers. He differentiates between content creators and influencers, underscoring the latter's role as trusted authorities. Connect with Joe on Linkedin and keep the the conversation on the evolving landscape of B2B sales. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Listen Now:Press Play Connect on Linkedin: https://www.linkedin.com/in/joealexlemon/

Learn more - ShapingCultureMedia.com Connect on Social Recovery Lab Show YouTube: https://recoverylabshow.com/ Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - TheJoeLemonShow.com Podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

How does podcasting help you connect with key accounts? In this podcast episode, Joe Lemon discusses the benefits of podcasting as a networking tool, particularly for connecting with key accounts and influential individuals in large companies.  They share their experience of using podcast interviews to build relationships, emphasizing the importance of depth in conversations. The speaker also highlights the value of sending handwritten cards as a gesture of gratitude. The episode concludes with a mention of Ken Trumka's upcoming appearance on the Shaping Culture Podcast and a recommendation for his Clarity Advisors Podcast. Timestamp Podcasting: A Guaranteed Way to Connect with Key Accounts (00:00:00) The speaker discusses the power of podcasting for building relationships and connecting with key accounts. Bringing Influencers on Your Podcast to Connect with Large Companies (00:00:52) The speaker shares their experience of bringing influential people from large companies onto their podcast to connec

Building an Army Word-of-Mouth Referrals with Podcast-Guesting Listen to the full episode 136 with Iggy Fanlo on Joe Lemon Show: https://www.thejoelemonshow.com/136In this podcast episode, host Joe Lemon converses with Iggy Fanlo, CEO and founder of Cloud Med Spa. They discuss the company's go-to-market strategy, which heavily relies on podcast guesting for exposure and attracting healthcare providers. Fanlo shares his experiences on prominent aesthetic podcasts, which led to inquiries about franchising and accelerated the launch of Cloud Med Spa.Like Amazon, the platform provides software, services, and procurement services to healthcare providers. Fanlo emphasizes the importance of hard work and dedication for success and highlights the positive impact of Cloud Med Spa on healthcare providers' lives.### **Connect with Joe Lemon**Recovery Lab Show YouTube: https://recoverylabshow.com/Linkedin: https://www.linkedin.com/in/joealexlemon/IG: https://www.instagram.com/joealexlemon/→ Let’s Connect + hit t

Here's a clip from FreshThoughtFriday on the Joe Lemon Show with Iggy Fanlo. We discussed the transformative potential of GLP-1 drugs in healthcare and their impact on various industries. Towards the end Iggy shares an idea for an AirBnB model for vet rehab practitioners. Listen to the full episode on the Joe Lemon Show: https://www.thejoelemonshow.com/136 Connect with Iggy Linkedin:https://www.linkedin.com/in/iggyfanlo/ Website:https://cloudmedspas.com/ Email:sales@cloudmedspas.com Text: 415.613.2640 Connect with Joe Lemon Recovery Lab Show YouTube:https://recoverylabshow.com/ Linkedin:https://www.linkedin.com/in/joealexlemon/ IG:https://www.instagram.com/joealexlemon/ Resources: YouTube: https://youtu.be/mw3QG2xeuHI --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

In this podcast episode, host Joe Lemon discusses the importance of building high-performing teams and pushing oneself to new levels. He draws from his experience as a personal trainer and parallels this with the business world. Highlights the significance of flow states, control over one's work, and deep focus in achieving success. → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳  Subscribe to Fresh Thought Friday Newsletter: Click here: https://bit.ly/FreshThoughtFriday Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ TikTok: https://vm.tiktok.com/ZMdF9f7hg/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

In this episode of the Shaping Culture podcast, host Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses. Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity. Connect with Rasmus Basilier Linkedin: https://www.linkedin.com/in/rasmusbasilier/The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

In this episode I share a clip from All Things Covered with Patrick Peterson and Bryant McFadden with Mike Tomlin during Steelers Training Camp. Listen to full episode: https://www.listennotes.com/podcasts/all-things-covered/mike-tomlin-kenny-pickett-0lABk3xQvsN/ Listen to the podcast - TheJoeLemonShow.com Connect with Joe Lemon InstaGram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ Don’t miss an episode of the Recovery Lab Show on YouTube: https://bit.ly/453fAjo --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

In this episode I share a clip from Jimmy Butler After beating the Boston Celtic in Game 7. "I don't call them role players, I call them teammates"- Jimmy Butler Talks After Game 7! → Let’s Connect + hit the icon on my profile + tap into the show   ↳ Be the first to see (all of) my posts and stay connected.   ↳ Create a free account - RecoveryLabShow.com   Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Mike’s Company Rithmai - https://www.rithmai.com/ Sales Builder Blueprint Listen to Surviving Outside Sales Podcast on Spotify - https://spoti.fi/3CXv3FI Let’s Connect + hit the icon on my profile + tap into the show   ↳ Be the first to see (all of) my posts and stay connected.   ↳ Create a free account - RecoveryLabShow.com   Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message