Profitable Farmer

If something happened to you tomorrow, would your farm keep running? Would your team know what to do? Would your business continue to operate, or does it all rely on you? It’s one of those things we don’t like to think about, but it’s critical — not just for succession planning or long-term growth, but for building a farm business that’s resilient and can operate without you. Today, I have the pleasure of sitting down with two of the best people to have this conversation with — Tim and Cheryl Freak. Tim and Cheryl have been with Farm Owners Academy from the very beginning. They’ve spent the last 10 years transforming their farm into a ‘Freedom Farm’ but also, travelling the country in the Farm Owners Academy caravan, working alongside farmers to help them create farm businesses that thrive without total dependence on them. This is a powerful conversation because it challenges the traditional mindset in farming — the idea that working harder is the only way forward. Tim and Cheryl show us the alternative w

Farming is a beautiful and rewarding way of life, but as we know, it comes with its fair share of risks—some that we prepare for and others that shake us to the core.     In this episode, we dive into an extraordinary story of resilience, resourcefulness, and reinvention as we sit down with Matt and Hayley Watson, first-generation farmers who built a thriving free-range egg business, faced devastating adversity, and emerged stronger on the other side.    Matt and Hayley share their incredible journey—from building their egg operation to 9,000 birds, navigating one of the worst droughts in Australian history, and tackling the challenges of growth, to the devastating biosecurity crisis that forced them to start over.     Through all the setbacks, their determination, values, and ability to ask “unreasonable questions” of good people helped them rebuild their business in under 12 months and turn it into a more efficient, scalable operation; an outstanding result and credit to them both.     This conversation is

Today, we’re diving into a cracker of a conversation with three of our incredible FOA business coaches—Rick Morris, Marina Gregor, and Jack Owen. They not only run their own successful farming enterprises but also help guide others in our FOA community to achieve remarkable results.    In this episode, we reflect on the wins, challenges, and insights that shaped 2024. You’ll hear how these coaches, through bold decisions and a deep understanding of their numbers, transformed their farms by simplifying operations and finding focus. They share firsthand how these changes have driven profitability and reduced overwhelm—an approach that’s reshaping the mindset around diversification in farming.    Before we get into it, I want to extend my heartfelt thanks to Jack, Marina, and Rick for joining me in this episode. Your dedication, commitment, and input to this community are deeply valued. The way you lead by example and share your stories with such authenticity is inspiring. It’s people like you who make this comm

As we near the end of another whirlwind year, it’s a chance to reflect, reset, and recharge. The festive season brings its own flurry of busyness, but before we all step into some well-deserved downtime, I wanted to bring you a conversation packed with insight and inspiration to help you wrap up 2024 with purpose and head into 2025 with clarity.    In this episode, I’m joined by Farm Owners Academy’s CEO, Sam Johnson. Together, we dive deep into the year that was — exploring the highlights, hurdles, and lessons learned across our farming community.     We unpack practical ways to stress-test your business model, navigate challenges like rising interest rates and tough seasons, and build resilience into your farm and family operations. We also delve into the important interplay between scale, gearing, and business model and how to assess your farm’s performance against several critical measures.    Sam shares a special reflection on his personal journey this year, showing how resilience isn’t just a business s

Today’s conversation is one of those deep dives into leadership, resilience, and navigating the complexities of life—whether that’s on the farm, in the boardroom, or out on the footy field.    Joining me is Cameron Schwab, a man who, at just 24, stepped into the CEO role of an elite AFL club, and over the years has learned not only what leadership demands of us but how it shapes us.    Cameron is the real deal—a thinker, a mentor, and someone who’s walked the path of success, failure, and reinvention. Now founder and CEO of designCEO, Cameron leverages his extensive leadership experience in professional sport and business to mentor and support CEOs, senior and emerging leaders, and their organisations across various industry sectors. You can find more information about Cameron and his offerings on his website here.    In this episode, we unpack what it takes to show up as a leader when the pressure’s on, how to navigate those “what am I doing here?” moments, and why the quiet, reflective times when no one’s w

Often, the journey of personal development can be misunderstood or even dismissed- many might view it as unnecessary or even indulgent. As we explore in this episode, it is not about ‘fixing’ yourself or chasing perfection… it’s about choosing who you want to become, letting go of old stories, and moving towards a more authentic, abundant version of yourself.     In this episode, I am delighted to once again speak with Tracy Secombe, our Director of Wellbeing at Farm Owners Academy, and someone who helps our community open-up to and embrace conversations about personal development and mindset.     In challenging times and an ever-changing world, for mine, this shift is more important than ever.    Tracy and I explore how to reframe challenges, embrace emotions without judgment, and navigate the highs and lows of personal growth.    Tracy shared a perspective that I’d describe as seeing life through a glass-half-full lens: “There’s plenty more where that came from.” It’s a simple yet powerful phrase, and when

I have heard it said that “doing a traditional thing in a traditional industry may no longer be relevant.”   I have also heard it said that the point of entrepreneurship is to “create a legacy”…. that is to create something that makes an impact of significance in the market, that will last beyond your life-time.   Certainly there are great examples of individuals and teams out there daring enough to be highly entrepreneurial, deeply strategic and very innovative in finding ways to ‘get it done’.   For mine, Liam Leneghan and his GO.Farm Story presents an outstanding example of this, in modern day Australian Agriculture.   Just over 10 years ago, GO.Farm Australia was simply an idea in the mind of a very credible and progressive Australian Agriculturalist.   Today, GO.FARM’s vision for transforming Australian agriculture has driven the development and management of $1.2B worth of agricultural assets, including 96,000ha of farmland producing high-value crops such as almonds, mandarins, tomatoes, winegrapes, gra

In this episode, I speak with Tim McGavin, Founder and Managing Director of Laguna Bay, one of the largest privately owned agricultural investment funds globally.    Reflecting on his farming background and extensive career, we explore life growing up on a station west of Barcaldine, QLD alongside his ‘bushy’ father and family. We explore Tim’s early years through school, his journey into agriculture and the intriguing and unique pathway he has taken to achieve significant success within our industry.    Our conversation touches on the pivotal role of Marcus Oldham in shaping the next generation of Australian agricultural leaders. We explore its innovative approach to education, its extensive Alumni network and its influential impact on the industry.    Importantly, we speak of Marcus Minds, a new initiative developed to help farm owners learn the key principles of high performance. This collaboration between Laguna Bay and Marcus Oldham draws upon the expertise of leading specialists and focuses on helping p

As always, it is great to speak with Terry Tran and get an update on what is happening across our economy and the global investment landscape. In this episode, and 6 months after our last update from Terry, we cover all things interest rates, inflation, commodities outlooks, exchange rates and economies. We get Terry’s valued insight across the USA, China, Russia/Ukraine and other global developments, and how these might impact equity investment decisions in the near and long term. We are excited to bring another exclusive Freedom Trader investment webinar to the Farm Owners Academy community at 7:20 pm (AEDT) on Tuesday, 5th November, details are here. If you are interested in exploring world-class coaching on how to invest successfully in the global market, then we recommend this webinar and Terry’s Freedom Trader program, details here. Thank you, Terry. Congratulations on the work you do supporting so many families to pursue and achieve financial freedom. I look forward to a beer on your new veranda

We all have a role to play in inspiring our next generation of farmers – now there is a compelling program and pathway to make this happen. In this episode, Hutch speaks with Chloe Smart, Training and Career Development Coordinator at AgCareerStarts. As Chloe explains, AgCareerStarts provides on-farm employment opportunities for 17 to 24 year olds interested in pursuing a career in agriculture. Backed by the National Farmers Federation (NFF), the initiative provides the link between a recent school leaver or ag college/university graduate with a professional farm business owner, keen to nominate themselves as an AgCareerStarts Host Farmer. In addition, we speak with Host Farmer Simon Cameron, a fine wool merino producer from the Northern Midlands of Tasmania. Simon’s farm, ‘Kingston’ comprises 3125 ha of which about 12% is developed with introduced grasses. The rest is split between lightly timbered bush country and native grasslands. Their wool production is accredited under SustainaWOOL Gold and the Respo

‘Farm Systems’ or ‘Grower Groups’ play a pivotal part in our farming landscape.    Of these, Birchip Cropping Group (BCG) is the pinnacle.    Providing large-scale, in-season crop & pasture production trials, the latest research intelligence and important production improvement training to progressive farmers across Victoria’s Wimmera & Mallee for over 30 years, BCG is one of our nation’s major contributors to in-paddock production advancement.    Perhaps equally important is the community assembled, the farm management support provided, the collaboration now possible, and the knowledge-sharing and the boundary-pushing outcomes achieved for bringing many hundreds of passionate, forward-thinking farm owners together.    In this episode, I speak with Harm van Rees, a legend and gentleman of our industry, who has been part of the BCG story since its inception.    With BCG Founders Ian McLelland and John Ferrier, and as an independent agronomist for over 30 years, Harm has pioneered countless research and

It’s incredible seeing the results members of our Platinum Mastermind are achieving, their commitment to the program and the progression of their business and personal development.   FOA Alumni Members David (Diesel) & Rhianna Low, make a great example of this.   Commencing the program in July 2017, Diesel & Rhianne have become valued members and real contributors to our growing community. Starting as a mixed farm struggling for profitability, the operation was completely dependent on them, with Diesel typically working 80 hours per week. It is fair to say that they have completely transformed their business and lives.   Benchmarking and the support of our Analytics Team helped them decide to focus on ONE enterprise to achieve more focus and scale.   Forecasting and Decision Support Tools have allowed them to set down a financial roadmap that provides them more confidence in the resilience and performance of their business model for years to come.   Their 2 Page Strategic Plan helps them remain aligne

In this episode, I am delighted to introduce to you Zoe Lamont, owner of Farm Door Riverina, a growing regional food business providing ready-made, wholesome meals to busy families, retirees and the elderly across Australia. Growing up on a farm near Junee, Zoe has deep ties to the land and a vision for bringing high-quality, wholesome, locally sourced food to families across Australia. Zoe shares her journey from farm life to buying and then building a highly successful business, with her husband Frank, that not only supports local producers but also brings the best of what we grow directly to people's tables. We explore: • The origins of Farm Door Riverina • Frank & Zoe's mission to bridge the gap between farm and table • The challenges and triumphs of scaling a food business • The importance of innovating and adapting your business models in order to grow • How Farm Door is providing wholesome food solutions to busy urban families, retirees and the elderly alike. A team now of over 30 providing over 3,

In complement to our last two episodes that focus on on-farm culture and team, in this episode, I explore a question we receive often:             When is the right time and how do we best establish an Advisory Board?   There is an important set of business practices and disciplines that need to be in place and effective prior to establishing a Board. It is important that as business owners we retain ownership and full responsibility for key elements of our businesses’ strategic plan, performance analysis, budgets and operational plans. It is important we have reasonable expectations of Board Members and do not expect them to do the ‘hard work’ on these important elements of business leadership for us. It is also important to be very careful who we invite onto our Board, and what we should reasonably expect from them.   Let’s be real for a moment, farm business ownership is a very complex assignment. We are exposed to the vagaries of the season and the markets. We run complex businesses in isolated settings

CULTURE - we all have one, whether we like it or not. Within our business, our family, even our community.   Leaving our culture unchecked can be a disaster. Accepting a sub optimal culture can be destroying... for you AND those around you.   At Farm Owners Academy, we believe deeply in creating high-performing teams and cultures, both in family AND business.   Once again giving you special insight into our Platinum Mastermind program, this episode is an excerpt from a previous 'Growth Call' webinar that I run monthly with our members.   In this particular coaching call, I call on my old mate and past business partner, Simon Harris to dive deep into the essential elements of building a thriving culture within your farm business. Si brings a wealth of experience and insights into creating an environment where your team can excel and your business can flourish.   Specifically, we explore:   What is company culture What are the 6 types of cultures How does your culture rate What we can do to improve the culture

It is clear to me that so many of us are under-resourced.   As such, we dedicate 20-40 hours per week to low-value farm activity, often at the expense of CEO-level tasks. For me, this continued focus on low-value activity might save a wage, but it's costing you a FORTUNE. This episode is all about how to break free from that cycle and step into the role of a true business leader.   Giving you special insight into our Platinum Mastermind program, this episode is an excerpt from a previous 'Growth Call' webinar that I run monthly with our members.   During this call, I am joined by Farm Owners Academy CEO, Sam Johnson, and we have an open conversation with our members about:   Identifying where and why we are under-resourced. Shifting from a scarcity mindset to one of growth and abundance, which allows us to see the value in investing in our teams. Practical steps to justify the financial investment in new hires and the long-term benefits this brings. Strategies for recruiting effectively, even in a challenging

Nuffield International’s vision is to inspire people to make a difference in the world of agriculture.   It is fair to say this great organisation is truly achieving it’s global vision- directly as a result of the many great leaders of Nuffield, like Jim Geltch, who have committed much of their careers to making this happen.   It was a privilege for me to speak this week with a fellow scholar and good friend of my father’s, Jim Geltch about the Nuffield farming scholarship program and the significant impact this unique and very special organisation has had on our industry, both locally and globally. For more information on how to apply for a Nuffield Scholarship, click here   Jim started farming in 1971 in the Murrumbidgee Irrigation Area at Whitton growing rice, row cropping and ultimately into tomato production. This led him to later taking up a leadership position managing the Australian operations for New Zealand’s tomato processing company, Cedenco.   As a long-serving guardian of the Nuffield farming sc

Imagine losing your arms, legs, body and your entire outlook on life… at age 19.   Imagine being in the prime of your life, only to have it all taken away.   Imagine having to start over, come to terms with that hardship, yet find the determination to get on with life.   Imagine how hard it would be to ‘stand back up’ and turn up to life again.   Then, imagine successfully re-creating yourself, finding the woman of your dreams and excelling in a 35-plus-year career as a successful farm business owner.   Imagine finding a way to farm, ski, drive, fly and so much more again!   Imagine complementing all of this with a 20-plus year career on the speaking and education circuit; dedicating your life to helping and inspiring men & women and children of all ages to face adversity, overcome their hardship and live their best lives.   Ladies & Gentlemen, meet Sam & Jenny Bailey.   For me, this conversation was a genuine privilege.I love the opportunity I have to share great Australian stories.   Sam & J

In this episode, it was great to connect with the impressive Sam Johnsson, CEO of Farm Owners Academy. During our discussion we:   reflected on his 3 years with us, acknowledged the incredible Farm Owners Academy team and community, discussed the importance of the CEO role in any business, explored the power of focusing team members toward ‘their genius’ within a clear and well-documented structure, and the value this can bring to growing teams, explored ‘The Gap and The Gain’, and how this important concept can help us transform team cultures, enhance confidence in individuals, and underpin high-performing teams, and, revisited the value of strong cash flow modelling in farm business management to help stress-test your business model in the current climate. It is always good to connect with Sam on the Profitable Farmer Podcast. He has developed such valuable insights from his time leading Farm Owners Academy’s growth by supporting members of our Platinum Mastermind and Alumni Community in their farm expans

For so many of us, so often our self-confidence and sense of self go up and down with the seasons. We feel good about ourselves when times are good, and we are intently hard on ourselves, and even think we are failing, when the season, the conditions or the markets go against us.   Before Christmas we saw a shock hit the sheep-meat market, impacting meat producers at that time significantly. In many areas of our country, we see farming families navigating extended flood events, and in others extended dries.   In this podcast I invite Tracy Secombe- Director Well-being & Coaching at FOA- to join me and explore this issue, and how- as a farm business owner- we can overcome it and rise above it.   Ladies & gentlemen, we are not our bank account balance. We are so much more than ‘just farmers’ and ‘just farmers wives’. We are leaders of families and great businesses. We are citizens in communities and valued friends to so many. We are good, hard-working, dependable, capable humans doing very good work and