Webtalkradio.net » Enlightenment Of Change

"Grit is that ‘extra something’ that separates the most successful people from the rest.  It’s the passion, perseverance, and stamina that we must channel in order to stick with our dreams until they become a reality." – Travis Bradberry   YouTube: https://youtu.be/fgea2rqD5WI    Check Out These Highlights:  Twenty-five years ago, I set out on a journey to take control of my time and income to start my business, and I never looked back.  I was passionate and on a mission to teach sales from the perspective of love, care, and respect, and I felt too many companies were pushing products or services and not loving on their customers to create even better results.  So, passion, perseverance, and stamina were all present every day! If it hadn’t, I wouldn’t be doing it anymore.  I reflect on the passion I had and still have. I know that I have lived my life with a true purpose, and I believe that is why my business has been successful.   Are you living a life of purpose by choice?  No judgment in my question, just

“SEO doesn’t happen in a vacuum. Every situation offers a unique set of variables.” -  Chuck Price. In this episode, my guest and I will discuss key SEO topics, including what to look for when hiring an SEO agency, weighing the risks and benefits of SEO, and when to hire an in-house resource versus an agency. We will also explore effective local SEO strategies and break down E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), explaining what it is and how it impacts your business.    YouTube: https://youtu.be/kHf_QU0ST0s   About Nick Musica:  Nick has been an SEO professional since 2003. He launched his SEO and content creation consultancy, Optics In, in September 2019. He focuses on supporting small and medium-sized businesses and startups with their SEO needs.   How to Get In Touch With Nick Musica:  Email:  nick@opticsin.com Website:  http://opticsin.com/ Gift: 10% off from Optics In SEO services   Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Enlightenmen

"Strong leadership companies have the ability to create new jobs for the community and to improve human life.” - Millennial, China. “Companies where people look up to and (who) do what is right to serve the communities they are involved in have the strongest leadership." - Millennial, U.S.    My oldest son is on the cusp of Gen Y and Z, whereas my younger son is all Gen Z.  I am fascinated to hear their perspective on business, why they buy the products or services they do, and what their take on work/life balance looks like.     Here’s why I always seek their advice and thoughts about situations I encounter in my business and in life.  Studies show that Generation Z and Generation Y believe business should be used as a force for good. Businesses that make money while violating basic human rights and damaging the environment are being boycotted by the younger generations, as they feel that their money should go to businesses that are doing good in this world. This is changing the business landscape and the wa

Great leaders are people who don’t seek power but take responsibility because they have the capability and empathy to help others.” - Theodora Lai   When I started my career in the early 1980s, I was discriminated against because I was a female. That forced me to become resilient and take charge of my career. Being held back was not an option for me, so I chose to seek new opportunities to challenge my skills and grow my career.  I knew I was always in control and never gave away my power.    Today’s show - “Here Come the Girls: a Celebration of How and Why Women will Take Over Global Leadership from 2028-2032 and 10x the Economy” is for leaders and CEOs committed to driving transformative change within their organizations.   During today’s conversation, my guest and I will discuss how the unprecedented rise of women in leadership roles is reshaping the global economic landscape and fostering more inclusive, innovative, and resilient workplaces. The unique leadership qualities women bring, such as empathy, co

My motivational quote for today is by – Joshua J. Marine, “Challenges are what make life interesting; overcoming them is what makes life meaningful” - Joshua J. Marine. I have learned that no one escapes tragedy or challenges in life.  There is no such thing as a perfect life or situation. That’s life, filled with ups and downs!    Getting up, dusting off, and moving forward is the only control or approach we need to grow, learn, and, yes, even be happy.  Life can’t be avoided unless you live in a cave, so how do we navigate difficult times? We need tools and strategies to help us get back up and move forward stronger, wiser, and more blessed.   YouTube: https://youtu.be/Er9SscxwNr8   About Julianne Mclean: Julianne is passionate about advocating for mental health and mental health research. She has completed courses in psychopathology and neuroscience at Harvard University and Developmental Psychology of the Lifespan at Sydney’s Macquarie University. She has three counseling certificates from the Australian

“Ego says, ‘I can do no wrong,’ whereas confidence says, ‘I can get this right.’ Confidence says, ‘I’m valuable,’ while ego says, ‘I’m invaluable.’” - Todd Henry   YouTube: https://youtu.be/NtI7h4pYTOM   Check Out These Highlights:    The Ego resides in the subconscious mind and creates identities. These identities help you get through challenging situations and keep you safe. They also keep you from being happy. The Subconscious, in turn, and the ego constitute 95% of how you autopilot through life. Think of an iceberg.  The tip-top 5% of the iceberg represents our conscious mind, while 95% below water represents our subconscious mind.  So, who is driving your life?  The reality is your Ego, and its subconscious programs are the reason you are stuck, unhappy, and not getting the desired results.    About Dan Jimenez:  Dan is a self-proclaimed “Human Experience Enthusiast.” Dan is known for his positive mental attitude, unique philosophical outlook, and Adventurous spirit. As a Husband, father, and veteran, h

Connie's motivational quotes for today is by – Renee Rouleau, “Be good to your skin. You'll wear it every day for the rest of your life." I turn 63 years old this November of 2024.  As I write my notes and see the #63 written out, I can’t help but pause and think about the aging process and what it means. They say 60 is the new 40 and I kind of agree with this notion.  For me being healthy on the inside is critical and yes, I will be honest and say I want to look good on the outside too.  That’s not being vain, rather it’s about living a thriving life and staying relevant for my business and for my clients.   YouTube: https://youtu.be/Cl3QDD2dCko   About Michelle Brocato: Michelle Brocato is a licensed esthetician but most of all – she is a free spirit, someone who never judges and claims she is an old soul. Michele believes nature grounds us, and helps us be happy and positive. It’s her personal goal to make you feel better about yourself not only on the outside but on the inside as well.   How to Get in Tou

My motivational quote for today is by – Roy T. Bennett “It's never too late to change your life for the better. You don't have to take huge steps to change your life. Making even the smallest changes to your daily routine can make a big difference to your life.”– Roy T. Bennett.   Are you at a crossroads and ready to unapologetically pursue what else is possible in your life? Are you eager to find a new or renewed sense of purpose and meaning? Whether you are facing an unexpected transition or want to proactively create one, discover how to embrace the next chapter of your life, dream big, live boldly, and create a fulfilling life you will love.   If my quote or the questions I just posed resonate with you, then the next 30 minutes may be life-changing for you.   YouTube: https://youtu.be/yBikTT4g2FE   About Kat O’Sullivan: Kat is a keynote speaker, podcast host, author, and transition coach. For over 25 years, she has helped individuals and organizations discover new possibilities, even when they felt imposs

My motivational quote for today is by – Brian Tracy "Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me?'" – Brian Tracy. I love this quote; it helps set up today's show topic: Differentiation is the Key to Unlocking Sales. So, how can brands (and their sales teams) differentiate in a crowded marketplace to stand out and drive customer acquisition? The first step is to give first and provide value (not BS), which will build deep relationships and easily create lifelong customers and referral sources for passive income.      YouTube: https://youtu.be/Iqa9bYlOU_4   About Jeff Lerner:  Jeff is the Founder and CEO of Misnomer.co, who leads the Fractional CMO practice for the company’s global clients. Over his 20-year career, he has driven significant growth for startups and Fortune 500 companies, securing over $390 million in venture capital, orchestrating three successful acquisitions totaling nearly $2 billion, and generating more t

Connie's motivational quote for today is by Jeannette Rankin, “Men and women are like right and left hands; it doesn’t make sense not to use both’” You’ve heard the expressions, Men are from Mars and Women are from Venus and you can’t live with them, you can’t live without them!  Why have these phrases and classifications been given through the years?    Guys and Ladies would you be interested in learning how to gain insight and understanding into the dynamics and behaviors related to family, friendships, personal health, and work.   My guest today is, Richard Avdoian.  Richard is the founder and CEO of Midwest Business Institute, Inc. a business coaching, consulting, and training firm since 1996. He works with businesses and associations committed to training and retaining highly motivated productive employees.   He is an employee development expert who specializes in enhancing employee potential and maximizing capabilities to provide exemplary customer service and increase productivity and profitability. He

“Balance is not something you find, it’s something you create” – Jana Kingsford. I’m often asked how I have created balance while running and growing a business, especially when my kids were babies. The simple answer is that it wasn't easy. The better answer is that even though it wasn’t easy, it depended on how my husband and I managed our work and home lives.    It was a team effort for us. When I would go into heavy work mode and not come up for air, he’d come into my office, shut my computer off, and tell me to come upstairs to hang out with him and the kids. After five minutes, I would always look at him and thank him because he knew what I needed more than I did. I believe that creating such balance takes deliberate strategies and working together.    YouTube: https://youtu.be/TRGjvDLC12o   About Jackie Joy:  Jackie is a dynamic Leadership Coach and Sales Trainer at Selling From the Heart. With over 25 years of experience in various sales leadership roles, she is passionate about transforming the sales

“Mompreneur: A Superhero who raises her babies while building a business” – Waypoint Writing.  When I started my business, my boys were babies. I wanted to control my time and earning power on my terms. I began by working three days per week while they were young, allowing me to control my time as a business owner and mom until they entered school.     Then, I loosened the reins and grew the business by adding more effort and time each week. It was a juggling act, but then again, isn’t life a juggling act for all of us?    So, for the ladies listening, you will be inspired to believe you can have it all.  For my dudes listening, you will be inspired to support your wives and daughters to be all they can be!  Buckle up as we dive into growing a business, being a great role model for what’s possible for our kids, and the reality of having it all!    YouTube: https://youtu.be/YosC6-3cD9I   About Brandy Burch: Brandy is the Founder and CEO of benefitbay®, a company revolutionizing the complex world of employee be

“Governing is about making tough decisions, but it’s also about figuring out a better way to do things.” – Mike DeVine. So, I am mixing things up and doing a solo show! Recently my husband and I watched a movie produced by Ron Howard called Hillbilly Elegy, a very honest memoir about JD Vance. I promise this is not a political show, and it doesn’t matter which side of the aisle you sit in politics.     This movie is about living the American dream when all the odds are against you. It’s a must-see, and I believe our kids should watch it. Here are a couple of points I took away from the movie:  I often hear from people I work with that they feel they have no option but to stay in a job or a relationship that doesn’t make them shine or feel alive. Because they have a mortgage, rent, kids, college, and the list goes on as to why they can’t make a change.  By not making a choice, you are choosing not to act, but it is a choice, just the same.   Our ego and reptilian brain try to keep us safe, but to what end? 

“Customer-centricity should be about delivering value for customers that will eventually create value for the company” – Robert G. Thompson. The root of sustainable growth is having customers who buy and evangelize your company. However, surveying all visitors and customers does not show why the customers buy. To decipher this, you have to blend qualitative and quantitative research.     My guest today has helped companies, big and small, level up their understanding of how customers make decisions, which has helped marketers make better decisions.    YouTube: https://youtu.be/NDH07AjFlxA   About Valentin Radu: Valentin is the pioneer of the CVO Movement (Customer Value Optimization) and the founder of CVO Academy, where he teamed up with prominent professors and practitioners to teach people how to achieve sustainable growth by understanding and caring for their customers.   He is also the author of The CLV Revolution, a highly appreciated book for companies looking to get serious about customer lifetime val

 “Creativity involves breaking out of expected patterns in order to look at things in a different way”, Edward deBono.  As I reflect on my life and having a dad who was an engineer by trade, I was taught how to look at any situation, problem, or life event through a lens of logic. This is funny because I remember as a kid loving to draw and create pictures of landscapes with horses, colorful sunsets, a field of trees and flowers, and the list goes on.  I’m not sure what happened or why I stopped drawing and using my creative mind.     I think as my life became busier with academics, sports, working part-time jobs, family obligations, friends, and boyfriends, (you know you have this type of list too) life just got too busy and I stopped creating pictures on paper and canvas.   Guess what?  Today is the perfect time to get excited about creativity and how it can transform your life.  Some tools may work in your personal life and not in your professional life. The cool thing is that tapping into your creativity

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing, sales, or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah. I truly enjoy having marketing experts on my show because sales and marketing are very different.  They are married and need each other but have very different skills.  Since I’m no expert in Marketing strategies, I always learn a tip or two or three from my guests on this topic.  Lead generation is critical for keeping our pipelines full so we can continue to connect through follow-up and help our ideal clients using an effective sales process. Leads come in, and if our sales process aligns with our marketing message, sales come out.    YouTube: https://youtu.be/slrakACxWTs   About Amy Kuphal: Amy is a lead generation and email marketing specialist and the founder of The Inbox Entrepreneur. This monthly membership helps online business owners grow their audience, generate more leads, and mak

“Focus on doing the right things instead of a bunch of things.” – Mike Krieger. Today, we are shifting gears and not discussing business and careers.  Instead, my guest and I will discuss what you need to know to navigate the college admissions process successfully.  As a parent who has been through the entire college process and experience, I wish I had known my guest a decade ago. I hope that my parents, who are constantly fighting with their kids to get the college admission process done and done correctly, I hope that you get some answers on how to make it easier on you and your kids!   YouTube: https://youtu.be/UepqouMINoc   About Karen Marks:  Karen is the President and Founder of North Star Admissions Consulting. Since 2012, she has helped clients get into their dream colleges and graduate schools, with more than 70 million in scholarships. Before founding North Star, Karen served on Dartmouth's undergraduate admissions committee and was the Dartmouth Associate Director of Admissions at the Tuck School

“Every success story is a tale of constant adaption, revision, and change” – Richard Branson.  When I started this show over a decade ago, I asked a friend what they thought about me starting a podcast and if it would be worth the time and money to host a show.  Her response made so much sense because I could not see the forest from the trees.  She said, “Do you have an hour or two each week to host the show?  And will you be able to still pay your mortgage and put food on the table?”  Then she said, in the worst-case scenario, you waste time and money.  Can you live with that?  Finally, she said, “What if you become an international phenomenon?”    So, I started the show and now have two shows. I paid my mortgage and put food on the table, and both my shows are ranked in the top 5% of all business podcasts. In hindsight, yes, it was worth it. At the time, I was a nervous wreck!  So, navigating change is real and constant!   YouTube: https://youtu.be/Ea0y5K6dvnI    About Colin Scotland:  Colin is an AI Market

“Our DNA is like a genie in a bottle, except they are genes in our body, connected to the unified field of the universe. They react to our thoughts to make our wishes a reality by attracting people, things, and experiences which we desire & think about most.” – Lacey Knight   One of my favorite studies on human memories and habits transmitted through our ancestral DNA is by Dias and Ressler.  Over several repetitions, they train mice to become afraid of the smell of cherry blossoms and associate the cherry blossom with pain.    Shortly afterward, these males bred with female mice. When their pups smelled the scent of cherry blossom, they became more jumpy and nervous than pups whose fathers hadn't been conditioned to fear it, even though they had never felt the electric shock associated with the cherry blossom smell.  This plays out for humans and our ancestral DNA, too.  Are you intrigued?    YouTube: https://youtu.be/HDSj3U7ULFA   About Judy Wilkins-Smith: Just is a highly regarded executive coach, Fami

“Of course, I’m a publicity hound.  Aren’t all crusaders?  How can you accomplish anything unless people know what you’re trying to do?” – Vivien Kellems. Publicity gets us noticed and helps us build an innovative brand that people learn to respect and trust. Strategies exist to help us grow our brand and be seen in our markets. Business Capital is one of those strategies. Business capital is Power! You can't do business without it.    YouTube: https://youtu.be/qINxnsBR38s   About Shannon Procise: Shannon is the go-to guide for visionaries seeking to create community and cultivate raving fans. Shannon is the founder of the Business Acceleration Network, a Trailblazing Community for Conscious Business owners who are here to make an impact.   How to Get In Touch With Shannon Procise:  Website:  https://MeetShannon.com Email:  support@shannonprocise.com Free Gifts:  BAN Video Series - https://businessaccelerationnetwork.com/a4VzNHI2kQ35oFCc Media Magic Book free download - https://shannonprocise.com/mediamagi