Its Up There Podcast

Dr Umar Johnson sits with Loon to talk Candace Owens, Deion Sanders, Shedeur Sanders, the Target boycott, Trump’s DEI rollbacks, racist GoFundMe rules and the Times Square Black woman statue in Hour 3. In this clip, Umar breaks down why boycotting Target and running to Costco isn’t Black power if we don’t own anything, how DEI got gutted under Trump, and why directing Black dollars without Black ownership is just “rearranging the plantation.” He walks Loon through Rodney Hinton, Luigi Maloney and the viral white woman who made a million dollars off a racist rant—using those cases to show how GoFundMe will happily fund white violence while shutting down Black causes and even his own school campaign. Umar calls it “digital segregation” in real time, not a glitch in the system. From there they zoom in on symbolism: the casual, unemployed-looking Black woman statue in Times Square. Umar argues that in the richest business district in America, choosing that image to

Netflix dropped the new four-part documentary “The Reckoning,” centered on Sean “Diddy” Combs — and the world is reacting. In this solo deep-dive, Loon dissects the psychology, the industry politics, the missing pieces, and the dangerous narratives inside the doc. From Diddy recording himself days before jail…To Netflix allegedly merging two different documentaries…To 50 Cent being used as a “cultural shield”…To Cassie’s disturbing hallway footage…This episode breaks down the entire ecosystem behind one of the most controversial releases of the decade. This isn’t gossip.This is executive-level commentary on culture, business, manipulation, and media power. 0:00 – The Setup: Why this documentary changed the conversation 1:17 – Why podcasting is entering a dangerous phase 3:33 – “Diddy is too powerful to be held accountable” 4:38 – The two myths about powerful men 7:13 – Why was Diddy reco

T-Pain Exposes DJ Khaled “Brother” Game, Labels Want Spotify Raise, DEI Money Vanishes for Pods In this solo episode, Loon breaks down why T-Pain’s “nobody is your brother” rant on Shannon Sharpe hit harder than people think, what it really means when DJ Khaled uses “brother” like a promo code, and how the family word gets weaponized to cloak bad business in music and media. From Ace Hood’s seven-figure exit from We The Best to labels quietly pushing Spotify to raise prices while keeping artist splits the same, Loon explains why music is still on a rookie contract, how Netflix vs cable exposed the new “add-on hustle,” and why AI plus streaming turned fans into secret investors. Then he pivots to podcasting: DEI checks drying up, black creators getting cut when the government paperwork changes, the Joe Budden universe, “sous-chefs” getting bravado off someone else’s work, and why pods like Need to Know and Bigger Picture struggled on

Charleston White returns to It’s Up There Podcast with Loon for Hour 3 to talk Cardi B, Stefon Diggs, Offset, his own lost baby story, the viral HBCU setup, Woody’s hood, NBA YoungBoy, NLE Choppa and more. This is the third hour of the same sit-down. After walking out and coming back, Charleston gets into the stuff the internet argues about but never really breaks down: relationships, status, fatherhood, street loyalty, internet character vs real life, and the cost of going viral the wrong way. In this episode: • Cardi B, Stefon Diggs and Offset headlines and what Charleston thinks they say about modern celebrity relationships. • Charleston tells the story of getting a girl pregnant in the middle of chaos, losing the baby, and why he jokes about almost having a “Tupac baby.” • Woody forgiving him after all the disrespect, going to Woody’s hood alone, and literally falling asleep in the “lion’s den.” • The HBCU panel that turned into a viral c

In this solo episode, Loon spins the block on a wild week in culture—why he refused to let Charleston White tear down Young Thug in “character mode,” how Blueface and Chrisean Rock dragged Offset and Cardi B into their circus, and what Summer Walker’s “Ms. Pizza Hut” moment really says about modern love, side pieces, and money-based dating. transcript_Document (28) This one ain’t just gossip—it’s game. Loon breaks down loud love, weaponized clout, side-chick contracts, and why podcasting lost its way chasing headlines instead of breaking down the business behind the music.   00:00 – Intro, holidays & Patreon tribe 02:45 – Clearing up Charleston White Part 2 & Akademiks 03:27 – Why Loon refused the Young Thug convo 04:14 – Charleston admits “character mode” & chasing the algorithm 05:07 – 50K off NBA YoungBoy drama & clip hustling 06:25 – Is Loon biased or just loyal? 08:59 &

Charleston White returns after walking out for a HEATED interview with Loon—clashing over Tekashi 6ix9ine being “gangsta,” calling out DJ Akademiks on NBA YoungBoy’s money, and answering for Lil Woody. Full description (SEO-optimized, no timestamps) Charleston White comes back after the walkout and the room catches fire. Loon forces specifics: Was Tekashi 6ix9ine really “gangsta” or was it performance? Charleston doubles down that 6ix9ine was active, and Loon demands receipts—where, when, who. They pivot to DJ Akademiks and whether his coverage helped or hurt NBA YoungBoy’s money—brand deals, touring energy, and how one post can tax a bag. Charleston speaks directly on Lil Woody and the “fear” talk, draws a line between being strategic and being scared, and says it on camera. The episode also hits the culture’s pressure points: Young Thug and rap lyrics in court (art vs evidence), Adin Ross access/security, police vs street codes, and whe

Future’s brother Casino raided by FBI/DEA for 21 kilos and $380K—I break down the fentanyl pipeline, press-table math, cartel claims, DJ Akademiks vs NBA YoungBoy’s money, Adin Ross access, Young Thug lyrics in court. The FBI/DEA press conference on Freebandz Casino dropped heavy numbers—21 kilos, $380K in cash, pill presses, counting machines, LV-stamped pills—and the internet ran with it like every headline equals truth. I slow this down. What do the feds say for TV vs what the street math really is? Why do busts get timed near the “motherload” play? And how does that splash back on Future, his family, and ATL politics even when proximity gets read as participation? We track the fentanyl shift—how it replaced heroin, why “pure” claims get thrown around, and who benefits when a crisis becomes a market. Then we move from product talk to people talk: the ecosystem around a star. “Stop counting another man’s money.” Fame ≠ funds. T

DJ Akademiks, Young Thug, Big Bank, Woody, Charleston White, Adin Ross and Loon all collide in this It’s Up There Podcast episode about clout, integrity and Atlanta culture. DJ Akademiks, Young Thug, Big Bank, Woody, Charleston White, Adin Ross and Loon all collide in this It’s Up There Podcast episode about clout, integrity and Atlanta culture. In this solo breakdown, Loon explains how he and Big Bank were the two platforms Young Thug trusted, how Big Bank let Woody talk about Thug, and why Loon refused to let Charleston White speak on Thug in full character mode. Akademiks then used that contrast to pit Loon and Big Bank against each other, lie on Loon’s name, and keep up his pattern of wrecking rappers and misleading streamers like Adin Ross for content and clout. Loon walks you through the real context behind the viral clips, why he stopped the Thug conversation, and how today’s media profits from opposition takes, police energy and chaos instead of real understanding and loyalty.

In this impactful episode, Big Loon breaks down the crucial differences between toxic love and authentic connection, offering deep insight into how communication and vulnerability shape healthy relationships. He examines how societal expectations often teach men to equate silence with strength, creating emotional barriers that damage intimacy and trust. Through candid reflection, Loon encourages listeners to confront these patterns, embrace emotional honesty, and build relationships rooted in accountability, openness, and genuine care. This episode serves as a powerful reminder that real love requires courage, communication, and the willingness to unlearn toxic habits. This episode is brought to you by Healthysexual from Gilead Sciences.See omnystudio.com/listener for privacy information.

Charleston White and Loon face off in one of the most explosive interviews of 2025 — Charleston White returns to It’s Up There Podcast to debate NBA YoungBoy, Young Thug, and the blurred line between character and accountability in hip hop. What starts as a deep cultural conversation quickly spirals into chaos after Loon bans any Young Thug discussion, leading Charleston to call a detective mid-show and storm off set. From the jump, Loon sets the tone: “This platform documents our culture, but we slow it down long enough to understand why things happen.” Charleston, however, comes in swinging — saying YoungBoy’s fans are “retarded,” that most Black people are “dumb and traumatized,” and that he only plays an “internet character” to shock the world. Loon challenges him on that rhetoric, pointing out how white institutions weaponize language against Black children, sparking one of the most heated back-and-forths you’ll ever see on cam

Big Boogie interview on It’s Up There Podcast with Loon—CMG, Yo Gotti, Big Jook, Young Dolph, Pooh Shiesty, Glorilla vs Sexyy Red, Memphis rap, dancing video, fatherhood, Mental Healing, Louisiana to Memphis. From the jump, Loon and Big Boogie lock in on the mindset behind an artist who built momentum without leaning on features—how work rate, family, and real loyalty turn a buzz into staying power. No spoilers: this conversation explores the business and the person, touching the pressures of moving city to city, keeping peace while protecting your brand, and why the women’s response in the clubs is a signal—not a gimmick. Boogie speaks on navigating the Memphis ecosystem without picking every fight, learning from OGs while steering clear of internet traps, and making music that travels because the story is bigger than a moment. He also opens up about being a present father, finding his balance, and why smiling through the noise can be a superpower in a culture that tries to weap

In this powerful episode, Big Loon delivers a compelling message on the dangers of silence, especially among men, when it comes to accountability and emotional expression. He challenges the misconception that silence equals strength, revealing how avoidance can lead to broken communication, strained relationships, and even risk to one’s well-being. The discussion underscores the importance of honesty, vulnerability, and open dialogue—both in personal relationships and within the broader community. Big Loon encourages listeners to replace silence with transparency, reminding men that true strength lies in communication, connection, and self-awareness. This episode is brought to you by Healthysexual from Gilead Sciences.See omnystudio.com/listener for privacy information.

Loon’s solo It’s Up There Podcast episode explores Marshawn Kneeland, mental health and accountability, the Gervonta Davis vs Jake Paul cancellation, and Chauncey Billups gambling allegations in sports. Full description: In this solo installment of The Itinerary, Loon zooms in on a tough truth: success doesn’t shield you from struggle. He opens with the tragic news around Marshawn Kneeland and unpacks how depression can hide in plain sight—even when the world thinks you’re winning. He speaks to fathers, sons, and families about pressure, purpose, and why we have to “lift the vibration” instead of campaigning for pain. From there, Loon breaks down the Gervonta Davis vs. Jake Paul cancellation—what that means for fighters, platforms, and the evolving fight business—and reacts to industry voices weighing in. He then examines the ripple effects of sports betting on integrity, using the Chauncey Billups and Terry Rozier headlines as a launchpad to discuss how g

Bloody Jay sits down to speak on Young Thug, YFN Lucci, Lil Baby, Gunna, Boosie, Kevin Gates, the YSL RICO case, Fulton County, Atlanta street politics, probation rules, and why he’s distancing himself now. This is Part 2 of Bloody Jay’s full interview. He explains how he moved with both Young Thug and YFN Lucci before the beef, why he chose Lucci when Atlanta split, how everybody got locked, and what changed after he came home. He breaks down Thug and Lucci cooling the situation, Lil Baby bringing Lucci on stage in Atlanta, and why he Cant stand next to Lucci today even after the “we good” moment. He talks about Fulton County using rap lyrics and music videos like RICO evidence, and how that almost glued his name into other people’s cases. Bloody Jay also calls out the industry. He shows love to Boosie and Kevin Gates for actually showing up in real life, not just posting, and he speaks on how people moved around Young Thug, Gunna, and the politics of paperwork. This is not a cl

Snoop Dogg Flips Off Cash Money + Lil Wayne's NO SHOW Strategy + Juvenile's Opening DISASTER! Cash Money Records Verzuz No Limit + Snoop Dogg IGNORES Cash Money Handshakes + Lil Wayne's NO-SHOW, Cash Money's BIGGEST MISTAKE During the No Limit Verzuz Battle EXPOSED! + Lil Wayne Drake & Nicki Our reaction and breakdown of the epic Cash Money Records vs No Limit Records Verzuz battle that went down at ComplexCon Las Vegas. We analyze every moment from this legendary New Orleans hip hop showdown featuring Juvenile, Master P, Big Tymers, B.G., Mia X, Silkk the Shocker, and the Hot Boyz going head-to-head in one of the most anticipated Verzuz battles ever. In this reaction video, we break down the performances round by round, discussing Juvenile's commanding stage presence as he carried Cash Money through classics like "Slow Motion," "Set It Off," and "400 Degreez" in Lil Wayne's absence. We analyze Mia X's show-stopping performances of "Bout It Bout It II" that had the crowd going crazy and Master P's veteran

Ace Hood Responds to DJ Khaled On The Breakfast Club + Future Vs T-Pain + Fake Watch BET Moment , Ace Hood pulls up to It’s Up There Podcast for a rare, executive-level convo on faith, reinvention, and the business behind the hits—“Bugatti,” “Hustle Hard,” “Body 2 Body,” “Ride,” “Cash Flow.” Loon and Ace break down label politics, independence vs. majors, the million-dollar exit talk, why some features never clear, radio strategy, Miami/Broward support, and how artists get trapped paying $10–25k/month to “teams” that don’t produce. They also unpack the T-Pain / Future / Auto-Tune discourse around the “Bugatti” era, the Breakfast Club clip with DJ Khaled, and Ace’s perspective on keeping God first when the industry turns weird. Plus: the infamous Rolex bezel moment (and why independent verification matters), building a real PR/marketing stack as an indie, and how to choose brand deals that actually

BREAKING: AKADEMIKS JUST DESTROYED NBA YOUNGBOY'S $56M TOUR!!!

Chico Bean Returns To IUTP on part 1 he speaks on IRS pull-in ,T-pain, The breakfast club tax audit, Chico also talks taxes to funding, paper trail, bank approvals, credit 506 to 800, T-Pain Vegas lobby story, life insurance, generational wealth, Breakfast Club chemistry. Full description: Chico breaks down getting pulled in by the IRS and how he turned the pressure into paper trail power—flipping taxes into funding banks respect. We talk the climb from a 506 credit score to 800, living cheap on purpose, and the simple plays that build generational wealth, including Wallo’s insurance game and why estate planning matters. Then we pivot to the art: how a safe space for Black men beats click chasing, why interview chemistry travels without gossip, and the night in Vegas with T-Pain that became a three hour lobby conversation feeding grief, focus, and creativity. We also stack the Breakfast Club standard against our own clips, why we hit 800K without hot topics, and how comfort on camera leads to real

DJ Akademiks crowns NBA YoungBoy “King of Rap” after Atlanta show—Loon reacts. YB vs Durk & Von history, “I Hate YoungBoy” live at State Farm, media framing, touring leverage, Gilbert Arenas x Underdog, Skip Bayless, Aiden Ross & Thug. n this executive-level breakdown, I salute NBA YoungBoy’s first real touring run while pushing back on how media frames his brand. Calling YB the “King of Rap” might trend—but the way it’s framed can paint targets and stir pots that don’t need stirring, especially when you’re moving city to city trying to run a clean rollout. We talk why celebrating the win ≠ escalating old narratives, and why amplifying ring-kissing rhetoric or “he having it his way” talk can misalign with the mission to take over the game. From Atlanta’s energy around “I Hate YoungBoy” to the constant comparisons with Durk/Von history, I explain why a State Farm Arena performance—with real se

Wack 100 EXPLAINS No Jumper Alley Incident, Big U Check In's, Loose Cannon “Set-Up”, Kanye Event Chaos W/ Crips In this uncensored and high-energy episode of It’s Up There Podcast, Loon sits down with Wack 100 for a heated conversation that cuts straight to the heart of West Coast hip-hop politics, street codes, and industry power plays. Wack opens up about the infamous No Jumper alley incident, breaking down the real story behind what happened that night and addressing the rumors that have surrounded it ever since. He dives into the long-debated topic of Big U check-ins, sharing his unfiltered take on whether they’re rooted in respect, protection, or control — and what they really mean in Los Angeles street culture. The tension spikes as Wack responds to the Loose Cannon “set-up” accusations, explaining how small misunderstandings in the streets can spiral into dangerous situations. With Loon pressing for real answers, this isn’t just an interview — it&rs