Escape Your Limits

Joseph McClendon III is a neuropsychologist, best-selling author, performance coach to celebrities, and lead speaker for Tony Robbins programs. As a global leader, his tools and techniques have given millions of people around the world the competitive advantage to lead their best lives. He literally radiates with positive energy and wisdom, and his remarkable influence continues to set the standard when it comes to achieving your wildest dreams. If you want to reframe your perspective to live a magnificent life, this is one episode you don’t want to miss. Tune-in now! Learn more about Joseph McClendon III: https://www.josephmcclendon.com/home Follow him on Instagram: @iamjosephmcclendon

Ultra endurance athlete James Lawrence aka the "Iron Cowboy," has truly escaped the limits of human performance and endurance, both physically and mentally. He has broken multiple Guinness World Records and achieved what was once believed to be impossible by completing 100 triathlons in 100 days with "Conquer 100" to raise $250,000 for charity. The incredible feat required strength, community, family support, and escaping his limits. Check out the Iron Cowboy's fascinating interview with our host Matthew Januszek. Learn more about James Lawrence: https://www.ironcowboy.com/

Dr. Edythe Heus is a sports medicine and movement expert who developed Revolution in Motion. She is a renowned doctor whose groundbreaking balance, fascia, and proprioceptive training methods have radically optimized the athletic performance of professional and Olympic athletes. At the intersection of physical and cognitive function, she invites you to explore the body’s interconnectedness and to challenge what’s possible. During our interview, we discuss: • How to injury-proof your body • What it means to be in a “flow state" • Ways to supercharge your core strength • The link between healthy feet and a healthy brain Learn more about about Dr. Edythe Heus: https://revinmo.com/dr-edythe-heus/ Tune-in now!

Alwyn Cosgrove is a best-selling author, speaker, 2x cancer survivor, and the owner of Results Fitness. He is also a member of the Nike Performance Council. His gym was named one of the top 10 gyms in America by Men's Health magazine.  Joining us this week is also out co-host Pete Holman. He is an entrepreneur, inventor, product developer, and trainer who is a subject matter expert on the evolution of strength training and the farm strong movement. Throughout this interview, we discuss these training philosophies as well as: The reason strength training is both a competitive advantage and life advantage Why good trainers design workouts and great trainers design programs Heart rate variability And the mistakes people make when it comes to bodyweight training Tune-in now!

Superheroes aren't born, they're made. As you can imagine, making a superhero takes a hell of a lot of consistent, ass-kicking hard work. New York-based trainer Don Saladino is one of the most sought-after celebrity trainers in the industry when it comes to getting Hollywood's finest insanely fit. He's had his hand in more big screen role preps than just about anyone and is responsible for some of the most impressive—and unrecognizable—transformations. It’s not just all about lifting heavy weights and getting jacked. For Saladino, it's about balance and consistency, both physical and mental. Getting actors into butt-kicking superhero shape deserves an Oscar in itself. His star-studded clientele includes Ryan Reynolds, Scarlett Johansson, and Hugh Jackman. In this interview, Saladino sits down with host Matthew Januszek to discuss: • Why his #1 goal when training high-profile clients is physical and mental resiliency • Invaluable lessons he’s learned from enduring business hardships • Why nutrition is the most

Mike Rashid is a business mogul, professional boxer, social media influencer, and serial entrepreneur who built a fitness empire from the ground up. According to Mike, there's no limit (besides yourself) to what you can achieve. If you're interested in achieving entrepreneurial success, this episode is for you. It covers everything from working with Mike Tyson, investing, his $1 million offer to fight Jake Paul, productivity hacks, mindset, taking psychedelics to boost focus and creativity, cryptocurrency, the rise of boutique boxing, and much more. You don't want to miss this one. Tune-in now!

Do you know what leads one person to achieve success in life over another? What are the ingredients for unreasonable success and how is it achieved? Our guest this week, Mr. Richard Koch, joins us to explain. Successful people typically don’t plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius. Bestselling author and serial entrepreneur Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment. Richard is a former management consultant, entrepreneur, and writer of several books on how to apply the Pareto principle (80/20 rule) in all walks of life. Richard has also used his concepts to make a fortune from

Legendary bodybuilder Tony Pearson AKA the "Michael Jackson" of bodybuilding is a 9x world champion winning Mr. America, Professional Mr. Universe, and World Mixed Pairs. Throughout his life, he has faced impossible challenges — rising above poverty, abuse, and neglect to achieve incredible success. Tony's story is an inspiration to say the least. At 63-years-old, he won the AAU Master's Mr. Universe. Today, he is a personal trainer in Las Vegas. Check out his website: https://www.tonypearsonpersonaltrainer.com/

To say that the pandemic has impacted traditional gyms and the way people train would be an understatement. In-person training, group fitness, and big-box memberships aren't going to disappear but the adjustments that have been made during the pandemic are here to stay. In our interview with Fitness First's Managing Director, Lee Matthews, he explains how traditional gyms like Fitness First are redefining and reengineering what it means to go to the gym. Throughout our interview, we cover: • Ways the boutique concept has evolved during the pandemic • The big changes happening to traditional gyms • How to successfully lead your team through crisis • Why you need to reconfigure your gym’s layout and equipment to cater to the needs of shifting member expectations Learn more about Fitness First: https://www.fitnessfirst.co.uk/

Do you know how to push yourself beyond your comfort zone and accomplish the things that matter to you? How do you eliminate self doubt and learn to love yourself? In this interview, celebrity fitness trainer, Dolvett Quince, reveals some of the reasons and unconscious patterns that cause us to self-sabotage and explains what we can do to change them. He encourages us to believe in ourselves to achieve freedom from self-doubt. According to Dolvett, "You're not going to be better until you start to challenge yourself to be better." Dolvett is a most recognized for his seven seasons as a fitness trainer on the longtime hit TV show “The Biggest Loser.” He is also a NYT Bestselling Author and keynote speaker.

Did you know that you're constantly losing weight 24 hours a day just by breathing?  Most people think that body fat is converted into energy or heat. But this belief violates the law of conservation of mass, according to physicist Ruben Meerman. His findings on this topic were published in the British Medical Journal and his TEDx Talk has received more than 10 million views. Ruben's fascination with breathing, carbon dioxide, and weight loss stems from the personal experience of losing 30 pounds and then wondering where all the fat had gone. What his calculations revealed was surprising. In fact, fat breaks down into the elements of carbon, oxygen and hydrogen - 84% of the fat people lose is exhaled as CO₂ and the remaining 16% becomes water. Basically, the lungs are the primary organ through which we lose weight. In this fascinating interview, Ruben breaks down the biochemistry of weight loss.

Chris “Kiwi” Ashenden is the founder of Athletic Greens, a health and fitness expert, entrepreneur, and investor. What began as a bold vision to create an essentialist nutrition product has become a multi-million-dollar company that is trusted by world-class performance athletes and everyday consumers around the world. In this conversation, we discuss: • His wellness journey and battle with sickness that led to the creation of Athletic Greens • 4 pillars of health and happiness • Entrepreneurship, habit stacking, and taking ownership of your life • Building a healthy gut for optimum performance Athletic Greens is a comprehensive, all-in-one greens powder engineered to fill the nutritional gaps in your diet and support your body’s nutritional needs across four pillars of health: Gut health, Immune support, Energy and Recovery! It’s packed with 75 vitamins minerals, whole food ingredients and combines the perfect amount of micronutrients, absorption and taste to jumpstart your daily routine. Learn more: https:/

How do everyday people unleash their inner athlete? Michael Piercy is a former pro baseball player, founder and owner of The Lab Sports, and IDEA Personal Trainer of the Year. His specialty is identifying and developing the talent of elite and everyday athletes. For Michael, successful high-performance coaching is about so much more than just balancing the win-loss record. It’s about people becoming the best version of themselves.  In our interview, we dive into: • The importance of ongoing personal development • Why consistent rituals and habits are the keys to success • What everyday athletes should look for in a coach • And much more Tune-in now!

When it comes to mental health, a holistic approach considers how a person’s well-being is affected by their physical, psychological, emotional, social, and spiritual condition. Greg Schmaus is a highly recognized Paul Chek practitioner, the CEO of Healing 4D, and the creator of “Healing the Mind,” a 21-day holistic program. His fully integrated approach is dedicated to helping people hit the reset button to make mental and physical health an urgent priority. A holistic approach to mental health treats considers all these elements as pieces of a larger puzzle that must be individually addressed to achieve healing, which is something that traditional medicine doesn’t always do. The pandemic has pushed mental health to a breaking point, and Greg offers some simple ways to improve peoples' mental health (anxiety, depression, and stress). In our interview, we discuss: • The mental health risks of social media • Why you need to clean up your diet, get proper exercise, and develop healthy rest and recovery habits •

Why do most weight loss diets fail? Why are you not losing weight? This week, we’re speaking with Amanda Nighbert, a registered dietician and creator of the LEAN program who specializes in weight loss nutrition. She is a renegade in her field who has spent the last two decades helping more than 34,000 people take control of their health. Chances are, you could be sabotaging your weight loss journey without even realizing it. In our interview, she reveals why most diets fail and the simple strategies you can implement to permanently lose weight and live a healthy lifestyle, including: • Breaking the ‘all or nothing’ mindset • How to achieve fasting success • Why you should never mix alcohol with food • The reason you need to stop fearing carbs • Why sleep is the #1 thing that matters for weight loss Amanda is passionate about motivating, supporting and educating people to meet their wellness goals. She promotes a balanced and realistic lifestyle, and focuses on teaching others on how to ditch the “all or nothi

What does McDonald’s have to do with gyms and how is Hussle getting the other 90% interested in fitness? Hussle, the UK’s largest fitness network, recently partnered with McDonald’s to offer a fitness-based prize as part of its annual McDonald’s Monopoly game, which is played by more than seven million consumers nationwide. The deal will give McDonald’s customers the chance to win access to any of Hussle’s 2000+ partner health clubs and leisure centres. At first glance, it may seem like a paradox but Hussle believes the collaboration is a great way to reach more people and help them become more active, more often. Throughout this interview with Hussle CEO Jamie Ward, we discuss the McDonald’s partnership as well as: • How to raise money for a fit-tech startup • Advantages of working in the fitness marketplace • Why gyms have a marketing problem • The comparison between ClassPass and Hussle • How to get a better return on your gym’s digital marketing efforts

Natalia Karbasova is the CEO of the FitTech Company and Founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology and the future of wellbeing and healthy lifestyle. Throughout our interview, she illustrates where technology is taking the fitness industry. Right now, health is the largest market in the world. And Silicon Valley now wants its piece of the action. In the race for gym members and subscribers, the fitness industry has been given a head start. But Big Tech is catching up really fast – forcing brands to reimagine the gym experience or become obsolete. Big Tech’s move into fitness was always going to happen, pandemic or not. But what does that mean for the traditional fitness industry? How will fit-tech influence gyms in the years to come? In this insightful talk, she shares her view about what the future holds.

Our guest this week predicts the future for a living. Not peer into a crystal ball kind of future predicting. His role as a forecaster in the real world is concerned with future certainty. Prof. Dr. Carl Rohde looks at how hidden trends in the present signal direction changes for society, brands, and the world at large. He doesn't tell us how we should think about the future; instead he lays out his own predictions. What will delight your customers in six months, a year, two decades? What eco trends will influence the fitness industry? How will technology and A.I. shift ever-changing consumer expectations? If you're eager to see into the future, check out this interview with Prof. Dr. Carl Rohde. Prof. Dr. Carl Rohde is a cultural sociologist, a professor of Future Forecasting, Trend Watching and Innovation, and the founder of Science of the Time. He conducts the biggest trend research, the Cool City Hunt project, with 47 universities and about 10,000 students worldwide. Together they construct local and glob

How do you start a wildly successful business with little to no money? What allows some entrepreneurs to bootstrap their business to success while others falter and fail? The truth is: It takes remarkably little money to make money, if you're clever and work hard. British entrepreneur Oliver Cookson should know. He bootstrapped Myprotein, a successful sports nutrition business, in 2004 after borrowing £500 from the bank. No venture capitalists. No outside help or influence. A few years later, he sold Myprotein to The Hut Group, maintaining 100% equity and earning a nine-digit exit. During our interview, he highlights the advantages of bootstrapping a self-sustaining, self-funded business. Nothing is off the table, as long as it’s relevant to the customer. Oliver was recently named the UK’s number one self-made millionaire under 40 with a net worth of £306 million. His memoir, “Bootstrap Your Life,” which he began writing at the beginning of the first lockdown is due to be published in summer 2021. Oliver also

Elaine Jobson is a fitness industry veteran, with 25 years of experience working in executive positions for the world's largest fitness brands. In this week's Escape Your Limits podcast episode, she talks about her industry experiences, how she has adapted Maslow's Hierarchy of Needs to develop an award-winning, international fitness franchise, and shares real life lessons on how to lead people and transform workplace culture. She is best known for teaming up with well-known industry entrepreneurs including Mike Balfour OBE, Founder of Fitness First, and Sir Richard Branson owner of Virgin Active South Africa. Elaine is passionate about building successful companies through great cultures and growing exceptional leaders.