Ltb Podcast

In today's episode, we have a reposted episode Eric Cressey of Cressey Sports Performance. I can't imagine Eric will need much of an intro but just in case, he is the president and co-founder of Cressey Sports Performance, with facilities two facilities located in America.  He's helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance in a variety of sports. He's produced five books, four DVD sets and written over 500 articles which have been featured in places like Men's Health, T-Nation and ESPN.   In this episode Stuart and Eric discuss:   Where Eric's work ethic comes from and how he balances this with a growing family How and why he built up career capital early on in his career Where Personal Trainer's and strength coaches go wrong when it comes to growing their careers.   Find Out More About Eric: Website: http://www.EricCressey.com  Instagram: https://www.instagram.com/ericcressey/    Find Out More About LTB: Website: h

If you're a Personal Trainer, the chances are pretty high that you'll work with people who have weight loss based goals. This reposted episode from back in Jan of 2019, talks about how to better understand everything to do with helping our clients lose weight.  Topics Covered: Why Gregg has decided to focus on business as one of his Q1 professional development goals. What he's learnt in the process of creating his understanding weight loss course. Why our bodies hate losing weight. How understanding more about weight loss has informed his coaching. Metabolic adaptation and how this affects weight loss. What other factors we should be looking at with regards to weight loss. How important exercise is for weight loss. Whether we should be using large or small deficits. How many calories we typically burn during exercise.   Find Out More About Gregg: LTB Training Website: https://www.ltbtraining.co.uk/  Instagram: https://www.instagram.com/gregg_ltb/    Find Out More About Lift The Bar: Website: http://bit

In this episode, we have a reposted episode with Nikki Strong. Nikki is a registered dietician, the owner of an online coaching company called Strong Nutrition and an assistant coach at Precision Nutrition's Level 2 programme. We get into how to help a resistant client, what something called the therapeutic alliance means and why understanding this helps build the relationship between you and your clients, and how she's got over imposter syndrome to become more effective at coaching clients.       Find Out More About Nikki: Website: http://www.healthyandstrongnutrition.com  Instagram: https://www.instagram.com/StrongNutritionRD/  Facebook: https://www.facebook.com/nikki.strong.146    Find Out More About Lift The Bar: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/         

In this episode, Stuart chats to Nate Green, an author, a contributor to Men’s Health magazine and the Director of Content Marketing at Waking Up. They talk about his time going from a PT to a gym owner, questions to ask yourself before writing a post or blog, coming with content ideas, learning about your clients, what skills he'd recommend developing and much more.     Find Out More About Nate: Website: https://nategreen.org/    Find Out More About Lift The Bar: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/ 

In this episode, we have a repost with Laura Vanderkam from two years ago. Laura is an author and host of a few different podcasts including before breakfast and best of both worlds. One of her published books is called "off the clock", which, as you might have guessed, is about time management and using our time to have a better life. That's what Stuart and Laura discuss. They talk through why time management is important, why tracking your time will help you, how to structure your day and workweek and the concept of savouring.     Find Out More About Laura: Website: https://lauravanderkam.com/  IG: https://www.instagram.com/lvanderkam/    Find Out More About Lift The Bar: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/ 

Stuart welcomes back on Jean-Claude Vacassin from the International Fitness Business Alliance (IFBA) and W10 Gym in London to chat about common issues gym owners face, what to do if you're struggling as a facility owner and how he thinks about staffing and pricing.   Topics Covered: How involved is he in the day-to-day running of W10 nowadays? What separates great gyms from average gyms? If you're struggling as a facility owner, where should you start? He's been running the IFBA since 2016, what's been some of the big things he's learnt in that time about helping gym owners? What he has learnt from visiting many gyms for on-site visits? Have you seen many gyms fail? Why do you think happens? Does he think it's harder now as a facility owner? When you go to do an on-site audit, what you look for/ typically spot that are some easy fixes? How to think about up setting up your pricing? How he thinks about staffing.   Find Out More About JC: W10 Website: https://w10.fit/  IFBA Website: https://theifba.com/   

In today's reposted episode from 2018, Stuart talks to Elias Scarr, the former membership director of Results Fitness. Elias has been selling fitness memberships and teaching sales to fitness professionals since 2010. They discuss how to think about sales, handling objections, building relationships so the sale takes care of itself and getting over self-worth issues with money.     Find Out More About Elias: Facebook: https://www.facebook.com/elias.scarr  Website: https://www.sellitlikescarr.com/        Find Out More About LTB: Website: http://bit.ly/35dS9FZ  Instagram: https://www.instagram.com/liftthebar/ 

In today's reposted episode from May of 2020, Stuart talks to Nick Winkelman, who is the Head of Athletic Performance for the Irish Rugby Football Union, about the power of tough to hear feedback, reflective practice, creating coaching cues with your clients, coaching the push-up using a framework called the coaching communication loop and what Nick's favourite analogy/ coaching cue is. The section on the push up is a masterclass in coaching so even if you skip ahead and listen to that I promise you'll get a tonne from this episode!       Timestamps: [05.30] - How he responded to receiving some hard to take feedback about the first editions of his book. [07.05] - How important receiving feedback has been for him throughout his career. [09.55] - Questions to ask your clients to help with collaboration when creating cues. [17.45] - Why coaches are more comfortable talking about programming than they are about coaching, communication and motivation. [22.45] - Where a trainer should start if they wan

A brief update on what's to come for the LTB Podcast over the next few months. As we are working on a new series of highly produced episodes, starting with the two topics of "The History of Personal Training" and "The Future of Personal Training", we'll be posting from the archive episodes each week for the next 4-6 weeks. Thanks for your continued support of the podcast. We look forward to trialling this new format with me and can't wait to hear what you think!     Contact Stuart: stuart@liftthebar.com Instagram: https://www.instagram.com/liftthebar/  Website: http://liftthebar.com/ 

In today's episode, Stuart interviews Jordan Syatt for the second time (the first was October 2020). They talk lessons Jordan has learnt in his time travelling and doing a range of interesting things, how he uses social media, the challenge of not letting social media become all-consuming, burnout, diversifying your marketing and more.   Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry’s leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health Magazine, Men’s Fitness Magazine, and Schwarzenegger.com     Timestamps: [01.10] - Lessons from his recent fat loss cut. [13.25] - How lessons he learnt from his Mum have shaped how he runs his business. [18.05] -

In today's show, Stuart welcomes Lyndsey Roberts for the 5th episode in the 'how I use social media' series. Lyndsey, who is at strong_likeamutha on Instagram, is a leadership and empowerment coach and the founder of Strong Like a Mutha. They talk about content creation, why she's comfortable on camera doing things like reels, how she uses Instagram to make people aware of her business and why photography is an important aspect of her content plan.       Timestamps: [01.47] - How she uses social media as a fitness professional. [05.12] - Being vulnerable on social media. [17.12] - Considering your values before you put out a post. [19.52] - Using professional photography in your posts. [33.47] - Shame-led marketing messages on social media. [37.47] - Effective lead generation on social media. [40.32] - Using email marketing/ a website.     Find Out More About Lyndsey: Instagram: https://www.instagram.com/strong_likeamutha/  Website: https://www.stronglikeamutha.co.uk/        Find Out More Ab

In today's show, Stuart welcomes Claire Winter. Claire, who is Lift The Bar's head of operations, has been on the podcast lots of times before talking about her experience as a personal training client and on topics like belonging as a fitness professional. Today, they talk about three topics - losing clients and why it's probably not your fault just now, burnout and how to take better care of yourself and her upcoming customer service course. Timestamps are below!     Timestamps: [01.05] - Why it may not be your fault if you're seeing clients drop off just now. [14.30] - Retention tips.  [20.48] - Burnout. [33.48] - Claire's upcoming customer service course.     Find Out More About Claire: Facebook: https://www.facebook.com/claire.winter.963        Find Out More About LTB: Website: http://bit.ly/2TDiQjz  Instagram: https://www.instagram.com/liftthebar/ 

In today's show, Stuart welcomes Eric Helms. Eric runs the bodybuilding prep company 3dMJ and writes for the monthly publication, MASS. They discuss how he thinks we can make exercise more appealing for the gen pop. They then have a 40-minute discussion about perfectionism and all that encompasses it including how to better understand it, seeing it in your clients, seeing it in your coaching and how to move away from it towards what he calls 'excellence'. Timestamps are below!     Timestamps: [01.00] - Getting more people into exercise. [13.45] - Rise and grind mentalities in exercise. [19.05] - Perfectionism. [26.45] - Eric's struggles with perfectionism. [33.12] - Seeing perfectionism in your clients. [38.45] - Perfectionism in coaching. [43.02] - Moving away from perfectionism if you struggle with it. [56.55] - Making sense of what kind of success you want.     Find Out More About Eric: Instagram: https://www.instagram.com/helms3dmj/  Website: https://3dmusclejourney.com/  MASS: https://

In today's show, Stuart welcomes back John Clark. Starting on the 5th of July, John is going to attempt to run 48 marathons in 48 days across 48 counties of England to raise 48K for a charity he created called Miles4meals. If you'd like to get involved by sponsoring, raising money or taking part, head to miles4meals.co.uk/484848. They discuss why he's doing this, what his prep looks like, getting himself mentally set, dealing with the chance of failure, moving away from gym ownership and much more. Timestamps are below!     Timestamps: [02.03] - How he's feeling about doing 48 marathons over 48 days. [08.28] - What's driving him to attempt this charity event. [17.58] - Handling failure & figuring out your why. [33.28] - The preparation for running 48 marathons. [35.40] - How you can get involved/ support John for his event. [39.23] - Moving away from gym ownership.     Find Out More About John: Charity Website: https://www.miles4meals.co.uk/484848 Instagram: https://www.instagram.com/_john

In today's episode, Stuart welcomes back Mark Council & his partner Ste Whitaker. Mark & Ste own a gym called Platform Performance, which they opened together in 2017. This is the third episode of the series called 'gym owners corner' where Stuart brings Mark on to discuss the realities and challenges of being a gym owner. In this episode, they discuss their business partnership. How it functions, why they think it works and some things they'd advise you to look out for in a business partner. Timestamps are below.       Timestamps: [02.00] - How their gym reopening since lockdown has gone? [05.00] - Their roles within Platform Performance. [10.40] - Business partnerships. [29.00] - Red flags to look out for.     Find Out More About Mark/ Ste: Facebook Mark: https://www.facebook.com/mark.council Facebook Ste: https://www.facebook.com/stevie.platform.3  Platform Website: http://platformpt.co.uk/      Find Out More About LTB: Website: https://liftthebar.com/ IG: https://www.instagram

In today's show, Stuart welcomes Chris Bradley, also known as The Glasgow PT. Chris runs a gym in Glasgow and a mentorship programme for trainers called The Upgraded Coach. They discuss what he remembers about his first-ever PT session, how he approached lead gen in a commercial gym, getting through the tough times as a trainer, taking your business seriously and how to think about outsourcing. Timestamps are below!     Timestamps: [09.17] - His first ever PT session. [15.37] - Mentorship & investing in yourself. [20.52] - Lead gen in a commercial gym. [29.37] - His hardest phase in year 3 of personal training. [40.52] - Outsourcing and delegation.     Find Out More About Chris: Instagram       Find Out More About LTB: Website Instagram Facebook

In today's show, Stuart welcomes back Krista Scott-Dixon from Precision Nutrition. They discuss public speaking, self-acceptance, getting coached as a coach, firing clients, mental health and managing overwhelm. Timestamps are below!     Timestamps: [02.15] - Tips on public speaking. [11.25] - What Krista was like as a child. [15.25] - The challenge of self-acceptance. [19.30] - Coaches getting coaching. [25.55] - Getting triggered by clients not doing things. [30.05] - Firing clients. [40.45] - Looking after your mental health. [45.25] - Managing overwhelm.     Find Out More About Krista: Website Precision Nutrition Website Facebook       Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes Graham Hurst. Graham, @graphicforcoaches, is a former police officer and online coach turned designer. He creates thumb-stopping, highly engaging social media images for the country's top coaches and PT's. As this is an episode on how I use social media, they spend the majority of their time talking about using social media, creating content, common design mistakes Graham sees trainers doing and getting clients from Instagram. Timestamps are below.       Timestamps: [01.10] - How long Graham has been posting on social media? [03.03] - Using social media as a fitness professional. [05.42] - Content creation tips. [08.23] - Places to find images. [10.40] - Amount of time spent creating posts. [13.20] - His posting schedule. [17.40] - Canva design tips. [19.24] - What trainers can do better with design on social media. [28.13] - Marketing/ sales tips for Instagram. [33.02] - Learning more about graphic design.   Find Out More About Graham: IG:

In today's episode, Stuart welcomes George Branford. George is an ex-professional football, turned personal trainer, turned gym owner. They discuss how he built up his client base in a commercial gym, getting over fears of talking to members, transitioning into an independent gym before finishing off talking about how he and his partner, Emily, got capital, planned it out years in advance and launched their gym, Intent 91.Timestamps are below.       Timestamps: [01.12] - Why did George decide to become a personal trainer? [04.38] - How he found starting in a commercial gym. [06.25] - How he approached building relationships in the gym? [08.42] - Going from knowing people's names to turning them into clients. [12.02] - What frustrated him about other personal trainers. [13.22] - Approaching members if you feel anxious about talking to people. [13.57] - Going from a commercial to being self-employed in an independent gym. [18.52] - Documenting what he was doing on social media as a lead g

In today's episode, Stuart welcomes back Adam Meakins. Adam, @adammeakins on Instagram, was on 6 episodes ago on the 5th of April. In that one, they mainly discussed the problems associated with some of the most popular physiotherapy treatments like massage, K-tape and other manual therapies. In this one, they spend most of it discussing what we know about the association between technique and injury. Should you focus on making your clients form perfect, or should we just let people exercise as they please? They also get into the relationship between core strength and back pain, using medical imaging like MRI's and spinal flexion during deadlifts. Timestamps are below.       Timestamps: [01.50] - What the most interesting recent thing he's learnt has been. [02.50] - What hormesis is. [04.20] - Adam's analogy of why exercise is like a river. [07.20] - What we know about technique and injury? [17.20] - How important is the language trainers use to describe the way people do an exercise/ techni