Sinopsis
Sports Geek: A look into the world of Sports Marketing, Sports Business and Digital Marketing
Episodios
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Driving commercial outcomes in sport - Ned Negus, A-Leagues
05/11/2024 Duración: 56minNed Negus shares insights on youth development, sponsorship strategies, and the transformation of football in Australia in this Sports Geek interview. Show notes - https://sportsgeekhq.com/ned-negus-a-leagues/
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Connecting with peers globally, Greg Oakford
30/10/2024 Duración: 04minIn this Sports Geek Throwback episode, Sean Callanan interviews Greg Oakford. They discussed connecting and learning with peers globally. Show notes - https://sportsgeekhq.com/connecting-with-peers-globally-greg-oakford
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Partnerships with purpose - Mya Doelling, IOC
29/10/2024 Duración: 45minIn this Sports Geek interview with Sean Callanan, Mya Doelling from the International Olympic Committee (IOC) chats about the evolution of purpose-led partnerships in sports. Mya discusses the IOC's shift towards sustainability-focused sponsorships, the success of initiatives like the Olympic Village Nursery, and the future of sports partnerships emphasizing authenticity and social impact. Show notes - https://sportsgeekhq.com/mya-doelling-ioc/
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Digital and Technology as problem solvers, Eric SanInocencio
23/10/2024 Duración: 06minIn this Sports Geek Throwback episode, Sean Callanan interviews Eric SanInocencio from the ACC and now at the Perfect Game. They discussed digital and technology as problem solvers. Show notes - https://sportsgeekhq.com/digital-and-technology-as-problem-solvers-eric-saninocencio
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USGA's Ticketing Evolution: Balancing tradition with modern fan demands - Dan McBride, USGA
22/10/2024 Duración: 53minIn this Sports Geek interview with Sean Callanan, Dan McBride from USGA chats about the evolution of ticketing and fan engagement in golf. McBride discusses leveraging data for effective ticketing strategies, implementing innovative models like flex memberships, and enhancing the overall fan experience at USGA events. Show notes - https://sportsgeekhq.com/dan-mcbride-usga/
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Engaging fans in new ways, Brian Costello
17/10/2024 Duración: 04minIn this Sports Geek Throwback episode, Sean Callanan interviews Brian Costello from Portland Timbers. They discussed Engaging fans in new ways. Show notes - https://sportsgeekhq.com/engaging-fans-in-new-ways-brian-costello
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The Power of Storytelling in Sports - Barbara Maningat, LA Galaxy
15/10/2024 Duración: 52minIn this Sports Geek interview with Sean Callanan, Barbara Maningat from LA Galaxy chats about the power of video storytelling in sports, managing high-performance creative teams, and leveraging digital platforms to enhance fan engagement. Show notes - https://sportsgeekhq.com/barbara-maningat-la-galaxy/
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Building and identifying customers, Jeremy Butler
09/10/2024 Duración: 06minIn this Sports Geek Throwback episode, Sean Callanan interviews Jeremy Butler who was at the Sale Sharks Rugby Club when the episode was recorded. They discussed building and identifying customers. Show notes - https://sportsgeekhq.com/building-and-identifying-customers-jeremy-butler
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Tech Meets Fandom: Evolving Sports Apps - Jon Wolf , MLSE
08/10/2024 Duración: 56minIn this Sports Geek interview with Sean Callanan, Jon Wolf from MLSE chats about app development for sports teams, fan engagement strategies, and the future of AI in sports technology. Show notes - https://sportsgeekhq.com/jon-wolf-mlse/
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Sustaining fan base on and off court, Damion Chatmon
02/10/2024 Duración: 04minIn this Sports Geek Throwback episode, Sean Callanan interviews Damion Chatmon, who was at the Cleveland Cavaliers when the episode was recorded. They discussed sustaining fan base on and off court. Show notes - https://sportsgeekhq.com/podcast/throwback/sustaining-fan-base-on-and-off-court-damion-chatmon
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Game, Set, Match: Sweating the small stuff in social - Reshina Warren, WTA
01/10/2024 Duración: 01h09minIn this Sports Geek interview with Sean Callanan, Reshina Warren from the Women's Tennis Association chats about importance of sweating the small stuff to maximise social media efforts, audience engagement, and leveraging social media to grow women's tennis globally. Show notes - https://sportsgeekhq.com/podcast/reshina-warren-womens-tennis-association
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Content strands for digital revenue, Jayne Bussman-Wise
25/09/2024 Duración: 06minIn this Sports Geek Throwback episode, Sean Callanan interviews Jayne Bussman-Wise, who was at NY Red Bulls when the episode was recorded. They discussed importance of content strands. Show notes - https://sportsgeekhq.com/podcast/throwback/content-strands-for-digital-revenue-jayne-bussman-wise
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Behind the Scenes: Writing Angeball - Vince Rugari
24/09/2024 Duración: 54minIn this Sports Geek interview with Sean Callanan, Vince Rugari chats about his journey in sports journalism, the changing landscape of football in Australia, and his book AngeBall on Ange Postecoglou's career. Show notes - https://sportsgeekhq.com/podcast/vince-rugari-angeball/
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Sponsorship and Digital, J.W. Cannon
18/09/2024 Duración: 07minIn this Sports Geek Throwback episode, Sean Callanan interviews J.W. Cannon who was at the UPS when the interview was recorded. They discussed Sponsorship and Digital. Show notes - https://sportsgeekhq.com/podcast/throwback/sponsorship-and-digital-j-w-cannon/
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Connecting Netball Communities - Hannah Warren, Netball Australia
17/09/2024 Duración: 54minIn this Sports Geek interview with Sean Callanan, Hannah Warren of Netball Australia discussed brand strategy, storytelling, and the importance of connecting to grassroots communities. Show notes - https://sportsgeekhq.com/podcast/hannah-warren-netball-australia/
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Building a fan base, Colin Kelly
11/09/2024 Duración: 05minIn this Sports Geek Throwback episode, Sean Callanan interviews Colin Kelly of LAFC. They discussed challenges of building a fan base. Show notes - https://sportsgeekhq.com/podcast/throwback/building-a-fan-base-colin-kelly
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Building Brand in a Competitive Sports Market - Jerome Elenez, FC Dallas
10/09/2024 Duración: 49minIn this Sports Geek interview with Sean Callanan, Jerome Elenez from FC Dallas chats about innovative marketing strategies, the impact of partnerships, and preparing for the 2026 FIFA World Cup. Show notes - https://sportsgeekhq.com/podcast/jerome-elenez-fc-dallas/
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Targeting fans from different generations, Steve Conley
04/09/2024 Duración: 06minIn this Sports Geek Throwback episode, Sean Callanan interviews Steve Conley, who was at the Boston Red Sox when the episode was recorded. They discussed targeting different types of fans. Show notes - https://sportsgeekhq.com/podcast/throwback/targeting-fans-from-different-generations-steve-conley
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Creating meaningful partnerships that deliver - Ben Hirschfeld, Cricket NSW
03/09/2024 Duración: 37minIn this Sports Geek interview with Sean Callanan, Ben Hirschfeld from Cricket NSW chats about engaging fans, leveraging sponsorships, and the importance of data-driven strategies in sports partnerships. Show notes - https://sportsgeekhq.com/podcast/ben-hirschfeld-cricket-new-south-wales
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How media has changed, Marina Go
28/08/2024 Duración: 07minIn this Sports Geek Throwback episode, Sean Callanan interviews Marina Go who was at Netball Australia. They discussed changes in media landscape. Show notes - https://sportsgeekhq.com/podcast/throwback/how-media-has-changed-marina-go