Sinopsis
Sports Geek: A look into the world of Sports Marketing, Sports Business and Digital Marketing
Episodios
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NBA Euro plans, Jack Nicklaus NIL win and UK’s first indoor cricket stadium - Sports Geek Rapid Rundown
31/03/2025 Duración: 02minNBA Euro plans, Jack Nicklaus NIL win and UK’s first indoor cricket stadium - Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. It is available on a separate podcast feed at https://sportsgeekhq.com/rapidrundown
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Aligning league & teams’ interests for success, Anthony Macri
27/03/2025 Duración: 05minIn this Sports Geek Throwback episode, Sean Callanan interviews Anthony Macri from Alpine F1. They discussed aligning the interests of the league and teams for long-term success. Show notes - http://sportsgeekhq.com/aligning-league-teams-interests-for-success-anthony-macri
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Activating & educating F1 fans with Sarah Dale, Binance
25/03/2025 Duración: 34minSarah Dale from Binance discusses strategic brand partnerships in crypto and sport with Cristiano Ronaldo and Alpine F1 in the lead up to the Australian Grand Prix. A great listen for sponsorship professionals and those looking for ways to engage new fans. Show notes - https://sportsgeekhq.com/sarah-dale-binance
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Sports Business in Rugby League & Rugby Union, Steve Mitchell
20/03/2025 Duración: 04minIn this Sports Geek Throwback episode, Sean Callanan interviews Steve Mitchell. They discussed sports commercial business across Rugby League and Rugby Union. Show notes - https://sportsgeekhq.com/sports-business-in-rugby-league-rugby-union-steve-mitchell
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The Future of Ticketing - Bobbie Walker, SDSU
18/03/2025 Duración: 51minBobbie Walker from San Diego State University shares strategies for successful ticket sales and insights into future sports technology trends. A must-listen for anyone in ticketing, tech, and those at the college sports space. Show notes - https://sportsgeekhq.com/bobbie-walkersan-diego-state-university
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How Sustainability is Key for Formula E, Mark Preston
13/03/2025 Duración: 06minIn this Sports Geek Throwback episode, Sean Callanan interviews Mark Preston. They discussed sustainability as a key pillar and selling point for Formula E. Show notes - https://sportsgeekhq.com/how-sustainability-is-key-for-formula-e-mark-preston
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Leading Digital Innovation in Sports - Andrew Yaffe, Dude Perfect
11/03/2025 Duración: 55minDrawing from his unique experience spanning both traditional sports media and new media landscapes, Andrew Yaffe delivers comprehensive insights into how content strategies have evolved at the NBA and how these lessons are being applied to drive engagement and growth at Dude Perfect. Show notes - https://sportsgeekhq.com/andrew-yaffe-dude-perfect/
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Marketing to a broad Audience, Loretta Johns
06/03/2025 Duración: 05minIn this Sports Geek Throwback episode, Sean Callanan interviews Loretta Johns. They discussed marketing to a broad Audience. Show notes - https://sportsgeekhq.com/marketing-to-a-broad-audience-loretta-johns
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How to Connect with Modern Fans - Zach Galia, Pittsburgh Pirates
04/03/2025 Duración: 59minDiscover how the Pittsburgh Pirates balance tradition with innovation through social media, featuring insights on content strategy, team management and digital storytelling with Zach Galia. A great listen for sports digital and teams looking to modernise their digital approach. Show notes - https://sportsgeekhq.com/zach-galia-pittsburgh-pirates/
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Segmentation in Converting Fans & Building Trust, Spencer Horner
28/02/2025 Duración: 05minIn this Sports Geek Throwback episode, Sean Callanan interviews Spencer Horner. They discussed how segmentation and targeting audiences has been the key to converting fans. Show notes - http://sportsgeekhq.com/segmentation-in-converting-fans-building-trust-spencer-horner
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Inside NBA All-Star Tech Summit, Sean Callanan
26/02/2025 Duración: 38minSean Callanan shares his experience at the NBA All-Star Tech Summit. The episode highlights technological advancements in broadcast, AI and the future of sports tech. Perfect for sports business professionals and tech enthusiasts interested in the NBA's innovation initiatives. Show notes - https://sportsgeekhq.com/inside-nba-all-star-tech-summit/
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Super Bowl LIX recap - Melbourne NFL Game and Mailata mania
25/02/2025 Duración: 57minIn this podcast, Sean takes you behind the scenes at the Super Bowl with his @NFLAUNZ digital producer Dylan Parkes on how they navigated the chaos of Super Bowl for some big digital wins. A must listen for social media talent who sweat the small stuff. Show notes - https://sportsgeekhq.com/super-bowl-lix-recap-melbourne-nfl-game-and-mailata-mania
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Reaching out to participants during a re-brand, Vince Crivelli
20/02/2025 Duración: 06minIn this Sports Geek Throwback episode, Sean Callanan interviews Vince Crivelli. They discussed reaching out to participants during a re-brand. Show notes - http://sportsgeekhq.com/reaching-out-to-participants-during-a-re-brand-vince-crivelli
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Preseason innovation for fans and coaches - Tom Braun, LA Galaxy
18/02/2025 Duración: 45minEmbark on an enlightening journey as Tom Braun reveals the intricate details of LA Galaxy's business operations, sharing valuable insights into their comprehensive fan engagement strategies and their dedication to meaningful community support initiatives. Show notes - https://sportsgeekhq.com/tom-braun-la-galaxy/
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Knowing when to adopt new technology and serve demands, Chip Suttles
13/02/2025 Duración: 05minIn this Sports Geek Throwback episode, Sean Callanan interviews Chip Suttles. They discussed knowing when to adopt new technology and serve demands for football. Show notes - https://sportsgeekhq.com/knowing-when-to-adopt-new-technology-and-serve-demands-chip-suttles
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Data-Driven Fan Engagement at Scale - Damian Arbuckle, NASCAR
12/02/2025 Duración: 44minDamian Arbuckle from NASCAR shares insights on consumer intelligence, seat pricing models, fan lifecycle marketing, and building data capabilities across 15 tracks. Show notes - https://sportsgeekhq.com/439
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Connecting the community to the club - Shawn McIntosh, Las Vegas Lights FC
11/02/2025 Duración: 48minShawn McIntosh discusses his journey from minor league hockey to CEO of Las Vegas Lights FC, sharing insights on fan engagement and revenue growth in professional sports. Great listen for sports executives, venue managers, and those interested in building successful fan-first experiences. Show notes - https://sportsgeekhq.com/shawn-mcintosh-las-vegas-lights-fc/
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How the Sports Loyalty Game Is Changing, John Durbin
06/02/2025 Duración: 07minIn this Sports Geek Throwback episode, Sean Callanan interviews John Durbin who was at Pegula Sports. They discussed how sports loyalty game is changing. Show notes - https://sportsgeekhq.com/how-sports-loyalty-game-is-changing-john-durbin/
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How to tell stories (and sell tickets) with data - Nick Makarov, Austin FC
04/02/2025 Duración: 53minNick Makarov from Austin FC shares his journey from finance to sports, explores how Austin FC leverages data to enhance the fan experience and discusses the future of data warehousing in sports business. Perfect for sports business professionals interested in analytics, data-driven decision making, and career transitions into sports. Show notes - https://sportsgeekhq.com/nick-makarov-austin-fc/
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Participation metrics in sports, Tom Halls
30/01/2025 Duración: 06minIn this Sports Geek Throwback episode, Sean Callanan interviews Tom Halls. They discussed participation metrics in sports. Show notes - https://sportsgeekhq.com/participation-metrics-in-sports-tom-halls