Sports Geek - A Look Into The World Of Sports Marketing, Sports Business And Digital Marketing

Variable pricing, why are sports around the world doing it and why is it confusing fans? In a different Sports Geek Podcast I break down the AFL variable pricing for MCG and Etihad. Full show notes - https://sportsgeekhq.com/podcast/afl-variable-pricing/

Been a busy few weeks at Sports Geek, last weekend at the SCG I caught up with LA Dodgers Social Media Manager Josh Tucker who was in town for Opening Series. AJ Maestas from Navigate Research for a chat about his study into sports and social media fans. Full show notes - https://sportsgeekhq.com/podcast/sgp-044-josh-tucker-la-dodgers-aj-maestes-sports-social-media-fans/

On this week's podcast I chat with Aaron LeValley from AEG Sports about how the LA Kings and LA Galaxy tackle digital and data hand in hand.  In our SEAT Sponsor Series I chat will John Brams from Extreme Networks about wi-fi in stadium and their new partnership with NFL as wi-fi analytics partner. Full show notes - https://sportsgeekhq.com/podcast/aaron-levalley-la-kings-la-galaxy/

On this week's podcast I chat with Tyson Densley from the AFL (Australian Football League) about the goals of the AFL social media team and what they are looking for in season 2014.  On SEN I chat with Kevin Hillier about the AFL and NRL social media fan bases and what does it say about each league. Full show notes - https://sportsgeekhq.com/podcast/tyson-densley-afl-social-media/

On this week's podcast I chat with Michael Briggs from the Australian Rugby Union about how they engage Wallabies fans using social and digital. On ABC Grandstand I chat with Francis Leach about current stadium fan engagement debate between Vivek Ranadive and Mark Cuban. Full show notes - https://sportsgeekhq.com/podcast/michael-briggs-wallabies/

On this week's podcast we chat with Oscar Ugaz about the European sports digital scene and his time at Real Madrid. Included in this episode is a sneak peek at our interview with David Morris Sochi silver medalist in the aerials from our chat on Beers, Blokes & Business. Full show notes - https://sportsgeekhq.com/podcast/oscar-ugaz/

On this week's podcast we chat with Chris Gross from Fox Sports Australia on what they are looking for in a social media manager and how the push content across over 30 social media accounts to engage a wide and diverse sports fan base. Jon Manning from Pricing Prophets joins us to discuss pricing models and how pricing is changing in the world of sports. Full show notes - https://sportsgeekhq.com/podcast/chris-gross-and-jon-manning/

On this week's podcast we chat with Dan McLaren from TheUKSportsNetwork.com about the world of #digisport in the UK and Europe.  On ABC Grandstand I chat about #SochiProblems with Francis Leach and Rule 40 affecting Australia ski resorts. Full show notes - https://sportsgeekhq.com/podcast/dan-mclaren/

Congratulation to Seattle Seahawks we look back at the Super Bowl from a digital point of view and how advertisers and teams tackled the big day.  We chat with Craig Morris from Tennis Australia on Sports Geek Podcast about the AO Blitz to connect tennis players with the Australian Open. Full show notes - https://sportsgeekhq.com/podcast/super-bowl-facebook-twitter-2/

10 years is a long time in sports especially in the world of communications and digital, we catch up with Jeremy Monahan from South South Rabbitohs on Sports Geek Podcast. Facebook news feed has changed again, how can you ensure your content reaches your fans?  The Super Bowl is on and we take a look at the Seahawks and Broncos. Full show notes - https://sportsgeekhq.com/podcast/jeremy-monahan-south-sydney-rabbitohs/

Despite some technical problems, on this Sports Geek Podcast we chat with Dan Pinne from the Storm about their shiny new Twitter handle which will be front and centre on their Auckland 9s jersey.  We look back at #SBNight to answer the question how to break into the sports business. Full show notes - https://sportsgeekhq.com/podcast/how-to-break-into-sports-business/

On this episode of Sports Geek Podcast I chat with Leigh Ellis from NBA TVs The Starters on producing killer podcasts that helped them break into the NBA and we tap in with Kenton Olson from the Seattle Seahawks as they prepare for the NFL’s NFC Championship game. Full show notes - https://sportsgeekhq.com/podcast/sgp-034-leigh-ellis-thestarters-seahawks-kenton-olson/

Big thanks to my panelists for making it worth my while getting up at 5am in Melbourne especially in this heat.  Here is a special edition of Sports Geek Podcast with a replay of my Sports Data and Sports Gaming panels. Full show notes - https://sportsgeekhq.com/podcast/sportsconf-replay/

Action packed Sports Geek Podcast we chat with Kenny Lauer from Golden State Warriors and from London we chat with CRM specialist Fiona Green. Full show notes - https://sportsgeekhq.com/podcast/kenny-lauer-warriors-digital-fiona-green-sports-crm/

On this week's show we chat with Debbie Spillane on ABC Grandstand about what is ahead in 2014.  In our first SEAT Partner Profile I chat with Larry Bush from Store Financial we look at how their retail experience will give sports teams the edge in 2014.  I chat with Heikki Aura from Uplause in Finland about their stadium fan engagement solutions recently installed at Madison Square Garden. Full show notes - https://sportsgeekhq.com/podcast/2014-predictions-uplause-stadium-engagement-store-financial-loyalty/

On the final Sports Geek Podcast of 2013, we chat with Kim Trengove and Daniel Lattimer from Tennis Australia as they prepare for the Australia Open. Full show notes - https://sportsgeekhq.com/podcast/kim-trengove-australian-open-digital/

What a busy week it has been at Sports Geek as we have been working hard on a secret project that has taken the internet by storm the last few days.  We have been a patron of the Super Awesome Micro Project over the past 80 weeks, helping a teenage genius Raul Oaida and Melbourne start up guru Steve Sammartino deliver a full sized Lego car to the internet.  On this episode I interview Steve about the project on Harf Time just 2 hours after we launched the video and then catch up with microDomination author Trevor Young about how PR & media has picked up the story as it goes viral. Full show notes - https://sportsgeekhq.com/podcast/sgp-029-how-we-got-one-million-views-in-under-48-hours-super-awesome-micro-project/

Cricket takes the headlines again this week but unfortunately for the wrong reasons with a poor tweet offending Indian cricket fans.  We chat with Francis Leach on ABC Grandstand about that tweet and what options teams have when advertising on social media.  We look back at the Year that was on Facebook & Twitter.  I explain why Snapchat is not the right platform for sports and why you shouldn't bother with it. Full show notes - https://sportsgeekhq.com/podcast/sgp-028-humour-twitter-social-media-year-in-review-why-snapchat-is-not-worth-it/

This week on Sports Geek Podcast it’s Cricket season as summer hits down under and England are taking on Australia in the Ashes.  With Francis on ABC Grandstand look at mobile apps and where does audio and live play by play fit in? On Harftime we chat about YouTube, is it just for viral hits? How can sports leverage viral videos. Full show notes - https://sportsgeekhq.com/podcast/sgp-027-summer-of-cricket-apps-youtube-viral-hits/

This week on Sports Geek Podcast we head out to see the new digs for Essendon Football Club in the AFL now named True Value Solar Centre.  I chat with Justin Rodski & Marc Bertieri about the tough year the Bombers had with the ASADA investigation dominating their season and how they plan to bounce back in 2014. On ABC Grandstand with Francis Leach we look at two sides of social media with the #SFBatKid and Sydney FC dealing with trolls. We take a look at new platforms available that teens are migrating to. Full show notes - https://sportsgeekhq.com/podcast/sgp-026-digital-crisis-management-with-essendon-fc-s-justin-rodski-marc-bertieri/