Sinopsis
Sports Geek: A look into the world of Sports Marketing, Sports Business and Digital Marketing
Episodios
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Leading with Authentic Connections - Jen Watt, North Melbourne FC
30/01/2024 Duración: 55minIn this Sports Geek interview with Sean Callanan, Jen Watt, CEO of North Melbourne Football Club, discusses the importance of clear values and behaviours in leadership, shifting the lens on measuring success in women's sports and the upcoming SportNXT conference in Melbourne. Show notes - https://sportsgeekhq.com/podcast/jen-watt-north-melbourne-fc/
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Seamless integration of digital assets and campaigns, Ben Clink
24/01/2024 Duración: 11minIn this Sports Geek Throwback episode, Sean Callanan interviews Ben Clink, who is now Head of Customer and Digital at South Sydney Rabbitohs. They discussed the development of a robust process to ensure seamless integration of digital assets and campaigns in sponsorship sales. Show notes - https://sportsgeekhq.com/podcast/throwback/seamless-integration-of-digital-assets-and-campaigns-ben-clink
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Community Engagement: Giving Back and Making a Difference - Avan Lee, Hurricanes Rugby
23/01/2024 Duración: 45minIn this Sports Geek interview with Sean Callanan, Avan Lee, CEO of the Hurricanes Rugby, discusses the importance of community engagement, the development of women's rugby, and the impact of grassroots connections in building a fan base. Show notes - https://sportsgeekhq.com/podcast/avan-lee-hurricanes-rugby/
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Diverse Revenue Streams - Catherine Carlson
17/01/2024 Duración: 06minIn this Sports Geek Throwback episode, Sean Callanan interviews Catherine Carlson, who was at the Philadelphia Eagles when episode 299 was recorded. They discuss the strategy behind revenue growth and the development of new revenue opportunities. Show notes - https://sportsgeekhq.com/podcast/throwback/diverse-revenue-streams-catherine-carlson
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The Power of Alignment: Content, Product, and Marketing - Drew Crisp, Liverpool FC
16/01/2024 Duración: 48minIn this Sports Geek interview with Sean Callanan, Drew Crisp from Liverpool Football Club discusses the challenges of measuring digital engagement, the importance of authentic and long-term partnerships, and the significance of understanding and serving fans. Show notes - https://sportsgeekhq.com/podcast/drew-crisp-liverpool-fc/
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Sports Geek Amplify Replay - StatsPerform
10/01/2024 Duración: 50minIn this Sports Geek Amplify episode, Michael Leon, Director of Content Marketing & Strategy at Stats Perform, discusses how Stats Perform can help sports teams deliver high-quality graphical stats and insights to fans. For more details, visit SportsGeekAmplify.com/StatsPerform
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Sports Geek Amplify Replay - SponsorCX
09/01/2024 Duración: 40minIn this Sports Geek Amplify episode, Jason Smith, CEO of SponsorCX, explains how SponsorCX helps teams manage sponsorship deliverables and the importance of efficient communication with sponsors. For more details SportsGeekAmplify.com/SponsorCX
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Sports Geek Amplify Replay - SeatGeek
08/01/2024 Duración: 48minIn this Sports Geek Amplify episode, Jeff Ianello, Chief Head of Sales North America, talks about SeatGeek's commitment to enhancing the fan experience through innovative ticketing technology solutions. For more details - SportsGeekAmplify.com/SeatGeek
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Sports Geek Amplify Replay - Extenet
07/01/2024 Duración: 31minIn this Sports Geek Amplify episode, Jeff Alexander, SVP Field Operations at Extenet, explains how private wireless networks can help sports stadiums meet the growing technology demands. To learn more, visit SportsGeekAmplify.com/Extenet
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Sports Geek Amplify Replay - Trajektory
06/01/2024 Duración: 47minIn this Sports Geek Amplify episode, Alex Kerr, CEO of Trajektory explains how Trajektory can help your team deliver more revenue across your sponsorship inventory. More details at SportsGeekAmplify.com/Trajektory
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Developing Connections With New Fans – Nilay Shah, New York Giants - SPORTS GEEK REPLAY
05/01/2024 Duración: 01h37sSPORTS GEEK REPLAY (from Nov 2022 - 311). Nilay Shah, SVP of Marketing and Brand Strategy at New York Giants discuss developing content to attract new fans, why fans love retro uniforms and how sponsorship has evolved. For more - https://sportsgeekhq.com/podcast/nilay-shah-new-york-giants/
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Importance Of Sustainability In Sports - Aileen McManamon, 5T Sports - SPORTS GEEK REPLAY
04/01/2024 Duración: 54minSPORTS GEEK REPLAY (from Nov 2022 - 311). Aileen McManamon from 5T Sports discusses the importance of sustainability in the sports industry and why it is a growing sponsorship segment for sports in this episode of Sports Geek. Show notes - https://sportsgeekhq.com/podcast/aileen-mcmanamon-5tsports
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Australian Open - Growing media rights globally - Alfonso Medina, Tennis Australia - SPORTS GEEK REPLAY
03/01/2024 Duración: 01h12minSPORTS GEEK REPLAY (from Nov 2022 - 311). Tennis Australia's Alfonso Medina chats with Sean Callanan on how media rights landscape has changed, not only in dollar value but in how they are divided globally and amongst commercial partners. Show notes https://sportsgeekhq.com/podcast/alfonso-medina-tennis-australia
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Building International Fandom - Glen Rolls, La Liga - SPORTS GEEK REPLAY
02/01/2024 Duración: 51minSPORTS GEEK REPLAY (from Nov 2022 - 311). In this Sports Geek interview with Sean Callanan, Glen Rolls from La Liga discusses the success of the tournament, the government's involvement in women's sports, the growth of sports tourism, and how La Liga can make an impact in Australia by localizing content and showcasing matchday experiences. Show notes - https://sportsgeekhq.com/podcast/glen-rolls-la-liga/
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Sponsorship - The Deal, The Work, The ROI - Anneliese Mesilati, UBS - SPORTS GEEK REPLAY
01/01/2024 Duración: 47minSPORTS GEEK REPLAY (from Nov 2022 - 311). Anneliese Mesilati from UBS discusses the success of UBS Arena, its long partnership in F1 with Mercedes and compares sponsoring the arts with sports in this Sports Geek interview. A great listen for anyone interested in sports marketing and sponsorships. Show notes - https://sportsgeekhq.com/podcast/anneliese-mesilati-ubs/
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Nottingham Forest Taking on Premier League - Jamie King - SPORTS GEEK REPLAY
31/12/2023 Duración: 53minSPORTS GEEK REPLAY (from Nov 2022 - 311). Jamie King, Marketing Director at Nottingham Forest FC discusses his current role at Nottingham Forest FC, where he is focused on digital transformation and lifting digital results on the big stage. Additionally, he chats about his experience with the NFL and how he worked to develop a fan base for the NFL in the UK. Show notes - https://sportsgeekhq.com/podcast/jamie-king-nottingham-forest-fc
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Beyond Greatness – Jane Fernandez, FIFA Women’s World Cup 2023 - SPORTS GEEK REPLAY
30/12/2023 Duración: 41minSPORTS GEEK REPLAY (from Nov 2022 - 311). In the 350th Sports Geek episode, Jane Fernandez from FIFA Women's World Cup 2023 shares the success of the tournament, the amazing Matildas’ run and the initiatives focused on sustainability, women's sport, and grassroots development. Show notes - https://sportsgeekhq.com/podcast/jane-fernandez-fifa-womens-world-cup-2023
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Delivering a World-Class Games Experience - David Michael, LA28 - SPORTS GEEK REPLAY
29/12/2023 Duración: 49minSPORTS GEEK REPLAY (from Nov 2022 - 311). David Michael from LA28 talks about the challenges and opportunities in delivering a world-class games experience, caution when integrating new systems, exploring emerging technologies, and the importance of customer experience in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in the intersection of sports and technology. Show notes - https://sportsgeekhq.com/podcast/david-michael-la28/
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Stadium Technology Enhancing The Fan Experience – Costa Kladianos, San Francisco 49ers - SPORTS GEEK REPLAY
28/12/2023 Duración: 41minSPORTS GEEK REPLAY (from Nov 2022 - 311). Costa Kladianos Head of Technology of San Francisco 49ers talks about the importance of using technology to streamline operations and improve fan experience, the potential of AI in predicting and enhancing fan experience, and the significance of the Super Bowl and FIFA World Cup for Levi's Stadium. A great listen for sports technology enthusiasts and professionals. Show notes - https://sportsgeekhq.com/podcast/costa-kladianos-san-francisco-49ers
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Community Is The Key To Success - James Johnson, Football Australia - SPORTS GEEK REPLAY
27/12/2023 Duración: 55minSPORTS GEEK REPLAY (from Nov 2022 - 311). In this Sports Geek podcast episode, James Johnson, CEO of Football Australia, chats with Sean Callanan about his journey into the sports business, growing up playing football in a small Queensland community town, and his passion for player rights. Johnson shares his experience working at the Asian Football Confederation and establishing the Professional Football Department at FIFA. He emphasizes the importance of community and understanding player needs in developing the sport. Show notes - https://sportsgeekhq.com/podcast/james-johnson-football-australia/