Reach Or Miss

Informações:

Sinopsis

The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.

Episodios

  • Ep. 206 – David Jay best advice – When I was 16 my dad told me: “David, if you do your business about helping people, you always have plenty of work.”

    15/03/2021 Duración: 29min

    David is the founder and CEO of Warm Welcome and was recently named a Top 100 Tech Innovator and Influencer. In today’s market most businesses struggle to stand out in crowded markets. Warm Welcome helps businesses upgrade from boring text to personal video so they can build meaningful relationships that drive real revenue. David has bootstrapped several startups into multi-million ARR. Revenues from Warm Welcome, along with his other four companies, exceed $6 million in 2020. Over the previous years the pursuit of efficiency and automation has created a lonely world that is actually disconnected from what we need the most – people!   Most passionate about First is my family; we just moved to Florida, and I have two young boys, two and four. So that's an exciting, exciting time of life. My business babies and the startup guide; I have a few tech startups, and we're working on selling one of those and working on building one of those. The newest one is called Warm Welcome. it's a way to personal

  • Ep. 205 – Isaac Kuhlman teaches everything about having an Amazon business and say – “People are so afraid of rejection or failure, that they don’t even get started.”

    08/03/2021 Duración: 40min

    Isaac Kuhlman has been an Amazon Brand Developer since 2013, responsible for more than $12 Million in revenue. He is the co- founder of REAL Coaching with Kirsty Verity where they have helped over 1,000 Amazon Sellers grow their businesses with the right strategies to achieve their freedom goals. They specialize in taking sellers who are stuck or plateaued in their business and break through to reach the real success they desire. Now he gets to enjoy real freedom and pursue his lifelong passion for Rock music-- having produced and recorded an album, bicycling 11 miles a day, writing a poetry book and traveling the world.   Most passionate about I'm an Amazon seller and have two brands on Amazon. Then we provide coaching through Real Coaching, which is a company I started with my business partner, Kirsty. We help entrepreneurs establish sustainable long-term businesses on Amazon—not just selling products, but actually getting businesses set up and built, finding products that can be sustainable and t

  • Ep. 204 – Josh Little founded four tech companies. With two successful exits and third pending, he’s currently trying to save the world from “death by meetings.”

    01/03/2021 Duración: 24min

    Josh Little is the founder of four tech companies–Maestro, Bloomfire, Qzzr, and Volley–that have collectively been used by hundreds of millions of people. With two successful exits and third pending, he’s currently on a mission to save the working world from death-by-meetings with his fourth creation, Volley.   Most passionate about I am trying to save the world from “death by meetings,” as we all have gone remote with the recent pandemic and realized that we still need to talk to move work forward. We are aiming to fill the gap between Slack and Zoom. Most people would say, “Well, I don't see a gap there. I'm either Slacking my team or I'm Zooming with my team back to back all day.” There's this whole spectrum in between that Volley is aiming to solve. With Volley, you share asynchronous video messages. Imagine video texting. If you could text someone with a video, that's kind of what Volley is like. Volley allows teams to move work forward faster by replacing their meetings with asynchronous video

  • Ep. 203 – Scott Prisco thought CBD was going to sell like hotcakes. The slow start led him to establish a successful wellbeing company.

    22/02/2021 Duración: 25min

    Scott Prisco is a nutritionist and entrepreneur with a passion for helping others. He founded Priscotty Pure, a wellness company that assists people in reaching their optimum state of well-being through unique supplement blends and an electrifying health movement. Scott is also a mover and shaker in the CBD space. He founded Inception Industries Extracts, a manufacturing company that specializes in the production of high-quality, water-soluble powders and liquids, made from hemp-derived cannabinoids. The company uses a proprietary nanomolecular encapsulation technology to drastically increase the bioavailability and effectiveness of its outputs. Inception Industries Extracts formulates ingredients for clients in the nutraceutical, nutricosmetic, and functional foods industries, both domestically and internationally.   Most passionate about Right now, I'm most passionate about helping people. We are a wellness supplement company. We make supplements and blends—from beauty products

  • Ep. 202 – Why the law of focus is the most important law for your entrepreneurship today, And what does it mean in a practical sense?

    15/02/2021 Duración: 27min

    Unfortunately, you won’t find my room on Clubhouse. Not because I’m not on Clubhouse. I am. There are some fantastic rooms there, and I’ve heard some meaningful discussions. I actually thought about opening a room, and I even decided what it would be called and who my partner coordinators would be. But then I realized that I had totally forgotten the law of FOCUS. This law has a few meanings. I first read about it 25 years ago in what I consider to be the best marketing book I’ve ever read: “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout. The law of focus says, “The most powerful concept in marketing is owning a word in the prospect’s mind.” We must create a clear identity in the minds of our target audience. The best way to get ahead of the competition is to be very clear and focused about what word we own. But it starts much earlier. There are two decisions you should make regarding the basis of your market strategy: Who are your target customers and how should you define your product or serv

  • Ep. 200 – The secrets behind entrepreneurial marketing success

    01/02/2021 Duración: 52min

    My podcast, REACH OR MISS for entrepreneurs, reached its 200th episode, and - as part of the celebration - I decided to change its title to REACH OR MISS - Entrepreneurial Marketing Success.   The 1st secret - your “big idea” or what you are “one of a kind of?” As I see it, the power and beauty of entrepreneurship is that it allows you to share or create what you are “one of a kind of” (the best at). That’s what entrepreneurs should focus on. I’m aware that many people choose to enter the entrepreneurial world to leave their 9 to 5 jobs or to make more money, and these are good reasons; not every entrepreneur wants to change the world or make an impact. However, once you decided to become an entrepreneur, your chances to make an impact on more people and move the needle is significantly higher if you focus on your unique, powerful abilities. I believe entrepreneurship is changing the world, not only because it can create technological or behavioral revolutions, but also because it enables entrepreneurs t

  • Ep. 199 – The 5 recommended tools for entrepreneurs that will help you win in business

    25/01/2021 Duración: 26min

    On my weekly podcast, I ask my interviewees about the digital or technological tools that they recommend using. However, I tell them that I’m not looking for the shiniest tool in the endless list of them. I’m looking for the tool that they use most and that helps them succeed. Five tools help me as an entrepreneur who has worked with thousands of entrepreneurs on their marketing success. My first tool is Canva. Canva is also one of the tools that Guy Kawasaki recommended in his interview. Canva helps me get much more traction with attractive, powerful visuals. With a huge free photo stock, and very easy and intuitive design options, Canva is here to stay.   My second recommended tool is LinkedIn. You probably want to tell me “LinkedIn is a social media platform, not a tool.” That’s right, LinkedIn is defined as a social media platform. However, for me and many of the successful entrepreneurs I interview on my show, LinkedIn is a tool that we use daily to find and engage with potential customers, close de

  • Ep. 198 – Matthew Januszek talks about being a successful entrepreneur in the fitness world and what all of us can learn from it

    18/01/2021 Duración: 43min

    Since co-founding Escape Fitness, taking it to a $33 million-dollar global business chosen by big brands and independent fitness professionals, such as the UFC, Equinox, 1Rebel, Sanctuary Fitness and more, Matthew has continued to be a powerful advocate for functional training. Their goal is to motivate and inspire people to get started and create exercise habits that last. Matthew travels the world, helping studios and gyms to turn their visions into world-class fitness destinations and awesome training experiences. During the pandemic, Matthew has become an advocate for at-home training and maintaining physical and mental health to persevere in the face of life's challenges. In addition to being a father, he has started five companies and sits on the board of three companies across three continents   Most passionate about I'm very passionate about the health and fitness space. We have a company that I founded with my father 21 years ago. We started making basic equipment for fitness studios and gy

  • Ep. 196 – Ari Rastegar “It’s about coming to the right answer for the consumer and taking your ego out of it.., taking yourself out of the equation…”

    04/01/2021 Duración: 34min

    Ari Rastegar, Founder and CEO of Rastegar Property Company, has earned a reputation as a thought leader in real estate with his innovative, technology-driven investment strategies. He specializes in recession-resilient real assets and multifamily real estate developments, building portfolios designed to reduce risk and maximize capital appreciation potential. Rastegar Property Company has acquired over 20 properties across the Sun Belt over the past year and a half.   Most passionate about Reinvigorating buildings and renovating them, bringing them up to class. Being able to bring a superior product to our tenants—that's really our main focus at the moment. We have things going on with building a thousand homes south of Austin. We're building multi-family, we're building industrial near Tesla's new plant. Ari’s career and story I was born in Austin, Texas, where our company is headquartered. We're a real estate, private equity firm, and we've done business in 38 cities in 12 states. Right now, we're very

  • Ep. 194 – Matt Barnett developed his company from sales hack to side hustle to global business in 18 months, and now has a team across 5 continents.

    21/12/2020 Duración: 20min

    A British designer by trade, Bonjoro is Matts second company, founded out of Sydney Australia. What started as a sales hack for an Agency he was running, Bonjoro went from hack to side hustle to global business in 18 months, and now has team across 5 continents. Matts love of building great products is only surpassed by that of building great culture, and his goal is to be the next Zappos, to be most loved brand in the world. When not heads down in product, Matt spends his time rescuing wildlife, teaching his daughter about beekeeping and running one of Sydney’s largest tech founder networks.   Most passionate about I love building great products. The second thing I love most is people. I'm very much an extrovert. So, I love the idea of building great products and then using them to help people connect with other people better. Matt’s career and story I’m from the UK originally, and I came to Australia eleven years ago. I was originally an industrial designer. I earned an MBA and fell into running an age

  • Ep. 193 – Kristin Zhivago: “It isn’t how we sell to our customers that matters. It’s about how they buy. Our job is to make it easy for them to buy from us.”

    14/12/2020 Duración: 28min

    Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company. She and her team build lead-generation campaigns for small and mid-sized companies, including websites, SEO, online advertising, social media, and video. Zhivago has built a solid team of professionals in the various digital channels; writers, designers, and developers; project managers, and client success managers. She is an expert on the customer’s buying process and the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.   Most passionate about I started a digital marketing management company in 2017. I was a revenue coach, mostly for tech companies. Basically, I helped people grow their companies, work better with customers, and do a better job of selling and marketing their products. Before that, my husband and I had an agency in Silicon Valley back in the early days. We helped introduce pretty much everything that we use today; The semi-connectors, computers, email, voice mai

  • Ep. 192 – Climbing mountains and entrepreneurial success – The 7th and newest mountain episode – Some of the most amazing mountains’ stories you heard

    07/12/2020 Duración: 30min

    Hi, my Reachers. This is the seventh ‘Mountain Episode’. It seems like you really love this amazing series of the Reach Or Miss mountains project; Today, I want to share with you the 7th and newest episode where successful entrepreneurs share their mountains stories.   Listen to these incredible mountain stories I heard from the successful entrepreneurs I recently interviewed on my podcast. You can then listen to the full interview with each of them and hear about their visions, struggles, and how these entrepreneurs reached their success. From the entrepreneur that climbed with her client on “the hike of the gods” in Italy, and was amazed, To the one who decided to climb the highest peak in Utah; Kings Peak, but found out they climbed the wrong peak…” To the entrepreneur whose mountain was to save the financial future of his family, To the only entrepreneur that said: “To be honest, I don’t feel like I’m climbing a mountain today. I feel like my mountain climbing journeys ebb and flow.” And the entrepre

  • Ep. 191 – Curt Mercadante shut down his 7 figures agency: “My wife and I, sold our home and we’re just traveling around with our four kids.”

    30/11/2020 Duración: 24min

    Curt Mercadante helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He’s built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the bestselling book, “Five Pillars of the Freedom   Lifestyle. Curt and his wife sold their home and most of their possessions. Now they are just traveling around with their four kids.   Most passionate about There's business, which is important, but to me, the key is aligning your business with your family, your relationships, and your self-care. The most important thing in our life, my wife and I, is that we sold our home and most of our possessions. Now we're just traveling around with our four kids. The reason we're able

  • Ep. 190 – Michael Nemeroff saved the financial future of the family and says: “We do one thing—quickly. That’s our success.” It called focus!

    23/11/2020 Duración: 29min

    Michael Nemeroff is the CEO and co-founder of RushOrderTees, a fast growing eCommerce custom t-shirt printing and apparel company. Founded in 2002 when Michael was only 17 with his brother and sister, RushOrderTees specializes in screen printing and embroidering services for everyone from teams to small businesses to Fortune 500 companies. Over the past 18 years, the company has focused on the customer experience by streamlining the entire process with its innovative design studio, incredible service, and the quickest deliveries in the industry. Most passionate about Being in this pandemic, probably what I'm most passionate about is getting the business back in shape after the huge decline we saw. Essentially, when the NBA shut down, we lost 80% of our revenue. We want to be the most trusted place where you can get custom t-shirts and custom-printed apparel. Right now, we're trying to do blocking and tackling better. Michael’s career and story This is probably the third business that I started. It was like a

  • Ep. 189 – Mike Zeller: First get your money story and find your zone of genius, then create your irresistible offer

    16/11/2020 Duración: 24min

    Known as a top Entrepreneur Mentor and Business Architect, Mike has had a hand in starting or owning 15+ businesses across multiple industries including technology, real estate, fashion, digital marketing, and high-level entrepreneur masterminds and coaching. His businesses have generated more than 9 figures in total sales. He’s also the author of the forthcoming book, Twice born: How a Crisis Can Remake You. His love for travel takes him and his wife to an average of 5 countries per year and one month in one of the world’s most beautiful cities to stimulate creativity, to create renewal, and to enjoy a life of adventure.  Mike primarily mentors and coaches 2 types of entrepreneurs: the e-commerce entrepreneur with the mastermind he co-leads with Colin Wayne who has a 9 figure Ecommerce brand and the Entrepreneur with Expert knowledge (coaches, authors, speakers, consultants, podcasters) with his Symposia Mastermind. He’s been featured on Business Insider, Forbes, Fox Radio 16 times, spent 1447 hour

  • Ep. 188 – Nancy Richmond: “LinkedIn is such a powerful tool! People underestimate the ability to building their business on there.”

    09/11/2020 Duración: 22min

    Dr Nancy Richmond is a professor and leading speaker in social media, innovation and marketing.  Her passion is to empower and train leaders in effectively leveraging social media for their target market. She teaches social media and marketing classes for the College of Business at Florida International University. Dr. Richmond has helped thousands of individuals and companies in the areas of social media and leadership development. Nancy has worked with leading universities including MIT, Harvard University, Florida International University and Northeastern University.  She has served as a speaker and consultant for Campbell Soup Company, NBC 6/Telemundo, and National Association of Colleges and Employers.  Dr. Richmond has a passion for technology and social media with over 140,000+ followers on Twitter, 20,000+ connections on LinkedIn and 22,000+ followers on Instagram.       Most passionate about Helping people with their personal brands is somet

  • Ep. 187 – Kimberly Maska – From Wall Street to helping spiritual entrepreneur to become success-ful spiritual coaches and help shift this planet.

    02/11/2020 Duración: 23min

    Kimberly uses her business and marketing expertise to show spiritual coaches how to create financial success while shifting consciousness on this planet. She brings nearly 20 years of business development experience to the table, including 8 years on Wall Street. Five of those Wall Street years were as a managing partner at a broker dealer, valued at $165m, that she founded with 8 colleagues. With recognized efforts in changing people’s lives, Kimberly Maska is gifted with the ability to intuitively see a client's business and craft a strategy for success.   Most passionate about My big passion right now is the spiritual coaching certification program that I created. It is about really understanding how to approach your clients. My clients are what I call “spiritual entrepreneurs.” Really, they’re anyone who wants to help shift consciousness on the planet, who wants to help people awaken, take that red pill, and get through it. I show them how to coach and how to use the spiritual laws and spiritual rule

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