Behind The Beauty

Amy Liu, is the founder of Tower 28 Beauty. The following is my conversation with Amy, whom I truly admire for her honest approach and philosophy on beauty and how she runs her company.  SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  https://www.instagram.com/sereinwu/  ___________________________________ HOST SEREIN WU  MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHANNEL https://www.youtube.com/user/SereinVlogs INSTAGRAM: https://www.instagram.com/sereinwu/?hl=en TWITTER | FACEBOOK | PINTEREST @SEREINWU  BLOG http://sereinwu.com/  BUSINESS INQUIRE E-MAIL ONLY → chris@sereinwu.com ___________________________________   FTC DISCLAIMER   All opinions expressed are my own and 100% honest. I do not recommend anything to you that I don’t believe in wholeheartedly. ___________________________________   Hi! I'm Serein. Welcome to Behind the Beauty. Each week we host guest that are experts on things I am currently interested in or think you guys might be intere

Amy Zunzunegui is the founder of the popular skincare brand Wldkat. The following is my conversation with Amy about her illustrious career in the beauty and skincare industry.  After spending 20 years creating industry-altering beauty products for Urban Decay, Amy decided to take on the skincare space. Exhausted by the complexity of the industry, she went back to basics creating a lineup of products that address the most universal of skin needs: hydration and protection without irritation. ​Marrying the ideas of products that are both serious in how they work and seriously interesting in the way they look, she created WLDKAT.   SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  https://www.instagram.com/sereinwu/  _______________________________________________ HOST SEREIN WU  MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHANNEL https://www.youtube.com/user/SereinVlogs INSTAGRAM: https://www.instagram.com/sereinwu/?hl=en TWITTER | FACEBOOK | PINTEREST @SEREINWU

Yu-Chen Shih, is the founder of the Asian beauty brand Orce Cosmetics. She and Serein talk about the Asian American experience and what it means to be an Asian Beauty brand. ____________________________________________________ Thank you to our sponsor HiSmile. https://us.hismileteeth.com Use the code SEREIN at check out for 20% off the entire store. I did a complete review on my YouTube Channel also. Click on the link to watch. https://youtu.be/P74kdi_p6o8 _____________________________________________ SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  https://www.instagram.com/sereinwu/  _______________________________________________ HOST SEREIN WU  MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHANNEL https://www.youtube.com/user/SereinVlogs INSTAGRAM: https://www.instagram.com/sereinwu/?hl=en TWITTER | FACEBOOK | PINTEREST @SEREINWU  BLOG http://sereinwu.com/  BUSINESS INQUIRE E-MAIL ONLY → chris@sereinwu.com ________________________________________________

Serein chats with NOVI, CEO and former United States Air Force Captain Kimberly Shenk. Kimberly is a real life Captain Marvel and is now helping people launch their own brands by helping them source the best materials at the best cost.  ____________________________________________________ Thank you to our sponsor HiSmile. https://us.hismileteeth.com Use the code SEREIN at check out for 20% off the entire store. I did a complete review on my YouTube Channel also. Click on the link to watch. https://youtu.be/P74kdi_p6o8 _____________________________________________ SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  https://www.instagram.com/sereinwu/  _______________________________________________ HOST SEREIN WU  MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHANNEL https://www.youtube.com/user/SereinVlogs INSTAGRAM: https://www.instagram.com/sereinwu/?hl=en TWITTER | FACEBOOK | PINTEREST @SEREINWU  BLOG http://sereinwu.com/  BUSINESS INQUIRE E-MAIL ONLY → chris

Bite Toothpaste founder Lindsay McCormick shares her story of how and why she decided to make a career change and how she built Bite, into a multi million dollar company. It's never too late to make a change and Lindsay is living proof! ____________________________________________________ Thank you to our sponsor HiSmile. https://us.hismileteeth.com Use the code SEREIN at check out for 20% off the entire store. I did a complete review on my YouTube Channel also. Click on the link to watch. https://youtu.be/P74kdi_p6o8 _____________________________________________ SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  https://www.instagram.com/sereinwu/  _______________________________________________ HOST SEREIN WU  MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHANNEL https://www.youtube.com/user/SereinVlogs INSTAGRAM: https://www.instagram.com/sereinwu/?hl=en TWITTER | FACEBOOK | PINTEREST @SEREINWU  BLOG http://sereinwu.com/  BUSINESS INQUIRE E-MAIL ONLY → chris

Have you ever wondered why perfume gives you a headache? Ross Barry, is one of the worlds foremost experts on fragrances and he sits down with Serein Wu. ____________________________________________________   SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  https://www.instagram.com/sereinwu/  _______________________________________________ HOST SEREIN WU  MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHANNEL https://www.youtube.com/user/SereinVlogs INSTAGRAM: https://www.instagram.com/sereinwu/?hl=en TWITTER | FACEBOOK | PINTEREST @SEREINWU  BLOG http://sereinwu.com/  BUSINESS INQUIRE E-MAIL ONLY → chris@sereinwu.com ________________________________________________   FTC DISCLAIMER   All opinions expressed are my own and 100% honest. I do not recommend anything to you that I don’t believe in wholeheartedly. ___________________________________________________   Hi! I'm Serein. Welcome to Behind the Beauty. Each week we host guest that are experts on things

In this episode I sit down with my husband to talk about how postpartum effects him and other men. --------------------------- Thank you so much to HUM Nutrition for sponsoring todays episode! Guys, HUM is giving you 15% off your first order of $29 or more!  Click on the link below and use the code SEREIN. https://www.humnutrition.com ____________________________________________________   SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  https://www.instagram.com/sereinwu/  https://www.instagram.com/bodybyledford/ _______________________________________________ HOST SEREIN WU  MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHANNEL https://www.youtube.com/user/SereinVlogs INSTAGRAM: https://www.instagram.com/sereinwu/?hl=en TWITTER | FACEBOOK | PINTEREST @SEREINWU  BLOG http://sereinwu.com/  BUSINESS INQUIRE E-MAIL ONLY → chris@sereinwu.com ________________________________________________   FTC DISCLAIMER   All opinions expressed are my own and 100% honest. I

CBD and Skin Care. Two things that Serein is known for. Today Serein chats with Code of Harmony founder and friend Janice. Janice is responsible for teaching Serein a great deal of what she knows about CBD skincare. They also discuss doing facials in this crazy year of lockdowns and social distancing. WEBSITE: https://codeofharmony.com INSTA: https://www.instagram.com/codeofharmony/ FACEBOOK: https://www.facebook.com/CodeofHarmony/ --------------------------- Thank you so much to HUM Nutrition for sponsoring todays episode! Guys, HUM is giving you 15% off your first order of $29 or more!  Click on the link below and use the code SEREIN. https://www.humnutrition.com ____________________________________________________   SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  https://www.instagram.com/sereinwu/ https://www.instagram.com/realchrisledford/ _______________________________________________ HOST SEREIN WU  MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHAN

Serein chats with brand launch wizard David Pirrotta. David is SINGLE HANDEDLY, responsible for launching some of your favorite beauty brands. David, has an amazing story and a beautiful philosophy on beauty and success.   WEBSITE: https://davidpirrotta.com INSTA: https://www.instagram.com/materiae/ INSTA: https://www.instagram.com/davidpirrottabrands/ --------------------------- Thank you so much HI SMILE for sponsoring todays episode! Guys, Hi Smile has been insanely generous and given us a 20% off code for you. I know you've been thinking about trying them so now is your chance! Click on the link below and use the code BEAUTY20.  https://order.hismileteeth.com/behindthebeauty  ____________________________________________________   SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  http://bit.ly/2lVVG7n SIGN UP FOR OUR NEWSLETTER:  http://bit.ly/2hnGo9L FOLLOW OUR NEW SHOP: https://bit.ly/2OcjwqD   ________________________________________________ HOST SEREIN WU  MAIN YOUTU

Serein chats with Courtney Buhler, about how an abusive relationship caused her to start her company. Courtney is extremely passionate about helping other people become independent. If you have ever considered a career change, you'll want to hear what she has to say. SUGARLASH PRO WAS FOUNDED BY INTERNATIONALLY ACCLAIMED, AWARD WINNING LASH ARTIST COURTNEY BUHLER, WHEN HER VISION FOR THE EYELASH EXTENSION INDUSTRY WENT BEYOND OWNING HER OWN SUCCESSFUL LASH LOUNGE IN EDMONTON, CANADA. COURTNEY DECIDED TO TAKE ALL HER YEARS OF EXPERIENCE, KNOWLEDGE AND TRADE SECRETS, AND PARTNER WITH OTHERS IN THE INDUSTRY TO SHARE  THEM WITH THE WORLD AND ELEVATE THE INDUSTRY’S REPUTATION. COURTNEY NOW TRAVELS AROUND THE WORLD GIVING HANDS-ON EDITORIAL LASH APPLICATION LESSONS, JUDGING EYELASH COMPETITIONS, MEETING PRESS, AND SPEAKING AT INTERNATIONAL EVENTS. SHE OFFERS HER EXPERTISE IN TECHNICAL PRODUCT KNOWLEDGE, LASH ARTISTRY, AND TIPS ON BEING A SAVVY BUSINESS OWNER, TO OTHERS IN THE LASH INDUSTRY IN HOPES OF HELPING OTHE

Fleur Marché is a cannabis apothecary for women. Built with the express mission of rebranding cannabis as wellness. Their goal is to provide a trustworthy, transparent, highly curated and beginner friendly platform where customers can come to learn about the wellness benefits of CBD (sleep, anxiety management, pain relief) and buy thoroughly vetted CBD-infused products that are safe, effective and beautiful. They are obsessive about finding only the best brands and delivering only the highest quality products. They are an elevated one-stop-shop for all things CBD. WEBSITE: https://fleurmarche.com INSTA: https://www.instagram.com/fleurmarche/ FACEBOOK: https://www.facebook.com/shopfleurmarche/ --------------------------- Thank you so much HI SMILE for sponsoring todays episode! Guys, Hi Smile has been inanely generous and given us a 20% off code for you. I know you've been thinking about trying them so now is your chance! Click on the link below and use the code BEAUTY20.  https://order.hismileteeth.com/behi

Orcé Cosmetics was born out of a marriage of passions — for helping women see their own beauty and for shining the spotlight on today’s powerful Asian women in the global community. Orcé’s mission is to create a world where all Asian women feel empowered, valued and confident. WEBSITE: https://www.orcecosmetics.com INSTA: https://www.instagram.com/orcecosmetics/?hl=en --------------------------- Thank you so much HI SMILE for sponsoring todays episode! Guys, Hi Smile has been inanely generous and given us a 20% off code for you. I know you've been thinking about trying them so now is your chance! Click on the link below and use the code BEAUTY20.  https://order.hismileteeth.com/behindthebeauty  ____________________________________________________   SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  http://bit.ly/2lVVG7n SIGN UP FOR OUR NEWSLETTER:  http://bit.ly/2hnGo9L FOLLOW OUR NEW SHOP: https://bit.ly/2OcjwqD   ________________________________________________ HOST SEREIN

Beauty with a conscience. Beauty with intention. Beauty with Confidence. Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as a young child. Her mother, a true pioneer in health and wellness at that time, sought out homeopathic remedies to help heal her son. This included co-founding an organic food co-op with several families in the area, as organic food did not yet exist in the grocery stores. Through trial and error, Zac was healed primarily through diet, and went on to compete in sailing in the 2008 and 2012 Olympic Games. This was an amazing accomplishment, especially after the doctors had predicted he would never be able to play sports. Sasha’s interests fell into design, studying Typography in London and New York. She found herself in Los Angeles in 2006 and spent several years working as a branding executive within the fashion and beauty in

Avocado was founded on the idea of encouraging people to be their authentic, natural selves and to remain “as you are.” Based on this premise, they have expertly engineered seamless products to flatter and move around YOU. Through comfort, fit, self-expression, and an eco-conscious state of mind, they strive to allow you to be confident in the skin you are in and stay true to yourself. WEBSITE: https://shopavocado.com INSTA: https://www.instagram.com/avomuse/ --------------------------- Thank you so much SHOPTAGR for sponsoring todays episode! Shoptagr, spelt S-H-O-P-T-A-G-R, is a must-have app for your computer and phone. Especially for holiday shopping! It enables you to save items from 4000+ online stores to one place and get notified the moment they go on sale. I've been using shoptagr, for a while now so when I found out I was going to get a chance to work with them I was absolutely thrilled! Shoptagr, has been so amazing to work with and on top of that they're also hooking you guys up! To get Shoptagr

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fueled her passion to make it simple to discover safe, effective and luxurious skincare. By working only with brands who have an unwavering commitment to ethical sourcing, ingredient purity and unparalleled quality, she has instituted a new standard of excellence and transparency in the industry, establishing her company as the most trusted source for healthy beauty. INSTA: https://www.instagram.com/beautyheroes/ FACEBOOK: https://www.facebook.com/beautyheroesbox --------------------------- Thank you to our sponsor https://www.analuisa.com/beauty  Use the code "beauty10," for 10% off applied at checko

  W!NK™ was created in 2015 after founder, Stacy Verbiest, developed customized products to help a friend battling breast cancer and it's treatments. Stacy made it her mission to offer quality products that restored women's power: that allowed them the option of how little or how much, that delivered consistent results and that bestowed its benefits discreetly. And, the power to survive. W!NK™ has proudly launched a non-profit, MB Beach Buds, in an effort to provide funding for mammograms for women either uninsured or underinsured (mbbeachbuds.com).  Because for a woman with breast cancer who is unable to receive treatment, today is all that matters. For her, the cure to cancer will never come fast enough.   Because that's what she deserves INSTA: https://www.instagram.com/loveatfirstwink/ FACEBOOK: https://www.facebook.com/loveatfirstwinkk/ --------------------------- Thank you to our sponsor https://www.analuisa.com/beauty  Use the code "beauty10," for 10% off applied at checkout -------------------------

Loey Lane is one of the most influential content creators on YouTube with over 1.8 million subscribers. Loey is an inspirational person who radiates beauty and body positivity. Loey, recently launched her first company and is with Serein, to talk about her incredible journey.      INSTA: https://www.instagram.com/loeybug/ TWITTER: https://twitter.com/Loeybug YOUTUBE:https://www.youtube.com/user/LoeyLane FACEBOOK: https://www.facebook.com/LoeyLane --------------------------- Thank you to our sponsor https://www.analuisa.com/beauty  Use the code "beauty10," for 10% off applied at checkout --------------------------- Please visit our CBD store, https://www.shoptheartofcare.com. We curate the best CBD products we can find. CBD can be a confusing road to navigate. https://www.shoptheartofcare.com. for CBD. ____________________________________________________   SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  http://bit.ly/2lVVG7n SIGN UP FOR OUR NEWSLETTER:  http://bit.ly/2hnGo9L

Founded by Gabriel De Santino in 1992, Gabriel Cosmetics Inc. originated as a botanical skincare company drawing on Gabriel’s personal influences and childhood experiences of homeopathic skincare and cosmetics. Today, the brand has vastly grown into a beauty empire with the addition of Gabriel, Zuzu Luxe, and Clean Kids Naturally, making up a diverse collection of cosmetics and children’s skincare products to join the existing Gabriel Organics Skincare.  Gabriel Cosmetics Inc. started with a vision of natural beauty and has evolved with the philosophy of sustainable individual natural beauty while continuing to advocate healthy living. This philosophy is translated through their organic skincare and vegan and gluten-free cosmetics, both collections created to bring out a woman’s natural existing beauty.  https://gabrielcosmeticsinc.com INSTA: https://bit.ly/2Y0wH6J TWITTER: https://twitter.com/gabrielcosmetic YOUTUBE: https://bit.ly/2JwHzQq FACEBOOK: https://bit.ly/2YJIjbg --------------------------- Please

Divya Gugnani, serial entrepreneur & mom of two and Lindsay Ellingson, jet-setting supermodel, spent their days multitasking, but their beauty products weren’t doing the same. They decided to streamline makeup routines everywhere and downsize their makeup bags by creating multitasking beauty essentials with luxurious ingredients inspired by their travels all over the globe. https://www.wanderbeauty.com https://www.instagram.com/wander_beauty/ https://twitter.com/wander_beauty https://www.youtube.com/user/wanderbeauty --------------------------- Please visit our CBD store, https://www.shoptheartofcare.com. We curate the best CBD products we can find. CBD can be a confusing road to navigate. https://www.shoptheartofcare.com. for CBD. ____________________________________________________   SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  http://bit.ly/2lVVG7n SIGN UP FOR OUR NEWSLETTER:  http://bit.ly/2hnGo9L FOLLOW OUR NEW SHOP: https://bit.ly/2OcjwqD   ____________________

Hey guys, this is a quick show update. We now have a patreon! If you like the show and would like to help us produce more content please click the link below. https://www.patreon.com/behindthebeautypodcast   Thank you guys so much for listening!