Revthinking

"There's so little connection between how creative a firm is and how successful they are as a business. If anything, there might be an inverse relationship." – David C. Baker In this 43rd episode of the RevThinking podcast, Joel Pilger talks with well-known author and speaker David C. Baker on "The Business of Expertise" and more. As David says, "Entrepreneurial expert firms don’t often fail because their work isn’t good enough. It nearly always is. No, they struggle because of the quality of their business decisions." --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

If you were to imagine your creative firm like driving a car, you as a business owner need to be able to see what’s coming at you in real-time. You also want to know how quickly you’re burning gas, when you should accelerate, when you should change lanes, and when it’s time to hit the brakes. Fortunately, every modern car has a dashboard so the information you need is always at your fingertips. Similarly, every modern business should have one, too. Welcome to the Ingredient of Finance. As a consultant at RevThink, Jason Fletcher applies his experience in Finance to effectively translate financial complexities into simple, clear decision-making systems for creative entrepreneurs. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

Jim Read is a creative director with deep experience on the TV network side as a client, as well as on the agency side as a creative leader. Jim's experience includes stints at CMT, AMC, and his current position at truTV. His agency experience includes Pearl Media, Definition 6, Eyeball, and Trailer Park. Today’s episode is an insightful peek behind the curtain to where Joel Pilger asks Jim about his experience, how creative for marketing works inside an innovative TV network, as well as a discussion about the role of of data and intuition in entertainment promotions. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

In this episode of the RevThinking podcast, Joel Pilger talks with Michael Waldron – senior VP and creative director of art and design at Nickelodeon. Get ready to walk a mile in the shoes of a busy TV exec.  You might think that someone like this just works with vendors, and the vendors do all the hard work.  Michael will give you a perspective you don’t normally hear – your clients don’t normally sit down and really tell you what their world is really like and just how crazy, how nutty, how political their world can be. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

In this next episode in our Profiles of the Creative Entrepreneur series, we interview Josh Norton, owner and ECD at the NYC-based motion design studio Bigstar. In this series we are interviewing inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

To kick off off our new “Profiles of the Creative Entrepreneur” series, Tim Thompson sits down for a conversation with Ace Comic Con CEO, investor, and fine artist Gareb Shamus. Gareb shares with us his journey, his passions, and his varied interests spanning business and the arts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

This podcast is part one of a conversation with David Meltzer, Co-Founder and CEO at Sports1Marketing. David is an executive, author, and humanitarian best known for his work in the field of sports marketing. He is a featured speaker at conferences, corporate meetings, seminars, and other events along with being featured in The New York Times, Sporting News, Fox Business, and Bloomberg. At Terranea Resort in Los Angeles, RevThink’s Tim Thompson and Joel Pilger lead a Creative Entrepreneurs conference on BULLETPROOFING PROFITS. Knowing that being our topic, we recognized our audience might show up thinking we were going to talk only about money. But much to everyone’s surprise, we revealed that profits in a creative firm are not about money, but rather about CHOICES… and maintaining CONTROL of your business. In David’s talk, he provided us with break from all the talk of numbers plus a terrific dose of inspiration. Sharing his ideas from his books – one titled "Connected To Goodness" and the other titled "Co

This podcast is part one of a conversation with David Meltzer, Co-Founder and CEO at Sports1Marketing. David is an executive, author, and humanitarian best known for his work in the field of sports marketing. He is a featured speaker at conferences, corporate meetings, seminars, and other events along with being featured in The New York Times, Sporting News, Fox Business, and Bloomberg. At Terranea Resort in Los Angeles, RevThink’s Tim Thompson and Joel Pilger lead a Creative Entrepreneurs conference on BULLETPROOFING PROFITS. Knowing that being our topic, we recognized our audience might show up thinking we were going to talk only about money. But much to everyone’s surprise, we revealed that profits in a creative firm are not about money, but rather about CHOICES… and maintaining CONTROL of your business. In David’s talk, he provided us with break from all the talk of numbers plus a terrific dose of inspiration. Sharing his ideas from his books – one titled "Connected To Goodness" and the other titled "Co

RevThink consultant debriefs the COLLIDER Conference in Chișinău, Moldova in addition to sharing his thoughts on THE 5 SHIFTS that evolving creative firms must make to reach the next level. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

This episode of the RevThinking podcast is a departure from the norm because, well, Joel Pilger doesn't have a guest because today, Joel – along with Tim Thompson – are the guests in an interview with Paige Albiniak from the PromaxBDA DailyBrief podcast. The topic is Creative Entrepreneurs and their upcoming conference “Bulletproofing Profits” on October 27th at Terranea resort in Los Angeles. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

In this episode of the RevThinking podcast, Joel Pilger talks with Lorey Zlotnick, consultant at Zequity Marketing, about what separates good agencies from great agencies: their ability to get inside their clients’ minds… and their brands. Having spent her career on the client side working for companies such as NFL Media, FOX Sports, Bravo and Disney, Lorey now consults with agencies on how to better manage their relationships with their clients and with their clients brands. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

In our first annual PromaxBDA Roundtable Podcast, Tim Thompson and Joel Pilger have a conversation with five amazing guests: Alberto Scirocco, Josh Norton, PJ Richardson, Lorey Zlotnick and Patalia Tate.  Back in June in Los Angeles at the Conference, Tim and Joel thought it would be really great to take advantage of everyone being in one place at one time during the year and grab a few of their RevThink clients and create a round-table conversation So they brought together the owners of some of the top agencies, studios and production companies. But just to mix it up a bit, they also invited someone from the client side, to give a contrasting perspective Lorey Zlotnick: executive recently NFL Network, Outdoor Network, FOX and Bravo Then at the last minute, Joel bumped into his former client and now friend: Patalia Tate: VICE PRESIDENT, MARKETING & CREATIVE STRATEGY at Scripps Networks Interactive.   Patalia was kind enough to accept his invitation to join in the roundtable, as well. --- Send in a v

Patrick Jager is a content consultant at RevThink. In this episode, Joel Pilger and Patrick talk about getting into Content development. Patrick has been in the content game for decades and shares his thoughts on how the marketplace is shifting and what that means for small studios looking at getting into content development. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

Steve Kazanjian is President & CEO at PromaxBDA, the global community of marketers and creatives in the media & entertainment industry. Steve has a heart for the creative agencies. On the RevThinking podcast, RevThink's Joel Pilger interviews Steve to hear how Creative Entrepreneurs is fulfilling his vision to more fully meet the needs of agency leaders and their businesses. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

Tim Thompson and Joel Pilger discuss the Entrepreneurial Formula: Needs + Resources = Solutions. What are the origins of the formula and what does it mean to creative firms and the creative entrepreneurs who run them? --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

RevThink consultants Joel Pilger and Tim Thompson discuss Creative Entrepreneurs, the regular gathering of agency/studio owners, consultants and guest experts to help you discover a path to actualize the future of your business. HOW IT STARTED We first lit the fire at PromaxBDA: The Conference in NYC last June with the first-ever gathering of principals to address the unique challenges that agencies face in our industry. Tim Thompson and Joel Pilger led the conversation with special guests Tricia Melton, Andy Baker, Michael Waldron, Will Travis and Gareb Shamus. Next was our one-day conference at Terranea resort in LA where we focused on the topic of Sales. Tim and Joel spearheaded a lively day along with guest experts Robert Blatchford and Bill Sewell. THE NEXT EVENT: FEBRUARY 22, 2017 IN NYC Now we are heading back to NYC. Join us for this upcoming event where guest experts Will Travis and John Young will join us to focus on the topic of Marketing and Positioning at your creative agency. Creative Entrep

RevThink consultant Tim Thompson continues our series "The Six Reports Every Studio Should Be Running." In this episode, Joel Pilger interviews Tim about The Production Report. What does a weekly production report – and corresponding meeting – look like at a motion design and/or production studio? The conversation also gets into the critical role that Production – and Producers – play inside every one of our creative firms. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

Maria Rapetskaya is Creative Director and Founder at Undefined Creative in NYC. After writing a popular article entitled "Why Small Studios Struggle," Joel Pilger interviews Maris in this episode on the contrasting topic of “Why Small Studios Rule.” If you run a motion design or production studio, do you live to work? Or do you work to live? Put another way, does your business run your life, or does your business support your life? Maria is interesting because she started small, and has stayed small… intentionally. Why? What has her journey been like? Is there a bias in America that says “all growth is good? Can having an interesting personal life benefit your work life? And what if the two were more integrated? --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

Robert Blatchford is a brand strategist and management consultant at Makebrave. In this episode, Joel Pilger and Tim Thompson interview Robert to get a peek inside the mind of this business development innovator. Having led business development at notable creative agencies Troika and LoyalKaspar, Robert offers us a rare and valuable perspective. In this episode, RevThink's Joel Pilger and Tim Thompson interview him to discuss the evolving – an increasingly critical – role of business development at creative agencies, studios and production companies. Listen in to learn from Robert about the current state of the industry and how a solid business development strategy can empower creative firms to thrive in new ways, and in spite of our increasingly competitive environment. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support

Tim Thompson is the founder and Chief Revolution Thinker at RevThink. In this episode, Joel Pilger interviews Tim to discuss how the 6 Reports help studios large and small solve issues proactively. Listen in to discover how to create tools that are so easy, that you always have accurate information thereby providing you with time to implement solutions before problems get out of control. --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support