Power Hour Optometry's Only Live Radio Show

Lease renewals are the most common real estate transaction for healthcare providers. Unfortunately, they’re also the type of transaction where optometrists lose the most money. How can practice owners flip the odds to their favor and save money?  In this episode, Bethany is joined by Colin Carr, founder of CARR Realty, the nation’s leading provider of real estate services for healthcare professionals, as they dive into the critical topic of lease renewals for optometry practices.  Their enlightening discussion reveals a common pitfall: many optometrists unknowingly lose out on hundreds of thousands of dollars by not being proactive in the lease renewal process. As a seasoned expert in the medical real estate landscape, Colin reveals strategies that the landlords don’t want practice owners to know, including: starting negotiations at least 12 months in advance, using a healthcare commercial real estate agent, and knowing your market options, whether you plan to stay or relocate. Carr emphasizes that renegotiat

2024 is fast approaching! That means that it’s time to consider making big purchases to improve your practice and avoid paying heavy tax bills — but what if there’s a better way to use your money?  In this episode, Bethany is joined by Adam Cmejla, founder of Integrated Planning and Wealth Management, a firm that does financial and retirement planning for optometric practice owners. Together they have an enlightening discussion on the best strategies to make your money work for you at the end of the year and clarify common misconceptions about taxes and managing practice finances.  While it may seem prudent to invest profits back into your business, Adam challenges the idea of reinvesting profits solely for tax benefits, advocating for a balanced approach that includes enjoying personal rewards. Tune in to learn practical expert advice on evaluating financials, understanding cash flow, and making smart, strategic decisions about savings and investments. Your practice is your most important asset - learn how t

Expert analysis has determined that in the competitive world of entrepreneurship, only 20% of teams reach their full potential. For the majority of business leaders trying to achieve their goals and build their dream, internal saboteurs could be the thing inhibiting their professional growth. Could your mindset be the thing standing in your way? In this episode of The Power Hour, Bethany is joined by Sarah Dau, Vice President of Business Development for the Power Practice and Business Management Coach with over a decade of experience helping optometry practices of all sizes reach their goals and potential.   Through personal anecdotes and expert insights, Sarah sheds light on the unconscious biases that shape behaviors and decisions and discusses strategies to develop ‘positive intelligence’ to recognize and conquer these internal adversaries. With practical advice on altering neural pathways and fostering productive thoughts, this discussion is a goldmine for anyone looking to elevate their workplace, enhanc

Finding the right people to help your practice grow is a challenging task. No matter how rigorous your process is, misfits slip through the cracks. Your team is a vital piece to your success -- Don’t let other’s negativity impact your future! In this episode of The Power Hour, Bethany is joined by Gavin Rebello, an optometrist from the United Kingdom and renowned expert on leadership and management. Together they dive into the impact of negativity and resistance to change in the workplace and how it affects team dynamics and business success.  Listen as Gavin discusses the importance for business owners to stay self-aware and strike a balance between addressing the negativity and acknowledging its validity. He suggests practical steps, such as 'start, stop, continue' conversations and gratitude practices, to help shift someone from being a negative suck – or 'Mood Hoover' --to a positive, proactive leader. Recognizing this behavioral tendency, or better yet, preventing it from occurring in the first place, is

The world of entrepreneurship is naturally confusing, especially in the rapidly changing and demanding field of eye care. Join Bethany and Jennifer Hudye, the founder of Vision Driven Global, a company that helps entrepreneurs connect to clarify and create their next big vision for their businesses and for life. Together they’ll discuss the spectrum of challenges that business owners and leaders face when trying to decide the future of their company and the process of solving these problems — creating clarity from confusion. Learn some of the methods Jennifer recommends and has used in her own life and find out why it’s important for leaders to develop a workflow to quickly navigate through inevitable confusion, accept the necessity of being decisive, and move their business forward.

Get all eyes from your community on you! Uncover unique strategies to build brand awareness and engage with your local target audiences as Bethany and Dr. Ryan Robison -- a partner at Southwest Vision in Saint George, Utah – discuss how he has elevated his practice to be a community asset.  Learn from his tactics to see how you can grab share-of-voice in your local market for key services that drive great ROI – Why not protect your community’s sight while providing great protection for a solar eclipse? Or how about making sure your home team QB can see the entire field with sunglasses sales and vision screenings at sporting events? You’re here to make sure everyone can reach their maximum potential, so don’t be afraid to think – and act – a little outside the box to positively impact your community.

Moving your career in the direction you need to reach your goals starts with being decisive and deliberate with your actions. Uncover key actions that help build a thriving business with Bethany and Laurie Sorrenson -- OD, owner of Lakeline Vision Source, and professor of Practice Management at the University of Houston School of Optometry. Laurie has a unique perspective on risk that gives her courage to make big decisions -- looking at "what's the worst that can happen" and realizing it's not that bad gives her the courage to proceed ahead. Discover how long-term success and personal fulfillment often begin with taking strategic, meaningful risks and shaping a positive mindset stripped of the fear of failure.

How can the field of optometry break down barriers and promote equity while addressing the complex issues of race and racism? Join Bethany and Dr. Adam Ramsey, optometrist and co-founder of Black Eyecare Perspectives, as they engage in a candid and enlightening discussion on the often challenging topic of race and racism within the optometry field, focusing on the experiences of minority optometrists. Dr. Ramsey emphasizes the importance of recognizing and embracing diversity while fostering safe spaces for open conversations about race. He underscores that discussing race doesn't inherently make someone racist; it's about the intent and context of the conversation. The episode delves into the pressures and challenges faced by minority students and practitioners, as well as the significance of building connections and rapport with patients. This insightful episode encourages listeners to reflect on their own perceptions, biases, and the need for greater inclusivity in the optometry profession.  

What steps can you take today to maximize your practice value in the future?  For many of us, our business is our most valuable asset, and yet we often overlook important opportunities to realize its full potential. Join Bethany and Erik Ferjentsik, owner of Visionary Practice Group, as they dive deep into a discussion of practice valuation and why what your practice is worth goes far beyond the numbers on your P&L.  Explore the role that tangible assets, online presence, and employee turnover have on practice value, discover what you can be doing today that will provide lasting growth for the value of your business, and learn some of the most common pitfalls that have kept successful practice owners from realizing the true potential of their most valuable asset.  

Ever wonder what optometry looks like across the world? Join Bethany and Hasnain Mamdani, an optometrist from the UK and host of the Optics Room Podcast in the first of a two-part special as they dive into a discussion comparing the life of an optometrist in the US and the UK to find out what we may be able to learn from each other.  Discover why becoming an optometrist requires a unique journey on each side of the Atlantic, and how differing patient expectations and healthcare systems play a significant role in shaping the profession. From pricing strategies to clinical practices, we'll delve into the fascinating international web of optometry and identify ways to improve eyecare no matter where you call home.  

AI is here and can help your practice.  Are you ready to take advantage of it? Join Bethany and Eugene Shatsman from National Strategic Group as they talk about the role that rapidly evolving AI tools can play in optometry and how practice owners and managers can use them to drive practice growth and innovation.   Eugene’s team has tested dozens of AI tools and he discusses how being an early adopter of some of this technology can help enhance your patient experience and give your practice an edge. He shares his perspectives on how AI offers shortcuts to humans, not replacing, but enhancing what we do every day.    Marketing your practice involves so much more than getting patients in the door. As the capabilities of AI expand every day, harnessing this exciting technology can provide strategic advantage while allowing you to analyze practice data and interact with your patients in ways you’ve never had the time or technical ability to do before.

What do AI and Dry Eye have in common? Find out when you Join Bethany and Dr. Jovi Boparai, ophthalmologist, entrepreneur, and co-founder of CorneaCare as they discuss Dr. Boparai’s journey towards building an innovative AI-based solution for treating ocular surface disease.   Learn about what the future holds for these rapidly emerging technologies, what it takes to “move fast, fail fast, iterate faster,” and what it means to build a “generational brand” in today’s world of social media.  Dr. Boparai’s perspectives on technology and TikTok alike provide a fascinating window into just how fast patient care is evolving.   

Although the pandemic's intensity has waned, do the effects on optometry practices, staff, and business strategy remain? In this episode, join Bethany as she reflects on the lingering impacts of COVID-19 on the optometric industry. Bethany delves into how the adaptations required to operate during COVID continue to affect practices to this day, often in ways that aren’t always obvious.  From positive adaptations like shifting staff dynamics and enhanced safety measures to the challenges of decision paralysis and day-to-day uncertainty, evaluating whether these changes align with your current practice mission and vision is crucial to your ongoing success. Bethany also stresses the need for ongoing staff communication and the maintenance of adaptable strategies to remain competitive in the ever-changing landscape of modern optometry in the post-COVID future.  

What are the elements of a successful trunk show? Join Bethany and Kayla Ashlee, co-founder of Spexy, in a discussion about the art of planning and putting on trunk shows — events where specialty frame vendors bring their entire catalogs to your practice for your patients to browse and shop — and how they can benefit your practice in both the short- and long-term.    Should you see patients?  Should you offer discounts?  How do you support your team?  What’s the key to getting maximum RSVPs?  What absolute mistakes should you avoid?    Bethany and Kayla dive into key do’s and don’ts and show you how your office can benefit from additional sales, branding, community exposure and patient loyalty that comes with a successful trunk show.  

Do you know how mental health is affecting you, your practice, and your staff? In this episode of The Power Hour, Bethany speaks with Dr. Dennis Pardo, an optometrist, social worker, psychotherapist, and founder of Tranquil Wave Psychotherapy, to discuss the impact of mental health issues on optometric practice owners and their staff.  Together they explore how mental health concerns affect things like productivity, absenteeism, and retention within the workplace as well as the growing awareness and reduced stigma around mental health as a whole. Dr. Pardo shares his unique journey from optometry to psychotherapy, emphasizing the importance of addressing mental health in the optometry profession and provides valuable insights on creating a psychologically safe work environment and dealing with potential mental health issues among employees.  Mental health issues can be hard to detect, but by learning how to identify and address these pervasive concerns early, it’s possible to avoid the potential problems they

What’s driving today’s OD shortage? Are fewer optometry students passing their national board examinations or it just an issue of perception?  The answer may fall somewhere in between. In this episode of the Power Hour Podcast, Bethany has an in-depth discussion with Howard Purcell, OD, FAAO, President of the New England College of Optometry, about emerging trends in board exam passing rates and whether or not there’s a reason for concern. In their pursuit to uncover the facts, Bethany and Howard discuss issues like the underlying numbers behind the idea that students aren’t passing their national board exams as often, potential predictive factors for higher test scores, and the potential need to rethink the support that schools provide to students to better fit their needs. This episode is a must-listen for anyone interested in the current trends in academia and how the nation’s foremost institutions like NECO are reacting to the shifting demands of their student body.  

What gets you out of bed in the morning? What drives your team? In this episode of the Power Hour Podcast, Bethany sits down with Gavin Rebello, an optometrist and renowned expert on leadership and management from the National Health System in the United Kingdom. Together, Gavin and Bethany discuss 7 key psychological factors that drive motivation and how success as a business leader requires creating and cultivating an environment where all members of the team feel empowered to work towards common goals, have opportunities for personal growth, and understand the positive impact their work has on people’s lives.  If you have ever had trouble fueling your motivation or want to create more purpose-driven teamwork for your practice, you’re not going to want to miss this episode!  

Is there a formula for successfully building a specialty practice? In this episode of the Power Hour, Bethany sits down with Thanh Mai, O.D., who shares his inspiring story of building a “super-specialty” practice focused on myopia management, scleral lenses & vision therapy.     Dr. Mai is the founder of Insight Vision Center Optometry and has been involved with Treehouse Eyes scaling their myopia management business. He shares insights about building a specialty practice from scratch, and provides doctors with resources to go from “dabbling-in” specialty care to jumping right in.    His conversation with Bethany offers a unique perspective on what it takes to fight imposter syndrome, stay accountable to your own goals with realistic timelines, and find the right support to help you along the way to help you make your dreams a reality. In discussing his journey, Dr. Mai shares a formulaic approach that includes setting the vision, identifying the “how”, picking your supporting “whos”, and building system

How do you build a successful practice? Are you ever done growing as a business leader? Join Bethany and Dr. Nick Despotidis, founder and partner of Eye Care Professionals, for a discussion on practice leadership and the role of consulting services leveraging customized solutions for support navigating the constantly shifting landscape of practice ownership.   When Dr. Nick Despotidis, founder of Eye Care Professionals, realized that he needed a new kind of support, it led to a conversation with Bethany about how to reassess — and address — changing needs in the shifting landscape of optometry. Discover the importance of seeking guidance (no matter your experience), and the role of technology in shaping the future of the industry! Every practice owner wants their business to grow — learn about the journey of practice growth and how to find fulfillment as not only an entrepreneur but also as a leader in the optometry field.  

Is Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of Integrated Mind Training, in a discussion about negativity bias — the subconscious tendency of individuals to focus more on negative emotions and experiences rather than positive ones — and how it might be damaging to your practice. Of course, it’s not possible to keep everyone happy (including yourself!) but focusing on negative feedback from your patients and the stressful parts of your day may result in lower job satisfaction, a worse patient experience, and a business that stagnates instead of thriving.