Power Hour Optometry's Only Live Radio Show

Listen to this episode as we discuss the current state of telemedicine, what Smart Vision Labs (www.smartvisionlabs.com) has learned since their last appearance and why they have re-released their latest device. Two of the newest clinical studies will be discussed on the show. Smart Vision believes OD’s can work well with them instead of having an adversarial relationship and welcomes your calls on the show. So, is it really an eye exam in an iPhone or something else? Tune in and find out!

Treehouse Eyes opened about a year ago.  Founded by Dr. Gary Gerber and industry veteran Matt Oerding, with two centers already open in the DC area, Matt and Gary discuss how and why the company launched, what the results have been so far and what their future expansions plans are.

Erik Lilligren from Eyecarevideo.tv joins the show and talks about why and how practices can effectively use video in their practices.  Learn the tips and tricks the pros use to promote your practice and make you stand out from the crowd!  An overlooked medium, and often used poorly, video can be a great tool to position your practice, especially in crowded markets.

Whether it’s Google ad words, boosting a Facebook post, or a recall snail mail postcard – the basics of marketing still apply.  Ignore any of these and your attempts are sure to fail.  Use all of them and you’re sure to succeed.  Gary covers all you need to know about this important topic on this episode of the Power Hour.

Two weeks ago, the Vice President of Operations for the Power Practice, Paul Ferraro, was our guest on the show.  Paul discussed the first steps in recruiting top talent – job posts, telephone screening, etc.  Tune in to this episode of the Power Hour as the discussion continues.  Topics include the actual in person interview – questions, flow, structure, working interviews, the onboarding process, staff retention and why staff members really leave and an array of other important topics.

Tune in to this episode of the Power Hour when Gary invites listeners to share their most “off the wall” customer service tricks and tips.  He also brings many of the strategies he used in his own practice as well as those of very successful practices from around the country.

Harvard Business Review estimates that 80 percent of turnover is due to bad hiring decisions. The consequences of a wrong hire can go beyond turnover costs.  Listen to this episode of the Power Hour to learn how you can minimize the “bad hire” occurrence, on your way to building a happy and productive staff.  

We surveyed ODs to find out!  Learn which ODs are the happiest, what makes them unhappy, and what you can do to increase your own professional satisfaction. Tune in to the Power Hour to hear Gary discuss this interesting topic with Dr. Bethany Fishbein.  

Continuing and building on last weeks’ episode on how to elevate your customer service, Gary discusses innovative techniques to empower your staff.  Tune in to this episode of the Power Hour for strategies that allow your staff to help you, are welcomed by them, last beyond one office meeting and immediately add to your bottom line.

What can optometrists learn from the latest United Airlines customer service debacle?  A LOT!  Tune in to this episode of the Power Hour where Gary discusses great ways to amp up your customer service, a simple technique to measure it, and what to do when things go horribly wrong – which at some point, they absolutely will!

There’s more to cutting costs than squeezing your sales reps for better deals.  Gary discusses his top five ways so add to your practice’s bottom line on this episode of the Power Hour.

Do you look forward to office meetings, or do you dread them and then ultimately cancel them?  Tune in to this episode of the Power Hour where Gary discusses new ways to effectively and efficiently hold staff meetings that are productive and add to your practice’s bottom line.

Decreasing revenues with increasing expenses and regulations, online eyeglass selling, “generic” contact lenses and online refraction – to name just a few things – are going to fundamentally change and possibly eliminate optometry as we know it.  Gary talks about why that’s a GOOD thing and how you can leverage the tsunami of change NOW to position your practice for whatever the future holds.  Tune in to this thought provoking episode of the Power Hour!

Vision by Design, the country’s best meeting on myopia control is right around the corner. Get a snapshot of myopia control in general and the meeting in particular from Dr. Paul Levine, President of the American Academy of Orthokeratology and Myopia Control. Paul gets listeners up-to-date on what’s new in myopia control and talk about why it’s important for your practice.

Drs. Mark Rosner and Debby Feinberg are back on the show to discuss some of the latest work they’ve been doing with minute amounts of prism.  On the previous show they discussed how they have had literally life changing results for their patients by carefully prescribing minute amounts of prism.  Get caught up on some of their latest work on this  episode of the Power Hour.

Mike Hundert is the current Chairman of The Vision Council, as well as Chief Executive Officer and Chief Creative Officer of De Rigo Rem, part of the world's fourth largest provider of eyewear.  Mike joins Gary for a discussion on the Power Hour to give his thoughts on what is arguably the biggest merger – ever - in the eyecare industry, and how it will affect consumers, other frame and lens manufacturers and your practice.  Don't miss this thought provoking and interesting episode.

On last week's show, Gary talked about successful strategies to externally market your practice.  This week, the show focuses on internal marketing.  Learn to turn last week's prospects into patients, who then become practice evangelists on this informative and entertaining episode of the Power Hour.

Gary rolls up his sleeves and gets into a discussion about some innovative external marketing strategies you should be using at your practice.  What works, what doesn’t, how to budget and plan your marketing and how to create compelling campaigns are all topics to be covered on this show.  

Barney Dougher, President of HOYA Vision Care, Americas, joins the show to give his opinion on how eyecare’s biggest merger ever may affect your practice and the industry. Our last show on this topic had our largest listening audience ever and we expect this episode to be even BIGGER!

You’ve worked really hard to get patients to come into your practice.  Are you working as hard to make sure they never leave . . . and come back when they should?  This episode of the Power Hour is dedicated to what Gary calls, “the lifeblood of EVERY business and practice.”  Learn why it’s so important and then how to make yours better – regardless of how you actually do it!  Which are better?  Postcards or text messages?  Robo-calls or real people calling?  Does pre-appointing matter? Be ready take notes for this episode!  What you hear Wednesday night, you’ll start using Thursday morning!