Critical Mass Radio Show

Greg Winston of Greg Winston Inc. discusses his new book "Opting for Opulence: 14 proven strategies to master selling in the luxury market" and how business owners can improve the performance of their sales teams.

Craig Carter of Luxe Travel Management discusses his strategy for building a differentiated travel industry specialist by developing deep partnerships within the industry.

Mike Henson of Med Focus Family Fund discusses how his firm successfully incubates medical device manufacturers in Orange County CA. Art Morre of Pacific Rim Mechanical discusses his firms approach to remaining competitive in the HVAC industry.

Michael Berg of Berg Insurance Agency discusses how he and his father are working together to address the changing market for community/common interest insurance. Griff Griffith of Garrett Mosier Griffith Sistrunk discusses the steps business owners can take to offset or minimize the impact of the future rate increases in California worker compensation rates.

Steve Zanotti of Wine Exchange discusses how he differentiates his firm in the competitive retail and online wine retailing industry. Murli Nathan PhD of DestinHaus LLC discusses the best practices of firms who are managing multi-cultural workforces.  

George Rebensdorf, CEO of Z Return discusses how he is growing his technology firm through the use of wholesale channels, retailers and social media.

Fred Chau, President of Pacific Quality Packaging discusses how he has diversified his business portfolio and how his firm has survived in the competitive packaging industry. George Rebensdorf, CEO of Z Return discusses how he is growing his technology firm through the use of wholesale channels, retailers and social media.

Tony Romano, American Electronic Resource discusses how his firm has created differentiation by focusing on educating the clients and prospects about the issues related to the counterfeiting of electronic components.

  Cameron English, Owner of English Technical Sales discusses the strategic role his firm plays in developing and managing customer relationships for his manufacturing partners.  

Doug Gfeller Critical Mass For Business discusses the role executive coaching plays in helping a top executive make better more informed decisions.

  Dan Vanderpyl, Owner of Sonic Air Systems discusses the positive benefits of diversification his firm learne having survived the DOT.COM bubble. Cherly Thoreen, Owner of Thoreen Designs discusses how, after 32 years, Cheryl is taking a proactive approach to diversifying her business in response to the slow down in the residential construction industry in Orange County, CA.

Dr. Chiranjeev Kohli, Professor California State University Fullerton discusses the importance and impact of brand identity for a business regardless of the firm’s size. David Rodecker, CTO Relevant Ads discusses how small businesses can be found online on Google, Bing, Yahoo.

Dr. Chiranjeev Kohli, Professor California State University Fullerton discusses the importance and impact of brand identity for a business regardless of the firm's size

Dr. Tom Boyd of Mihaylo College of Business and Economics discusses the process used and the implementation of the brand position and strategy for the California State University Fullerton School of Business and Economics.

Mike Thomas Owner of Choices discusses how his firm has built a business serving start-up firms. Rachel Pradhan President of blaze interactive discusses how small and mid-sized businesses can grow their business through the use of social media.

Michael Keddington of Permlight discusses how his firm, which is in the green industry, is using a diversified strategy for growth.

Leslie MacMillan of Chris Lindsay Designs discusses how she came into an industry with no experience and has built a premier firm. Michael Keddington of Permlight discusses how his firm, which is in the green industry, is using a diversified strategy for growth.

Wil Welliver of Welliver & Associates discusses how a business owner or top executive can benefit from better pre-employment screening and loss prevention. Dr. Tom Boyd of Mihaylo College of Business and Economics discusses the process used and the implementation of the brand position and strategy for the California State University Fullerton School of Business and Economics.

Stacie Clifford-Kitts of Clifford Kitts CPA discusses how her use of social media has affected her CPA practice. Kelly Adams of KJA & Associates discusses the importance performance management is to a firm's long term success and the role the top executive/business owners play in setting the tone regarding performance management.

Tom Newmeyer of Newmeyer & Dillion discusses his views on how the legal profession has been transformed by the lastest economic slowdown.