Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Everything our guest does is about helping businesses increase their impact and income by implementing sustainable strategies, policies and frameworks – of which BCorp is one option. Hannah Cox is the founder of sustainability impact agency betternotstop, head of membership at The Better Business Network, and earlier this year ran the super impressive Better Business Summit.In this episode we discuss:The stats behind the benefits of becoming a B-CorpA step-by-step guide for becoming a B-Crop brandWhether the size of your business affects your ability to registerHow we can devote more time to our business’ growth by outsourcing Your biggest B-Corp questions.Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and

We continue B Corp month chatting to a BIG online retailer who are on well on their way to B Corp Certification.Hannah Lia is the Operations Director at Hampers.com. They are sellers of hampers and carbon neutral gifts. Founded in 1979 they now sell £14 million of gifts each year via their Magento site, corporate sales and the Amazon marketplace.In this episode we discuss:Having 40 members of staff to support the eCommerce businessSelling to consumers, corporate businesses and Amazon tradingHow and why they manage everything in-house – from their own warehousing to their fulfilmentOperating as a seasonal business, where they turnover £8 million in December out of their total annual £14 million turnoverWhat Hannah’s MBA course taught her about sustainabilityStart a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-po

Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005 and in 2022 they helped their customers create 5,998 havens for wildlife.In this episode we discuss:Why Green and Blue became a BCorpWhat is actually involved in the certifying – and recertifying – process Some of the basic costs of becoming a BCorpUsing your impact report as a marketing toolHow the certification has helped Green and Blue helped identify their gaps on the sustainability journey.Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we men

Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out.In this episode we discuss:The logistics of a managed marketplace, and how they keep their store open for 12 hours a weekWhat to look out for when choosing the right marketplace softwareWhy we all need to be doing a Minimal Viable Product (MVP) launchHow to leverage from user-generated contentHow sustainability is a core part of the business – and how it’s done by eliminating wasteCheck out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join ou

Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspire their customers to create sustainable homes. OKA was founded in 1999, and now sells via their Magento site, magazines, and showrooms across the UK and USA.In this episode we discuss:Bringing cost-savings to the business by being sustainableAttracting customers, investors and employees with your missionGetting key stakeholders and team members aligned to implement the strategyHow a good place to start is material assessment and start benchmarking your progressBeing actively transparent about your journey towards positive changeFitting in with the global strategy by following the United Nations Global Compact and the Sustainable Development goalsCheck out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ...This podcast uses the following third-party services for analysis:

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year! Listen to learn:how to reduce wasteful marketing – from slow page loading to unnecessary website traffic. It’s not about spending less, but about being efficient so you can have a positive impact on the planet and spend more time on thinking and creating. How to audit the CO2 impact of your website, video-first marketing on YouTube and Pinterest, and cutting through the noise with a clear purpose.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spoti

Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years. They sell via a Shopify site and now have over 5,000 regular buyers.Tune in to this episode to find out what led Laura to create an eCommerce drinks brand of her own. She also gives some practical advice on how she mastered PR marketing herself, why the secret lies in great photography, building trust with your customers by offering a 100% money-back guarantee policy, and nurturing great relationships with journalists.Get your YoastCon Ticket now >> https://ecmp.info/yoastcon ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Lo

Charlie Low and Dale Comley are the co-founders of Nohma (formerly and at time of recording... Climbingvan) – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and travelling in their own campervan. Founded in 2021 they now generate over 7 figures a year via their WooCommerce site.We explore how working whilst travelling has given them the right kind of constraints to be working productively. We also talk about their long-term approach to SEO and Google rankings, writing content to attract journalists and media outlets, how their book is a great lead generator, and why you should embrace a whole range of marketing channels to fully see what they can bring to your business.Prepare to be inspired!.Get your YoastCon Ticket now >> https://ecmp.info/yoastcon ..AND... if you'd like to hear all about how Nohma got started you can hear Chloe's startup-focused chat with Charlie and Dale on the Start Your Own Business podca

Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift.We discuss the four different types of scarcity and how you can incorporate them all into your eCommerce marketing strategy.time, supply, demand and limited editionWe also reflect on QVC infomercials, the psychology behind coupons, how a countdown timer has increased a website’s online sales by 40% and why running out of stock is a great marketing opportunityMindy has shared lots of practical strategies to help you with your eCommerce growth, enjoy!.Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips

Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year.With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode. We also discuss the power of building a system for Recommend a Friend, which has contributed to 25% of their customers, how their biggest eCommerce market is in the USA, and how Ben operates by keeping things simple..Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out about eDesk here >> https://edesk.com/masterplan .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we me

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. This year our guests are… Rytis Lauris from Omnisend, Sue Monhait from Gift Biz Unwrapped, Yoast SEO’s Chief Operating Officer Chaya Oosterbroek, BigCommerce’s Meghan Stabler, the founder of eCommerce Tech Derric Haynie, Chris Dawson from ChannelX (the rebranded Tamebay), Jessica Totillo Coster from the eCommerce Badassery Podcast, and Kelly Barner from the Dial P for Procurement Podcast. You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to improve your post-purchase activity, ways to boost ROI from your ‘lower cost’ channels, some powerful AI tools to deploy in your eCommerce store, how we respond to the cost of living crisis – and so much more..Yoast SEO, available

We’re kicking off the new year with something we’ve never done before – so do let me know what you think of this new format.There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be improving to ride what’s going to be a rocky year.So I thought I’d do an episode where we shine a light on each of them so you can work out if you should be bringing them into your marketing mix…I’ve got a team member from each joining me to tell us why it’s great tech, how it can help you, who it works best for, what it could do for you, and (of course) how much it costs.A common thread through all 3 is that they can help you grow sales by improving key marketing channels, AND saving you time.Listen now to find out more about:Yoast SEO's Shopify App https://ecmp.info/yoast Nibble the negotiation chatbot https://ecmp.info/nibble Penny Black's parcel personalisation powers. https://ecmp.info/pennyblack.Yoast SEO, ava

Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands. In this fascinating conversation, we explore how to be sustainable from day one of launching a business, making mission-driven decisions, creating communities for minority groups, building a personal brand on LinkedIn – including a post by Luke that reached two million people – and some great tips for working together with your life partner.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook.

Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers the first ever listen and read experience without a subscription. Founded in 2019, they’ve already got 50,000 app downloads and are fast approaching £100k in annual revenue.In this episode we delve into mastering paid search, how 90% of their content is automatically generated to boost SEO, going app-first in the eCommerce world, their recent B Corp certification and being sustainable with ebooks and audiobooks, and how to enable social experiences within an app.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Downloa

Want to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode...Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? Well - his job is to identify the best eCommerce stores to invest in for future profits and growth - so this is your chance to find out what's big right now.Our guest Raphael Thiolon is an Executive Director at Verlinvest a global private equity investment company with offices around the world. Raph leads the global Verlinvest Digital Consumer practice, with investments in eCommerce stores, marketplaces and digitally-native brands, past investments include:Who Gives a Crap, Lazada, Chewy, and Purplle – an Indian beauty site.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - htt

Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably. He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution in SIXTEEN countries.He's recently undertaken a project to turn all he's learnt (and what's worked for some of the greatest sustainable eCommerce brands) into a Playbook you too can follow.We're sharing the tips and ideas from this playbook includingwhat shifting from Purpose 1.0 to Purpose 2.0 looks like AND the 3 layers of Active Transparency.There's both lots of inspiration AND great advice in this episodeWhether you're a "sustainability-to-the-core" brand or an eCommerce business just looking to be better - you'll get a LOT of out this episode. promise.Learn more about Klaviyo >> https://ec

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far! Founded in 2016 they now are doing about $3million a year.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquirie

Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions. They sell their 100% biodegradable and plastic free products via their Shopify store and marketplaces. Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in the UK.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or

Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand. Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment. Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing – including going out of stock multiple times.Whilst Shea shares plenty of great tips, this is definitely one of those super-inspiring episodes. Especially around the impact of really drilling down into WHO your customer really is, and taking that into every aspect of the business.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecm

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign. Founded in 2015 they now do £700,000 a year having grown 4.9x since 2019.Learn more about Klaviyo >> https://ecmp.info/klaviyoYoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or repl