Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. After 3 years of R&D they launched in Jan 2016 and now have shipped 135k units to 90 different countries, which is about 13,000 customers all via the website and Amazon.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest. Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in episode 103. Back then the business was 9 months old, and Christine took us through how she’d launched and achieved 100 orders in the first 100 days. In November 2017 Divine Legs reached 15 months old, and despite continuing to grow Christine made the decision to shut it down. Never an easy choice to make. Not least because despite 100s of eCommerce business owners making the same decision every day – we don’t hear as much about it, as we do about the starting or the growing. So I’m super-pleased to have Christine on today to take us through why, and how she made the decision to exit, and her choice of exit, and how she went about closing it down.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our

Greg Corey earnt his retail stripes with 10 years at Home Depot – and for the last 15 years has been running marketing agency Porchlight. Porchlight full service – so Greg gets the whole marketing mix, but today we’re going to be focusing on point of sale – how you get customers to take your product off the physical shelf (in your stores, and others), plus the power of product packaging! A subject that does not get enough air time.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy &am

Pierre Larose is the founder of Calcathai who sell Thai pants in Brazil and beyond. He launched the business 3 years ago, with zero experience of fashion or retail, and has already built it to over £250k annual turnover. We discuss how and why he's expanded internationally; why he ships the product from Thailand, and has absorbed the delivery costs into the product price. We also get into how he manages his virtual team of 13 who are scattered all over the world. This episode is packed with great tips and ideas (esp the Now in Stock plugin for Shopify!)This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Jane Mason is the Managing Director at Natural Birthing Company. An award winning range of natural products designed by midwives to soothe the journey from bump to baby. Selling both direct to customers via their website, and to many retailers including UK high street giants Holland & Barrett and Boots. They launched in 2014 and grew 60% in the last year, and are aiming for a £500k turnover in the coming year. We discuss her focus on the customers, the happy accident that led to her shifting from services to products. her marketplace strategy - be everywhere! Including Not on the High Street, Amazon, eBay, Trade.me AND wholesaling. There's a LOT in this episode..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe

This week our host Chloe Thomas was chairing the Internet Retailing Expo 2018. Here's her takeaways of the key learnings for the smaller retailer.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jacqueline Parisi is a Copywriter at the American arm of meal kit company Hello Fresh. One of her core responsibilities is to write and post 3 blogs a week – including getting them ready AND tracking the KPIs (that’s key performance indicators / results), as well as email copy, product copy and more. She also works with the American and global teams on a range of other written content. Including developing the official editorial style guide for the USA team, to ensure consistent brand messaging, voice, and tone across both marketing and products. Phew! We have serious expert with us today!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply

Yesterday our host Chloe Thomas attended Europe's largest dedicated marketplaces event - Retail Without Borders. Listen for her takeaways on the future of eCommerce, emerging markets, China, Tmall, Taoboa and more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jacq Jones is the owner and sex educator at Sugar - a lesbian owned, multi-gender operated, for profit, mission driven sex toy store providing education and toys. Sugar is a bricks and clicks business based in Baltimore USA; they launched in 2007 and have seen up to 20% growth each year since launch.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jacynth Basset is the founder of The Bias Cut, the first online premium fashion boutique that truly celebrates style at every age. They launched the blog July 2015, and the retail side in March 2016 and now are growing at 100% year on year. We talk about the power of JVs (partnerships or collaborations), how find them and make them work. We also discuss the importance of research and listening to your customers to futher the growth of your business.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com

Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark! A Prince's Trust ambassador we discuss Instagram, positioning, Squarespace, Zapier, gift fairs, and networking.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Alan Belshaw is the Managing Director of Sweet Hearts Hair, a hair design company who provide both tutorials and the products to create the right look. They launched in Sept 2015 and now doing £250k per year growing 86% year on year. We talk content marketing, being an influencer, Facebook Ads and much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nic Haralmbous is the founder of South African bricks and clicks retailer and style company Nic Harry. Nic launched the business in 2012 focusing on socks, and now turnovers almost $1m per year. And have also just gone through a restructuring process to reduce the number of physical stores and team members. We discuss cutting back on retail space, the power of email marketing, growing the relationship with your best customers, influencer marketing, and much more!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https:/

Sully is the CEO and founder of Bombtech Golf. The business launched in 2012 and now turns over $7million a year, growing 50% year on year. We talk through how he created the product, and the business. How he does all that with just 4 team members, and working 20 hours a week. Plus much much more!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Cliff Crosbie is Co Founder and CXO at Emrays, where he works on calculating emotions… and Chief Retail Officer at Performance Solutions where he helps retailers deliver the best customer experience. I saw Cliff speak at 2017’s Internet Retailing Conference (I mentioned his session in the takeaways – episode 123-5 and I knew I had to get him on the show for this eCommerce Growth Series, both for the exciting work he’s currently doing and because of his impressive retail pedigree. Cliff has over 30 years experience working with some of the best brands in the world. He ran Apple’s global Premium Reseller program, where the focus was on delivering an exceptional in-store experience for customers in over 90 countries, he was Japan Country Sales Manager for IKEA, Global VP for Nokia’s Retail and Customer Marketing, Head of Nike’s European Franchise program and the first GM of Niketown London. Given that CV it’s no surprise that Cliff’s passion is for improving the customer experience in off and online.This podcast

Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. You may remember I went to PI Live last year to swot up on Affiliate marketing – and attending the conference reminded me what a powerful marketing method affiliate marketing can be, when done right. It’s a topic we don’t often get into on the show – which is why when I came across Robert’s book I knew we had to get him on.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on

Jamie Davidson is the co-founder of AMZ Insiders, where he and his team focus on helping new sellers launch their own successful Amazon businesses. He also manages over $60million in sales on Amazon and $10m on other marketplace platforms, making Jamie a top 50 global seller on Amazon. Working out your marketplace play for 2018 should be a part of all your planning this month – which is why I’ve invited Jamie on the show – to help you work out the role Amazon might have in your business, and provide some tips on making the most margin from it.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in

Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”. It’s brand new (published at the start of this month), and all about scaling revenue without scaling staff. I was introduced to Elaine last year by past podcast guest, funnel genius, and example in the book - Dan Faggella (episode 108), who described Elaine as “one of the coolest "small biz" people I know”. I know a lot of you are looking to grow your business in a very lean way, not least to avoid the headaches and financial commitment of hiring a team. So when I heard about Elaine’s upcoming book she was an obvious addition to our January Growth Series.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 50

Adam Watson joins us to discuss his 16 years of ecommerce and retail experience. Including how he's bounced back after discovering an accounting error of epic proportions in June 2016, He took the opportunity of liquidation to build a new business that's stronger and already turning over £450,000 per year. On the show he discusses what he's learnt over the years, how everything came tumbling down, and how he's built the new business. This is a show PACKED with tips and advice, and some big strategic lessons.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go

Justin Cooke is the CMO and founder of Empire Flippers. So as well knowing a whole heap about buying and selling eCommerce businesses, he also knows a ton about sales funnels and marketing automation. Empire Flippers launched in 2012 after they’d had 2 years successfully building and selling their own websites, and have now helped people buy and sell over $26million dollars worth of online businesses. We catch up with him to discuss buying an eCommerce business, what's currently trending in eCommerce sales, his top tips for increasing your profitablity (gold dust!) and much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the