Ecommerce Masterplan: Interviews And Advice To Help Build Your Online Retail Business Faster

Our guest expert is Kate Barrett, author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos, QVC, and Marks and Spencer.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering customer acquisition, and the ever tricky area of customer retention.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe Thomas will take you through the answers to all these questions PLUS give you some tips on how to take your automated marketing and email marketing up a level at the same time.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Op

Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 select.com. The business launched in 2016 and now has over 200 monthly subscribers. …we’re getting into subscription eCommerce, the discovery box type. Talking about PR, collaboration and the Oscars for customer acquisition, AND about customer service, community and surprises for customer retention.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/spons

Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pouring over the results, writing the copy, getting the links. But something we too frequently neglect is actually looking at what the search results look like. In this episode we go deep into the search results pages – and how customers are using them to make their buying decision. So this is must listen if you’re spending any time or money on search traffic. Our guest expert is Adrian Rowe from RedC Marketing, Adrian is a lifelong passionate direct marketer – he cut his teeth in the world of big catalogue marketing (think Great Universal), and for more than 2 decades has been leading the team at Full Service marketing agency Red C, where he and his team have worked with many a high street and home shopping retailer to create more effective communications by getting under the skin of customers and prospects. And if

Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over $11m in revenue. We discuss all that PLUS the challenges of managing multiple marketplaces, why now isn't the right time for them to buidl a B2C eCommerce site, and much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/spon

Monica Ferguson is the co-founder at The Sole Mates. After inventing The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women’s shoe and foot care. They now have wholesale distribution to 10,000 stores in the US (including CVS (the US equivalent of Boots) and LK Bennett), and have strong growth with 7-digit sales..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range expansion and more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Alana Banks is the founder of Fridays Off Fabric Shop, an online only fabric store with a monthly subscription club. Alana launched the business in March 2013 and nearly 6 years on they’re achieving sales of over $150k per yearThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started to tell me about Google “Comparison Shopping Service" – or CSS for short I couldn’t believe I didn’t already know about it. And if I haven’t heard about it you probably haven’t either. So as Connexity are one of Google’s Premium CSS Partners here in Europe I thought it would be great to get him onto the show to tell us a bit about it and to make it work.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAd

James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth. We talk about his inspiration, the story behind the brand, how he runs his one person business, and much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guerric de Ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather. They now serve 1000s of customers each year. We discussthe challenges of balancing two businesses, growing one eCommerce business in France AND one in the UK at the same timethe power of content marketing..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdverti

Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s also going to be plenty for those of you not currently wholesaling to learn to – always good to hear what’s happening in other parts of the industry. Today’s special guest… is Justin King is a specialist in B2B eCommerce. He is the President of B2X Partners and has recently distilled his experience of building a digital branch into a B2B business, into a book! Called “Digital Branch Secrets: eCommerce Playbook for Distributors” it’s available on Amazon globally in Kindle, and Audio format, and available at Paperback in the USA too.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Prof

To celebrate 200 episodes, Chloe takes over the show to talk about Success goals. What they are, how to identify them, and how to use them to make any year super successful for you.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dhar Mann is the founder of LiveGlam – a beauty subscription box service. Their impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is a testament to the power of their influencer marketing strategies. LiveGlam launched in 2015 and is on track to do $17m in sales in year 3.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdv

Chris Vallely is in charge of eCommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year aiming for sales of $9 million this year.Their main strategy is Product Launches with sales driven by their email marketing activity.Super inspiring chat.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sp

Amanda Perry is a Facebook Ads strategist par excellence, with recent client successes including driving over $1m in 4 months for one client and a launch worth over £200k for another!She joined me in the Virtual Summit last year to run through how to make Facebook Ads a success in your business – and she’s joining me on the podcast now to give us the heads up on how to make our Facebook Ads super-successful in 2019. We discuss ad formats, video, ad objectives Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.For the latest Facebook Ad tips - have a listen to our sister Podcast Keep Optimising https://keepoptimising.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links an

Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and are currently experiencing rapid month-on-month growth, with orders double last year, and have got there almost entirely with SEO.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

We’re going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it’s always good to take a look outside our own business model every now and again to find new ideas and inspiration. Our guest is Rytis Lauris the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 40,000 marketers. Last year they undertook a major roll of the dice to enable future growth – by rebranding the company.Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show?