Chasing Excellence

We’re diving deep into marketing, branding, and advertising. We cover topics like the marketing hourglass, why advertising doesn’t work for CrossFit affiliates, creating talk triggers, and understanding your three uniques.

We’re answering more of your questions, covering topics from how to deal with doubt midway through a workout to what advice I’d give leaders who are tasked with motivating reluctant people.

E.C. Syncowski of OptimizeME Nutrition is back for a round of rapid-fire questions. We get her thoughts on everything from probiotics, dairy, and bacon, to bread, powdered greens, and alcohol.

We’re talking about what type of athletes thrive in a one-on-one environment, the differences between progressions and periodization in your programming, and whether I think coaches should specialize in either group or individual training.

We're talking about a bunch of ways to recover from our workouts better, from simple foam rolling to electric stimulation and float tanks.

We’ve got Max Isaak in to talk about what we’re doing at CrossFit TILT, how I think about scaling culture across multiple gyms, and the distinction between being a leader and a business owner.

We’re talking about failing, the difference between pain and suffering, and why I think the ability to learn from our failures is a skill everybody should learn to cultivate.

We're tackling some more of your questions this week, including the food I'd recommend you eat before a workout, what I'd do differently if I was starting CFNE today, and my tips on overcoming performance anxiety.

We’ve got EC Syncowski of OptimizeMe Nutrition in to talk about the fundamentals of a good diet, the 800g Challenge, and whether it’s more important to focus on the quality or the quantity of our food.

We’re walking through the framework I’ve developed for building CrossFit New England, which has five areas of focus: Culture, Product, Marketing, Management, and Systems.

We’re exploring some of the common trends we’ve seen come and (sometimes) go within CrossFit over the years, including the Zone Diet, post-workout chocolate milk, and subscriptions to mobility programming.

We’re tackling the concept of chasing excellence head on, talking about putting first things first & why pursuing success isn’t as meaningful as the pursuit itself.

We’re diving into all the changes at CrossFit, why the Sanctionals are better tests than Regionals, and how re-learning what it takes to get to the Games now.

We’re covering some of the foods you want to consider avoiding in your pursuit of better health, as well as a breakdown of how some simple changes can have a huge impact on the overall quality of what you’re eating.

We’re tackling more of your questions, talking about training seniors, active recovery, and whether I’ve ever considered a vegan diet.

Katrin is back to talk with us about the difference between pursuing health and optimal performance, as well as some of the hacks we’ve found to sleep better, eat cleaner, and train harder.

We’re diving into some ways to avoid overuse injuries in the gym, how to think about coming back from whatever setbacks may have derailed your training, & what we do as an affiliate to try to minimize injuries from happening at all.

We’re covering the ten ways we can all do a better job of connecting with each other - things like seeking first to understand, asking interesting questions, and complimenting without hesitation.

We're tackling some of your questions, covering topics from mobility, to what I think about people who train to the point of sickness, to whether bodybuilding has a role inside of CrossFit training.

We’re talking about how to climb the ladder of leadership with your athletes, why you should never ask a client why something isn’t working, and how to get the most out of your coaches.