Sinopsis
Automotive Aftermarket Success Stories
Episodios
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Unplug, Immerse, and Reboot: Part 1 [048] - Speak Up!
23/06/2025 Duración: 23minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today…I want to discuss the benefits of the recent camping trip my wife and I enjoyed in Northern Michigan.As our listeners well understand - we talk a lot about getting outside our comfort zones on this podcast - and while that is usually in the context of practicing our communication skills, today, the topic is more about stepping AWAY… Specifically from people, electronics, and modern comforts or modes of transportation, and instead highlight the benefits of immersing yourself in nature and rebooting your mind.My wife, Betsy, and I did our stepping away together by stepping onto a ferryboat and taking a nearly 2-hour trip West into Lake Michigan. We traveled from Fishtown in Leland (tip of the pinky on the Michigan map) and docked at South Manitou Island, where we would hike and camp with only the things we carried.South Manitou is a 10-mile circumference, barely inhabited
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Series Episode 1 Back to Basics: To Be Better, Communicate Better & 30 Terms You Need to Know [E213] - Chris Cotton Weekly Blitz
23/06/2025 Duración: 18minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching dives deep into the common communication challenges that auto repair shops encounter on a daily basis. Recognizing that miscommunication can lead to costly mistakes, frustrated employees, and dissatisfied customers, Chris emphasizes the importance of establishing a strong foundation of shared understanding within the team. To address this, h
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Check the Part: Warranty Fraud and Returns [THA 438]
20/06/2025 Duración: 41minThanks to our Partners, NAPA TRACS, and Today's Class The automotive parts industry faces a disproportionately high return rate compared to other sectors, driven by misdiagnoses, improper installations, and fraudulent returns. This creates a significant financial burden on manufacturers and the entire supply chain. In this podcast, the guests explore these challenges and emphasize the need for stronger collaboration and communication between manufacturers, distributors, and repair shops. They advocate for a “Check the Part” initiative, encouraging thorough quality checks, proper documentation, and accurate diagnosis to reduce return rates. By adopting these strategies and leveraging technology, the industry can improve profitability, reduce inefficiencies, and boost customer satisfaction. Ryan Kooiman, Director of Training, Standard Motor Products. Ryan’s previous episodes HERE. John Carney, President, FDP Friction Science Michael Campana, Sr Manager of Quality Engineering, Dorman
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2025 Benchmark Report Part 1: Biggest Changes, Key KPI's and Trends [E175] - Business By The Numbers
19/06/2025 Duración: 34minThanks to our partner PromotiveWelcome to Part 1 of our annual Benchmark Report—hosted by Hunt Demarest, CPA, from Paar Melis & Associates. We dig into real financial data from hundreds of auto repair shops across the U.S., based on actual bookkeeping, not surveys.Download your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-reportKey Takeaways:Average monthly sales dropped from $149K (2023) to $123K (2024), but sales per advisor, technician, and bay remained steady.Gross profit % increased (from 51 % → 52 %), and overall expenses dropped (35 % → 33 %), boosting shop profitability.Advertising spend fell (3 % → 2 % of sales): shops that advertise less might be missing opportunities.Productivity plunged (57 % → 47.6 %)—likely due to fixed staff levels & fewer cars in 2024.Context matters: metrics like average repair order, car count, and productivity are interconnected—local benchmarks offer more accurate insight.Thanks to our partner Promoti
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Preparing for August's Marketing [E157] - The Auto Repair Marketing Podcast
18/06/2025 Duración: 23minAugust might feel far off, but now’s the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it’s all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.You’ll hear why now’s the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.If you’re looking for simple, practical ideas to stay ahead, fill your bays, and have a little fun doing it, this one’s for you.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty a
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Analysis of the 2025 WrenchWay Technician Survey [E189] - Diagnosing the Aftermarket A to Z
18/06/2025 Duración: 30minThanks to our Partner, NAPA Autotech TrainingKey Takeaways:Survey Demographics & LimitationsSkewed Representation: 62% of respondents had 20+ years of experience, while entry-level and mid-career techs were underrepresented. Geographically, responses were heavy in the East/Midwest but sparse in central/western U.S.ASE Certification Bias: 80% of respondents held ASE certifications, contrasting with the broader industry (only ~25% of U.S. technicians are ASE-certified). Fanslow urges broader participation for accurate data.What Technicians WantProper shop equipment (87%) – Includes OE tools (e.g., GTS+ for Toyota/Honda), ADAS calibration tools, and powertrain tables 210.Paid vacation (83%) and retirement plans (72%) – Fanslow notes ambiguity in definitions (e.g., weeks offered) and calls for industry standardization.Paid training (65%) – Despite high demand, many techs underutilize training opportunities.Hourly/salary (majority) > hourly + production bonus (25%) > flat rate (20%). Fanslow attributes t
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It’s the Person, Not the Software: Solving Common Shop Management Gaps [RR 1044]
17/06/2025 Duración: 36minThanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at Vision Hi-Tech Training & Expo, Ben Dexter sheds light on a common issue: many shop owners are only scratching the surface of what their shop management systems can do. From underutilized tools to overlooked processes, this conversation uncovers the true value of role-based training, strategies for better customer communication, why profit should be seen as a healthy business goal, the impact of digital vehicle inspections (DVIs), why strong service advisors are essential, and the crucial role of inventory control in shop performance. Whether you’re a shop owner, service advisor, or team leader, this episode offers practical takeaways to help your business thrive. Ben Dexter, National Training Manager, NAPA TRACS. Find Ben's other episodes HERE Show Notes Vision Hi-Tech Training & Expo: https://visionkc.com/ Shop Management System Utilization (00:01:21) Shop Owner Mindset and Growth (00:02:56) Labor Matrix and Pay Structures
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The Case for Employee Emails [E047] - Speak Up!
16/06/2025 Duración: 26minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeEmail-Seriously!In many business conversations the first correspondence is often by email and it is NOT going away anytime soon. While YES email in general has MANY problems there are still professionals who are more responsive to emails than texts or phone calls.We’ll be talking about email in terms of impressions, practicality, and interactions.I’ll lay a few ideas out and then we’ll discuss some best practices for team ownership so email correspondence doesn’t result in dropped balls.Today’s WOTD is: EloquentWe’ll define our word - after we hear a word from our sponsors who make this show possible!adjective: marked by forceful and fluent expression, an eloquent preacher: vividly or movingly expressive or revealing, an eloquent monumentOn Making an Impression:In the aftermarket - and countless other small businesses - it is very common to see email interaction with people using public domain ema
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The Power of Shared Knowledge: Celebrating 10 Years of Podcasting [THA 437]
13/06/2025 Duración: 55minThanks to our Partners, NAPA TRACS, and Today's Class In celebration of ten years of podcasting, Carm Capriotto reunites with early guests—Dwayne Myers, Clint Dudley, and Gene Morrill—to reflect on their original episodes and the evolution of their businesses. The episode explores their growth over the past decade, the vital role of coaching, continuous education, and adapting to industry changes such as labor rates and operations. Emphasizing the importance of strong processes, community, and putting people first, the conversation highlights how shared experiences and lifelong learning drive success in the automotive repair industry. Clint Dudley, Shade Tree Auto, Grimes, IA. Clint’s previous episodes HERE Dwayne Myers, Dynamic Automotive. Dwayne’s previous episodes HERE. Gene Morrill, Certified Automotive in Glendora. Gene’s previous episodes HERE Show Notes: Watch Full Video Episode Introduction & 10th Anniversary Kickoff (00:00:00) Early Podcast Episodes & Guest I
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When and How to Plan (and Minimize) Your Taxes [E174] - Business By The Numbers
12/06/2025 Duración: 25minThanks to our partner PromotivePlanning for taxes shouldn’t feel like rolling the dice. In this episode of Business by the Numbers, Hunt walks through how smart shop owners use real data, not hope, to forecast and manage their tax obligations all year long.Why Q2 and Q3 are the real moneymakers for accurate tax forecastingWhen it actually makes sense to buy that truck for the write-offHow and when to adjust your tax estimates (and why it matters)The truth about retirement contributions as a tax strategyCommon mistakes shop owners make by skipping tax planningThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit u
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Creating Superfans with Brittany Hodak [E156] - The Auto Repair Marketing Podcast
11/06/2025 Duración: 41minHave you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn’t fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.If you’re ready to stop being just another shop and start being the shop, this one’s your playbook. It’
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Building Businesses and Believing in Better Days [RR 1043]
10/06/2025 Duración: 38minThanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded live at the Institute Summit 2025, explore what it truly means to stand out in today’s evolving automotive industry. Cecil Bullard covers major industry shifts, including electric and autonomous vehicles, the growing influence of private equity, and the increasing specialization of shops. Cecil also opens up about leadership, mentorship, and the personal habits that drive success, such as effective time management, the power of “mindless work,” and adapting communication styles using tools like the DISC profile. Packed with real-world advice on business planning, self-belief, and resilience, this episode is essential listening for industry professionals aiming to thrive and lead amidst ongoing change and innovation. Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction to the Episode (00:00:00) Getting to Know Cecil Bullard (00:01:49) Advice and Mentorship
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Pros and Cons of Greeting Clients at the Vehicle [E046] - Speak Up!
09/06/2025 Duración: 35minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeThe idea for this episode came from an inquiry originating with one of my colleagues.They had read an AI description of how a check-in process would work within a software platform, and he rightly reached out to me to check to see if the AI response was accurate.It was not accurate - it was pure fiction.It was worth probing why this was important, and this colleague was getting questions from shops more regularly about the ability to do a “walk out” or Curbside check-in or initial inspection when greeting customers at their vehicle.If this is something you or your team have been considering - I’m going to encourage you to hear me out, and I’m going to leave you with some important questions you can use to discuss if this is a good idea for your shop… or perhaps, determine it isn’t.Today’s WOTD is:StringentadjectiveStrict, precise, and exacting.“The process has some very stringent requirements.”I’m
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Revolutionizing Automotive Training with the NAPA Autotech XcceleratoR [THA 436]
06/06/2025 Duración: 45minThanks to our Partners, NAPA TRACS, and Today's Class Recorded live at the NAPA NOW event, a panel of industry experts, including Robin Cowie, film producer and former leader of the Madden NFL game franchise, discusses how the NAPA Autotech XcceleratoR Program will revolutionize automotive technician training. This extended reality solution replaces traditional classroom learning with immersive, real-world simulations, enabling faster skill development, higher retention, and reduced training time from months to days. The panel highlights the program’s impact through honest technician beta feedback, showcasing its ability to enhance certifications, boost shop efficiency, track technician progress, attract new talent, and ensure ongoing education and proficiency. Matt Crumpton, Director of Program Development, NAPA Auto Care Robin Cowie, Creative Technologist AI, VR, AR, content Producer/Director. https://robincowie.com/ Daryll Caughron, NAPA Autotech Training Jim Przybylski, NAPA Autotech
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Should I Create a New Entity For That? [E173] - Business By The Numbers
05/06/2025 Duración: 26minThanks to our partner PromotiveExpanding your auto repair business is an exciting venture, but it brings forth critical decisions, especially regarding entity formation. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, delves into the complexities of creating a new entity for your business expansion.Key Topics Covered:Ownership Implications: Understanding how different ownership structures affect your decision to form a new entity.Legal Considerations: Evaluating the legal protections and liabilities associated with separate entities.Tax Implications: Analyzing the tax benefits or drawbacks of establishing a new entity.Operational Costs: Assessing the administrative and financial costs involved in managing multiple entities.Strategic Decision Making: Guidance on making informed choices tailored to your business's unique circumstances.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Intro
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Creating Amazing Customer Experiences [E155] - The Auto Repair Marketing Podcast
04/06/2025 Duración: 30minWant a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?There’s something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That’s exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it’s not always the fanciest place that leaves the biggest impact. It’s the people. The vibe. The way you're made to feel.This isn’t just vacation talk, it’s packed wi
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Ubuntu: "I Succeed Because You Succeed." [E188] - Diagnosing the Aftermarket A to Z
04/06/2025 Duración: 23minThanks to our Partner, NAPA Autotech TrainingKey Takeaways:Ubuntu – What It MeansUbuntu is an African philosophy that translates to "I am because we are."It emphasizes collective success: "I succeed because you succeed."Matt discovered the concept through a documentary on the Boston Celtics.Lessons from the Boston CelticsThe Celtics’ success was built on teamwork, sacrifice, and shared goals.The "Big Three" (Paul Pierce, Kevin Garnett, Ray Allen) were asked by Coach Doc Rivers: "What are you willing to give up to win?"Unlike professional athletes, most employees don’t have financial security, making true teamwork harder to achieve.Applying Ubuntu in the Auto Repair IndustrySuccess in a shop depends on collaboration, not just individual performance.Leaders must foster a culture where employees support each other’s growth.Challenges:Money can distort priorities—owners and employees must trust that success will be shared.Transparency is key—profits should lead to better pay, equipment, and shop improvements.The
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Selling Your Auto Repair Business: Lessons From An Owner’s Transition [RR 1042]
03/06/2025 Duración: 35minThanks to our Partners, NAPA Auto Care and NAPA TRACS In this episode, Emily Chung, an automotive service technician with a background in psychology and business, shares her insightful journey of selling her auto repair shop. The discussion explores critical processes, motivations, and strategies for maintaining business continuity during ownership transitions. Emily emphasizes the importance of clear communication, involving staff in the sales process, and identifying key tasks and core processes that define the business's value. She offers practical advice for buyers and sellers, highlighting the need for thoughtful planning, understanding team dynamics, and managing change effectively. This episode is a must-listen for anyone considering buying or selling an automotive business. Emily Chung, former owner of AutoNiche in Markham, ON. Emily’s previous episodes HERE Show Notes Watch Full Video Episode Introduction to the Episode (00:00:00) Transitioning Business Ownership (00:01:16) The Decision t
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Did You Hear what JD Power's Press Release says about Communication? Reviewing the 2025 ASI [E045] - Speak Up!
02/06/2025 Duración: 34minThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn Our Episode today we’re diving into the ASI - The annual report from JD Power that measures client satisfaction amongst major brands in the non-dealer auto repair world - which we affectionately call the “Aftermarket”Today’s Word of the Day is:ExtrapolationNounnoun: extrapolation; plural noun: extrapolationsthe action of estimating or concluding something by assuming that existing trends will continue or a current method will remain applicable.In this episode our host, Craig O’Neill invites you to take a close look at JD Powers Aftermarket Service Index (ASI).There are some unique takeaways regarding communication “shortfalls” and they play well into the narratives we have been discussing in for several years.If you think surveys have nothing to offer you - listen up and you’ll see why Craig values these annual findings!Link to the the 2025 JD Power ASI Press Release: https://www.jdpower.c
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How One Toolbox Can Change Everything [THA 435]
30/05/2025 Duración: 25minThanks to our Partners, NAPA TRACS, and Today's Class This episode shares the inspiring story of Andy Roman, a new technician in the automotive industry, and how one toolbox changed everything. At Vision Hi-Tech Training & Expo 2024, Andy was surprised and overjoyed to win a professional-grade toolbox, generously donated by KUKUI and NAPA Auto Care. More than just tools, it represented a boost of confidence and a jumpstart to his career. Shop owner Dan Corcorran highlights the importance of supporting new talent through education, encouragement, and a strong shop culture. KUKUI and NAPA Auto Care are breaking down financial barriers for entry-level techs through scholarships and tool donations—investing in the future of the industry, one technician at a time. Andy Roman and Dan Corcorran, Righter's Auto and Towing, Wildwood, NJ Connor Tracy, Director of Partner Development at KUKUI Show Notes: Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction to the Ep