Sinopsis
Automotive Aftermarket Success Stories
Episodios
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What is YOUR Responsibility When Working With Professional Marketers? [E111] - The Auto Repair Marketing Podcast
31/07/2024 Duración: 28minJoin Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your business. Discover how to lay a strong foundation for your marketing efforts and ensure your shop is ready for growth. Don't miss these valuable insights and tips!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Simon Sinek - Start with Why Ted Talk : https://www.youtube.com/watch?v=u4ZoJKF_VuAPodcast or Blog about “You’re Not Ready for Marketing” : https://shopmarketingpros.com/how-to-know-when-youre-not-ready-for-marketing/Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:01) Kim Walker introduces herself and thanks the s
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Matt Fanslow's Top Labscopes [E145] - Diagnosing the Aftermarket A to Z
31/07/2024 Duración: 32minThanks to our Partner, NAPA AutotechReady for Matt Fanslow's Top Labescopes?Show NotesPicoScopeAESwave uScopeSnap-On Vantage ProThanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/
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How To Tap Into Government Workforce Development Funds [RR 976]
30/07/2024 Duración: 22minThanks to our Partner, NAPA Auto Care Explore how to access and utilize government workforce development funds to reimburse training costs and strengthen the workforce. This can significantly ease the financial burden for shop owners looking to create opportunities for personal and professional growth for their employees. This funding can also help offset the costs associated with bringing new employees up to speed. Listeners are encouraged to take action by exploring local workforce development programs, investing in their employees' training, and fostering a culture of continuous learning within their organizations. Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE Show Notes Watch Full Video Episode Brakes for Breasts Fundraiser (00:00:06) Discussion about the "Brakes for Breasts" cancer fundraiser and its impact. https://brakesforbreasts.com Workforce Development Importance (00:01:31) Emphasis on the need for shops to train. Government Funding for
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Are You Just a pumpkin patch, Or Are You THE PUMPKIN PATCH! [E175] - Chris Cotton Weekly Blitz
29/07/2024 Duración: 08minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton uses a vivid pumpkin patch analogy to illustrate how auto repair shops can significantly enhance customer experiences. Cotton begins by painting a picture of a basic pumpkin patch visit, where customers simply pick out a pumpkin and leave. He then contrasts this with an extravagant pumpkin patch experience, where visitors are treated to hayrides, corn mazes, petting zoos, and festive food stands, creating a memorable an
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The Communications Journey Starts with Listening [E001] - Speak Up!
28/07/2024 Duración: 19minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:In this introductory episode of the "Speak Up: Effective Communication" podcast, host Craig O'Neill emphasizes the importance of effective communication in both personal and professional contexts. Craig shares his journey of improving his communication skills, highlighting active listening and genuine interest in others. Craig and Carm Capriotto discuss their experiences with Toastmasters and the significance of overcoming the fear of public speaking. The episode sets the stage for future discussions aimed at fostering better communication skills among listeners.Show Notes Watch Video EpisodeDiscussion on Toastmasters (00:01:30) Craig and Carm Capriotto share their experiences with Toastmasters and its impact on communication.The Importance of Communication Skills (00:02:46) The necessity of effective communication in personal and professional settings.Fear of Public Speaking (00:03:31) Discussion about glossophobia and
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Diagnosing Communication Problems A to Z [E002] - Speak Up!
28/07/2024 Duración: 29minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:Watch Full Video EpisodeRecorded Live at AAPEX 2023 Carm Capriotto, Craig O'Neill, and Matt Fanslow to discuss the launch of a new podcast by Craig O’Neill ‘Speak Up: Effective Communication,’ focusing on communication and leadership in the automotive industry. They explore the importance of effective communication, challenges in family businesses, and the impact of fear and ego on workplace interactions. The episode emphasizes the need for better communication skills, understanding emotional dynamics, and embracing change for professional growth.Show NotesWatch Video EpisodeCommunication Challenges (00:03:28) The importance of effective communication in the automotive industry.Family Business Communication (00:05:38) Discussion on the complexities of communication within family-run automotive businesses.Ego and Identity in Communication (00:06:04) The impact of ego on communication dynamics in the automotive repair ind
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Where Are We Communicating From? [E003] - Speak Up!
28/07/2024 Duración: 24minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:Watch Full Video EpisodeIn this episode of the "Speak Up: Effective Communication,” Craig shares a recent experience speaking at a local Autowares Council meeting held at the excellent facility of Westside Auto in Holland Michigan.With a nod to the appreciation for the venue—and yes, the challenges of presenting from a repair bay on a muggy summer night—we get a glimpse of the importance of tailoring presentations to the environment.Part one of this episode was inspired by a humorous introduction from friend and fellow West Michigan native, Ryan Kooiman. The question Craig asks is, “Who was your opening act?” And who are you the “opening act” for in your network?Part two of this episode will draw on the points Craig was delivering in the presentation that night - specifically on the context with which we are usually communicating from in our day to day interactions.In summary - this episode marks a beginning
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Beyond Band-Aids: Fix Your Leaking Bucket [RR 975]
26/07/2024 Duración: 41minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network "We're putting more customers, more car count, more money into that bucket. Sometimes, when you step away from the business, if you don't have the business set up right, or you have those holes in the bucket, you turn around, and all the water leaks back out of the bucket, and you're like, what the heck just happened? What did I do all that work for?" Discover the importance of overcoming self-doubt and embracing courage to drive business growth. Ron Ipach emphasizes the value of a supportive network and the role of peer review in fostering progress. Gerry Frank shares his approach to setting goals and the necessity of accountability in achieving them. The episode underscores the themes of leadership, community support, and continuous improvement for success in the industry. Gerry Frank, Maverick Shop Owners, Gerry's previous episodes HERE Ron Ipach, Maverick Shop Owners, Ron’s previous episodes HERE. Access 11 FREE training
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Are We Unintentionally Devaluing Ourselves [FTR 096]
26/07/2024 Duración: 12minThanks to our Partners, Shop Boss, and 360 Payments Corey Evaldi discusses the issue of unintentional self-devaluation in the automotive industry. Corey advocates for a shift in mindset, urging industry professionals to see themselves as skilled specialists, and the importance of educating customers about the value of services. Corey highlights the need for clear communication, transparency in pricing, and fostering a positive industry image. Corey Evaldi, Olmstead Auto Care, Olmstead Falls, OH. Listen to Corey’s Episodes HERE. Show Notes Watch Full Video Episode Corey's Thoughts on Devaluation (00:00:06) Corey discusses the theme of self-devaluation in the automotive industry. Educating Customers on Value (00:01:08) Corey emphasizes the need for better customer education regarding service value. Importance of Thorough Inspections (00:02:09) Corey advocates for comprehensive DVI inspections beyond just pricing. Value of Skilled Specialists (00:03:07) Discussion on the importance of skilled
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Actionable Tips for Enhancing Self-Awareness [THA 390]
25/07/2024 Duración: 50minThanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class This episode emphasizes the transformative power of self-awareness and personal growth. Dave Schedin shares his journey of self-discovery, while Krystal Zellmer highlights the importance of challenging belief systems and embracing experiential leadership training. They stress the need for leaders to connect with their teams, align goals, and move beyond their comfort zones. Krystal Zellmer, VP at Klemmer Leadership and Character Development Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE Show Notes Watch Full Video Episode Discussion on Leadership (00:02:04) A discussion on leadership and personal development. Dave Schedin's Testimony (00:04:17) Dave shares a personal testimony about the impact of leadership and personal development on his life and coaching business. Enrollment in Personal Development (00:08:48) The resistance and engagement in personal development, emphasizing
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Effective Labor Rate [E128] - Business By The Numbers
25/07/2024 Duración: 19minThanks to our partners, NAPA TRACS and PromotiveToday,Hunt explores how to understand and improve your effective labor rate, one of the most important aspects of running a profitable auto repair shop.Understanding Effective Labor Rate: Learn the difference between street rate and effective labor rate, and why focusing on the latter is essential.Oil Change Example: Hunt breaks down an example using oil changes to explain how effective labor rate impacts profitability.Comparison of Two Shops: Explore a real-world comparison of two similar shops with different labor rates and see which one is more profitable.Actionable Insights: Get practical tips on how to improve your shop's effective labor rate and overall profitabilityThanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's yo
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Sometimes You Just Have To Go To War [E110] - The Auto Repair Marketing Podcast
24/07/2024 Duración: 21minWelcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods. Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business. Tune in for practical tips to help fill your bays and keep your business thriving.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Greg Buckley at Buckley's Auto Center : https://www.youtube.com/@BuckleysAutoCare/featuredCharlie's Foreign Carhttps://www.youtube.com/@fixingcarsRoyalty Auto Servicehttps://www.youtube.com/@theroyaltyaut
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Just Fly the Darn Aircraft - Period! [E144] - Diagnosing the Aftermarket A to Z
24/07/2024 Duración: 28minThanks to our Partner, NAPA AutotechMatt Fanslow emphasizes the importance of taking control of one’s life and career, especially during challenging times. Using the analogy of flying a plane, he stresses the need for focus and decisive action. Drawing from his mentor Robert "Dutch" Silverstein's advice to "fly the darn plane," Matt discusses personal and professional development in the automotive industry. He highlights the value of self-assessment, hard work, and continuous learning, and underscores the significance of training and mentorship.Flying the Plane Analogy (00:01:34)Facing Life's Challenges (00:02:47)Making Intentional Decisions (00:04:01)Learning from Tough Situations (00:05:21)The Sully Incident (00:06:30)Gathering Information (00:09:01)Career Planning and Self-Assessment (00:10:25)The Role of Mentorship (00:11:35)Honesty in Self-Assessment (00:12:41)Value of Continuous Learning (00:15:01)Reality of Career Aspirations (00:16:07)Finding Your Niche (00:19:36)Mastering Skills (00:20:55)Misundersta
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The Power of Service Proposals [RR 974]
23/07/2024 Duración: 29minThanks to our Partner, NAPA Auto Care Chris Dekker shares his use of service proposals, shop cleanliness, and appointment reminders to enhance customer satisfaction. The episode underscores the value of professionalism, continuous learning, and adapting to industry changes to meet evolving client needs. Chris Dekker, My Garage Auto and Tire, Airdrie, Ontario, Canada. Chris' previous episodes HERE Download Chris's Service Proposal HERE. Show Notes Watch Full Video Episode The importance of service proposals (00:02:52) Chris discusses the use of service proposals for estimates and outlines the benefits of their business to potential clients. Enhancing the customer experience (00:04:32) The discussion delves into the details of the service proposal, focusing on how it communicates the client experience and positions the business in the market. The impact of shop cleanliness (00:09:47) The importance of shop cleanliness in retaining and earning clients is highlighted, emphasizing the role of the fron
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Disruptive Insights from Other Industries for Auto Repair Shop Owners [E174] - Chris Cotton Weekly Blitz
22/07/2024 Duración: 12minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching emphasizes the importance of seeking inspiration and innovation outside the auto repair industry. He challenges shop owners to break out of their comfort zones and learn from disruptors in fields like hospitality, retail, healthcare, and fitness. Chris discusses how adopting customer-centric approaches and technologies from these industries can transform auto repair businesses. For instance, he highli
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Are You Setting Your Employees Up To Fail? [FTR 095]
19/07/2024 Duración: 10minThanks to our Partners, Shop Boss, and 360 Payments By setting realistic expectations, providing necessary support and training, fostering a positive work environment, and maintaining transparency and honesty, business owners can create a more productive and harmonious workplace. Implementing these actionable tips from Kevin Eckler can help reduce turnover, improve employee satisfaction, and ultimately lead to a more successful business. Kevin Eckler, Foreign Car Specialists, Poughkeepsie, NY. Listen to Kevin’s previous episodes HERE. Show Notes Watch Full Video Episode The challenges in the automotive industry (00:00:06) Discussion about the struggles and shortcomings in hiring and managing employees in the automotive industry. Setting up employees for failure (00:01:01) The tendency to bring in new employees without realistic expectations and necessary support, leading to repeated failures. Lack of support and training for new employees (00:02:43) Failure to equip new employees with the to
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Level Up Your Automotive Training with Gamification [RR 973]
19/07/2024 Duración: 26minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network "Research has shown that people forget 90% of what they "learn" in 30 days unless it's reinforced. But reinforcement isn't enough. Today's Class training uses forced recall, a method that creates pathways in a learner's brain, helping them retain information more effectively." David Boyes, from Today's Class, discusses how daily gamification on Today's Class' app can enhance engagement and learning through individual and team-based competitions, rewards points, and prizes. “It’s microdosing of training. It’s a set of daily questions on a daily basis." David Boyes, President of ‘Today’s Class” An online learning organization that has been supporting the automotive industry for more than 20 years. David's previous episodes HERE Show Notes Watch Full Video Episode AARO Trade Show Management/Lindertech Training, September 12th-14th, 2024: aaro.ca Daily Dose of Top Tier Training: Today’s Class [THA 371]: https://remarkabl
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Profit First Update: Cash Management Revolution [THA 389]
18/07/2024 Duración: 27minThanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Join Dan Bryant and Heather DePriest as they discuss the transformative power of Mike Michalowicz's 'Profit First' methodology. Heather and Dan share their success stories and discuss the essential principles of cash management that have helped them grow their businesses sustainably. Tune in for insightful discussions on budgeting, cash allocation, and the critical role of business coaching. Heather DePriest, American Garage, Chinook, MT. Heather's previous episodes HERE Dan Bryant, American Pride Automotive, 5 StoreS, VA Show Notes Watch Full Video Episode Starting Profit First (00:03:01) The challenges of starting the Profit First system and the benefits it brought to their business. Impact of Profit First (00:04:11) How Profit First helps with budgeting, tax payments, and managing expenses, leading to significant improvements in their business. Issues with Managing Cash (00:06:15) The consequences of not managin
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Daily Weekly Monthly Yearly : When and What should I be Looking for on My Financials? [E127] - Business By The Numbers
18/07/2024 Duración: 28minThanks to our partners, NAPA TRACS and PromotiveIn this episode, Hunt Demarest, CPA with Paar Melis & Associates, discusses the importance of regularly analyzing your financials. Learn how to effectively use daily and monthly reviews to drive your shop’s profitability and productivity.Key Takeaways:Daily Reviews: Focus on productivity using shop management software.Monthly Reviews: Focus on profitability using financial statements.Key Metrics: Track productivity, profitability, and parts gross profit.Scientific Approach: Identify problems, hypothesize solutions, test, and analyze outcomes.Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.co
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Setting Yourself Apart in a Sea of Mediocre - Arun Coumar [E109] - The Auto Repair Marketing Podcast
17/07/2024 Duración: 38minToday, we're excited to have a special guest with us, Arun Kumar, the owner of Driven Auto Care. In this episode, we’ll explore Arun's unique approach to defining and measuring customer loyalty, creating positive first impressions, and the crucial role of communication and transparency in client retention. We'll also discuss the impact of personalized service, the importance of community engagement, and strategies for handling negative reviews. Plus, Arun will share his insights on emerging trends in customer loyalty and his top-tier advice for shop owners. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)We Are Driven Podcast - https://podcasts.apple.com/us/podcast/we-are-driven-podcast/id1669356544Driven Diary Youtube: https://www.youtube.com/@drivendiaryArun Coumar Linkedin Post: https://www.linkedin.com/posts/aruncoumar_there-are-11-automotive-shops-in-the-plaza-acti