Sinopsis
Automotive Aftermarket Success Stories
Episodios
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SMP vs Fractional CMO vs Coach - What Does Each Do? [E167] - The Auto Repair Marketing Podcast
27/08/2025 Duración: 50minThanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who’s really driving the results.From strategy gaps to operational blind spots, this episode is a masterclass in understanding who’s responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you’ll want to hit play, take notes, and maybe even send this o
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Understanding Psychosis: Symptoms, Support and Stigma [E199] - Diagnosing the Aftermarket A to Z
27/08/2025 Duración: 54minThanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeResources: NAMI - https://helplinefaqs.nami.org/article/286-how-can-i-help-my-loved-one-during-a-I am not sick I don't need help - https://www.nami.org/wp-content/uploads/2023/11/I_am_not_sick_excerpt.pdfThanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review:
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The Showtime Mindset: How Top Shops Keep the Spotlight on Service [RR 1054]
26/08/2025 Duración: 36minThanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Jason Hladyniuk, service advisor coach at RPM Training, draws inspiration from the world of music to show how shops can be fully “in tune” and "showtime ready" the moment their doors open each morning. In this episode, you’ll learn how this approach helps service advisors:• Deliver an outstanding client experience without getting lost in paperwork or daily chaos.• Lower stress by anticipating needs and having everything ready before clients arrive.• Read their “audience” and adjust communication, whether through a quick text or a detailed face-to-face chat.• Lead with consistent professionalism, not sales tactics, just as a dental hygienist confidently recommends treatment.• Use pre-appointment communication to set the stage for stronger client relationships at drop-off.• Commit to continuous practice and training, because like world-class musicians, the best advisors never stop rehearsing, adapting, and growing. Don’t mis
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The Reservationist Role in Retention [E057] - Speak Up!
25/08/2025 Duración: 51minThank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn our Episode Today:I’ve invited my friend Rui Martins to return for Part Two of our conversation on the repair shop role focused on communication. We discussed this topic in episode 22 - and I point just about every repair shop I work with to the concept of creating a reservationist position in their staff. I was introduced to this concept first with my former coach, Bob Greenwood, whom we lost in 2021 to an unexpected heart attack. I met Rui Martins when he was working with a shop that onboarded Autoflow. In the process - we quickly realized we were speaking a similar language, and shared many concepts and ideas. Today - we continue our conversation on many of those concepts as we discuss the role of a reservationist in the retention process.I highly encourage shops who value cultivating authentic, strong, and purpose filled relationships with their clients to listen to this as
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Marketing & Customer Retention: Keep 'Em Coming Back [E222] - Chris Cotton Weekly Blitz
25/08/2025 Duración: 11minVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In Episode 9 of "The Weekly Blitz," Coach Chris Cotton delivers a comprehensive overview of essential marketing and customer retention strategies specifically tailored for auto repair shop owners. He begins by stressing the importance of proactive marketing, explaining that waiti
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The Personal Touch in a Digital World: Why Outbound Calls Still Matter [THA 447]
22/08/2025 Duración: 35minThanks to our Partners, NAPA TRACS, and Today's Class This episode explores how today’s top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring. Watch Full Video Episode You’ll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don’t have time,” supported by Dan Taylor’s compelling data showing that just 10 calls can generate 2 appointments. We’ll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer’s preference ensures communication feels genuine, not generic. This conversation reveals why outbound calls aren’t just a task, but a growth opportunity. In an increasingly digital world, it’s the personal touch that builds trust, s
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Should My Spouse Own my Business Too? Should I Pay Them? [E184] - Business By The Numbers
21/08/2025 Duración: 24minThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Bri
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The ROI of Kindness: How Giving Creates Growth in Your Business [E166] - The Auto Repair Marketing Podcast
20/08/2025 Duración: 48minThanks to our Partners, Shop Boss and AppFueledIn this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher giveaway, an initiative born from local Amazon wish lists that quickly grew into a high-impact, community-shaping campaign. You'll hear how a $500 donation turned into $1,500, the emotional stories behind the nominations, and how this one simple idea rallied their team, elevated their brand, and aligned perfectly with their EOS-driven vision.This isn’t just another feel-good story. It’s a blueprint for what can happen when shops get intentional about giving back. From internal morale to external reputation, Christina explains how generosity fuels growth and how you can take this idea and make it your own.Ready to inspire your team, connect with your community, and build a brand people can’t stop talki
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Are You Listening to Tom Brady? [E198] - Diagnosing the Aftermarket A to Z
20/08/2025 Duración: 25minThanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeIn this episode of Diagnosing the Aftermarket A to Z, Matt Fanslow takes a detour from his usual pop culture quotes and instead pulls wisdom from an unlikely source: Tom Brady.Brady’s recent interview stirred up some debate, but Matt digs into why technicians, shop owners, and service advisors should pay attention. It’s not about football stats or Super Bowl rings—it’s about preparation, accountability, and being part of a team that wins together.What You’ll Learn in This Episode:Why Tom Brady’s relentless preparation matters just as much in a repair shop as it does on the football field.How great technicians can (and should) take interest in more than just “their bay”—including front-of-house operations, management decisions, and shop profitability.The balance between accountability and respect: holding management and teammates responsible without tearing them down.How effort, process, and adaptability create opportuniti
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From Would’ve, Could’ve, Should’ve, To Will, Can, Do: Auto Repair Business Done Right [RR 1053]
19/08/2025 Duración: 36minThanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Keith Katz shares practical insights from decades of running a successful auto repair business, offering shop owners real-world strategies to adapt and grow. From navigating the challenges of ADAS and EV technology to making bold investments in team training, Keith explains how the right decisions can set your shop up for long-term success. You’ll also discover why shifting from being a hands-on technician to a strategic business leader is essential, how proactive succession planning protects the future of your shop, and the one move Keith wishes he made sooner—hiring a business coach. His honest reflection and actionable advice make this conversation a must-listen for any shop owner ready to evolve, embrace new technology, and secure lasting profitability. Keith Katz, Quality Service Center, York, PA. Keith's previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto C
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Behind the Mic with Tracy Capriotto [E056] - Speak Up!
18/08/2025 Duración: 55minThank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn our Episode Today:Craig O’Neill hosts his BOSS!Director of Content/Producer - Tracy Capriotto, joins the podcast to discuss her communication journey - which led her to LEAD the Remarkable Results Toastmasters Club as Club President in the 2024-2025 term.As the Immediate Past President, Craig invites Tracy to reflect on all she has learned by saying YES to taking a new role and stretching past her comfort zone.Tracy is well known in the industry as Carm Capriotto’s daughter, but she is commonly behind the microphone, not in front of one! Listen in on the conversation as she shares experiences from early childhood when she was shy and quiet, and how her experiences being “a 3rd culture kid” shaped who she became as an adult. (The 3rd Culture concept was discussed with Jeremy Glassco in Episode 006).In this Episode:Tracy shares about her first time speaking upHow Toastmasters helped bu
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Inventory & Parts Management: Control the Chaos, Protect the Profit [E221] - Chris Cotton Weekly Blitz
18/08/2025 Duración: 12minTo listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us!...
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Uber, Loaners, and Shuttle Solutions for Automotive Clients [THA 446]
15/08/2025 Duración: 31minThanks to our Partners, NAPA TRACS, and Today's Class Discover why providing customer transportation rather than leaving them to figure it out is quickly becoming a game changing differentiator in the automotive industry. Watch Full Video Episode We break down three powerful options: Loaner Cars & Rental Programs: Remove the “transportation barrier” for customers and make it easier for them to approve bigger jobs. Learn about the ROI, and how forming a separate rental company can slash insurance costs. Uber Business: Keep customers moving and increase your average work order by allowing them to approve more work without the wait. Fully web-based and trackable for simple management. Shuttle Services: Turn travel time into relationship building time. Using the “FORD” method (Family, Occupation, Recreation, Dreams), your staff can connect on a personal level and create customers for life. Tune in to hear how each option impacts ROI,...
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Private Equity in Auto Repair: Threat or Opportunity for Your Shop? [E183] - Business By The Numbers
14/08/2025 Duración: 23minThanks to our partner PromotiveThe mega-money players have arrived—and they’re changing the game for independent auto repair shops.Private equity is buying up some of the best shops in the country, often paying prices that make long-time owners’ jaws drop. But what does this mean for you—the shop owner still running your business day-to-day? Should you be worried, or is there a hidden opportunity in all this change?In this episode of Business by the Numbers, Hunt Demerast, CPA at Paar Melis & Associates, breaks down what private equity really is, why they’re suddenly so interested in auto repair, and the strategies they use to buy, scale, and sell. You’ll learn not just how they operate—but what independent shop owners can borrow from their playbook to boost profitability and stay competitive.What You’ll Learn:(02:51) Why this episode isn’t about “how to sell”—and what it is about(03:27) The number one rule when approached by private equity (and why going it alone is risky)(04:42) How other industries—co
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Mental Fitness in Shop Crisis with Leisa Ann and Rachel Spencer [E165] - The Auto Repair Marketing Podcast
13/08/2025 Duración: 49minThanks to our Partners, Shop Boss and AppFueledLet’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit.In this episode, Kim goes deep with Rachel Spencer, co-owner of Spencer’s Auto Repair, and Leisa Ann from KeepMePostedToday.com, to talk about something we don’t talk about enough: mental fitness. From road construction disasters to walking across the country (literally), these two women share what it takes to keep your head in the game when life throws punch after punch.Rachel opens up about the emotional toll of a car accident, staffing struggles, leadership pressure, and how practicing “the pause” helped her reset. Leisa shares powerful lessons from her 3,000-mile walk to raise mental health awareness, like how to reset your energy, build an emotional bank, and stop carrying other people’s baggage.This episode is raw, practical, and filled with the kind of real-life
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Paper Tigers [E197] - Diagnosing the Aftermarket A to Z
13/08/2025 Duración: 23minThanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeThe Role of Content in the Automotive IndustryMatt reflects on his own content creation (radio ads, podcasts) aimed at demystifying auto repair for customers.The importance of transparency: explaining shop practices (e.g., credit card fees, brake fluid exchanges) without vilifying other shops."Chest-Thumping" vs. Educational ContentCritique of shops/technicians who create content showcasing their successes while trashing other shops.Shoutout to Oz Mechanics for focusing on excitement/problem-solving rather than tearing others down.The "Paper Tiger" PhenomenonTerm borrowed from martial arts: Those who "talk the talk" but can’t "walk the walk."Historically, this applied to instructors who lacked hands-on skills—now amplified by social media’s reach.Example: A shop’s viral "success story" video ignored early diagnostic clues, leading to a questionable repair path.Ethical Dilemmas in Content CreationShould experts call out er
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Muscle Memory for the Counter: Service Advisor Training with the Practice Bot [RR 1052]
12/08/2025 Duración: 37minThanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Dan Malloy unveils a game-changing tool for your client advocates: the practice bot. Discover how this innovative AI-powered system is transforming sales training and driving unprecedented success on the service counter. Here’s what you’ll learn: - Orchestrate Sales Success: Learn how to get your entire team, your "orchestra of client advocates," to "sing the same song" in unison, reflecting your business's unique vision and culture in every customer interaction. - Develop "Muscle Memory" for the Counter: Just like professional musicians or athletes, your service advisors need "muscle memory" to confidently handle customer conversations. Discover how daily, consistent practice with a bot can make effective communication feel natural. - Conquer the Price Shopper: Understand the "killer" impact price shoppers have on closing rates (e.g., dropping from 81% to 42% for oil changes, or 35% to 17% for tires). Learn how the practi
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By Design: Shutting Down a Stream - Starting New Ones [E55] - Speak Up!
11/08/2025 Duración: 28minThank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeOn this show, we talk about communication and leadership skills - and well, sometimes I just have something to say, pulling from recent experiences that I hope will help or inspire you on your journey - because it’s helped me on mine.If you’ve caught on to some of my themes these past few months, you’ll notice that I have spent a lot of time discussing distractions, attention, and the importance of being present for those we are with. These musings are interspersed with some immediately practical topics related to the automotive aftermarket - and all of it is seasoned with some communication strategies applicable to just about anyone.You’ll have heard me say that sometimes it can be extraordinarily difficult to hear our own thoughts, or the positive (usually softer) voices in our lives, or especially difficult - respecting the gentle tuggings on our soul- those unseen nudges that urge us forwa
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The Wire, The Visits, and The Elite [E220] - Chris Cotton Weekly Blitz
11/08/2025 Duración: 09minVisit https://ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here:
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People 101: Why Soft Skills Drive Hard Results [THA 445]
08/08/2025 Duración: 39minThanks to our Partners, NAPA TRACS, and Today's Class Greg Bunch and Jen Davis unpack why the real engine of shop success isn't just technical skill, it's people skills. Watch Full Video Episode Key Takeaways: Auto Repair Is a People Business: Learn why shifting your focus to relationship-building and empathy is crucial for service advisors, who are often "therapists" to anxious customers. Emotions Drive Decisions: Customers make big emotional and financial decisions, yet we often treat interactions as fast, transactional processes. Discover how to connect with customer pain points, concerns, and fears to build trust and make them feel like a priority, even when smoke is coming out of their engine. Soft Skills = Profitability: Implementing soft skills like active listening and thoughtful questioning leads directly to climbing average repair orders, more five-star reviews, and significantly higher customer retention.