How To Cover Money

Since 2021, college athletes have been able to profit off their name, image and likeness (NIL) through brand deals and endorsements. However, starting July 1, 2025, due to a legal settlement with the NCAA, athletes will be able to be paid directly through their universities. This brings up a lot of new questions about the business of college sports.  In this episode, George Headley speaks with journalist Laine Higgins about the future of college sports as she sees it. Higgins has been covering the NIL era of college sports for the Wall Street Journal for the past few years and has closely watched the myriad of changes in real time. Here is what she has to say about her experience and what other reporters can expect to see moving forward.

According to Veterans Affairs, there are nearly 32,882 veterans who were deemed homeless in January 2024. Nonprofits across the nation seeking to assist veterans face similar issues, especially in how they receive funding, and have developed their own unique business models to assist this population. In this episode, George Headley speaks with two nonprofit organizations that were established to reduce veteran homelessness. Ben Hendershot, the vice president of national expansion at Veterans Community Project, discusses the organization’s latest expansion to Glendale, Arizona, and how they partner with many private entities and the local government to achieve their goals. Similarly, Colleen Corliss, chief development officer at Swords to Plowshares, discusses how the organization regularly partners with Veterans Affairs to fulfill its mission and partners with private entities to fill gaps in its funding model.

The vast majority of drugs prescribed in the United States, including antidepressants, antibiotics, and sedatives, are generic drugs, many of which are manufactured in overseas factories. While the Food and Drug Administration (FDA) is tasked with enforcing drug safety standards and regulations, a ProPublica investigation found that many drugs still made it to the U.S. despite not meeting those standards.   In this episode, George Headley speaks with Northwestern professor and ProPublica reporter Debbie Cenziper, who, alongside a team of reporters including her students, published a series of stories about the FDA’s oversight of international drug companies. The team spent 14 months investigating the agency and found that it had allowed more than 150 drugs in the U.S. that should have been deemed too risky for distribution. 

Congressional stock trading has been the topic of many pieces of legislation this past decade, but the U.S. is entering a new era with the Trump administration. After tariff movements that led to Democratic lawmakers proposing a ban on congressional stock trading, one journalist says it is a rare occasion where both sides are on the same page at the same time. In this episode, George Headley speaks with Dave Levinthal, an investigative journalist and former deputy editor at Business Insider. Levinthal has examined politicians who have violated the Stop Trading on Congressional Knowledge (STOCK) Act and reported award-winning content throughout the years. He says covering this topic is a passion project of his and allows him to continue to produce watchdog journalism aimed at those in power.

While Substack may be a departure from the traditional news formula, its platform has benefited many journalists, including Joseph Politano, the data journalist behind Apricitas Economics. In this episode of We Mean Business, George Headley interviews Politano about what drove him to start his Substack newsletter and what drives him to continue publishing it today. While the initial venture may have been to boost his portfolio for prospective employers, Politano has found satisfaction in breaking down complicated data for readers, even when creating charts can take hours of work. With over 67,000 subscribers, Politano has managed to turn a short-term project into a full-time job, which naturally comes with its own pros and cons.

In this episode, Ananya Bhargava interviews Lance Gharavi, an experimental artist and scholar, professor in the School of Music, Dance and Theatre, and Associate Director of ASU's Interplanetary Initiative. The discussion tackles the complexity of defining creativity in the age of AI, the metaphors we use to make sense of intelligent machines, and how artists and storytellers can respond to this technological shift.

In this episode, Ananya Bhargava interviews Ed Finn, founding director of the Center for Science and the Imagination at Arizona State University. The discussion explores imagination in the context of technology, the potential for AI-generated marketing to connect with audiences, and the complex issues of copyright and ownership.

In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on the rise of meme marketing, the discussion explores how internet culture and social media platforms have evolved, what makes certain brand campaigns go viral while others fall flat, and whether meme marketing is a sustainable strategy or just a short-term trend.

In this episode, Ananya Bhargava interviews Dr. Jacob Bethem, a professor at the School of Sustainability at Arizona State University. Focusing on the issue of greenwashing, the discussion explores how companies make sustainability claims, the challenges in distinguishing genuine efforts from marketing tactics, and the role of third-party certifications and regulations in promoting transparency.

In this episode, Ananya Bhargava interviews Crystal Alvarez, an instructor at the Walter Cronkite School of Journalism and Mass Communication at ASU. Focusing on the role of authenticity in social media, the discussion explores the distinction between organic and paid content, the psychology of social proof and reciprocity in building brand loyalty, and the impact of social media on consumer decisions.

In this episode, Ananya Bhargava interviews Dean Batson, an instructor at Arizona State University who specializes in analyzing consumerism through the lens of communication. Diving into the intersection of capitalism, branding, and corporate messaging tactics, the discussion examines how powerful forces shape our purchasing decisions and the illusion of choice in the marketplace.

In this special edition of We Mean Business, Ananya Bhargava interviews KFF Health News’ David Hilzenrath. He is a member of the 2024 Barlett and Steele Gold Award-winning team in the Regional/Local Category. Their investigative series, “Overpayment Outrage,” a collaboration of eight local TV news stations and KFF Health News, helped uncover the immense toll Social Security repayment demands have on some of the nation’s most vulnerable families. Hilzenrath discusses the behind-the-scenes of this investigation, including their biggest challenges and how they overcame them to tell this story and create a roadmap for Congress to make needed program reforms.

In this edition of We Mean Business: “How They Did It,” Ananya Bhargava interviews Ames Alexander and David Raynor about their recent award-winning investigative series “Hopes Foreclosed.” This investigation uncovered how often HOAs in North Carolina are foreclosing on homeowners. It revealed not only a troubling trend of HOA foreclosures in the region but how many of those foreclosures were due to debts of less than $2,000.  Their series won the 2024 Bronze prize in the Barlett and Steele Awards Regional/Local category. Visit The Charlotte Observer to read their investigation or businessjournalism.org/awards to view all the 2024 winners.

In this special edition of “How They Did It,” Ananya Bhargava interviews Chicago Tribune reporters Lisa Schencker and Emily Hoerner about their recent award-winning investigative series “Medical Misconduct.” The two reporters demonstrate the great investigative work that can be done when an investigative reporter teams up with a beat reporter to dive deeper into their realm of expertise. Schencker, a reporter covering the business of healthcare, spent many years reporting on allegations of abuse by a single doctor but felt there was still more to the story. With the assistance of Hoerner, a long-time investigative reporter, the two reporters were able to uncover repeated mishandling of sexual abuse allegations within multiple well-known Illinois health systems. In this episode, the reporters discuss how they got started on the investigation, the obstacles they faced, and what surprised them most about the process. Their series won the 2024 Silver prize in the Barlett and Steele Awards Regional/Local catego

In this special edition of We Mean Business, Ananya Bhargava interviews Jodie Fleischer, the managing editor of investigative content and collaboration for Cox Media Group. She is a member of the 2024 Barlett and Steele Gold Award-winning team in the Regional/Local Category. Their investigative series, “Overpayment Outrage,” is a collaboration of eight local TV news stations across seven states. With the assistance of KFF Health News, the team helped uncover the immense toll Social Security repayment demands have on some of the nation’s most vulnerable families. Fleischer discusses the behind-the-scenes of this investigation, including how it began and what it took to make the collaboration happen.   Visit KFF Health News to read their written investigative work or businessjournalism.org/awards to view all the 2024 winners.

Jeffrey Timmermans, Director of the Reynolds Center, sits down for an interview with award-winning journalist James B. Steele, half of the namesake for the Barlett and Steele Awards. Steele shares how he got started in business journalism, how his long-term partnership with Donald Barlett began, and the value of having a "document state of mind." He also gives young journalists tips on how to find and write award-winning investigative stories.

Online shopping has brought about the slow demise of traditional retail, with many consumers relying solely on sites to shop for everything from groceries to electronics. In this episode, Ananya Bhargava interviews Zuzanna Blasco, a lead UX/UI engineer for Newfold Digital and a faculty associate who teaches e-commerce classes at Arizona State University. Blasco analyzes the impact of e-commerce on consumer behavior while also diving into emerging trends in online shopping, including AI integration, influencer marketing, social commerce, augmented and virtual reality experiences, and subscriptions.

As our reliance on technology and data systems grows, so do the avenues through which corporations can harvest our information. In this episode, Ananya Bhargava interviews Joseph Ryoo, an Assistant Professor of Marketing at Arizona State University and expert in unstructured data analysis. Dr. Ryoo describes the techniques businesses use to collect and utilize data, the differences between what is legal and what is ethical regarding consumer privacy, and how business students can navigate data-driven marketing in the future.

As we witness the rising significance of data and the increasing use of AI to optimize personalized advertising, concerns regarding data acquisition and ethical usage become increasingly pressing. In this episode, Ananya Bhargava interviews Seth Rachlin, a social scientist, business leader, and entrepreneur currently active as a researcher and assistant teaching professor of Social Data Science at Arizona State University. Dr. Rachlin discusses how social media data mining shapes targeted marketing, the moral considerations of gathering personal data, and the broader consequences of AI integration in business.

SAG-AFTRA is still striking against the AMPTP (Alliance of Motion Picture and Television Producers - movie studios, big streaming corporations, etc.) even as the writer's union has reached its own agreement with the studios this week. In this episode, Mackenzie Joy-Brennan talked to SAG member Marie Cecile Anderson -- an actor, comedian, and musician based in Nashville -- about the strike decision, the demands union members are asking for, and what life is like as a working union actor, even while on strike.