Therapist Clubhouse A Podcast For Private Practice Entrepreneurs With Annie Schuessler

Ernesto’s life changed when he made peace with his old money story and started creating a new one. In our conversation, he shares the profound changes he experienced when he was able to work through his money blocks. We also delve into Ernesto’s advice for therapists creating videos. Find out the keys to a powerful welcome video and common mistakes to avoid. You’ll walk away from this episode less afraid and more inspired to create a video.   Topics Discussed In This Episode: His current fees and his history with setting fees Making peace with his money story How his relationships with his clients changed when he raised his fees Why he’s skeptical of business owners who don’t have ups and downs Advice Ernesto would give his younger self Avoiding the comparison trap How video helped him attract way more clients than ever before How he’s taken a leadership role with video in the therapist community How he creates videos to highlight both personality and content Tips for creating a video blog How to not get wei

What if managing your money could feel like a self-care ritual, like eating nourishing food or going to a yoga class? Bari Tessler created a methodology to help us make peace with money, incorporating all parts of ourselves: emotions, body, and spirit. In our conversation, she dives into her own journey to creating the unique business she has now. She shares how things changed drastically 9 years ago when she became a parent. What she learned will help you navigate your own business and life.   Topics Discussed In This Episode:   How she integrates the two fields of money and therapy Realizing she would never work for anyone else again How dancing led her to somatic therapy Why the common tough love money method didn’t work for her Creating her own money methodology incorporating all parts of ourselves, including emotions and the body A few examples of using her own money tools in her life Moving through big crossroads, stuck places and questions we need to resolve around money Changing her business model in

Jennie Steinberg has always had an entrepreneurial streak, but it took some time to find the optimal way to run her practice. Listen as she talks about blogging consistently and creating a therapy center with a social justice focus. As you hear about her risks, you may want to take some bold steps of your own.     Topics Discussed In This Episode:   Starting a group practice in the past year How she knows when it’s time to bring in another therapist Identifying her niche and the niches of the other therapists in her practice Maintaining a philosophy of social justice Going from hustling in her marketing to scaling back and simplifying Why her blog articles have gotten bolder and less teach-y What it’s like when she posts daring articles How many sessions she likes to have each week now that she’s a center owner Her fees and the fees of the center’s therapists (real numbers as usual) Her story of how she got through a difficult cross-country relocation Our about when you know you’re ready to expand to a group

Mercedes Samudio didn’t know that writing a book would be such a profound process. She had already carved out a space helping parents and families, and the writing process helped her clarify it even further. In our conversation, she delved into her entrepreneurial journey and got real about the emotional and financial ups and downs of being a private practice entrepreneur.   Topics Discussed In This Episode:   How she decided to write the book Shame Proof Parenting Working with a book coach Opening up and being vulnerable as an author Finding her message and mission How she transitioned into parent coaching Why she stopped offering packages and went to a session by session model How her website content and book draw in the right clients Her fees (actual numbers as usual!) Working from home over video and phone Experiencing feelings of self-doubt when she doesn’t meet her own expectations Dealing with the financial ups and downs of private practice Learning to reach out rather than hiding or isolating Integra

It’s time to talk about letting your freak flag fly. Emily Swanson believes we each have a medicine for this world. By embracing her nature-based work, she’s growing her business, standing out from the crowd, and feeling more balance in her life. Listen as she talks about letting go of what she thought other people wanted her to be.   Topics Discussed In This Episode:   How she healed and came back to life with eco-therapy as a client Working with highly sensitive people, trauma, and substance issues Why sensitivity is a gift that’s needed in our world Her business growing in directions she didn’t anticipate Her ideal work week Her fees (real numbers as usual!) Balancing business with life The difference between urgent and important Sleep as a priority for taking care of yourself and your business When your work is seen as “woo” Running nature-based and drum-journey groups for women Show notes at http://coachingwithannie.com/podcast/emily-swanson

John says that when he started out in private practice, he had a clinical entity, but not a business entity. He has embraced being a business owner AND serving many clients who have limited resources. John shares his experiences negotiating with insurance companies, becoming a Gottman Method Certified Therapist, and creating an online presence that brings in plenty of clients who are a good fit for him.   Topics Discussed In This Episode: Starting out as a generalist and getting more focused over time Working with chaotic clients who are stressed on many levels Offering a workshop that didn’t get any enrollments, and what he learned from it Being a black gay therapist and the dearth of therapists who share those identities Becoming a Gottman Method Certified Therapist The cost of living in the Bay Area and how it impacts therapists and clients Holding his ground with insurance companies when asking for more money Getting clear on who his right fit client is Niching within the niche of couples therapy 2 ways

Amy has learned over the past couple of years that being in control is over-rated, and she’s gotten more comfortable living in the messy middle. She talks about making a big pivot in her business away from the group practice she started and towards a solo practice. Listen as she talks about how to avoid the mindset traps of “too much” and “never enough.”   Topics Discussed In This Episode: Helping entrepreneurial moms Getting used to moving forward while things are in chaos Voices of too much and never enough. Money mindset work around self-doubt Impatience as both a strength and weakness as an entrepreneur Learning how to distinguish her wiser self from her other voices Deciding to stop running her group practice and go solo Her advice about how to build a group practice with a business mindset How to get on the right insurance panels and how to get off of them Test marketing concierge services Sitting with uncomfortable feedback   When you know it’s time to expand to a group practice   Show notes at http

In the last six months, I’ve gotten a lot of questions about this podcast. I grabbed my sister and she interviewed me so I could answer them all. Come behind the scenes with me and I’ll tell you why I create the podcast, how the process has totally surprised me, and what’s coming next. I’ll also share what podcasts I listen to myself and what inspires me most.   Topics Discussed In This Episode:   The group of therapists I created this podcast for (yes, real actual people) How Therapist Clubhouse is different from other podcasts How I decided to switch from blogging to podcasting Why I started a podcast rather than writing a book (for now) The scariest parts of creating a podcast My favorite business podcasts and books A humbling moment when I had to take my own advice Why I rarely record “snark moment” anymore A new segment called “question to chew on” What’s involved in creating and promoting an episode (all the steps) What’s next for this podcast Show notes at http://coachingwithannie.com/podcast/annie-

Dr. JaNaè Taylor was terrified at the idea of claiming her niche. Then she realized she wanted to create a new space for her community more than she wanted to be the catchall therapist. Listen as JaNae dives into the steps she took to step into full-time private practice and then begin a podcast and a movement called “Minding My Black Business.” Topics Discussed In This Episode: Working with race-related trauma Serving Black entrepreneurs Expanding her offers in 2018 Getting her website just right with the help of a designer Her love/hate relationship with fee setting (real numbers as usual) Starting the podcast “Minding My Black Business” Collaborating with business owners outside of our field Fighting the comparison mindset Time management and changes she’s made to her schedule Using social media authentically Show notes at http://coachingwithannie.com/podcast/janae-taylor

Bianca is on a mission to destigmatize therapy, fight shame and help people get the help they need. She’s discovered that video is the most fun and natural way for her to market her practice and educate people about mental health. Listen as Bianca dives into her personal journey of putting herself out there MUCH more in the past year. She’s got some advice for therapists who are ready to put themselves out there as well.   Topics Discussed In This Episode: Treating her practice as a business Specializing in perfectionist women Finding her tribe as a therapist Collaborating to create workshops Stepping into public speaking Using Facebook live to educate people and destigmatize therapy Using video rather than writing to create content How to get started with video if you’re uncomfortable with it How to use one piece of content in many ways Balancing private practice with her agency work Fees (real numbers as usual) Separating her personal worth from her business How to raise fees for existing clients Show no

Who are you? What is it about you that you’d like to be known for? How is it you want to speak to your clients? These are some of the questions Nam Rindani encourages therapists to dive into before they start “marketing” their practices. Listen as she shares how she uses the internet completely differently than practice building coaches usually advise. And listen to how well it works. This conversation will help you look at yourself and your business in profoundly new ways.   Topics Discussed In This Episode: Her niches working with men, leaders, activists, and pre-licensed therapists Why word of mouth is the main way her clients find her Why she fought all the marketing musts for growing her practice How she finally found a way to create a website that felt authentic to her Moderating her FB group with over 4700 therapists How she wrote her website copy in one day Rise and fly, a form of therapy she created for pre-licensed therapists only Her fees (real numbers as usual) Why she slides low and provides som

Show Notes:   What’s a better fit for you: group or solo practice? Wesley Little talks about why she chose to be a member of a group practice. It’s about collaboration and mentorship. It’s NOT because she hates marketing or couldn’t make it on her own. She’s great at marketing and could run a solo practice if she wanted to. She’s got great advice for group practice owners and those considering creating group practices about how to be a leader and retain excellent clinicians. Listen as Wesley Ann shares her journey in putting herself out there and creating a blog for therapists.     Topics Discussed In This Episode:   Why she prefers to work in a group practice How to spot a healthy group practice (and how to make yours healthier) Her fees and number of sessions per week (real numbers as usual) How she created a low-tech and effective welcome video The struggle of putting herself out there in new ways (like recording this episode!) Creating a blog for therapists learning EFT Knowing that If she repels some pe

Do you want to do more than just sessions in your office? Robbin Rockett is building an empire the smart way. She’s creating valuable content, listening carefully to her right fit clients, and adjusting her offers to respond to what they need and want most. She’s also leveraging her superpowers by focusing on what she does best and enjoys most. Listening to Robbin will make you think more creatively about your business.   Topics Discussed In This Episode:   Rebuilding her practice after divorce Niching with overwhelmed and single moms Why your niche has to come from your heart Putting herself out there with her podcast Creating a parent coaching practice separate from her therapy practice Creating a Telesummit for single moms Getting referrals because of the writing on her website Using webinars wisely to learn more about her audience Her fees (real numbers as usual) How she gets through low summer months Podcast or Blog? Robbin helps you decide which one is better for you Show notes at http://coachingwith

Think you’re supposed to have it all together as a business person and therapist? Believe you’re supposed to project a polished image to the world in all of your marketing? Patricia Young reminds us that vulnerability and showing up real, are better ways to go. Our clients don’t want us to be perfect. They want us to be human. Listen as Patricia talks about the challenges and joys of putting herself out there, taking risks, and sharing her real journey.   Topics Discussed In This Episode:   Working with perfectionist women who try to hold everything together. Self-disclosure and vulnerability in marketing Finding yourself in the messy middle of growth Modeling comfort with imperfection Starting a Youtube channel Doing facebook live Fees (real numbers as usual) Making a produced introduction video Getting used to the highs and lows in business    Advice on how to do a welcome video Show notes at http://coachingwithannie.com/podcast/patricia-young

What’s it like for a therapist to live with a chronic illness or other health issues? Lauren talks about training to become a therapist while learning that she had Multiple Sclerosis about three years ago. She shares the deep changes she went through in how she sees herself, her business, and therapy. Whether you’re dealing with health issues or not, you’ll find tons of great ideas and wisdom from this conversation.   Topics Discussed In This Episode:   Learning how to be a therapist while learning to live with chronic illness Changing her original business goals to fit what works for her body Allowing her symptoms to show up during sessions rather than pushing them away Focusing on working with people who have chronic illness and health issues Leaning on her superpower of staying emotionally present Permission for her clients to be whoever and wherever they are Giving a talk that brought in referrals from doctors Plans to create offerings outside of therapy Using FB live to grow her audience Fees, with real

Got a plan for your business? Sometimes things change and your plan has to change quickly. Georgia was set to start her therapy practice in her new city, LA, but getting licensed was taking longer than she had expected. She made a fast pivot and opened a practice as a sexuality and relationship coach instead. Listen as Georgia describes all the brave steps she took, from getting publicity to networking at multi-industry events.   Topics Discussed In This Episode:   Mistakes she made and what she’d do differently Diversifying her practice Working as a coach rather than a therapist Her niche helping folks around kink, poly, open relationships Networking at multi-industry events What she did to get known in LA before she moved there Deciding how much of her personal story to share on her website Being interviewed on a talk show Why she created 12 week programs in her coaching practice Keeping her overhead low Her advice for a therapist who has relocated Show notes at http://coachingwithannie.com/podcast/georg

You may have heard that it takes years to build and fill your private practice. That doesn’t have to be true for you. Albert breaks down exactly how he built his practice to the point of having a waitlist after 8 months. Listen as he dives into the mindset, strategy, and actions that got him there. Topics Discussed In This Episode:   How he got from agency mindset to entrepreneurial mindset His fees (real numbers as usual) Navigating his sliding scale slots Listing fees on his website The Scary moment of going from substantial agency income to a brand new private practice Creating great copy for his website Finding networking opportunities and activating his local community Turning fear and anxiety into action How he maintains a valuable blog without taking too much time or energy How he balances his business with his life The importance of paying attention to the demand of your community and pivoting when necessary   Show notes at http://coachingwithannie.com/podcast/albert-pignataro

Show Notes:   Have you ever considered adding coaching to your services? Pat is a licensed psychologist who works as a coach rather than a therapist. She shares why she loves coaching and how she built a coaching practice focused on helping people get on track with their finances.   Topics Discussed In This Episode:   Why Pat was drawn to coaching Using her clients’ values and life purposes to help them in coaching The niche of money coaching The differences between coaching and therapy How SEO helps her clients find her Her fees (real numbers as usual) and why she charges less than she could Teaching people how to get on track with their finances Why you need to niche if you’re coaching How to get started with adding coaching to your business Show notes at http://coachingwithannie.com/podcast/pat-chambers

You may feel like you’re on your own in private practice. Rajani Venkatraman Levis wants you to do what she did: ask for help and be in community with other healers. She shares what it was like for her as an immigrant to take the scary leap into private practice and encourages others to do the same. Listen as she gets personal about her entrepreneurial journey and shares the self-care tools that keep her feeling resilient as a therapist and as a human.   Topics Discussed In This Episode:   How she started teaching and public speaking Why therapists of color often get funneled away from private practice The need for diversity in our field and in private practice in particular Why navigating private practice was particularly intimidating as a POC and an immigrant How she honors a period of silence every day (and why it wasn’t easy at first!) Her fees, with real numbers as usual The day-long training she’s developed about vicarious resilience How to be known as an expert in trauma without burning out Many ways

Imposter Syndrome can hold you back from growing your therapy practice or taking your business to the next level. Marielle Berg is a therapist in The Bay Area and the founder of a therapy center. She’s got more inquiries than she could possibly serve by herself. But she shares that becoming an entrepreneur and growing her practice wasn’t always easy. She has pushed herself over and over again to break through imposter syndrome, face her fears, and build her entrepreneurial muscles. Topics Discussed In This Episode:   Pivoting her practice when she began learning DBT Niching down her marketing and still having a diverse practice Taking action even when she feels scared and not ready Getting through fears when announcing her offers How her clients find her online through SEO and her blog Setting her fees and letting go of comparisons Learning that the business side takes work and skills Expanding to a small center to serve an over-abundance of inquiries Making business decisions based on long term goals S