Marketing Speak | Take Your Marketing To The Next Level

Safeguarding your business begins with clear, tailored contracts. In another Marketing Speak episode, we're thrilled to have Heather Pearce Campbell, an esteemed attorney and legal coach for entrepreneurs, join us to dive deep into the critical areas of intellectual property, business contracts, and legal protection for small businesses.  Heather shares her comprehensive insights on the importance of obtaining timely trademarks and copyrights to safeguard your business assets and the significant advantages these protections afford, such as statutory damages and the ability to pursue infringers. We'll also explore the nuances of creating fair and clear business contracts, the necessity of tailored insurance policies, and the proactive steps small businesses can take to mitigate legal risks.  Whether you're just starting or seeking to bolster your existing business framework, this episode is packed with essential advice to help you navigate the legal landscape confidently. Tune in for practical tips and strateg

Discover the future of marketing in the latest episode of the Marketing Speak podcast as we dive deep into the mind of marketing genius and SparkToro founder Rand Fishkin.  This isn't just another chat about AI or social media trends; it’s a masterclass in leveraging short videos, understanding audience behaviors, and navigating the turbulent waters of the modern marketing landscape. Rand doesn't just talk theory; he shares real, actionable tactics that can change the way you approach marketing. Plus, he opens up about SparkToro’s unique funding model and his commitment to creating a fairer entrepreneurial environment. This is a must-listen for anyone looking to stay ahead in the fast-evolving marketing world. Check it out, and let's discuss how these insights can transform our strategies!

Curiosity and emotional intelligence are the keys to entrepreneurial success.

Excited to share in this Marketing Speak podcast episode featuring the incredible Craig Filek, creator of Purpose Mapping and co-founder of Purpose AI.  In our conversation, Craig reveals:

Dive into the future of SEO in the latest Marketing Speak episode! We're thrilled to have Bernard Huang, the founder of leading SEO software Clearscope, discuss the seismic shifts happening in the world of search and SEO. As AI and large language models disrupt the industry, Bernard shares cutting-edge insights on topical authority, information gain, and the rise of user engagement as the new king.

In this Marketing Speak podcast, we have James Guldan cover how empathy, empowerment, and effective marketing are achieved through personal connection and transformation. James is the founder of Magic Agency and a true marketing wizard who has generated over $1 billion in sales for renowned clients like the Dalai Lama, Tony Robbins, and Peter Diamandis. In our conversation, James shares his profound journey of how marketing quite literally saved his life during a period of severe health challenges. He dives deep into the power of empathy, vulnerability, and authentic human connection in creating wildly successful marketing campaigns. You'll learn James' proprietary system that helps transformative entrepreneurs scale to 8-figures using custom funnels and omnichannel strategies. But more importantly, you'll gain insights into redefining your identity, giving yourself permission to transform, and becoming the hero of your own story. Tune in now for a dose of insight and empowerment!

Make your marketing messages irresistible and land your prospects in this Marketing Speak podcast with marketing expert Billy Broas. He reveals the secret ingredient to creating compelling marketing that resonates and shares his powerful "5 Light Bulbs" messaging framework to bridge the gap between you and your customers. You'll learn how to identify and overcome the hidden assumptions holding your prospects back from buying. And simple yet profoundly effective ways to instill the crucial beliefs they need to value your offer. This is an info-packed episode jam-packed with game-changing insights. Tune in to uplevel your marketing game now!

Level up your paid ads game in this latest Marketing Speak episode with a masterclass from Molly Pittman, Facebook ads genius and co-founder of Smart Marketer. Molly shares her exclusive framework for profitable paid campaigns - from crafting the perfect offer to finding your ideal audience, creating engaging ads, and optimizing performance. You'll learn hot tips like: ✅ Using "ambassador" videos for ultra-relatable ad creative ✅ Setting smart ROAS targets for scalability ✅ Combining AI power and manual targeting strategically ✅ And way more! Whether you're just getting started with paid traffic or already spending 6-figures, this is your chance to learn from one of the best. Listen now and start implementing Molly's proven paid ads plays!   The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/451.

In this Marketing Speak episode, pick the brain of a true tech titan! Our guest, Gokul Rajaram, who has steered companies like Facebook, Google, and Square, shares priceless insights on product engineering, software development, and harnessing the power of AI to supercharge your business.  Gokul Rajaram is a highly accomplished investor and entrepreneur known for his extensive work in the tech industry. Over the past 17 years, he has invested in over 300 companies, demonstrating his deep commitment and insight into the world of startups and innovation. Gokul is also known for developing the S.P.A.D.E framework to enhance transparency and decision-making within companies. With a robust background in internet technology and engineering, Gokul has influenced various fields, including marketing and software development. In this episode, you'll discover:

Need a system for predictable sales and happier customers? This episode of the Marketing Speak podcast with our guest Tim Hyde, Australia's top marketing automation expert, breaks down his framework for: ✅ Identifying your ideal clients (and ditching the nightmares) ✅ Building marketing funnels that consistently deliver leads ✅ Nurturing relationships that turn prospects into raving fans Tim also reveals the practical tweaks he made to automate client onboarding and free his team from constant busy work. These are strategies that you can easily apply in your own business. Tim Hyde is the founder and chief automation fixer at Winmore Clients, a multi-award-winning marketing automation agency. He brings vast entrepreneurial experience, having ventured into business at a young age with a fascination for money and opportunities to effectively market businesses. Over his career, Tim Hyde has specialized in identifying opportunities for considerable business growth, particularly through marketing and sales processe

Scale your ecommerce business on Facebook and Instagram in our latest Marketing Speak episode with Manol Georgiev. Manol shares game-changing strategies that allowed his agency to manage over $500M in ad spend! In this value-packed episode, Manol reveals:

Lean marketing is all about creating maximum value with minimum waste, and in this Marketing Speak podcast episode, Allan Dib shares some incredible insights on how to leverage this framework for rapid business growth.  One key takeaway from our conversation was the significance of implementing daily, weekly, and monthly processes to compound the impact of your marketing efforts. If you're an entrepreneur seeking efficient marketing strategies, this is a must-listen! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/447.

AI-driven content creation revolutionizes SEO strategies. By utilizing AI tools, businesses can streamline the content creation process, ensuring high-quality outputs that cater to the specific needs of their target audience.  In the latest Marketing Speak podcast episode, we had an insightful conversation with Kris Jones, a seasoned entrepreneur and SEO expert. Kris highlights the value of using AI to produce consistent, optimized content that resonates with users and boosts search engine rankings. Tune in to the full episode to gain profound insights and elevate your content creation strategies!

If you're feeling overwhelmed and frustrated by the constant changes in user behavior and traffic channels and struggling to adapt your content marketing strategies, then you are not alone! The rise of AI and the evolving landscape of audience engagement can feel like an uphill battle, leaving you feeling lost and unsure of how to proceed. But fear not! There are effective ways to navigate this new era of content marketing and come out on top. In this episode of Marketing Speak, you'll dive into a captivating conversation with our guest Andy Crestodina. Andy's expertise shines as he shares valuable insights into the impact of AI on content marketing and the future of SEO. From the significance of thought leadership content to the evolving role of AI in content creation, Andy's deep understanding and practical examples make this episode a must-listen for content creators and marketers.  Whether you're looking to enhance content personalization, drive audience engagement, or stay competitive in an AI-dominated

Craft a powerful brand that resonates with your audience! Check out the latest episode of the Marketing Speak podcast featuring Debbie Millman. Debbie is a multifaceted figure: an author, educator, curator, and podcast luminary. She's named "one of the most creative people in business" by Fast Company, "one of the most influential designers working today" by Graphic Design USA, and a "Woman of Influence" by Success magazine. In this must-listen episode, you'll gain insights into building a remarkable brand, staying creative through challenges, and cultivating generosity. Debbie shares wisdom from her decades of experience that will inspire you to design the life you want. Listen now and take your first step! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/444.

Tap into the latest SEO and branding strategies to grow your business! This week on Marketing Speak, Shelley Walsh joins us to discuss leveling up your SEO and cultivating an audience for your brand. Shelley Walsh is a seasoned digital consultant who has racked up over 20 years of experience in the creative, marketing, and tech spaces. For the past 14 years, she has been a prolific writer across top industry publications and a sought-after speaker at numerous online and offline events. Currently, Shelley serves as the SEO content strategist for Search Engine Journal (SEJ) while also working directly with brands in the UK and US as an SEO consultant to drive measurable results. Additionally, she is the creator and host of "The Pioneers" interview series, where she picks the brains of influential figures about the genesis of SEO and the industry's pioneering days.

Starting a new business can evoke a lot of reflective questions like, "Is this really what I want? Do I have what it takes? Where do I start?" If you're in the midst of turning an idea into something more profitable, this episode of the Marketing Speak podcast with Gino Wickman is a must-listen!

Optimize your marketing skills and accelerate your company's growth. In the latest Marketing Speak episode as Peter Sandeen, the “marketer's marketer,” shares his framework to create standout, resonant marketing messages. He also discusses the power of marketing essentialism — focusing only on critical elements that drive results. Peter challenges us to make bold, quick marketing decisions, yet keep the ability to optimize. Don't miss these practical, results-driven tips to grow your business today! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/440.