Sinopsis
Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.
Episodios
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647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani
08/05/2018 Duración: 32minToday's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how they doubled their organic downloads with ASO. Suraj Hemnani is the Co-Founder at Weather Creative Inc.
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Do I Need a Social Media Presence for an App Launch?
07/05/2018 Duración: 05minDo you need a social media presence on all the social media networks like Twitter, Instagram, Facebook and Snapchat for your app launch? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ryluRt9TPBM
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646: How to Get More Downloads for a Music Streaming App with Issac Grunwald
03/05/2018 Duración: 16minComing up is a coaching call with the creator a Jewish music streaming where you will discover how to find new keywords for a niche app, how to optimize your app title and subtitle and finally my favorite growth hack for a subscription app. Issac Grunwald is the Co-Founder of ShiraLi.
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645: Influencer Marketing & User Acquisition with Chen Wang
01/05/2018 Duración: 32minComing up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content works best. Chen Wang is the CTO at Boost Insider.
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Pre Launch App Marketing: Why you should do it?
30/04/2018 Duración: 08minComing up I'm going to share the importance of a soft-launch strategy and why it should be a part of your marketing plan. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mCtZ48C5OlI
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644: Mobile App Engagement and Retention with Scott Ritchie
26/04/2018 Duración: 15minComing up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what moves the needle for your app business. Scott Ritchie is the Head of Business Development at Pyze.
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643: Selling An App for 5x Revenue with Trevor McKendrick
24/04/2018 Duración: 31minToday's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, how he did research on his acquiring company and finally what he felt like after the sale. Trevor McKendrick is Entrepreneur and Writer at HowItActuallyWorks.com.
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How to Overcome Fear
20/04/2018 Duración: 05minI want to talk to you about fear, overcoming it, accepting it and smashing through it! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LY9nRIvGodI
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642: How to Get Higher Search Ranking with Shane McLean
19/04/2018 Duración: 26minComing up is a coaching call with a listener who has 1.7 million downloads for his period tracker app. You will discover how he can rank higher for his most desired keywords, my suggestions on his app icon and screen shots and how to optimize your app name and subtitle for optimal growth.
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Video Ads Optimization for Mobile Games
18/04/2018 Duración: 15mini'm going to show you an example of an app that is optimizing their video ads so well that I'm watching 4-5 ads every time I play the game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/HLVCygPrkF4
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641: How to Hack PR with Jake Ellenburg
17/04/2018 Duración: 31minComing up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once. Jake Ellenburg is the CMO at XMode.
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App Founders Unite Happening in Bali
13/04/2018 Duración: 08minYou’re just one connection away… The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships. This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable, personal advice to help you grow your business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/orsyr_tVP4c
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640: Marketing a Paid Video App with Joao Santos
12/04/2018 Duración: 19minComing up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price points. João Santos is the Head of Marketing & Growth at Strips.
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Paid App Report 2018: What Categories Work as a Paid App?
11/04/2018 Duración: 07minAre you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lLmG4xrkKXM
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639: Automatically Find New Facebook Audiences with Colette Nataf
10/04/2018 Duración: 35minToday's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton. Colette Nataf is the CEO at Lightning AI.
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638: Acquisition Channels for a Photo App with Gavin Phillips
05/04/2018 Duración: 23minComing up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.
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637: Growth for a Paid Game with Roni Brunn
03/04/2018 Duración: 30minToday's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how she approaches career transitions. Roni Brunn is the developer of Triplicata Maui.
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Do Keyword Misspellings Help Grow Downloads for ASO?
02/04/2018 Duración: 12minWant to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Zm-Ykfdhejk
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636: Google Play ASO for a Game with Bjorn Rave
29/03/2018 Duración: 19minComing up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. Björn Rave is the creator of Splitterz.
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A Clever Way to Incorporate Ads
28/03/2018 Duración: 11minAre you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Mo1qneMp7e4