Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Since I started ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app in 2024, here are the ASO strategies you need to rank your app in the app store. Niche Keyword Focus: Tailor your keywords to your app's unique niche. Optimize for relevance and specificity to attract the right audience. Innovative App Ideas through Keywords: Uncover fresh app ideas by strategically analyzing and incorporating relevant keywords. Explore untapped markets and enhance your app's appeal. Keyword-Rich In-App Events: Elevate engagement with events tied to strategic keywords. Boost visibility and user interaction through well-planned in-app activities. US Localizations: Expand your reach by localizing your app for the US market. Create 10 different localizations to cater to diverse audiences and enhance discoverability. Keyword Install or Boost Campaigns: Drive app installs and visibility th

Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app. He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly revenues. Plus, he shares what subscription apps will focus on ad monetization in 2024. Lastly, he’s a great follow on LinkedIn. Learn more: https://www.linkedin.com/in/lucas-moscon/ https://www.monkeytaps.app/ https://www.linkedin.com/feed/update/urn:li:activity:7117433584688201728/ App Audits: https://apps.apple.com/us/app/true-pulse-heart-rate-monitor/id1577766192 https://apps.apple.com/us/app/ai-floor-plan-design-camplan/id6444421373 You can also watch the video: https://youtube.com/live/agU9hJpFxno Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I

Discover the app onboarding process that led to a 30% decrease in conversions and what they did wrong.

Welcome, App Nation, to an exhilarating new year where we shed light on some of the most burning questions about ASO and explore strategies to rank your app in the app store in 2024. Key Takeaways: 1. Master the Review Game: Uncover proven tactics to get genuine reviews for your app, boosting your credibility and trustworthiness. 2. Budget-Friendly ASO Tools: Discover affordable yet powerful ASO tools that will give your app the competitive edge without breaking the bank. 3. Keyword Install vs Boost Campaigns: Decipher the battle between Keyword Install and Boost Campaigns to optimize your app's discoverability and downloads. 4. Unlock the Power of Localization: Explore the impact of localization on your app's global reach, ensuring it resonates with diverse audiences. 5. Top-notch Ranking Check Tools: Equip yourself with the latest tools to keep a close eye on your app's ranking and make data-driven decisions. 6. Navigate the Ad Network Maze: Get insights into choosing the right ad network for ne

Get all your app growth questions answered in this video. Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster. You will discover the strategies to grow downloads and subscriptions when you're just starting out. There's a saying that I love "zero to one is impossible, one to 10 is hard". Let's help those stuck in the impossible stage, because once we break through that then things start getting easier and we start building momentum. Learn more: https://apps.apple.com/us/app/bully-buster/id6461522666 https://bullybuster.ai App Audits: https://www.gamefunnel.app https://apps.apple.com/us/app/dvlp/id1613916950 You can also watch the video: https://youtube.com/live/g2qKscOs9As Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With

Blue Ocean Strategy is often cited as a highly effective approach for business scaling, emphasizing the identification of uncontested markets and unique value propositions. But how can it be applied to the app industry, specifically in finding a niche and developing a product? In this video, we converse with Muoyo Okome, an indie developer with 12 million downloads, who has successfully pioneered the Blue Ocean Strategy with a niche app. Watch the video to learn about: How to Come Up with Niche App Ideas: Insights into the creative process of identifying and developing niche app concepts. Locked Content: Explore the utilization of locked content to enhance user engagement and retention within your app. Better Performing Ways of Running Facebook Ads: Tips and tricks for running more effective Facebook ad campaigns to maximize your app's visibility. Revenue Split Between Ads: Gain insights into optimizing your app's revenue model, particularly focusing on the distribution and management of ad-generated

Today's guest shares his journey from side hustle to full-time freedom and how he's been able to generate over 5M downloads for his app. You will discover: - Why indie devs should NOT be afraid to ask for money! - His journey to profitability (from up-front paid app to fully subscription-based) - The monetization strategies that helped him 2X his conversions - Getting past the fear of asking for what you deserve John McEvoy started his career in the design world until 2012 when he needed to scratch his own itch: building an app to tell him when the next bus was due in his home city of Edinburgh, Scotland. Since then he's built Momego to cover 160 cities and three pivots: from up-front paid, to ad-supported and now fully subscription-based. Learn more: https://travelwhiz.app/ https://apps.apple.com/app/momego-bus-train-times/id1281251210 App Audits: https://apps.apple.com/us/app/blood-pressure-tracker-pro/id1660777218 https://apps.apple.com/us/app/bike-exchange-sprocket/id899907986 You can also wat

In this video, I'll be dissecting the most interesting paywall strategy I've ever come across in any app - the Zero app for intermittent fasting. I've been fascinated by how this app manages to generate $600 a month with one of the most effective and innovative hard paywalls I've ever seen. Watch the video to discover their: Intricate details of their Onboarding process, shedding light on how they seamlessly introduce users to their unique features and value proposition. Push notification strategy, uncovering how they keep users engaged and committed over time. Role of social proof in Zero app's success, examining how they leverage user testimonials and community engagement to build trust and credibility. You can also watch the video: https://youtu.be/su3oUiZuPiU Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, a

Today's guest is Brandon Kleinman, who is a successful serial founder who has raised almost $100M. He reveals powerful psychological strategies to not only surpass TikTok's retention rates but also grow your user base through engaging quizzes. He also shares how to get more from your current userbase over getting a larger userbase. Learn more: https://birthday.app/ https://www.linkedin.com/in/brandonkleinman/ App Audits: https://apps.apple.com/us/app/id1060647377 https://apps.apple.com/us/app/bucket-a-bucket-list-app/id1509377504 You can also watch the video: https://youtube.com/live/56jFfA0zLRY Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it

Looking to boost your revenue through in-app monetization? Join us as we unpack the success story of Headway and glean insights that can transform your app's monetization game with Yeva Koldovska, Headway's Product Manager. Watch the video to discover: 1. Pricing Strategies: Discover the art of pricing your app effectively to maximize revenue and enhance user engagement. 2. Working with Discounts: Uncover the power of strategic discounting and how it can impact user acquisition and overall monetization. 3. Importance of Long Onboarding: Explore the significance of a comprehensive onboarding process in retaining users and boosting revenue. 4. Managing Subscriptions on Google Play: Navigate the intricacies of subscription management on Google Play to optimize your app's monetization potential. 5. How to Stand Out from the Competition: Learn actionable strategies to set your app apart from the competition and capture a larger market share. Watch full video: https://youtube.com/live/MLUECsQdjDQ You ca

Looking for innovative ways to leverage push notifications? In this video we will explore 5 ways you can turn push notifications into into powerful tools for user retention and satisfaction. Discounts That Delight: Learn how to strategically use push notifications to surprise and delight your users with exclusive discounts. Whether it's a limited-time offer or a personalized deal based on user behavior, discover how discounts delivered straight to their devices can boost engagement and keep your audience coming back for more. Breaking Through the Hard Paywall: Uncover the secrets to effectively utilizing push notifications to navigate the tricky waters of hard paywalls. We'll discuss creative approaches to encourage users to subscribe or make in-app purchases, turning push notifications into a valuable asset for monetization without compromising user experience. Rekindling App Love: Explore strategies to re-engage users who may have drifted away from your app. Push notifications can be a powerful t

Today’s guest is Paul Meinshausen, the CEO and Co-Founder of Aampe - a SaaS startup and native-AI CRM platform for consumer mobile apps, backed by PeakXV (formerly Sequoia SEA & India) and Matrix Partners India. He previously Co-Founded and was Chief Data Officer for PaySense, a consumer fintech mobile app in India that was acquired by Prosus/PayU Global for $185 million (USD) in 2019. You will discover: - How to use AI to optimize engagement throughout the customer journey - How to build more effective triggered SMS and push notification campaigns - The surprising indicators of retention and churn Learn more: https://www.aampe.com/ https://www.linkedin.com/in/paulmeinshausen/ App Audit: http://functionalhealthapp.com/ https://apps.apple.com/br/app/cute-wallpapers-4k/id6445847656?l=en You can also watch the video: ⁠https://youtube.com/live/lbpX9pwcne4 Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power

Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital arena. Watch to uncover: Concepts of Web2App: What is it, and why is it a game-changer for your Facebook Ads strategy? Two Types of Web2App Campaigns: Not all Web2App campaigns are created equal. We dissect the two types, providing nuanced insights into when and how to leverage each. Building Successful Web2App Campaigns: A step-by-step process, from crafting compelling creatives to optimizing targeting parameters. Web vs. App Onboarding and Acquisition: A critical aspect of any digital strategy is understanding the nuances of onboarding and user acquisition. Learn how to seamlessly transition users from web engagement to app adoption, maximizing your conversion potential. Strategies for Effective Paywalls: Monetization is the heartbeat of any suc

Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization. AppBroda are experts in boosting ad revenue, by an impressive 12-20%, consistently. Their success story is witnessed by top global brands such as Rollic Games, Miniclip, HOMA Games, PopCore, Tilting Point and 200+ publishers globally. You will discover: - What the 1% of developers on AdMob do to grow revenue - How to unlock 15% ARPDAU growth on AdMob with low-code using 1 massively underused feature Learn more: https://appbroda.com/ https://www.linkedin.com/in/ashish-aggarwal-228b8915/ App Audits: https://play.google.com/store/apps/details?id=com.gpsroutefinder.appbuzmaps https://apps.apple.com/app/id1335347860 You can also watch the video: ⁠https://youtube.com/live/HGqBNAi1Bgo Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use Reven

Today’s guest is the CMO of Replika.ai, Yuliya Lennox. She is the ex-CMO of BetterMe and has scaled multiple apps to $1M a month. She will share her framework of understanding people to help you scale any app to $1M a month in sales. You will discover: - How to use psychological triggers to get users to respond to your ads - When is the right time to scale - How your approach to marketing changes as you scale Learn more: ⁠https://replika.ai/⁠ ⁠https://www.linkedin.com/in/yulichkus/⁠ ⁠https://u24.gov.ua/⁠ App Audits: ⁠https://apps.apple.com/us/app/cuff-video-chat-make-friends/id1514536428⁠ ⁠https://play.google.com/store/apps/details?id=com.gps.navigation.locationfinder⁠ You can also watch the video: ⁠https://youtube.com/live/_6sis7wLAow⁠ Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see

In this video, we explore some data-driven strategies to supercharge your conversion rates! Join us as we explore these crucial topics and provide actionable insights that can transform your app marketing!

In this video, you will discover how to analyze your in-app subscription data, what are the benchmarks, and ultimately how to grow your app revenue. Today's guest is Charlie Chapman who is a developer advocate at RevenueCat and indie developer of the Dark Noise app for iOS and macOS, and podcaster behind the Launched podcast. He has over 10 years of experience building software across a variety of platforms. Over the last few years Charlie has developed a strong passion for indie developers making apps for Apple platforms. Learn more: https://twitter.com/_chuckyc https://www.linkedin.com/in/charliemchapman/ https://revenuecat.com/feature/paywalls/ App Audits: https://apps.apple.com/us/app/headbands-top-party-charades/id1424246763?l=cs https://apps.apple.com/tr/app/karma-social-astrology/id1560169930 You can also watch the video: https://youtube.com/live/J3ziOSe_n-E Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCa

Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs—straight from the expert! Topics Explored: Funnel Optimization: Master the art of streamlining your user journey for peak efficiency. Dive into creating a seamless funnel that effortlessly guides potential users from discovery to installation. Audience Expansion: Unearth the secrets to broadening your audience without sacrificing relevance. Explore strategies to tap into untapped markets while keeping user engagement at the forefront. Feedback Signals: Discover the transformative power of feedback in refining your ads strategy. Learn how to interpret and leverage user feedback signals to continually elevate your campaigns. Targeting Options: Navigate the array of targeting choices that Facebook provides. From demogra

Today’s guest is Radhika Duggal, the CMO at Super.com. Super.com is a fintech and ecommerce company that offers an app that enables consumers to earn, save, and build credit. The company is trusted by over 7 million customers, helping them save over $200M to date. Super.com is backed by Steph Curry and has raised over $150MM USD and surpassed $2B in sales. Radhika has over 20 years of brand and growth marketing experience across management consulting, startups, and Fortune 100 companies. You will discover: - Why you should eat your own dog food no matter how big you get - How do you break into the market where you have to educate your users - Why you should TEST sending users to your website vs straight to the app Learn more: https://www.linkedin.com/in/radhikaduggal/ https://www.super.com/ App Audits: https://play.google.com/store/apps/details?id=com.action.impossible.stunt.track https://apps.apple.com/us/app/id6444917344 You can also watch the video: https://youtube.com/live/DU5Zu-rY5mM Work with us to gro

Discover 7 strategically designed A/B tests aimed at boosting app subscription rates. You will learn actionable insights and data-driven strategies for subscription growth. We made the mistakes so you don't have to. Thank you to @apppromotionsummit for letting us post this video. Check out their events: https://apppromotionsummit.com/ You can also watch the video: https://youtu.be/-rAIJrgLiWw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that