Pro Church Podcast With Brady Shearer

"You can do anything, but you can't do everything." Brady discusses how this saying applies to your church's social media usage and communication strategy.   What's In This Session? You can do anything, but you can't do everything (0:55) Your North star: attention (3:49) At-Bats (5:05) Business success (6:18) Fishers (6:36) Measure attention -> then measure engagement -> then measure next steps (8:28)   Show Notes & Resources Mentioned The 3-Step Funnel To Predictable Church Growth | Ep. #125 IGTV For Churches : 15 Things Your Ministry Needs To Know | Ep. #150 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-ultimate-church-decision-matrix-ep-152/.

We love sharing success stories from real churches that prove the content and strategies we share on Pro Church Tools works. Alex discusses a success story that was sent to him.   What's In This Session? How do we increase shares on Facebook? (0:48) Ultimate form of public endorsement (1:24) The content needs to be share worthy (1:44) The contest (2:13) The results (2:52)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-a-church-of-125-reached-6000-people-for-free-ep-151/.

IGTV is the newest part of the Instagram platform. Brady and Alex discuss what IGTV is, the features it includes, and how to use it as part of your ministry's communication strategy.   What's In This Session? What is IGTV? (0:32) Stat #1: Teens are watching 40% less TV than 5 years ago (3:52) Stat #2: Instagram users are watching 60% more videos than last year (4:08) Video must be vertical (4:38) IGTV has a stand alone app (6:51) Comments (7:06) Autoplay without audio (7:35) How do I use it? (8:28)   Show Notes & Resources Mentioned IGTV guide from Instagram Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/igtv-for-churches-15-things-your-ministry-needs-to-know-ep-150/.

Sometimes when you're wanting to go all in on a project, or rebrand, you want the best of the best when it comes to typography choices. Our designer, Eric, has compiled a list of premium font resources.   What's In This Session? #1: Klim(2:06) #2: Lineto(3:16) #3: Optimo(3:43) #4: Typotheque(4:31) #5: Production Type(4:34) #6: SwissType Faces(4:36) #7: Typography(4:43) #8: Darden Studio(4:57) #9: 205 TF(5:02) #10: HVD Fonts(5:10) #11: Fonts In Use(5:50) #12: Type Wolf(7:13) #13: Foster Type(8:02)   Show Notes & Resources Mentioned 7 Free Summer Fonts For Churches | Ep. #139 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/13-premium-font-resources-for-churches-ep-149/.

Real photos of real people at your church are incredibly important when it comes to branding on your website and social media. Alex discusses his recommendations when it comes to gear.   What's In This Session? DSLR Camera Body (1:38) 6D Mk II(3:30) 5D Mk II(3:40) Fast Lens(4:02) Lens Pen(5:14) Pelican Case(5:56) Neewer Glass Prism(6:45) Backdrop Kit(8:50) Editing software - GIMP/Lightroom/Photoshop(9:46)   Show Notes & Resources Mentioned The Nucleus Playbook Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-indispensable-photography-tools-for-churches-ep-148/.

Every one of our churches want to grow and the best way to do that is to increase next steps. Brady discusses how to make this happen in your church.   What's In This Session? Quick wins (2:05) The lie (2:36) The paradox (3:05) The study (3:25) Less announcements (7:03) Connect cards (7:31) A single call to action (8:17)   Show Notes & Resources Mentioned Nucleus Church The 50% Rule For Church Announcements | Ep. #146 Why "Next Steps" Are The Best Metric For Tracking Church Growth | Ep. #145 The New Rules For Measuring Church Growth | Ep. #144 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-quickly-accelerate-growth-at-your-church-ep-147/.

Churches often struggle with having too many announcements, but being unsure about which ones to cut while keeping the peace. Brady shares his 50% rule that allows you to limit announcements without favouritism.   What's In This Session? Announcements promote first steps (2:25) The 50% Rule (3:16) Reason #1: Conditioning (4:02) Reason #2: Removes conflict (5:25) Reason #3: Reduces announcements (6:35) More next steps (8:05)   Show Notes & Resources Mentioned The New Rules For Measuring Church Growth | Ep. #144 Why "Next Steps" Are The Best Metric For Tracking Church Growth | Ep. #145 The Nucleus Playbook Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/the-50-rule-for-church-announcements-ep-146/.

Brady discusses why next steps are such a beneficial metric for your church and the steps you need to follow to begin tracking them.   What's In This Session? Ep. #144 (1:05) Every church mission statement (1:55) Next steps (2:18) Step #1: Audit (5:04) Step #2: Assign value (5:45) Step #3: Set your baseline (6:47) Step #4: Work to improve (7:49) Nucleus (9:37)   Show Notes & Resources Mentioned The New Rules To Measuring Church Growth | Ep. #144 The Nucleus Playbook Nucleus Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-next-steps-are-the-best-metric-for-tracking-church-growth-ep-145/.

With church attendance continuing to drop due to major cultural shifts, it is no longer the best metric for tracking church growth or health. Brady shares 3 reasons why, and some other metrics to use instead.   What's In This Session? Current attendance trends (1:04) Reason #1: Millennial drop off (2:01) Reason #2: Affluence (2:38) Reason #3: Communication shift (3:17) Weight loss analogy (4:18) Determine WHY we do church (6:52) Next steps (8:05)   Show Notes & Resources Mentioned 9 sobering Church Attendance Statistics | Ep. #132 10 Reasons Even Committed Church Attenders Are Attending Less | Carey Nieuwhoff Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-new-rules-for-measuring-church-growth-ep-144/.

Brady shares a job description and five principle concepts to help your church decide if you need to hire someone to fill the role of communications director, or why you should have one at all.   What's In This Session? The DM (0:21) Job description (2:03) Pillar #1: Grand vision (2:54) Pillar #2: Communication shift (4:35) Pillar #3: Attention (6:15) Pillar #4: Seize the 167 (6:30) Pillar #5: Success stories (8:15)   Show Notes & Resources Mentioned How A Church Of 90 People Grew 42% In 6 Months Using Social Media | Ep. #141 How A Millennial Pastor Uses Vlogging To Grow His Church | Ep. #121 How A Church Of 150 Spent $109 On Facebook Ads And Got 241 New Visitors | Ep. #087 Communications Director Job Description From Fishhook Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-your-church-needs-a-commun

Social media is constantly changing. Alex discusses a DM he received with story about using the slider feature on Instagram stories to encourage connection and engagement.   What's In This Session? Episode 108 review (0:21) Kieran's DM (1:05) The results (2:54) Tool #1: PicMonkey(4:01) Tool #2: WordSwag(4:46) Tool #3: Photoshop/ Illustrator(6:00)   Show Notes & Resources Mentioned How To Use Instagram To Engage Spiritual Practice | Ep. #108 @youngzeal on Instagram Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-instagram-slider-prayer-request-technique-ep-142/.

Brady discusses a message he received from a pastor who is seeing the effects of using social media at his church first hand. EJ has seen incredible growth at his church plant, and Brady shares some principles you can apply to your church.   What's In This Session? Pastor EJ's story (1:09) #1: Low-hanging Fruit (2:26) #2: The Brand (2:14) #3: Facebook Live Devotion (5:34) #4: Ownership Over Attendance (7:30) #5: Google My Business (9:11) Share your stories with us! (9:56)   Show Notes & Resources Mentioned Field Of Grace Baptist Church Field Of Grace on Instagram Field Of Grace on Twitter 9 Sobering Church Attendance Statistics | Ep. #132 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-a-church-of-90-people-grew-42-in-6-months-using-social-media-ep-141/.

Social media provides a lot of feedback and accurate tracking on how well your posts and presence are performing. Brady discusses how to know if you're succeeding as a church on social media.   What's In This Session? The DM Brady received (0:22) Attention, engagement, and next steps (1:13) Brady's Face (3:07) Empty Church (3:43) Formula #1: Attention (4:32) Formula #2: Engagement (5:24) Formula #3: Next Steps (7:10)   Show Notes & Resources Mentioned The 3-Step Funnel To Predictable Church Growth | Ep. #125 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-effective-ways-to-measure-your-churchs-social-media-efforts-ep-140/.

We understand the struggle of designing graphics for summer events and needing new, up to date fonts, but without spending a ton of money. Brady shares 7 free fonts for your church to use this summer.   What's In This Session? #1: Mattilda(1:04) #2: Oxford(1:34) #3: Alberto(2:49) #4: Gilroy(3:23) #5: Hansief (4:35) #6: Garment District(5:45) #7: Tuesday Night(6:18)   Show Notes & Resources Mentioned Flywheel Font List Easil Font List Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/7-free-summer-fonts-for-churches-ep-139/.

Statistically less and less Americans attend church every single year. Ryan Wakefield of Church Marketing University joins us to discuss how to create a welcoming environment for first time guests.   What's In This Session? The world is becoming more unfamiliar with church (1:20) Tip #1: The Host Address (3:47) Tip #2: The FAQ Sheet (7:28) Tip #3: Be understandable (8:28)   Show Notes & Resources Mentioned Ryan Wakefield Church Marketing University Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/tips-for-welcoming-first-time-visitors-to-your-church-ep-138/.

If you spend enough time online - you'll get an angry comment. This can leave you wondering, what do I do? How do I respond? That's what this episode is about. Brady responds to a real life situation.   What's In This Session? Adam's experience (0:41) Option #1: Delete & reach out personally (3:33) Option #2: Hide (4:56) Option #3: Respond (5:55) The popcorn comments GIF (7:02)   Show Notes & Resources Mentioned Church Communications Facebook Group Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-churches-should-respond-to-angry-comments-online-ep-137/.

If you are a one man (or woman) band at your church, wearing multiple hats, and feel like your to-do list is a bit too much - Brady talks about building a team and bringing on new members.   What's In This Session? Misconception #1: You need people with experience (2:22) Misconception #2: I'm too important to delegate (3:22) Step #1: Audit (3:54) Step #2: Create standard operating procedures (4:48) Step #3: Delegate (7:12) Bonus: The E-Myth Revisted(10:35)   Show Notes & Resources Mentioned Pro Video Announcements Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/building-a-church-media-team-from-scratch-ep-136/.

If you're wanting to grow your church's social media presence faster than you are currently - this is the Pro Church Daily episode for you! Brady discusses 3 methods to help encourage growth.   What's In This Session? Churches' unique advantage (0:30) Method #1: Cross-promotion (3:16) Method #2: Contest (4:21) Method #3: Paid promotion (7:30)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-rapidly-grow-your-churchs-social-media-following-ep-135/.

Tech is advancing at an incredible pace, which is great for creatives because technology that used to be reserved for studios with big budgets are now highly affordable. Brady talks about 5 pieces of gear we're excited about in 2018.   What's In This Session? Digital tools become more affordable every year (0:23) #1: Blackmagic Pocket Cinema Camera V2 (announced for Fall 2018) (2:24) #2: DJI Ronin-S(4:25) #3: Syrp Genie II(6:40) #4: Canon M50(8:04) #5: DJI Zenmuse X7 Camera(8:38)   Show Notes & Resources Mentioned Storytape DJI Osmo Ronin M Ronin Original Syrup Genie Mini Pro Church Vlog DJI Inspire 2 DJI Zenmuse X5S Camera Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-new-exciting-video-tools-for-2018-ep-134/.

Brady responds to a member of Pro Church Nation who feels stuck and is struggling to shift the culture of his church to become more healthy. Laying out a four step plan, Brady discusses how to get started.   What's In This Session? Human nature (1:03) To change culture you need: clout, patience, and time (3:24) Step #1: Ensure everyone agrees on the destination (4:23) Step #2: Wait and prove you're part of the team (5:52) Step #3: Suggest a small change (6:40) Step #4: Suggest progressively larger changes (8:54)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-reverse-an-unhealthy-culture-at-your-church-ep-133/.