Pro Church Podcast With Brady Shearer

Brady shares a message that he received from someone claiming that prioritizing younger generations would be a mistake, especially financially. A common attitude we have seen in the church. Brady takes some time to respond.   What's In This Session? YouTube as a search engine (1:10) Brady's experience with church keywords (1:36) The results (2:39) The bottom line (3:53) Go to people (4:58) Good news! (6:00) Example YouTubers (6:38)   Show Notes & Resources Mentioned Keyword Tool Justin Khoe How To Study The Bible For Beginners Samantha Lindsey Jordan Lee-Dooley Jaclyn Brooke Haley Pham Milena Ciciotti Joseph Solomon The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-your-church-is-vulnerable-and-how-young-people-can-help-ep-161/.

Gen Z are those who were born between the years of 1999 and 2015. This means that they are now entering college and the workforce, and it's important that we start talking about them.   What's In This Session? Who is Gen Z? (0:20) The Facebook thread (1:16) Jonathan Malm's comment (1:48) YouTube (3:44) Authenticity (5:41) Responsibilities (6:56) Action orientated (8:01)   Show Notes & Resources Mentioned Barna Church Communications Facebook Group I Can't Keep Up! How Your Church Can Win Despite Constant Change | Ep. #157 The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-churches-plan-on-reaching-gen-z-ep-160/.

Perspective is so important when it comes to your ability to execute both individually and organizationally. If you're a smaller church and struggle with feeling disappointed by this status, Brady wants to shift your perspective by sharing why being a small church is actually a good thing.   What's In This Session? “Whether you think you can, or you think you can’t, you’re right.” - Henry Ford (0:21) #1: Smaller churches are more popular (1:51) #2: Smaller churches are more agile (4:24) #3: Smaller churches are more personal (7:14)   Show Notes & Resources Mentioned Barna Jarrid Wilson on Twitter The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-reasons-its-better-to-be-a-smaller-church-pro-church-daily-ep-159/.

Alex and Brady recently returned from a trip to Utah where they spent the majority of their time capturing aerial footage. They share 9 tips the Storytape team has compiled from their experience.   What's In This Session? #1: Get legal (1:54) #2: Magic hour (2:41) #3: National park alternatives (4:10) #4: Shoot in 30p and slow down to 24p in post (5:21) #5: Lookouts/viewpoints (6:47) #6: Have a plan (7:31) #7: LAANC - Airmaps (9:04) #8: Study aerial clips in films & TV shows (10:50) #9: Sun flares (12:05)   Show Notes & Resources Mentioned FAA UAS Data Exchange The Ultimate Guide To Measuring Church Growth DJI Inspire 2 Storytape Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/9-drone-video-tips-from-the-experts-ep-158/.

Jeff Bezos, the CEO & Founder of Amazon, shared in a recent interview that in a world that is constantly changing it's actually easier to answer the question of what won't change. Brady answers this question for churches.   What's In This Session? Jeff Bezos' letter (1:06) #1: Storytelling (4:59) #2: Attention (6:24) #3: Hope, Community, & Purpose (7:50)   Show Notes & Resources Mentioned The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/i-cant-keep-up-how-your-church-can-win-despite-constant-change-ep-157/.

We recently overhauled a bunch of pages on our Nucleus website. The reason for this is our belief that everything we do needs to demonstrate our desire to help churches accomplish their mission. Brady shares how this same shift can help your church.   What's In This Session? Common marketing statements (2:42) Your focus should be accomplishing your mission (3:52) Limited resources (4:00) Emotion-based decisions (7:02) An agreement (7:36) Nucleus (9:03)   Show Notes & Resources Mentioned The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-your-church-needs-more-laser-focus-ep-156/.

YouTube is the second largest search engine in the world and the second most visited website in the world. Brady shares the checklist we use for our YouTube videos.   What's In This Session? #1. Keyword Research (2:01) #2. Intro (3:01) #3. Length (3:37) #4. Talk Shock (4:21) #5. Call To Action (5:37) #6. Thumbnail (6:17) #7. End Card (7:00) #8. Title (7:20) #9. Description (7:44) #10. Tags (8:21) #11. First Comment (8:59) #12. Share on Twitter & Facebook (9:28) #13. Respond & Heart (9:32) Results (9:50)   Show Notes & Resources Mentioned The Super Church Lobby Kiosk Setup The Ultimate Guide To Measuring Church Growth KeywordTool.io vidIQ Boost Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-13-point-youtube-video-checklist-ep-155/.

The Instagram question sticker is another example of how social media is ever evolving. Brady talks through how this new feature works, and how to use it for your church.   What's In This Session? A way to start conversation (1:26) How it works (3:13) Idea #1: Prayer requests (3:49) Idea #2: Fun questions (4:41) Idea #3: Ask the pastor (6:23) Idea #4: Customer feedback (7:31) Idea #5: Contest (8:09)   Show Notes & Resources Mentioned The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-to-use-the-new-instagram-stories-questions-sticker-ep-154/.

It's important to remain consistent across social media platforms both visually and the type of content you post. Consistency builds trust with your audience.   What's In This Session? Why consistency is important (0:39) Profile picture (1:25) The description (3:03) McDonald's and branding (5:45) Style guide (7:53)   Show Notes & Resources Mentioned Adam McLaughlin WordSwag Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-stay-consistent-across-all-of-your-churchs-social-platforms-ep-153/.

"You can do anything, but you can't do everything." Brady discusses how this saying applies to your church's social media usage and communication strategy.   What's In This Session? You can do anything, but you can't do everything (0:55) Your North star: attention (3:49) At-Bats (5:05) Business success (6:18) Fishers (6:36) Measure attention -> then measure engagement -> then measure next steps (8:28)   Show Notes & Resources Mentioned The 3-Step Funnel To Predictable Church Growth | Ep. #125 IGTV For Churches : 15 Things Your Ministry Needs To Know | Ep. #150 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-ultimate-church-decision-matrix-ep-152/.

We love sharing success stories from real churches that prove the content and strategies we share on Pro Church Tools works. Alex discusses a success story that was sent to him.   What's In This Session? How do we increase shares on Facebook? (0:48) Ultimate form of public endorsement (1:24) The content needs to be share worthy (1:44) The contest (2:13) The results (2:52)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-a-church-of-125-reached-6000-people-for-free-ep-151/.

IGTV is the newest part of the Instagram platform. Brady and Alex discuss what IGTV is, the features it includes, and how to use it as part of your ministry's communication strategy.   What's In This Session? What is IGTV? (0:32) Stat #1: Teens are watching 40% less TV than 5 years ago (3:52) Stat #2: Instagram users are watching 60% more videos than last year (4:08) Video must be vertical (4:38) IGTV has a stand alone app (6:51) Comments (7:06) Autoplay without audio (7:35) How do I use it? (8:28)   Show Notes & Resources Mentioned IGTV guide from Instagram Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/igtv-for-churches-15-things-your-ministry-needs-to-know-ep-150/.

Sometimes when you're wanting to go all in on a project, or rebrand, you want the best of the best when it comes to typography choices. Our designer, Eric, has compiled a list of premium font resources.   What's In This Session? #1: Klim(2:06) #2: Lineto(3:16) #3: Optimo(3:43) #4: Typotheque(4:31) #5: Production Type(4:34) #6: SwissType Faces(4:36) #7: Typography(4:43) #8: Darden Studio(4:57) #9: 205 TF(5:02) #10: HVD Fonts(5:10) #11: Fonts In Use(5:50) #12: Type Wolf(7:13) #13: Foster Type(8:02)   Show Notes & Resources Mentioned 7 Free Summer Fonts For Churches | Ep. #139 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/13-premium-font-resources-for-churches-ep-149/.

Real photos of real people at your church are incredibly important when it comes to branding on your website and social media. Alex discusses his recommendations when it comes to gear.   What's In This Session? DSLR Camera Body (1:38) 6D Mk II(3:30) 5D Mk II(3:40) Fast Lens(4:02) Lens Pen(5:14) Pelican Case(5:56) Neewer Glass Prism(6:45) Backdrop Kit(8:50) Editing software - GIMP/Lightroom/Photoshop(9:46)   Show Notes & Resources Mentioned The Nucleus Playbook Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-indispensable-photography-tools-for-churches-ep-148/.

Every one of our churches want to grow and the best way to do that is to increase next steps. Brady discusses how to make this happen in your church.   What's In This Session? Quick wins (2:05) The lie (2:36) The paradox (3:05) The study (3:25) Less announcements (7:03) Connect cards (7:31) A single call to action (8:17)   Show Notes & Resources Mentioned Nucleus Church The 50% Rule For Church Announcements | Ep. #146 Why "Next Steps" Are The Best Metric For Tracking Church Growth | Ep. #145 The New Rules For Measuring Church Growth | Ep. #144 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-quickly-accelerate-growth-at-your-church-ep-147/.

Churches often struggle with having too many announcements, but being unsure about which ones to cut while keeping the peace. Brady shares his 50% rule that allows you to limit announcements without favouritism.   What's In This Session? Announcements promote first steps (2:25) The 50% Rule (3:16) Reason #1: Conditioning (4:02) Reason #2: Removes conflict (5:25) Reason #3: Reduces announcements (6:35) More next steps (8:05)   Show Notes & Resources Mentioned The New Rules For Measuring Church Growth | Ep. #144 Why "Next Steps" Are The Best Metric For Tracking Church Growth | Ep. #145 The Nucleus Playbook Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/the-50-rule-for-church-announcements-ep-146/.

Brady discusses why next steps are such a beneficial metric for your church and the steps you need to follow to begin tracking them.   What's In This Session? Ep. #144 (1:05) Every church mission statement (1:55) Next steps (2:18) Step #1: Audit (5:04) Step #2: Assign value (5:45) Step #3: Set your baseline (6:47) Step #4: Work to improve (7:49) Nucleus (9:37)   Show Notes & Resources Mentioned The New Rules To Measuring Church Growth | Ep. #144 The Nucleus Playbook Nucleus Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-next-steps-are-the-best-metric-for-tracking-church-growth-ep-145/.

With church attendance continuing to drop due to major cultural shifts, it is no longer the best metric for tracking church growth or health. Brady shares 3 reasons why, and some other metrics to use instead.   What's In This Session? Current attendance trends (1:04) Reason #1: Millennial drop off (2:01) Reason #2: Affluence (2:38) Reason #3: Communication shift (3:17) Weight loss analogy (4:18) Determine WHY we do church (6:52) Next steps (8:05)   Show Notes & Resources Mentioned 9 sobering Church Attendance Statistics | Ep. #132 10 Reasons Even Committed Church Attenders Are Attending Less | Carey Nieuwhoff Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-new-rules-for-measuring-church-growth-ep-144/.

Brady shares a job description and five principle concepts to help your church decide if you need to hire someone to fill the role of communications director, or why you should have one at all.   What's In This Session? The DM (0:21) Job description (2:03) Pillar #1: Grand vision (2:54) Pillar #2: Communication shift (4:35) Pillar #3: Attention (6:15) Pillar #4: Seize the 167 (6:30) Pillar #5: Success stories (8:15)   Show Notes & Resources Mentioned How A Church Of 90 People Grew 42% In 6 Months Using Social Media | Ep. #141 How A Millennial Pastor Uses Vlogging To Grow His Church | Ep. #121 How A Church Of 150 Spent $109 On Facebook Ads And Got 241 New Visitors | Ep. #087 Communications Director Job Description From Fishhook Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-your-church-needs-a-commun

Social media is constantly changing. Alex discusses a DM he received with story about using the slider feature on Instagram stories to encourage connection and engagement.   What's In This Session? Episode 108 review (0:21) Kieran's DM (1:05) The results (2:54) Tool #1: PicMonkey(4:01) Tool #2: WordSwag(4:46) Tool #3: Photoshop/ Illustrator(6:00)   Show Notes & Resources Mentioned How To Use Instagram To Engage Spiritual Practice | Ep. #108 @youngzeal on Instagram Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-instagram-slider-prayer-request-technique-ep-142/.