The Techmap Podcast

In this episode of the Techmap podcast, I talk with Touf Ali of Fourth Floor Creative. An experienced and gifted filmmaker, Touf uses his production skills to make content for brands on a daily basis. He has a special expertise in social video that he built by creating YouTube channels for the BBC, KSi and Endemol. In this interview, Touf explains some of the important aspects to great video production, starting with understanding your audience and getting a great brief together as part of an effective pre-production process. We talk through different video platforms and how digital video has changed over the last decade. Some of the great YouTube channel's Touf mentions in the show are: https://www.youtube.com/user/ERB https://www.youtube.com/channel/UCbvIIQc5Jo9-jIXnkPe03oA https://www.youtube.com/channel/UCVk6LHxQ4TnHySEd0e6143g https://www.youtube.com/channel/UCLXo7UDZvByw2ixzpQCufnA https://www.youtube.com/channel/UC0p5jTq6Xx_DosDFxVXnWaQ If you want to get hold of Touf, you can find him here: https:/

In this episode of the techmap podcast, I'm talking with Brad Lazarus from the Goliath Sourcing Academy. Brad started out in the music industry and pivoted into the world of property investment and providing training services. In this wide-ranging conversation, we explore the world of building sales funnels, digital marketing, content marketing, marketing automation and the options for growing a business beyond organic customer acquisition. We are also rudely interrupted by my puppy, so watch out for him bouncing into the conversation. You can find out more about Brad at http://goliathsourcingacademy.com/

In this episode of the Techmap podcast, I speak with Bernie Mitchell from...well, he's just Bernie. Some say he's a lynchpin, others think he's a marketing guru, some know him as a deep expert on building communities. I just know Bernie as someone to turn to when you need an introduction, or some insight drawn from his encyclopaedic knowledge of business writing or failing that, someone to show you where to find the best empanadas in London. In this episode, Bernie and I talk about community, and whether it makes sense to grow a big community around your brand or to focus on finding 1,000 true fans as Kevin Kelly puts it. We talk about case studies of where communities have been effective and how brands can engage with fan groups without actually owning them, as Lego and Salesforce.com have done very successfully. If you want to find Bernie, just google Bernie J Mitchell and you'll track him down easily enough.

It has been a few years, but we're getting the band back together for some new episodes of the Techmap digital marketing podcast. This short episode introduces what the podcast is all about and what we'll be covering. Don't worry, it's short and sweet, but the next episodes will be much more in-depth and packed with value.

Fiona Mckinnon joins the latest Techmap podcast to talk about the evolving world of programmatic advertising. Fiona has a wealth of experience from across the publishing, advertising and ad tech landscape, which she draws on as we talk through changing business models for publishers and agencies, the impact of digital on creativity, marketing attribution, the use of data, moving digital advertising in-house and the future of the ad tech landscape. We cover a lot of ground, so you might want to contact Fiona directly to get into the details... www.turn-left.co.uk.

In this show Maurice Flynn joins me to talk about the future of marketing. Maurice is on a mission to help marketers keep up to date with the advances brought about by digital. We talk about everything from creating great brand experiences, to data, creating a single view of the customer, marketing automation, data privacy, programmatic advertising... the list goes on. Enjoy this wide ranging marketing conversation. You can connect with Maurice on twitter @mauricecflynn

Matt Nelson from Irresistable Films joins the podcast to talk about using facial recognition technology to create immersive video experiences for brands such as Bentley. You can find out more about Matt at www.irresistiblefilms.com.

In this show I talk to Nick Mawditt from outdoor media agency Talon. Nick takes me through the evolution of outdoor media, bringing me up to date on digital outdoor and the opportunities it creates for programmatic advertising, integrating campaigns across channels and using data points to create more personalised and contextual outdoor advertising. You can contact Nick on twitter @nickmawditt.

In this episode we talk with Neil Bayton from TrustPilot to find out all about the value of adding a structured customer review programme to your marketing mix.

Andy Evans from ad tech company OnScroll joins the Techmap podcast to talk about digital ad measurement, viewability and engagement metrics, ad blocking, the future of digital advertising and the all important digital hand shake between publishers and advertisers. Thanks for joining the show Andy.

In this show I talk to Russell McAthy from marketing attribution consultancy Deliver Insight. Russell introduces what attribution is and how it links to understanding the lifetime value of a customer. We talk about what attribution means for brand and performance marketing, how you can use attribution and digital metrics to make tactical marketing decisions in a cross channel, online and offline world and for both consumer and b2b marketing. You can find out more about Russell and the companies and products he talks about in the show here: www.russellmcathy.com www.deliverinsight.co.uk www.visscore.com

In this episode we talk to Will Nicholson and Nigel Foote from content agency TVN. They are experts at producing content for marketers and with the glut of content pouring at us each and every day, Will and Nigel talk us through some tools and techniques us marketers can use to make sure our content gets seen by our target audience. It's interesting stuff. You

James Murray is the UK lead for search advertising at Microsoft. In 2015 James was spotted talking about a revolution in search and the idea that search is becoming the new electricity. With those provocative statements, we felt the need to get him to explain and so James joins the show to talk us through his vision of search marketing in 2016 and beyond. He describes some core tips for how search marketers to make sure they get the best return on their ad spend too. Thanks for joining us James.

Mev Bertrand, Head of Research at market research agency Neuro Insight, explores how using a neuroscience research technique called Steady State Topography has helped brands such as Birds Eye to achieve significant gains in advertising performance. Mev also spoke at the recent Techmap meetup in London on the same topic and you can see her presentation at https://youtu.be/sJe2kan0hXA. You can find the research Mev mentions at www.neuro-insight.com.

We spoke to Simon Daniels about the importance of; people, strategy and planning when deciding on a CRM and automation platform.

We talk to Richard Young, Director of CRM Sales, EMEA for Bullhorn about; what CRM does, and does not do, how to understand the effectiveness of your new CRM, and bringing relationships back into sales and marketing.

We sat down with Tim Baker of DataSift. Talking about Facebook Topic Data, the ever-increasing volume and velocity of social data, and where big data is most useful to most marketing professionals.

Mat Morrison, the self proclaimed living social media joined us at techmap in London on June 2nd 2015, to talk about the value of influencer marketing. This recording of his talk will help you to understand whether/how to build influencers into your campaigns effectively.