Ambitious Entrepreneur Show

In this episode of the Ambitious Entrepreneur Show, our host Annemarie Cross is joined by none other than Tristan Wright, Chief Business Sherpa at Evolve to Grow. Together, they delve into the Business Evolution Framework, shedding light on the critical role of data and numbers in informed decision-making. With an eye on the potential impact of numbers on business decisions in 2024, Annemarie and Tristan dive deep into practical strategies for building a sustainable, scalable business. From leveraging international staff for time zone advantages to offering invaluable insights on anticipating future growth, they uncover the keys to making strategic, data-driven decisions. As they discuss the nuances of systems, processes, and automations for startups and larger businesses, the conversation expands to cover the importance of understanding real-world results and showcasing one's ability to solve clients' pain points. Through this compelling dialogue, entrepreneurs and business leaders will gain actionable advic

In this episode, we've got an exclusive interview with renowned expert Richard Parker, who is here to share his expertise on the ins and outs of successful business buying. With over 100,000 copies of his program sold and a track record that includes teaching small business acquisition to industry leaders, Richard is uniquely positioned to guide you through the nuances of finding and acquiring the perfect business. He's here to shed light on the three biggest mistakes prospective business buyers make, why now may be an opportune time to buy a business, and how you can be among the 10% who successfully make a purchase. Richard's comprehensive expertise covers various aspects, including the impact of the current business environment, the vital role of business brokers, and how to avoid making critical mistakes when buying a business. Don't miss out on this insightful episode, filled with practical advice and valuable resources for anyone considering buying a business. Tune in now for your dose of entrepreneuria

Our host Annemarie Cross sits down with an incredible guest, Mike Fata, who grew his company to a staggering $100 million in annual revenue. Together, they explore the critical elements that drive growth, the importance of knowing your strengths and weaknesses, and how to build a strong and balanced team. Mike shares his invaluable insights on building a positive company culture, the power of simple systems, and the benefits of aligning your business with your passion. Plus, he offers valuable advice on finding and leveraging mentors, the importance of personal branding, and the role of systems in both business and personal life. Get ready to take your entrepreneurial journey to new heights with this roadmap to success. Let's dive in! Here are three reasons why you should listen to the full episode:  How to efficiently create your minimum viable community for your business.  Aligning your personal passion with business to build world class success   Finding the best mentor to expedite your growth  RESOURC

Welcome to another episode which is part of our special series specifically focusing on Lead Generation for your Coaching and Consulting business.   Are you leveraging LinkedIn as part of your lead generation and is what you’re doing working?  Joining me today is Mary Henderson is an internationally recognised Personal Branding & Digital Business Specialist.  She helps Service Based Business Owners, Coaches and Consultants systemise, digitalise and commercialise their knowledge, wisdom and skills into a scalable & profitable online business and brand so they become an authority in their niche or industry.  Mary has 20+ years’ experience building 7 & 8 figure businesses & building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the Digital sector.  In particular LinkedIn.  Welcome Mary.  Here are three reasons why you should listen to the full episode:  Why L

In today's ever-evolving business landscape, staying ahead of the competition requires a deep understanding of sales strategies, effective communication, and the ability to adapt to changing customer needs. Get ready to meet Peter Strohkorb , the mastermind behind the groundbreaking buyer-focused sales funnel that can turn your sales success around in just a few weeks. Peter will share real-world examples and actionable tips that you can implement right away to transform your sales strategy and align it with the needs and expectations of today's buyers. Together, we'll dive into the core principles behind Peter's approach, examining how to identify and understand your target audience and create an optimized sales funnel that guides prospects through their buying journey. So, whether you're a business owner, sales leader, or a sales professional looking to achieve remarkable results, this episode is a game-changer. Prepare to revolutionize your sales approach and witness the incredible impact of a buyer-focuse

Annemarie Cross speaks with Philip Smith, an experienced and successful serial entrepreneur who shares his insights on lead generation, monetizing leads, and increasing profit for solopreneurs. He emphasizes the importance of collecting data from traffic generated by websites, monetizing the data, and implementing a strict sales process that requires potential customers to first watch a video before speaking with a salesperson.  In this episode, we'll be taking a deep dive into the fundamentals of a lead generation business and the step-by-step process to kickstart your own venture. If you've ever wondered how to attract, engage, and convert potential customers into loyal clients, this episode is packed with valuable insights and actionable strategies. Here are three reasons why you should listen to the full episode:  Learn what a lead generation business is and how to start one How to monetize leads multiple ways for increased profits The solopreneur's guide to growing a seven-figure business RESOURCES:

Scaling your business from a small venture to a successful enterprise with multiple 6-7 figures is no easy feat. It requires a lot of hard work, dedication, and smart decision-making. However, it's not impossible, and with the right system and strategies, you can get there. If you're looking to grow your business and increase your revenue, you've come to the right place. Our expert guest, Marcus Svedin, will share his insights, strategies, and practical tips to help you achieve your business goals and take your business to the next level. Whether you're a startup or an established business owner, today's show will provide valuable information on how to scale up and grow your business. Tune in and let's scale your business together! Here are three reasons why you should listen to the full episode:  System that generates ROIs of three to nineteen times A reliable campaign strategy to scale your business to multiples of 6-7 figures 5 steps to consistently scale with YouTube Ads RESOURCES:   Subscribe to m

Have you been pitching yourself to podcasts to share your expertise?  You know what you have to share is valuable, and you also know that getting on other people's podcasts is a great way to build your visibility and generate new leads. Yet, you haven't been able to secure a guest spot, and wonder what you are doing wrong?  Joining me today on the show is Melanie Benson.  Melanie - Profit Amplifier & Possibility Ignitor for Expert-preneurs, shows you how to stand out in a crowded market and attract high paying clients and opportunities. Since 2000, Melanie has a proven track record of accelerating results for her clients (it's not uncommon to see 3-5x revenue increases in the first 6 months.)   She’s host of the Top 1.5% Podcast, Amplify Your Success, co-host of Next Level Influence, is author of Rewired for Wealth, and Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business, and has been featured in Bloomberg BusinessWeek, Woman’s Day, and Parenting. Melanie is a founding executive te

Years ago, in my career coaching practice I used to look up to colleagues who had much more experience that I had.   Sadly, I believed I needed to have more certifications to build my personal brand as a trusted authority, so I began to study more courses and attend more conferences. It became an obsession.    But here’s what I learned after hundreds of hours training, more certifications I can count, several awards, and still not feeling good enough... I didn’t need MORE of anything.   So, in today’s show I discuss what I wish I had focused on instead, which would have made all of the difference for myself and for my clients and community.   Let’s dive in to find out more on today’s show.  ADDITIONAL RESOURCES: Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Enjoy This Podcast? If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #30.  This is the last of the ListenerIntoLead series – if you haven’t gone through all of them yet, I encourage you to do so. I share all of the things I wish someone had shown me back in 2008 when I started my first co-hosted podcast on how to leverage my podcast to get clients and to build my business.  There wasn’t anyone around at that time and I had to learn through trial and error and many tens of thousands of dollars. So, I’m sharing what I’ve learned so you don’t have to go through the same frustration I did – you can get the right strategy in place and begin to generate results from your very first episode.  Today’s tip is nurturing listeners into leads from your podcast – in fact from your very first episode. If you are still in the process of getting your podcast rea

Are you struggling to generate leads and clients for your coaching business? If you answered ‘Yes,’ you are not alone. In fact, according to various studies, businesses worldwide have confirmed that lead generation and getting new clients is within the top 10 challenges they continue to face.  So, in today’s episode, I want to introduce you to a tool that will help you gauge what you need to do in order to increase leads (and ultimately clients), and where the gaps are that could potentially be letting leads (and clients) slip through the cracks.  The tool is my ‘Pipeline Assessment’ tool.  I created this tool initially for my clients to be able to see a visual diagram along with the impact small changes can make in terms of growing their audience, generating leads, having sales conversations, and ultimately enrolling customers into their coaching programs.    I’m sure you’ve heard business mentors say that the way to increase sales is by increasing either one of these things:   Stage 1: Exposure to a larger

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #29.  If you’ve accessed my Profitable and Purposeful Podcasting Masterclass, you would have heard me talk about the customer journey and how your podcast can play an integral role in nurturing your customers along the customer journey when you have the right strategy and tactic in place. Make sure you listen to tip #30 as I share more about the tactic that will help you begin to nurture listeners into leads.  The three stages to the customer journey, is Stage 1 Awareness, Stage 2 Consideration and Stage 3 Decision.   Stage 1 – Awareness is when the potential customer is aware they have a problem and they are actively seeking answers. They’ve now come across your podcast and they are listening to you share your insights.  Stage 2 – Consideration is when they have just taken that

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #28.  On tip #7 of this ListenerIntoLead series you would have heard me share: Where do you start when it comes to your podcast? You start with the end in mind. But not just ANY end in mind.  But a specific end in mind.  Because specificity is key.  For instance a goal of: “I want to build visibility and brand awareness with my podcast” is not specific.  Nor is, I want to grow my podcast downloads to 1,000 downloads per episode – that's not specific either.  Go back and listen to that tip if you want to learn how to be more specific.  Another thing I want you to be clear on starting with the end in mind – is thinking about (a) your overall message and where you want to position yourself as a trusted authority and (b) your overall business model and where specifically you want to

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #27.  Today’s tip is about the importance of creating fans – NOT followers. Because fans will do business with you and will recommend you, whereas followers will not.  If we look at the definition of fan in the Cambridge dictionary:  “A fan is someone who admires and supports a person, sport, sports team.”  Other words associated with fan include: a devotee, an enthusiast, people who are adoring, are avid supporters, are ardent support.   Whereas let’s look at follower:  “someone who is interested in something.”  So quite different from a fan.  You’ve heard me share more about the Podcast Positioning Quadrant – and the importance of building a highly engaged and highly niched audience – a community of ideal clients who love everything about what you say, what you stand for, they

One of my client’s once asked me:  “How do you schedule your day? You seem to get so much done, and you are all-over social media. How do you do it all?”  A great question.  It has been a work in progress, and it continues to be a work in progress, as I know there is so much more I could be doing. So, in today’s episode I share a list of the things I do, which I know have enabled me to be as productive as possible. I hope you find these helpful if being more productive is something you’re working toward too.  ADDITIONAL RESOURCES:   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Enjoy This Podcast? If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now!  Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #26.  You’ve heard me say this before in this #ListenerIntoLead Series and I’ll say it again.  There are NO rules to podcasting other than the rules you set yourself.  And, as the CEO of your business, you get to make the rules AND you get to break the rules if you want to, if you find something didn’t work as well as you had hoped. Or, because you changed your mind about something.  For instance, if you don’t have time to create an ongoing podcast – don't. Just like one of my clients, create an ever-green podcast series and continue to leverage that in your content sharing and seed and lead strategy.  Don’t want to do a long podcast episode? Don’t - keep them 5 minutes. Or 10 minutes, or whatever length that you believe best suits your ideal client.  Remember, your podcast, you

My guest today says: “If you’re not on Google, then your competitors are taking away business from you. “  Joining me today is Brandon Leibowitz  Brandon Leibowitz runs and operate SEO Optimizers since 2007. They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.  Here are three reasons why you should listen to the full episode:  Learn SEO techniques for increasing traffic to a website  Discover what you can do to get more leads and sales from your website  Use social media marketing effectively for your business  RESOURCES:   Subscribe to my weekly newsletter – The Influence Bulletin  The Influence Alliance — A business-building community for changemakers who want to build a sustainable and scalable business they love.  How to Become Distinguishable, Uncopyable and Irresistible Masterclass   Are you struggling to be known as a trusted authority in your industry? Book a time to ch

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #25  Here’s another shout out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING.    Because limiting yourself to just ONE THING seems totally foreign to you.    And, life is too short to just focus on ONE THING.    You’ve got diverse interests, you love learning, and having to choose just ONE THING gives you heart palpitations.    I get it! Guess what?!   You DON'T have to limit yourself to just ONE THING.    However, you DO have to change the way you speak about what you do – especially on your podcast.  Think of the ONE outcome you can help your client achieve through leveraging your unique blend of knowledge and experience you have to offer. Then create an outcome-focused statement you know your ideal client will notice.   ☂️ I call that

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #24  Ever heard the saying ‘marketers ruin everything’? EVERY Tom, Dick and Harry (sorry to all of the Tom, Dick and Harry’s out there – no offence to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  For me the word ‘authentic’ is integral. My leading Brand Archetype is Explorer and the Explorer is all about pioneering the discover of our truth. So, words such as unique, individual, authentic are words that express what I stand for, what I help people with – helping them identify what’s unique and authentic for them and helping them bring that out into their marketing and content.  So, for me Authenticity when it comes to your personal Brand (and my backgro

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #23.  If I was to ask you to define Personal Branding – or your Personal Brand – how would you respond? If you said your Personal Brand is your reputation – you'd be correct.  Personal Branding – or your Personal Brand is not a fad, it’s not a buzz word that some marketers have begun throwing around as the flavour of the day.   In fact, in my former business – a Career Consultancy we were talking about the importance of Personal Branding back in 2000’s. So, it’s NOT a fad at all!  Your Personal Brand is your reputation. It’s what people think about you when your name is mentioned. It’s what people say about you when asked to share their experience.   And, while you can’t control what people think or say about you, you CAN influence it.  By your actions, your interactions, your c