Investing In Cannabis

Do celebrity brands work? Most celebrity brands suck. They get away with inferior products and marketing because they have that celebrity photo on the packaging. It's kind of like how restaurants with incredible views don't need to have great food. Tyson 2.0 is the exception. Tyson 2.0 sets itself apart with true authenticity. Mike Tyson loves weed and personally samples everything that goes in the bags. Adam and the team have done a great job of capturing what today's consumers want and the market is rewarding them. They recently signed a deal with MSO Columbia Care that will bring Tyson 2.0 products across the country. https://tyson20.com/ ==== Thanks to Bespoke Financial for sponsoring. If you are raising money, you need to check out the Bespoke Fintech Platform. https://bespokefinancial.com/

This week on the pod, we have Hilary of Our Dream Academy, a non profit accelerator designed to help minorities and founders impacted by the war on drugs build businesses. It is a fascinating discussion about where we are in the fight for equality and what big cannabis can and should do about it. https://thisisourdream.com/our-academy/ ==== Thanks to Bespoke Financial, the leading fintech platform in cannabis. Raise money without giving up equity at https://bespokefinancial.com/

This week we welcome a very special guest Alexander Rabinovitch CEO of Intercure. Intercure is a large vertically integrated Israeli cannabis firm pushing the boundaries of international trade. Intercure also has the exclusive license to sell cookies in Israel. That's right you can get a prescription, go to a regular pharmacy and buy cookies flower! https://www.intercure.co/

Dutchie creates technology that powers e-commerce and point of sale solutions for dispensaries. It ​is a name synonymous with cannabis technology. If you don't know that name, you should. Jon Bond is a true OG of the industry and a massive part of the reason Dutchie is where it is today. Have you tried Leafwire? It is the #1 place for B2B networking; online and in person.

Leafwire is the world's largest Cannabis and Hemp B2B Network. The Linkedin of cannabis is about to get a massive pivot, as Leafwire takes over the cannabis events space. Peter explains how he built a social media platform from scratch and why we all need an app in our hands during cannabis conferences. Leafwire is currently raising to build 2.0 and maintain its spot as the go to network for cannabis businesses. Go to https://www.leafwire.com/ to create an account.

Originally from Washington, 4Front Ventures is very focused on low cost production and operations. They are not interested in celebrity endorsements or fancy marketing. The team at 4Front wants to get down to business and expand with the same playbook. Thanks to this episodes sponsor LeafWire (www.leafwire.com/) - 100% Cannabis Business Network. No stigma. Just business.

Starting 2022 with a big episode and an all-time great conversation. We have Adam Bierman taking us through the past 10 years of MedMen. Much has been said about the MedMen story but this conversation reaches depth that only the podcast format can achieve. This week we are also joined by special guest co-host Ben Kovacs. As Brandon says every episode, you're going to learn a ton! Thanks to this episodes sponsor LeafWire (https://www.leafwire.com/) - 100% Cannabis Business Network. No stigma. Just business.

Are you following the rules as a cannabis business owner? Are you expanding into new regions/states in the USA and want to make sure you stay compliant with local law? Brandon's conversation with Marion the CEO of Simplifya is a must listen. This topic can be overwhelming as legalization continues to spread across the country. That's why Simpliya is so clutch. Tune in, listen up, get acquainted!

From Jake's LinkedIn: "Gardenhouse is a cannabis brand house based in California offering retailers a curated menu of affordable premium brands. Gardenhouse evolved from DomPen, a leading all-in-one vape brand with efficient and licensed in-house manufacturing and sales. As Co-Founder and CEO of DomPen, Jake has helped grow the brand from a living room operation to over one million units sold across the country." There is always a special vibe when Brandon can sit down in person with the guest. This episode is no exception! Brands in the cannabis space are a tricky thing. These guys dive right into the conversation and would be founders have a lot to learn from this conversation. Tune in!

Brandon chats with Tahira the co-founder and CEO at Commons. Her and her co-founder have had big positive impacts from the use of CBD products in their lives. Now they are on a mission with Commons to democratize the access to products and information that will help others with chronic pain. This one is a masterclass on listening and learning from customers. Enjoy!

Brandon stops by The Artist Tree in Los Angeles to talk to co-founder Lauren Fontein. About the company: "With more than 13 years of experience in the California cannabis industry, The Artist Tree team is passionate about changing how people experience cannabis. Our mission is to provide safe access to legal cannabis, raise awareness of the health benefits of cannabis, showcase artists from the community and break stereotypes surrounding cannabis sales and consumption."

Time to nerd out about cannabis extraction a little. Brandon starts with a basic line of questioning; What is a Terpene? And as the episode progresses they get into the deep water of the conversation about the science behind some of your (and our) favorite products.

Brandon is in Santa Ana, California this week at the dispensary/office of Unrivaled Brands. They believe the dominate cannabis brands of the future will come from the west coast. Specifically California and Oregon where Unrivaled Brands is currently doing business. Enjoy the episode!

Eddie Lucarelli, the CFO at Riv Capital is on the program this week. Enjoy!

Looking for level ups for your cannabis business? Do you have very specific goals that will get your business from A to B or 0 to 1? The marketing and sales team at Pedalfast is world class and industry specific. Not only will you want to work with them after this episode you will learn a lot from this conversation with Jason Vegotsky the CEO of Pedalfast. Double teaming with a co-host this week! Brandon is joined by Ben Kovacs for some additional expert commentary.

Brandon continues his tour of New York with another in-person interview! This episode is a must listen for those would be cannabis business owners in the state of New York.

Jeanne Mariani Sullivan a founding member of Arcview Ventures sits down with Brandon in New York City.

Roie Edery the founder and CEO of Ginger Brands sits down with Brandon to talk about enabling brands with new tools. This guy knows the business super well, you will learn a ton about the industry. Specifically how products move through the ecosystem and how it can all be improved. Tune in!

Info packed episode this week with Trent, Chief Commercial Officer @ Jushi Holdings. As one of the bigger and well known MSOs, Trent has great perspective on how the industry and different markets are evolving. Awesome interview for any investor trying to decide which cannabis stocks to buy!

In this episode we have Brian Ward, the CFO at Verano Holdings. They're a big deal in the cannabis industry. "Leveraging world-class genetics and industry-leading grow & process techniques, Verano creates artisanal cannabis products unrivaled in quality, consistency and experience. From our award-winning seeds to our signature aesthetic, at Verano there is an obsessive commitment to quality, evident in each of our products, dispensaries and teams." You can tell Brandon enjoyed going deep and talking details in this one. Enjoy!