Top Secrets Of Promotional Products Sales

Over the years, I have met and talked to many broke experts. People who are exceptional at what they do, but struggling to pay bills because they can't get enough customers. This is not a function of who they are as people. It's not a reflection of their work. It's also not a mindset issue. Instead, it's entirely about the fact that being exceptionally good at what you do, and being able to get enough of the customers or clients you need are two completely different skill sets. I can't tell you how many business owners I've talked to over the years who are exceptional at what they do, but they can't get enough customers. I've met: Chefs who make amazing food, but can't get enough people into their restaurants to keep the lights on. Real estate agents who know their markets in and out, they're great with people, can handle all the details, but can't get enough clients to pay their bills. Artists who have amazing skills, but who never mastered the art of customer acquisition, so their actual art rem

In today's episode, we discuss the idea of moving from stealth mode to intimidation mode in business. In this episode of the Professional Profile series, David Blaise and co-host Bianca Istvan are joined by a panel of growth-minded business professionals, including David Boyd from Down to Earth Cuisine, author and speaker Oksana Tsimpoaka, Jeff Mount, business development officer from Tactive Wealth, certified brain health coach Stanley Dietrich, and Jaime McCormick, founder & CEO of Skate Angry. The panel discuss the importance of topics including SEO marketing and website optimization, clear targeting, the use of conversational AI and automation, and time management. Throughout the episode, David and Bianca facilitate engaging discussions with the guests, exploring their successes, challenges, and growth strategies. Be sure to check out this episode to see how many of the recommendations you can apply in your business. Ready to Move from Stealth Mode to Intimidation Mode in Your Business? If so, chec

If you're ready to grow sales and profits, it's time to take a look at your DKYA Prospects. ?? If you are struggling to reach the level of sales and profit that you need to grow and scale your business, I want to urge you to start thinking about and keeping track of an important metric that you have probably either not considered, or have not focused on addressing on a consistent basis. It’s a number that directly impacts every business in business, and this number either works in your favor, or it works against you. For brand new businesses, this number always starts out high, and much of your early success in any new business venture will come from your ability to reduce this number as quickly as possible. But some businesses, particularly those who are bad at what they do -- those who have a terrible reputation -- are actually better off making sure this number remains high until you get your internal issues squared away. So what am I talking about here? I’m talking about the very specific number of DKYA

Targeting new clients is about more than just identifying the market or markets you plan to sell to. If you want to grow sales using the three levels of targeting, it requires digging deeper to move from an overall idea of your ideal client, right down to the specific individual that you plan to initiate contact with next. In this episode of the Professional Profile series, David Blaise and co-host Bianca Istvan are joined by a panel of growth-minded business professionals, including Rosa Toribio from Power Up, Baz Porter, an entrepreneur focusing on business growth, Chris Weiher from video production company Cleaver Creative, and real estate developer Mohamed Awal Sanis. The guests share insights into their businesses and discuss their approaches to overcoming challenges and targeting the right audience. Topics include raising standards, adapting to economic changes, and personalizing approaches to connect with the right audience. Ready to Leverage Your Targeting to Sell More? If so, check out the five p

Your First Contact with a new prospect will set the tone for the relationship, which is why it's so important to make it count. In this first episode of our Professional Profile series, we'll discuss business growth strategies with our panel. Need to know how to stand out when initiating your first contact with a new prospect, customer or client in sales? Cold calling, networking, and referrals are not your only options. In this episode, co-hosts David Blaise and Bianca Istvan discuss business growth strategies with insurance broker Taylor King, digital marketing expert Frank Demming, and real estate title account executive Brad Demint. The conversation kicked off with each guest sharing insights into their backgrounds and business specialties. Taylor emphasized the importance of networking, both in-person and online, showcasing her diverse approach through platforms like LinkedIn, Facebook, Instagram, and TikTok. Frank shed light on the power of LinkedIn as his secret sauce for business growth, emphasi

Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will continue our discussion about the AI Approach to Multiply Your Sales. This is part four in our series, and today we'll be talking about learning, segmenting, and the Three Ds. Welcome back, Jay. Jay: Hey, thank you so much, David. I really, really enjoyed this. I know I've said that in previous podcasts, but it's true. After each one, I've gone into my own business and I'm like, okay, I got to apply this and apply that because these conversations are of such value. So I appreciate your time. I love this. And hopefully it's been helpful to everybody else. David: I'm glad, I feel the same way, and I'm really looking at this almost like a mini-course. If people were to put together these four episodes and say, "How much of this stuff am I doing in my business?" You can probably implement some things very quickly that can probably help you get some great results. Jay: 100%. David: All right, so let's do the quick review.

David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will continue our discussion about the AI Approach to Multiply Your Sales. This is episode three in our series, and it's about upselling, sales funnels, and your CRM. David: Welcome back, Jay. Jay: Thank you, David. This has been fascinating for me as I look at what AI recommends. And even just apply some of those basics to my own business but also realizing that these are kind of general, and figuring out how to apply them to everybody's individual circumstances is no easy feat. David: Exactly. And one of the things that I've really liked about this series is having the opportunity to talk about the "how" of a lot of this stuff, because as business owners, as salespeople, we've heard these recommendations forever. But the question is always, "well, how do you go about doing it?" And so what I've been trying to do in this series is to say, okay, here's the general what you ought to do, but then there's the, how do y

David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be continuing our discussion on the AI approach to multiply your sales. This is part two in our series, and today we'll be discussing service, referrals, and content marketing. David: Welcome back, Jay. Jay: Thank you so much, David. I'm really enjoying this discussion about AI because I think we've already established there are some great tools and resources with AI, but it's not exactly to the point where it needs to be. But more specifically, can it really speak to your individual situation? How do you pick through that and know what's right for you? David: Exactly, and last week we were talking about the first three recommendations it made, which were define your target audience, develop a compelling value proposition, and optimize your marketing channels. This week, we're going to be talking about its next set of recommendations. And it starts with number four on its list is: 4. Enhance Your Customer Expe

David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing the AI Approach to Multiply Your Sales. This is part one in a multiple part series, and we're going to start off with targeting, communication, and reach. Welcome back, Jay. Jay: Hey, David, it's great to be with you. I'm really excited about this series because I think a lot of people shy away from AI. Or they're getting into it and they're hearing a lot of the things that it can do, but they're not sure how to approach it or even if it's the right thing to do for their business. David: Yes. Agreed. And the way this actually came about is that we've been talking for a while over the course of the past several weeks in particular about multiplying your sales. And some people really struggle with this concept. And I thought, well, what does AI have to say on the topic, and how does what AI says about it relate to what we do, and how we help our clients, and do these things line up? So I thought what I'

Don't expect to grow your business if you can't multiply sales. Most people love the idea of multiplying their sales. But many don't know how to do it, and some just have a really difficult time getting their heads around the whole concept. So today, I'd like to show you how everyone who's starting out, DOES multiply their sales. And I'd like to share a clip from one of our training programs that explains a key concept that is critical if you ever want to grow, or yes, multiply your sales. And that concept is Your Next Desired Benchmark. Recently, I released a video talking about how one of my clients grew her sales from $250,000 a year to over a million. People love her story. They think it's great. But quite a few said that they didn't think it applied to them, because the numbers were too big. So instead of her story, let's talk about yours. Unless you buy or inherit an existing business, you start out at zero. If you stick with it, you'll go through a series of stages, or benchmarks. For example

If you’re not generating the level of sales you’re capable of in your business, the real cost of inadequate sales is a lot more than you think. And it’s not just the cost of the sales you’re missing out on. When you operate a business that consistently generates inadequate sales, revenue, and income, you’re effectively starving your business of the oxygen it needs to survive. Inadequate sales chokes a business, stifles its growth and can threaten its survival. So today, let’s take a look at some of the real costs of inadequate sales in your business. Generating significant sales in your business, or at the very least “adequate” sales is critical for many reasons. First and foremost is the financial stability necessary for survival. When you generate significant sales, it gives you the stability necessary to cover all your operational expenses, pay your vendors, pay your people, invest in growth, and make sure the business remains sustainable in the long term. Your sales growth directly impacts your

David: If you want to multiply money, it means you have to figure out the very specific steps that you need to take in order to make that happen. Hi and welcome to the podcast. In today's episode, co host Jay McFarland and I will discuss the topic, Can You Multiply Money? Welcome back, Jay. Jay: Hey David, of course you can. I have a tree in my backyard. Money grows on it and I just have to water it every year. What else do I need? David: Nice. No, that's great. You got a money tree. You're in great shape. When I think about the abilty to multiply money, I know that in the early stages of some of my businesses, and in the early stages of trying to figure out how to make them work, I was able to multiply money. But I was multiplying it by fractions, you know. So... If you multiply money by 0. 5, you now have half the money you started out with. So I think we're all able to multiply money. But, ideally, we want to multiply by whole numbers. Jay: Yeah, I agree, but we also subtract money. I'm not sure w

Ready to multiply your sales in the simplest way possible? In a recent podcast, I was talking about a client of ours who multiplied her gross sales from $250,000 to over a million dollars. And while many people are impressed with that sort of growth, others are, quite rightly, skeptical. How do you literally multiply your sales revenue in a relatively short period of time? The truth is, there are a LOT ot ways to do it. But let's focus on the simplest approach. The one that seems to work best for the majority of people in general, and certainly the majority of our clients. And it starts with maximizing revenue from your existing client base, while supplementing with new business. Simple right? In fact, it's the simplest! Easier to say, a little more challenging to do. But in a nutshell, here's how it works: Let's say you sold $250,000 to your existing client base over the course of the last year, but you feel confident that you could get those same people to spend $300,000, or maybe $350,000 or may

Million dollar ideas are just the beginning. I remember the day that I got a phone call from her and she said, "Hey, we hit a million dollars in sales for this year. I'm really excited." it's a huge thing because when you're looking to grow like that -- when you're talking about multiplying your revenue in a relatively short period of time -- there are very specific things that have to happen. Most people don't know what those things are, and even if they do know what those things are, they don't take action on them consistently enough to make it happen. David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing million dollar ideas. Welcome back, Jay. Jay: Hey, thank you, David. I have to tell you, this is a running joke in my home that I constantly have million dollar ideas. But I never do anything about it. And so I'll have them.And then years later, my wife's like, you told me about that, you know, five years ago, why don't you do something about it? An

Scary issues for business owners and salespeople often boil down to what you're trying to do versus what you're actually able to do. Those gaps are really the things that are going to make the biggest difference. And a lot of what we do with our clients is help them to identify, "all right, how can we help you plug these holes, overcome these fears, so that you can generate the revenue you need and the profit you need to have the business that you want to have." David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing scary issues for business owners and salespeople. Happy Halloween and welcome back, Jay. Jay: Yeah, Dave, it's great to be here with you again. And I love the Halloween theme. A lot of times starting out a new business can be very scary. But also, for me the biggest thing is the unknown and how do you plan for that? David: Yeah, that is a great one. It covers a lot of territory too, doesn't it? The unknown, because nearly everything that we

Beating Inflation means you have to maintain profits, despite higher costs. In this area where I live in Pennsylvania, the cost of electricity has gone up probably 10 to 12%, just from one billing cycle to the next, because they said "we need more money. We’re jacking up the price." It’s like death by a thousand paper cuts. It’s the situation where you’ve got this little increase here and this little increase here and this little increase here. And you don’t realize it until you go to pay the bills and you look at the numbers at the end of the month. Wow. We’re generating the same sales or even more, but we’re not making as much money. David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will be discussing the idea of being profitable even with higher costs. Welcome back, Jay. Jay: Thank you so much, David. What an important topic. So many businesses are experiencing this right now. Their costs have gone up. Inflation is affecting everybody right now. So I love that yo

The truth about the law of attraction is different from the book and movie. If you're feeling frustrated in your business, ask yourself, you know, am I really clear on exactly what it is that I'm building here or the thing that I want to build here? And to the extent that it's not coming together, how's your vision? Are you very clear on what that means? David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing the truth about the Law of Attraction. Now, this applies to business, it applies to life. If you're familiar with the movie The Secret and the book The Secret, there's been a lot of talk about this concept, the Law of Attraction. It basically says that we attract into our lives the people and circumstances we need, based on essentially the vibes that we're putting out. Jay: Well, and I was just sitting here thinking, I must not be putting out very good vibes. David: I'm sure it's not that. But... I think sometimes when people get into this mindse

One of the real benefits of ChatGPT to grow sales for our clients is being able to utilize that technology to create something that will get you to be able to attract clients rather than having to chase them down yourself. David: Hi and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing using ChatGPT to grow your sales. Welcome back, Jay. Jay: Hey David, I'm really excited about this topic today. You know, I figured ChatGPT and AI is either going to help with your sales or it's going to become self aware and try to destroy us all. Hopefully it's Just the first one. David: Yeah, I agree. I don't know if we talked about this in a previous podcast, but whenever I'm using ChatGPT, I always make sure to say please and thank you. And the reason for that is I figure when the AI comes to take over and destroy all the humans, maybe they'll kill me last. I don't know if that'll work like that, but that's my thinking. Jay: Well, very important, but I'm blown away by this

Your process for goal achievement is key, because you're doing a lot behind the scenes before anyone even knows that you're alive. And so we're essentially moving from that -- being invisible and working hard behind the scenes -- to ideally, at some point, bursting on the scene and being recognized as a force in your marketplace. But none of that happens by accident and it doesn't just come from setting goals. It requires having those processes in place. David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing your process for goal achievement. Welcome back, Jay. Jay: Hey, David. Thank you. It's always a pleasure to be with you. I'm going to be brutally honest here. I'm really good at setting goals, but I'm not very good at mapping out how I'm going to accomplish those goals. I think it's good that I've taken that first step, and I kind of have a mental idea, but I never really go back and say, "yeah, I accomplished that thing." So I think I'm missing s

When we talk about the idea of effective follow-up in sales, what does that mean? It’s effective in terms of making sure that we’re on the same page with the person, making sure that our conversations are moving forward, making sure that their questions are being answered, and ultimately getting to a decision. Are we going forward with this? Are we not? And if so, when is that going to happen? David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing effective follow-up. How much is too much? Welcome back, Jay. Jay: Thank you, David. Such an important question. And again, something that I struggle with. You know, I have a customer management system, and it shows me I talked to them three days ago. And it comes up on my tasks and it says it's time to talk to them. And I find every time I go through this emotional thing. Are they going to think I'm bugging them too soon? And a lot of times I'll say, let's give them three more days or let's give them two mo