Storyconnect The Podcast

Mountain Rural Telephone Cooperative hosted an Xbox Tournament to allow gamers to experience what gig broadband service can accomplish for them. With big prizes and lots of competition, the event was a massive success.

Wiregrass Electric Cooperative is heavily involved in economic development in its service terroritory. COO Brad Kimbro joined the podcast to discuss how partnerships drive economic development and a few important milestones that have occurred in the Wiregrass community.

The customers were New Hope Telephone’s number one concern when NHTC made the decision to drop TV service. Marketing Manager Christy Barecky discusses how the cooperative helped their customers make the transition to finding a new service that was right for them.

Communication Specialist Cathy Black and her team at Sequachee Valley Electric Cooperative moved their annual senior expo online when COVID hit, and it wasn’t safe to host an in-person event.

Sylandi Brown, marketing and communication specialist with Middle Georgia EMC, discusses leveraging cooperative identity to reach a new generation of working talent.

Rolando Benitez helps lead Carroll EMC's outreach to Spanish speaking members by providing them with materials in their native language, as well as seeking out community leaders.

Pioneer's Digital Media Strategist & Marketing Consultant Tina Potter dishes out a baseline understanding of what targeting strategies are available in digital advertising and how utilities and ISPs can use them.

Jeff Marshall recaps his session at the NIC conference, where he discussed ways that communicators can help solve problems and refine processes across their organization.

Scott Peters discusses his journey from communicator to general manager.

With a large workforce spread around remote parts of Alaska, Sabrena Combs and her team use short video casts to communicate with staff.

Sharilyn Fairweather recaps her session “What the Font?” — a look at how consistent (and inconsistent) typography represents your brand.

Libby Calnon is a proud member of a trend that has communicators and marketers getting more opportunities to become executives. Why is that trend important, and what advice does she have for other communicators looking to climb the ladder?

Will O’Donnell shares takeaways from the panel he moderated at NWPPA's NIC event. The panel was called “Building A Digital Bridge — Engaging Consumers During and After the Pandemic.” Apologies in advance to the cruise industry.

Suzanne Olson shares how her utility is telling the story of electric vehicles by helping members experience them firsthand.

Scott Meyer, Director of Marketing with Innovative Systems, stops by to discuss the latest trends and viewership stats for TV providers in Rural America. This episode was recorded live at the NTCA Fall Conference in Nashville. If you would like a copy of the reports discussed in this podcast episode, please email that request to Scott Meyer at scottm@innovsys.com.

Coweta-Fayette EMC launched the STEM Teachers Alternative Energy Summer Adventure to help local teachers teach about the future of energy in their classrooms.

On this last episode of “Journey — Exploring the Customer Experience” our guests discuss making customers your company’s greatest fans. What’s their secret to creating lifelong subscribers? It’s simple: listening to customers and recognizing their loyalty.

The purchase stage is just the beginning of the customer relationship. It can also be the end of the relationship if service providers fail to engage and connect with the customer after the purchase. Implementing a retention strategy isn’t easy, but it can be the difference between losing an at-risk customer or gaining a long-term loyal customer. Listen to our guests’ stories on this episode of “Journey — Exploring the Customer Experience.”

Every step of the purchase process needs to be easy and low effort for the customer to drive customer satisfaction. But is this easier said than done? Our guests discuss ways they serve their consumers well at the purchase stage on this episode of “Journey — Exploring the Customer Experience.”

During the evaluation stage of the customer journey, consumers may get bombarded with questions and doubts as they are researching your service. How can companies provide content and tools that inform and educate consumers about their service in a precise and helpful manner? How can a company calm a potential consumer’s fears? That’s what we’re talking about on this episode of “Journey — Exploring the Customer Experience.”