Storyconnect The Podcast

How do you go beyond teaching the rules of electric safety to creating a culture at your utility that priorities safety above everything else? Donnie Hall of Johnson City Power Board discusses the importance of getting your utility’s leadership team involved in safety. Website: www.jcpb.com

How can your utility help bring new jobs into your service area? Brian Hercules of the Rutherford Chamber of Commerce talks about the important relationship between your utility and economic development. Website: www.rutherfordchamber.org

How does the Central Service Association benefit its utility customers, and what new innovations are utilities taking advantage of? Cindy Stoker of CSA sits down with Stephen Smith to discuss her company and the services it offers. Website: www.csa1.com

Public affairs, marketing and public relations all help communicate your company’s goals, but when do you need to use each one? Les Fugate of RunSwitch PR shares his thoughts on those three branches of communication and tells us how to equip your customers to make their voices heard on regulatory issues. Website: www.runswitchpr.com

What happens when a bunch of marketing and customer service folks from telcos around Tennessee get together? Julie Gogel of Telcom Insurance Group discusses drive-thrus, time and temperature lines, cross training and everything else that came up during the Marketing, Sales and Customer Service Peer Group Roundtable Session at TTA’s 2016 Annual Meeting. Website: www.telcominsgrp.com

What is your boss worried about? Bruce Mottern of TDS facilitated the CEO and General Manager Peer Group Roundtable Session at the 2016 TTA Annual Meeting, and shares some of what was discussed. Website: www.tdstelecom.com

When you sell someone gigabit Internet service, will they be able to use it to its full potential? What equipment will they need? Patrick Moreno of ZyXEL tells us what marketers need to know about gig-capable equipment. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee. Website: www.zyxel.com

Can “free” Wi-Fi be a new revenue stream for your company? Keith Jones of CCI Systems gives an overview of the session he led at the Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee. Website: www.ccisystems.com

How do you prepare your telecommunications company to expand into a new market? General Manager/CEO Jonathan West of Twin Lakes talks about the five-year plan his cooperative worked through to expand into Cookeville, Tennessee. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee. Website: www.twlakes.coop

Is it time for your company to enter the Twitterverse? Maybe or maybe not. Missy Michaels, director of marketing and customer engagement with United Communications in Chapel Hill, Tennessee, shares some of her ups and downs with social media. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee. Website: www.united.net

What’s in store for attendees at the Tennessee Telecommunications Association next week? What’s coming up for Tennessee Telcos in the next legislative session? TTA Executive Director Levoy Knowles tells us what marketers need to know about the upcoming conference and the legislature. Website: www.tenntel.org

Ultra-HD streaming video is coming. Is metered broadband the right way to preserve your network strength and dependibility? What challenges do so-called “data-caps” present for marketers? Matt Krueger and Anthony Ring of Shentel discuss how they’ve blazed a new trail for telcos that meter their customers’ data useage. Website: www.shentel.com

Marketing departments are always fielding requests for sponsorship and donations. Do you have a plan to make sure your company’s donation budget is being use wisely? Glenn Muske of the North Dakota State University Cooperative Extension office says you have to be prepared with a strategy before the local community groups come asking. Website: More about Glenn

When Duo County Telecom in Kentucky launched gigabit service, Director of Marketing Eric West knew he needed to educate customers about the new speeds available. But what’s the best west to translate complex technology and loads of jargon into something regular people can understand? Eric and the Duo team used a unique video and other channels to communicate their new offerings. Website: Some of Kentucky’s First Gigabit Communities

How many places does a potential customer interact with your company? Is your company putting your best face forward in each of those contact points? Lori Vergin of MPower Consulting explains how immersion or immersive marketing can turn customers into advocates. Website: www.mpoweryourbusiness.com/bio.html

You’ve built a robust fiber network. Now what? Chris Castagneri, marketing manager at Cooperative Network Services in Minnesota, says, “If you’re an ISP with fiber-to-the-premise, you want your customers to want—believe in—and love direct fiber.” Website: www.cooperative-networks.com

When it comes to non-regulated services, are you thinking outside the box? Andy Isackson, marketing manager for CTC in Minnesota, discusses creative ways to market such services. Website: www.connectctc.com

Are you looking to buy video clips for your local channel productions, or even entire shows? Or maybe you’d like to sell some of your video work to other providers. Edward Hinson, executive director of competitive operations for Skyline/Skybest in North Carolina, talks about how The Video Exchange works. #014 The Video Exchange, With Edward Hinson Of Skyline-Skybest

Is it time to change your brand? Morgan Lovell of Clear Lake Telephone in Iowa discusses how her company went through the rebranding process. Website: www.cltel.com

Email is still effective. In fact, it can be a powerful and effective marketing tool when the content is strategically relevant. In this episode of StoryConnect: The Podcast, Matt Krueger, Marketing Manager at Shentel, discusses the tactics used by his company. Website: www.Shentel.com