Worldwide Golf Shops Insider Podcast

In the latest episode of the Worldwide Golf Insider Podcast (Episode #419), Worldwide Golf’s Tom Brassell sits down with Tom Fisher, the Global Product Line Manager for Metalwoods and Irons at Titleist. Together, they explore the meticulous process behind the development of the new T-Series irons, focusing on the core values that drive their design—Distance, Dispersion, and Descent—the "3 D's" that make these irons stand out in terms of both performance and innovation. The Development Process: Crafting the Perfect Iron Tom Fisher delves into the design philosophy behind the T-Series irons, explaining how Titleist engineers work tirelessly to push the boundaries of what’s possible in the game of golf. The development process involves extensive feedback, rigorous testing, and a commitment to enhancing key aspects like height, consistency, feel, and performance out of the rough. Every element is fine-tuned to ensure that these irons deliver not just exceptional distance but also impressive control and accu

In episode #418 of the Worldwide Golf Insider podcast, Tom Brassell sits down with Charlie Hudak, the Design Director for Sun Day Red, a footwear brand gaining significant attention in the golf industry. Charlie, a seasoned expert in the footwear industry, brings decades of experience designing shoes for professional athletes across various sports, and now, he’s bringing that expertise to the golf course. With a strong background in performance footwear design, Charlie shares his journey and insights into how Sun Day Red has redefined golf footwear. Charlie Hudak’s Journey: From Athletic Footwear to Golf Performance Charlie Hudak’s career in footwear design began long before he joined Sun Day Red. He has worked with renowned athletes and high-performance footwear brands, designing shoes that balance style, comfort, and performance. His extensive experience and passion for creating shoes that enhance athletic performance seamlessly transitioned into the world of golf. Now, as the Design Director for S

In this episode of the Worldwide Golf Insider Podcast (#417), Worldwide Golf's Tom Brassell sits down with PING's Senior Design Engineer, Jacob Clarke, to delve into the exciting new release—the PING i240 irons. Jacob offers insight into the development of the i240, building on the success of the i230 and refining key features to create a set of irons that not only improve performance but also cater to a broader range of golfers. From the i230 to the i240: A Journey of Innovation The journey to the PING i240 iron began with the i230, which garnered praise for its performance and precision. However, as with any design process, there was always room for improvement. Jacob explains that the i240 was developed with one goal in mind: to enhance the experience for golfers of all skill levels. Drawing from extensive feedback from tour players and golfers alike, PING set out to refine the features that would elevate the i240 to the next level. Tour Adoption and Feedback: Shaping the i240 One of the key dr

Introduction: In this episode of the Worldwide Golf Insider Podcast, host Tom Brassell sits down with Zack Oakley, Senior Product Marketing Manager at Callaway Golf, to explore the innovative X-Forged Irons. Callaway has long been synonymous with cutting-edge technology and performance-driven design, and the X-Forged series is no exception. Zack provides an in-depth look into the unique forging process, the differences between the standard and Max models, and the revolutionary features designed to elevate your golf game. The X-Forged Irons: Craftsmanship Meets Innovation Zack Oakley kicks off the discussion by detailing the craftsmanship behind the X-Forged Irons. These irons are the result of an intricate forging process that involves precision manufacturing to enhance both feel and performance. Each iron in the X-Forged line is forged using Callaway’s advanced techniques to produce a softer, more responsive face. This ensures that each shot is hit with maximum accuracy and consistency, allowing gol

In this exciting episode of the Worldwide Golf Insider Podcast, Tom Brassell sits down with Patrick Trubiano, the Director of Footwear for FootJoy. Together, they dive deep into the world of FootJoy, the undisputed leader in golf footwear for over 75 years. Whether you're a seasoned pro or just getting started, this episode is packed with valuable insights into FootJoy's commitment to comfort, performance, and style. FootJoy: The #1 Golf Shoe Brand Since 1945 Since 1945, FootJoy has proudly held the title of the #1 shoe in golf, a position they’ve maintained thanks to their unwavering focus on quality and innovation. Patrick explains how the brand's rich history has shaped its approach to golf footwear and why it continues to be the preferred choice for golfers worldwide. This legacy is not just about being number one—it's about consistently pushing the boundaries of what golf shoes can offer, combining superior craftsmanship with cutting-edge technology to deliver unmatched performance. The New Hype

In this episode of the Worldwide Golf Insider podcast, Tom Brassell sits down with Lee Smith, the Executive Director of The Players Championship, for an exclusive look behind the scenes of one of the most prestigious events in professional golf. Lee takes us through the impressive course conditions at TPC Sawgrass, discusses offseason changes to key holes, and reflects on the challenges faced by players in unpredictable weather conditions. TPC Sawgrass: A Course in Perfect Condition One of the standout features of The Players Championship is the immaculate condition of the course. Lee Smith highlights how the TPC Sawgrass team worked tirelessly in the offseason to prepare the course for the tournament. From pristine greens to perfectly manicured fairways, the course was in peak form, making it a true test for the world’s best golfers. Offseason Changes: Holes #2, #6, #11, and #14 Lee also delves into the offseason changes made to several key holes, including #2, #6, #11, and #14. These modificatio

Welcome to another exciting episode of the Worldwide Golf Insider podcast! In episode #413, we had the pleasure of hosting Jose Miraflor, the Vice President of Product Architecture and Consumer Communications at Cobra Golf. Our host, Tom Brassell, dove deep into the technological marvels and innovative designs of Cobra Golf's latest offerings. Here's what you missed if you haven't caught the episode yet! Introducing the Cobra DS Adapt Lineup Jose kicked off the discussion with an in-depth look at the all-new Cobra DS Adapt lineup. This range is a game-changer, especially with standout models like the LS and Max K. These clubs are designed to cater to a wide range of golfers, from beginners to seasoned pros, providing unmatched adaptability and performance. FutureFit33: A Revolutionary Hosel System A major highlight of our conversation was the introduction of the FutureFit33 hosel system. This new feature allows for an unprecedented level of customization and precision, ensuring that golfers can op

Welcome to another engaging episode of the Worldwide Golf Insider podcast! This week, our host Tom Brassell sits down with a very special guest, former PGA Tour professional, celebrated coach, and a shining figure in the golf community, Adrian Stills. As a member of the National Black Golf Hall of Fame, Adrian’s journey in golf is not just about personal success but also about impacting the community and nurturing the next generation of golfers. Early Beginnings: A Family Affair Adrian starts off by sharing his earliest memories of golf, which began in the company of his father and older brother. It was this family backdrop that introduced him to the sport and instilled a deep love for the game. His formative years were spent shaping his skills and understanding of golf, which led him to play college golf at South Carolina State. Adrian recounts his extraordinary experience playing a tournament at the historic St. Andrews, a dream venue for any golfer, which was both inspiring and transformational. T

Introduction In this engaging episode of the Worldwide Golf Insider podcast, host Tom Brassell dives deep with two key figures from Cool Clubs, a leader in golf customization and innovation. Joining him are Mark Timms, the Creative Officer and Founder, alongside Jack Gilbert, the Creative Content Manager. Together, they discuss the inception of Cool Clubs, their journey into data-driven golf enhancements, and how their integration into the Worldwide Golf family is a game changer for golf enthusiasts. The Genesis of Cool Clubs Mark and Jack begin the conversation by recounting the origins of Cool Clubs. The idea was born from a passion for enhancing golf performance through superior equipment. Mark, with his background in engineering, spotted a significant gap in the market for data-centric approaches to golf club fitting. This led to the establishment of Cool Clubs, which has been at the forefront of technological advancements in golf. Innovations in Golf Technology: The S3 Machine A major highlight of

Introduction to a Legacy: The Iconic Titleist Script In the latest episode of the Worldwide Golf Insider podcast, host Tom Brassell invites Jeremy Stone, Senior Vice President of Golf Ball Marketing at Titleist, to dive into the storied past and exciting future of the Titleist Pro V1 & Pro V1x golf balls. Jeremy starts the episode by discussing the fascinating origin of the iconic Titleist script, a symbol synonymous with quality in the golfing world. This script, which has become a hallmark of excellence, carries with it decades of golf history and tradition. Jeremy Stone’s Journey with Titleist Throughout the podcast, Jeremy shares insights into his extensive career with Titleist, reflecting on his evolving roles and the profound impact he has had on the brand’s development. His journey illustrates a deep-seated passion for golf and a commitment to pushing the boundaries of golf ball technology. Revolutionizing the Game: The Pro V1 and Pro V1x Launches A major highlight of the discussion cent

In the latest episode of the Worldwide Golf Insider podcast, host Tom Brassell sits down with Travis Milleman, Design Engineering Manager at PING, to delve into the exciting new features of the PING G440 line of woods. This episode offers an in-depth exploration of the cutting-edge technology and thoughtful design that PING has incorporated into their latest offerings. Revolutionary Technology in the PING G440 Series Travis Milleman shares detailed insights into the technological advancements that set the G440 series apart from its predecessors. Key highlights include: Weight Distribution: Milleman discusses how PING has optimized weight distribution in the G440 woods to enhance balance and improve swing dynamics, making these clubs a game-changer on the course. Turbulators on the Head: The introduction of turbulators on the clubhead is not just for aesthetic appeal; these features significantly improve aerodynamics and increase clubhead speed, contributing to greater distance and accuracy. CG

Welcome to episode #408 of the Worldwide Golf Insider podcast, hosted by Tom Brassell. In this episode, we dive deep with TaylorMade Golf's CEO, David Abeles, discussing the revolutionary strides in golf technology and apparel that are shaping the future of the game. The Success of 2024: Qi10 and Sun Day Red David begins by reflecting on the monumental success TaylorMade experienced in 2024 with the introduction of Qi10. He also highlights Sun Day Red, which has quickly become a favorite among golf enthusiasts for its innovative designs and comfort on the course. Spotlight on Tour Players The discussion shifts to the impressive roster of Tour players under the TaylorMade brand, who not only exemplify skill and dedication but also play a critical role in testing and providing feedback on the products they use in tournaments. Their real-world insights ensure that TaylorMade gear meets the highest standards of competitive play. Introducing the Qi35 Line for 2025 The centerpiece of the conversat

Welcome to another exhilarating episode of the Worldwide Golf Insider podcast, where golf enthusiasts get the scoop straight from the industry's top leaders and innovators. In episode #407, our host, Tom Brassell from Worldwide Golf, sits down with a pivotal figure in golf equipment innovation, Glenn Hickey, President of Callaway Golf. Celebrating the Successes of 2024: The Callaway Ai Smoke Line The episode kicks off with a retrospective look at Callaway’s stellar 2024 season, highlighted by the launch and success of the Ai Smoke line. Glenn delves into how the line's groundbreaking technology and design have not only transformed players' games across the globe but also set a high bar in the golfing industry. He shares insights into the development process, the challenges overcome, and the enthusiastic reception from players of all levels. Unveiling the Future: Introducing the Callaway Elyte Line for 2025 Moving on to the exciting prospects of 2025, Glenn gives us the first detailed look at the u

In the latest episode of the Worldwide Golf Insider podcast, host Tom Brassell sits down with Professional Golfer Brandt Snedeker to discuss his recent honor of receiving the prestigious 2024 Payne Stewart Award. The conversation dives deep into Snedeker's journey in the world of golf, his philanthropic efforts, and the core values that have guided him both on and off the course. Honoring Payne Stewart's Legacy Brandt Snedeker's recognition as the 2024 Payne Stewart Award recipient is a testament to his dedication to sportsmanship, character, and charitable giving. The Payne Stewart Award, one of the highest honors in golf, celebrates players who embody the spirit of the game through their conduct and contributions to society. Snedeker shares what this award means to him and how Payne Stewart's legacy has influenced his career. "Payne Stewart was an icon, not just for his achievements on the course but for the way he carried himself as a person," Snedeker said. "To be recognized in his name is truly

Welcome to Episode #405 of the Worldwide Golf Insider Podcast! I'm your host, Tom Brassell, and today we have a special treat for all you golf enthusiasts. We’re talking about the best holiday gifts for the golfer in your life, straight from the experts who know best—our own Worldwide Golf employees, from store managers right up to our CEO, Al Morris. A Golfer’s Holiday Wish List 1. Top-Tier Golf Balls The perfect stocking stuffer for any golfer, we dive deep into why the Titleist Pro V1 and Pro V1x golf balls are at the top of every player’s list. Known for their precision and consistency, these balls are a must-have for serious golfers. 2. Hybrids to Elevate the Game Our experts discuss the latest in hybrid technology from leading brands like TaylorMade and Callaway. These hybrids are designed to offer forgiveness and versatility, perfect for golfers looking to improve their game. 3. Drivers on Discount Get a sneak peek at the hottest deals this holiday season, including discounts on to

Introduction: Welcome to episode #404 of the Worldwide Golf Insider podcast! In this episode, our host Tom Brassell dives into an enlightening discussion with Jim Grundberg, the President of SeeMore Putters. They explore how SeeMore is revolutionizing the putting game with its innovative technology and the crucial role of getting a custom-fitted putter. Simplifying Putting with SeeMore: Jim Grundberg begins by explaining the philosophy behind SeeMore Putters, which centers on simplifying the putting process by minimizing the multitude of variables players consider during play. According to Jim, SeeMore's approach helps golfers of all skill levels focus more on their stance and stroke rather than being overwhelmed by external factors. The Importance of Putter Fitting: A significant part of the discussion highlights the importance of getting fitted for a putter. Jim points out that many golfers overlook this aspect, yet it is critical for enhancing game performance. Custom fitting tailors the putter to th

In this week's episode of the Worldwide Golf Insider podcast, host Tom Brassell sits down with Tim Clarke, the recently appointed President of Tour Edge Golf. Clarke shares his insights and enthusiasm for joining the Tour Edge family, shedding light on what drew him to this innovative company. Transition to Tour Edge Tim Clarke's move to Tour Edge Golf marks a significant shift in his career. During the podcast, Clarke discusses the factors that influenced his decision. He highlights Tour Edge's commitment to quality and innovation as key motivators for his transition. "The forward-thinking approach and dedication to excellence at Tour Edge were irresistible," says Clarke. Excellence in Engineering: Tour Edge Drivers and Fairways A major focus of the conversation is the exceptional performance of Tour Edge drivers and fairway woods, particularly on the Champions Tour. Clarke points out that Tour Edge clubs are designed with advanced technology that ensures top-tier performance. "Our drivers and fa

Welcome back to another episode of the Worldwide Golf Insider podcast! In episode #402, our host Tom Brassell, from Worldwide Golf, engages in an enlightening conversation with Matt Bovee, the Director of Product Creation for Irons at TaylorMade Golf. This discussion dives deep into the innovation and history behind TaylorMade’s renowned P Series irons, spotlighting the latest additions to the family: the P770 and P7CB irons. A Glimpse into the P Series Legacy The P Series by TaylorMade has always been synonymous with excellence, catering to skilled players seeking precision and performance. Matt Bovee shares intriguing insights into the evolution of this series. He discusses how the objective with the P Series has consistently been about enhancing play for better players. This commitment to excellence is evident in the meticulous design and development process tailored to meet and exceed player expectations. Tour Feedback: A Crucial Ingredient One of the most captivating aspects of the P Series’

Welcome to another episode of the Worldwide Golf Insider podcast, where we peel back the layers of what makes the golf industry tick. In episode #401, our host Tom Brassell sits down with Mizuno Golf's Chris Voshall, a familiar voice on the podcast and a pivotal figure at Mizuno. Together, they explore Chris's journey with Mizuno, the secret behind the enduring relationships with Mizuno staffers, and the innovative technology, as well as the new JPX Hot Metal family of irons. Chris Voshall: A Stalwart in Golf Innovation Chris Voshall has been a recurring guest on the Worldwide Golf Insider, each appearance bringing deeper insight into Mizuno's philosophy and advancements. His tenure at Mizuno has been marked by a steadfast dedication to merging traditional craftsmanship with cutting-edge technology, ensuring that every iron that comes out of Mizuno is nothing short of exceptional. Why Mizuno Staffers Stay One of the most intriguing aspects discussed in the podcast is the longevity of Mizuno staffe

Welcome to a landmark episode of the Worldwide Golf Insider podcast! In episode #400, we’re excited to feature a special guest, Stephanie Luttrell, the Director of Metalwood Development for Titleist Golf Club R&D. Joining our host, Tom Brassell, Stephanie dives deep into the innovative world of Titleist Golf Club design and development. A Day in the Life at Titleist Stephanie begins by sharing insights into her daily activities at Titleist. Her role involves overseeing the development of golf clubs from concept to course, ensuring each product meets the high standards for which Titleist is known. She leads a team dedicated to pushing the boundaries of golf technology, focusing on performance, precision, and playability. The Evolution of Titleist Woods: From TS to GT A significant part of our discussion revolves around the evolution from the Titleist TS (Titleist Speed) project to the groundbreaking new GT line. Stephanie explains that the TS project was a turning point in Titleist’s approach to wo