More Than A Few Words

Life happens and sometimes it is hard to keep the distruptions of your life or of your employee's lives outside the workplace. This week's guest Lisel Mertes believes that you shouldn't have to keep those two parts of your employee's lives separate.  As a matter of fact, learning to bring emplathy into the workplace is actually good for business.   

When you are developing social media, where does the information come from? How do you figure out what to write?  These are questions we get asked every day as we write content for companies as different as a flooring installer, to a bean company to a tech firm. So Lorraine sat down with Staci Seber our social media specialist t ofind out some of the tricks of the trade.

Many of us started out as a solo entrepreneur. However, somewhere along the way the business grew and we had to make that transition from worker bee to business owner. Today, my guest Matt Zentz of Market Path shares his journey from developer to owner.  

As we get close to the 10 year anniversary of More Than a Few Words, I've been digging around in my archives.  This week I've put together two episodes that both deal with small businesses and the economy. Although the episodes are 10 years old, there's a lot of relevance for business owners today. This first episode starts with a story, but it's really about business owners using the economy and factors outside of their control as reasons for not investing and not growing.   In the second episode, I discuss why businesses needed to start spending and investing as the economy was improving. These same strategies will help keep your business strong in 2020 if the economy turns into a downward spiral, as well, More than a Few Words is part of the Digital Toolbox 

We've all been there, with so many things to do, feeling overwhelmed and stuck.  If you find yourself staring at  a to-do list that is three pages long, or a giant task between you and success, then today's conversation with Andrea Liebross is just what you need.   

Robby Slaughter is a man who uses time well.  The author of five books, he dropped by to talk about his newest one, The New Science of Time Management.    We can't change the amount of time we have, but we can change how we think about it.      More than a Few Words is a production of Roundpeg.

Just when you got used to millennials, along comes Gen Z. As these younger professionals are now entering the workforce and making their own purchase decisions they bring a very different set of experiences and a different set of values to those interactions. In today's covnersation with David Vogelpohl, VP, Web Strategy of WP Engine shares the results of a survey looking at generational differences and explains how this will affect you as an employer or a business marketing to this communit.  About David David Vogelpohl is a proud father of 3 wonderful children, an adoring fan of his amazing wife, and a >20 year veteran in digital. David works as a VP for WP Engine (a DXP for WordPress) where he leads WordPress ecosystem strategy, serves as brand lead for the Genesis & StudioPress product suites, and embark on various special missions to support WordPress and the open source community.

Let's face it, most companies need a little HELP with their content.  This week, my guest Kevin Mullett shared his special forumula for content HELP.  Humanize Your Message Encourage Conversation Listen First Promote Less.  Be sure to download the Content Opportunity Report: About Kevin Kevin Mullett, is the Director of Visibility and Social Media at MarketSnare, a product that helps multi-location brands capture local opportunity via SEO/SEM/SM at scale for franchise and dealer networks. He's an experienced web developer and online marketer with over 18 years experience. He discovers, tests, and disseminates trends in digital marketing and tools for developers, clients and popular conference audiences. His passion is photography.

Today, Heneka Watkis Porter is a succesful entrepreneur.  How did she get there, and what did she learn along the way?  Listen to today's episdoe to find out.    About Heneka Heneka Watkis-Porter is a serial-entrepreneur, author, speaker, fashion designer and podcaster. She wakes up every day with a grateful heart as she lives her purpose of “life transformation through inspiration”. She is the founder/CEO of the authentic Jamaica clothing brand, Patwa Apparel. Heneka is also the creator of the Caribbean’s first Virtual Conference and Expo - The Entrepreneurial You Virtual SME Conference & Expo. The Entrepreneurial You is a podcast for passionate and dedicated entrepreneurs and leaders seeking inspiration. Each week a global high impact entrepreneur and leader such as Seth Godin is featured to motivate and inspire listeners from around the globe.

This is a special episode of More than a Few Words, recorded live at She Podcast, a women's podcasting event.  Lorraine caught up with JoDee Curtis of the Joy Powered Podcast and Danielle Ireland of Don't Cut Your Own Bangs to talk about why business owners need to get out of their office and attend events like this, how to deal with the information onslaught and set priorities on which ideas to put into practice.  About our guests:  JoDee Curtis is the Founder of Purple Ink and the ink pad, author of JoyPowered™: Intentionally Creating an Inspired Workspace, and co-author of The JoyPowered™ Family,  The JoyPowered™ Team   and the host of the Joy Powered podcast.  JoDee has a passion for helping organizations and individuals discover their talents and do more of what they do well!  She is a wife and mother of three humans and two labradoodles, and she loves to read and travel.   Danielle Ireland will tell you she is not your mama's therapist. An, LCSW, (Licensed Clinical Social Worker) with an MSW, (Master’s

One to one marketing is great, but it takes a lot of time. This week, my gest Anna Osherov, an Eventologist explains that events allow you to be more productive, with one to many marketing. About Anna Anna is the founder of The Holistic Business Hub,  a boutique venue that supports and empowers business people to bring their vision to life. By providing a successful space where people run demonstrations, workshops and events. Our clients rapidly grow their exposure through our comprehensive business training, access to our community network, business resources and tools. By empowering business people to communicate their message effectively they deliver value to their clients and other stakeholders.

Looking for a trade show give away or something for your team, Dean Kapsalis has a simple three step process to help you select the perfect item. About Dean  Our guest, Fuel Merchandise Group founder, Dean Kapsalis, has been in the marketing industry for 20 plus years. A Hoosier native and IU alum, Dean’s passion for education and athletics led to a valuable college experience as a 4 year student-athlete. Lessons learned in the classroom and on the field provided the foundation for an accomplished business career. The values of building great team relationships, performing at a high standard of excellence and working with others to reach a common goal, are the same values Dean brings to every facet of FMG. Today, Dean’s passion is focused on leading FMG’s journey to empowering employees, delivering value to its customers and making a positive impact in the community.  To Dean, Fuel is more than a business that just makes branded products. Fuel is a vehicle to help customers bring success to their missions and

Are you constantly comparing yourself to other people to see how you measure up or are you proudly different? This week our guest David Di Giorgio thinks that perhaps cases you're suffering from "Comparanoia" What is Comparanoia? Is that excessive and even obsessive desire to be like other people, or unlike anybody else. Some people will say no. I don't have a comparison problem. I don't compare myself to anybody and what's interesting is when you try to be unique or unlike anybody else you isolate yourself.  About Davide Davide Di Giorgio is the number one international best-selling author of “Being UNapologetic”, a keynote and TEDx speaker, comparanoia™ expert, and a speaking and confidence consultant for influencers and celebrities. He is a writer for The Good Men Project, Thought Catalog, Thrive Global, and Success Profiles Magazine. His philanthropic endeavor, Project Being UNapologetic dares to tackle bullying and build confidence and self-esteem while funding dream projects for high school performin

Everyone has a story to tell. This week, my guest Alexandra Rufatto-Perry the owner and CEO of Practically Speaking, LLC, talks about how to use storytelling as part of your business communication. About Alex Alexandra Rufatto Perry is the owner and CEO of Practically Speaking, LLC, which helps executives and their leadership teams develop the communication skills necessary to command rooms and deliver captivating messages. Alex is a highly-acclaimed TEDx  speaker, facilitator, and mentor, using strategies she learned in nearly two decades of studying powerful communication in workplace settings. She is a nationally certified Speech Language Pathologist, has a background in adult neurology and emotional intelligence and is an EQI 2.0 certified administrator. Most importantly, Alex blends her scientific approach to executive presence and public speaking with her love of storytelling, laughter, and humor into her professional development work with individual clients and corporate teams alike.

Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shares why every B2B company needs one.   About Bill Caskey Bill Caskey writes books, records podcasts and produces videos with one intent: help sales teams move from ordinary to extraordinary. The market has changed dramatically, which demands you prospect and sell differently in order to succeed. Those who change their mindset and mechanics can “own” their market. Bill proves that by abandoning the worn out sales approaches that prospects see coming a mile away, you can radically increase your income. It requires that you develop and implement a scalable plan, think differently, and take new and different actions. Bill helps clients do just that. He has trained sales teams for 30 years, taught over 7500 workshops, and coached over 50,000 sales professionals. He’s the author of Same Game New Rules used by hundreds of sales teams (and several other titles); creator of The 2X Group, a mastermind learning program for high sales achiever

Our guest, Jaime Slutzky is passionate about technology.  Since 2011 she's been helping businesses run more efficiently so their owners can spend more time in their zone of genius and follow their business dreams.  We got a chance t talk about how to select new technology that will be the best fit for your business. Jamie is the host of the Tech of Business Podcast. 

Mel McMahon is on a mission to to create healthier, stronger communities and more jobs in Indiana by encouraging and facilitating greater use of independent, Indiana-based businesses. And while that may sound a bit lofty, she is well on her way, with Indiana  Originals and organization that helps local Indiana businesses connect with resources and customers.  Mel talked with Lorraine about how it works, and why it works on this week's episode of More than a Few Words.  Mel McMahon StoneCo-Founder Mel McMahon Stone is an entrepreneur, radio and television personality, and local business activist. Mel is a board member of the Indiana Chapter of the TEARS Foundation, the Better Business Bureau of Central Indiana, and her high school alumnae association. She is currently heard on 93.1 WIBC and appears on WISH-TV8’s Indy Style and LifeStyle Indy on WFYI Channel 20. She also acts as a consultant to several nonprofits and local small businesses and is a proud member of the 2013 IBJ Forty under 40 class. The Chief Ev

This week my guest is JessicaKupferman the co-founder of She Podcasts and the Podcasting School for Women.  We talk about the challenges of expandin the brand from podcast to Facebook group and even live events.    More than a Few Words is part of the Digital Toolbox by Roundpeg. 

According to this week’s guest Liana Allison, anger is actually an emotion that we need to bring passion and creativity to life. The trick is to channel that emotion. Liana Allison is the Australian-based founder of The Institute of Empathic Leadership. She is an  international award-winning Empathic Leadership Coach, Business Woman, Spiritual Healer, Intuitive and an Empowered Empath.  Trained in a number of modalities that allowed her  to pioneer a new empowered way to deal with emotions in business and in life. Learn more   

In America they are called zip codes in Australia they call them post codes.  Whatever the name, this week’s guest Ross Keating believes there are lots of ways business owners can use geographic information to target marketing messages.   Your customers are not everywhere as a matter of fact, if you really check it out. You'll notice that the vast majority of your audience is probably concentrated in a fairly narrow geographic area. My guest Ross, shared a case study where his client was targeting a large geographic area and discovered almost 93% of his clients came from within a very small radius of his business.