Ann Kroeker, Writing Coach

As writers, we spend countless hours crafting and refining our work to perfection. We labor over word choices, sentence structure, and the perfect flow. Despite our best efforts—even after a pass through Grammarly—typos slip through. We tend to spot them in other people’s projects, even if we miss them in our own. How do you react when you spot a typo in someone else’s writing? Do you assume they’re unprofessional and lose faith in them? Or do you extend grace and understand that mistakes happen? Automatic Unsubscribe One time I spoke with a professional in the creative space who said if she sees a typo, it’s an automatic unsubscribe. “Seriously?” I exclaimed. “You don’t even give them three strikes?” “No, that’s it. I unsubscribe on the spot.” I strive toward excellence and aim for perfect prose, but if I’m in a hurry or make a last-minute change, I miss details. I’m sure you’ve noticed them in blog posts and emails. “Well,” I told her, “I suppose you aren’t on my list, because I send out notes with errors s

Years ago, one of my clients updated me on her publishing journey. She turned in her manuscript on deadline, so that was a huge relief. Then her editor asked for one last piece she’d put off. “Ann, it took me two full weeks to track down everything for my endnotes. Two weeks!” This first-time author knew the editor would ask for endnotes, but she had not kept track of them as she wrote. Putting Off the Inevitable When words were flowing—forming chapters, shaping ideas—she didn’t want to lose momentum fiddling around with citations. So she decided to focus solely on the writing, trusting those endnotes would be easy to put together later. After all, most of the books she mentioned in her text were stacked next to her, ready to access after submitting her manuscript. She could find the direct quotes online again in a few clicks, right? “Please, Ann,” she said, “I’m begging you to tell all your clients to document their sources along the way. Waiting until the end was a nightmare.” Save Time & Headaches I’ve

Consider a lowly stick, memorialized by my friend: Little Y StickFragile, knobby crossroads in my fingersBring me eyes to see how God is in my midst.1 ​Jennifer Dukes Lee penned that poem after we chatted about a prompt found in poemcrazy, by Susan Goldsmith Wooldridge. Poemcrazy’s Prompt In Chapter 31, Susan instructs us to find something in nature that attracts our attention. Maybe the object has a quality that we’re attracted to, or maybe it’s just speaking to us in some way.2 Jennifer pondered the little Y stick and used Susan’s prompt to craft that small poem. I decided to try Susan’s prompt myself. Following Susan’s instructions, I found objects in the yard that attracted my attention. One was a pinecone. 1. Name it First, we name it. Name it by its actual name, like a pine cone, or make up a name, like “tree cigar.” Susan says you could call a mushroom “white sticky,” for example, or “plump cloud.” Or you could use its actual name, “mushroom.”3 2. Describe it Next, describe some of its qualities u

Gain inspiration from the journey of a first-time author who transformed her dream of writing into a reality by taking bold action. Merideth Hite Estevez’s success story involved launching a captivating podcast and partnering with a coach (yep, that’s me!) to develop a winning strategy. Her talent and tenacity helped her build a robust platform, create a winning book proposal, secure an agent, and land a publishing deal in just a few years. Although she felt like it took an eternity, that’s fast. Follow her story and be inspired to pursue your own writing dreams with confidence! Resources Here’s the program Merideth mentions in the video (we worked together to complete her proposal and set her up for success): https://annkroeker.com/yourcompellingbookproposal/ Merideth’s website: artistsforjoy.org Merideth on Instagram: @artistsforjoy Merideth’s free resource, 3 Ways to Love Your Inner Artist Merideth’s Creative Clusters using The Artist’s Way https://youtu.be/-pe0ds60Ecc Transcript (Transcripts are re

Today we’re exploring a topic that every writer is going to want to tune in and learn about: a trauma-informed approach to writing. To speak to that, I’ve invited Michelle Stiffler on the show to help us see how trauma-informed writing can transform both us and our words. This is one of the longest interviews I’ve published, but I believe it’s one of the most important. Let’s get right to it. Michelle Stiffler Michelle Stiffler is a certified trauma specialist, trauma-informed trainer, and co-host of Arizona’s Trauma-Informed Faith Community podcast. Eight years of nonprofit work shaped her trauma understanding, and during this time she created the trauma-informed culture and processes for Arizona’s first trauma-informed faith-based organization. Michelle is a married mother of four, plus two sons in law and a proud Mimi. She’s on the board of the Redbud Writers Guild, and her work has been published with Fathom, (in)courage, Guideposts and others, as well as the Women’s Devotional Bible in The Message, Mic

I hosted a virtual Christmas party in my membership program, Your Platform Matters (YPM). At the party I encouraged a writing exercise: Christmas Reflections. I asked these writers to close their eyes and go back in time to a warm and wonderful Christmas memory from their childhood. Rather than trying to capture a big, sprawling scene, I asked them to zero in on a detail. Using the one-inch frame Anne Lamont talks about in Bird by Bird, they narrowed their focus to a detail that they could see, smell, taste, touch, or hear. We captured those multi-sensory, concrete, specific details in words and phrases, dropping them in the Zoom chat. What a quiet, creative gift it was to share those memories with each other, to go back in time, to reflect…to write. After the party sendoff, I assembled the snapshot memories (with their permission) to create a free verse poem: Christmas Reflections Popcorn captured on strings strung on the tree,Mom, sis, and I around kitchen table, molding memories out of salt dough ornamen

AI writing apps, programs, and tools are all over the news. People are reacting. They’re writing articles and opinion pieces, they’re recording podcasts, they’re discussing it in Twitter threads. Some say don’t worry, AI writing tools can’t write like humans. Others claim this is an inkling of what’s ahead—they’re going to surpass our skills. You’ll find articles suggesting we sign up and use the tech as a free writing assistant to help with researching, drafting, and writer’s block. Of course there are those imagining worst case scenarios, but it’s not all gloom and doom. In fact, for a glimpse of what’s possible now, check out my “interview” with an AI writing app that’s making the headlines: ChatGPT. The first thing I asked: Why should writers bother with learning the craft of writing when we can now use AI writing apps like ChatGPT? Here’s what ChatGPT wrote in response: While AI writing tools like ChatGPT can be helpful for generating ideas or suggesting potential phrasings, they should not be seen a

People wonder about Stephen King’s pencil. Writers (including me) want to know what writing instrument he uses. Why? Maybe we all harbor a secret hope that if we get the same pencil as Stephen King, we’ll end up as prolific and successful as Stephen King. Or if we discover what Annie Dillard writes with, we’ll produce the same type of literary prose as Annie Dillard. Or if we use the same writing program as, well…fill in whatever writer you admire. If you use the same pencil, pen, writing program, or paper as your favorite writer, do you imagine you’re becoming a little bit more like them? Stephen King’s Pencil I poked around, and it sounds like King’s favorite pencil is the classic Blackwing 602, favored by such luminaries as John Steinbeck, Vladimir Nabokov, and Truman Capote.1 But while researching Stephen King’s pencil, I realized I wanted to hear from you—real writers at work. What do real writers use? Through social media, my newsletter, and a coaching call in my writing community, I asked: What’s

Bryan Collins relies on a simple system that captures notes and ideas that flow directly into his projects when he sits down to write. His writing routine doesn’t take all day yet achieves significant results. Find out how he works and test it out. When you combine that with his simple system for collecting inspiration for all of your writing projects, you’ll be on your way to completing a full manuscript. Ready to do the work and write the truth? Learn from Bryan: Hear how Bryan has “green-lighted” himself Learn how to capture ideas with Bryan’s systems Discover the magic of building your body of work in a surprisingly small pocket of time Find time for writing in your day like Bryan did Develop a flow for reviewing your own ideas and the notes you Try his advice for breaking out of writer’s block Meet Bryan Collins Bryan Collins is a USA Today best-selling author whose books include The Power of Creativity, This Is Working, I Can’t Believe I’m A Dad! and a best-selling series of books for writers. He wa

With inspiration from Mark McGuinness, you’ll integrate poetry into your writing life as a pleasurable practice that elevates your prose. In this interview, Mark describes the vision for his podcast and his own poetic beginnings, and he urges writers (and readers) to simply enjoy poetry. You’ll also discover the impact poetry can have on us as readers and writers. You’ll see ways it intersects with and impacts prose—you can even play a literary game he describes at the end. Learn from Mark: How a mouthful of air is a perfect image for poetry and podcasts How can we translate metaphor into our other forms of writing (without being weird) The metaphor that comes to his mind when describing himself and his writing How poems “mug” Mark and he drops everything to chase them like leprechauns The importance of getting input on your work and finding a writing mentor How to take pleasure in poetry Plus, play his writing game (bring your prose)! Listen to episode 245 and check out excerpts in the transcript below. Yo

Writers working on projects that are destined to be published—to be read—can struggle with nerves. We edit our words before they have a chance to breathe on the page. We hold back our true feelings and opinions. We forget to play with language. Serious Writers Need to Play I tend to encourage my clients to move toward practical goals, to create work that is going to be published. But at the same time, I also encourage writers to play, to get past the gates we put in front of ourselves and try to tap into those first thoughts without fear of being misunderstood. If you’re a writer taking yourself a little too seriously, I have just the thing for you today—a writing exercise you can play with in your writing journal, where nobody will see it. The Creative Writing Exercise: A Three-Line Poem This one comes from Imaginative Writing by Janet Burroway. When you’re done, you’ll end up with a three-line poem (24). Each of the lines has a template you can follow. ➤ Line 1: abstraction + verb + place ➤ Line 2: des

Literary agent Lucinda Halpern prepares us to navigate the industry and prepare for publishing. With her insights, we’ll position our project—and ourselves as authors—to pitch agents and get noticed. She reveals what literary agents are really looking for when it comes to platform and clears up the concern about how much or how little to share of your book’s ideas on social media. And if you’re wondering what to really focus on when crafting your book proposal, Lucinda’s got insider info to help you make decisions. After listening to (or reading) what she has to say, you’re going to feel more confident than ever as you prepare to pitch. Lucinda says publishers are looking for books with “perennial potential”: Publishers are trendcasters. They are futurists. They have to think about books from the perspective of what is going to sell when the book publishes in two years and then for five years after that, because they’re interested in books that backlist….So writers should be really savvy to what are the sort

Have you ever wondered what a writing coach is? As you can imagine, I get asked this a lot. I mean, it is baked into my branding, and I love sharing insights I’ve gained over my years of coaching. Let’s start with the simplest, broadest definition of what a writing coach is and does: A writing coach provides you with input and support designed to close the gap between where you are as a writer and where you want to be. I coauthored the book On Being a Writer with Charity Singleton Craig (2014). Our editor used similar language on the back cover copy of the book and in marketing materials: Let this book act as your personal coach, to explore the writing life you already have and the writing life you wish for, and close the gap between the two.1 That phrasing captures the foundational purpose and core intent of this coaching role in a writer’s life, so I adapted it here. And as a writing coach myself for over a decade, I can confirm that this is indeed a high-level description of writing coaching. Difference

For author Clarissa Moll, hiring a writing coach was like finding her book midwife, and she urges writers to seek that kind of intimate, knowledgeable support and input for their own writing and publishing journey. In this interview, Clarissa shares her approach to writing, platform, and publishing, like: make a list of 10 things whenever you’re stuck or developing an idea say “Yes” before you’re ready pitch publications as a core platform-building activity authentically engage with readers—she’s committed to building connections and offering support Listen to episode 242 and check out excerpts below. You’ll be inspired by her clear, sensible, inspiring personality and advice. Clarissa Moll is an author and podcaster and the young widow of author Rob Moll. Clarissa’s writing has appeared in Christianity Today, The Gospel Coalition, RELEVANT, Modern Loss, Grief Digest, and more. Her debut book, Beyond the Darkness: A Gentle Guide for Living with Grief and Thriving After Loss is forthcoming from Tyndale (2022)

Louis L’Amour is attributed as saying, “Start writing, no matter what. The water does not flow until the faucet is turned on.”1 Sounds easy enough, but a lot of times we can’t even find the faucet. Or we find the faucet but fail to turn it on. Either way, we want to write, but no words flow. Is that you? Are you ready to begin writing but you don’t know where to start—you don’t know how to get the words to flow? I’ve got 10 options for you—ten faucets, if you will. I’ll bet one stands out more than the rest. Pick one. Try it. See if it gets those words flowing. 1. Start with a memory Think back to an event that seems small yet feels packed with emotion. You don’t have to fully understand it. Just remember it. Something changed due to that event. The change may have been subtle or seismic, but you emerged from it a different person.  The simple prompt “I remember” can get you started. Use it as a journal entry and see where it takes you, or go ahead and start writing something more substantial. When you reme

I was an English major with a creative writing emphasis. When I looked to my future, I saw myself writing. Over the years I managed to build a writing career, but as an English major, I wasn’t prepared for the business aspects of writing. Invoices, receipts, taxes? That was all foreign to me. Sharing my writing through speaking and social media? That’s not what I imagined when I launched my writing life. I thought I’d be…writing. But I had to understand and embrace the four key roles that lead to a flourishing writing career.  https://youtu.be/A2_iAAQm1Kk This is how I think of them: ✅ Decider ✅ Delegator ✅ Doer ✅ Declarer These four roles in a corporate setting might be something like: ➤ CEO The Decider is like the CEO, the Chief Executive Officer. That’s the top dog, the visionary, the decision-maker. ➤ COO The Delegator could be the COO, the Chief Operations Officer, the person who figures out how to run the business at a practical level. ➤ CWO The Doer could be the CWO, the Chief Writing Officer. Thi

If you're like me, you struggle to carve out time to write...you wish you could uncomplicate life and get more done. Good news! I have business coach and online business manager Kari Roberts on the show to help us think through simple systems that can unlock our writing productivity and creativity. "It's like you're on a treadmill," she says. "You're running in place, but you're not going anywhere. So you're not really getting anything done." Sound familiar? Kari knows our struggles and offers solutions. She says, "You might need to strategize or systematize other things so that you can make the space that you need to do the writing." Kari Roberts is a business coach and online business manager for creative small business owners. She helps them figure out time management and systems that allow them to grow their business while still having enough time and energy for work, business, and home life. Her business advice has been featured on VoyageATL Magazine, The Rising Tide Society, The Speak to

What if the stories we've been told about success are wrong? What if you could unlock secrets that shave years off your writing journey? In this interview, Ron Friedman demystifies the writing process and introduces a surprising path—a fast track, if you will. He says "it is the path by which so many writers and artists and inventors and entrepreneurs have succeeded." What's the path? Reverse engineering. To reverse engineer, we start with extraordinary projects and work backward to figure out how those writers pulled it off. "By comparing the ordinary against the extraordinary," Ron says, "we can't help but identify the elements that make extraordinary work succeed, and thereby improve our skills." With this book Decoding Greatness (June 2021), Ron hopes to offer "tools to not just execute at a higher level, but to embrace some of those dreams they've abandoned from, from their youth." Listen to our conversation for practical insights you can apply right away. When you hear

I watched the professor of my advanced poetry class open the lid of a metal box crammed with 3x5 cards. He wiggled out one of the worn cards covered with notes and held it up.  On this card was the title of one of his poems along with the date of the latest version. Below that he had written names of literary magazines where he’d submitted that poem, followed by their response. “One poem per card,” he said. He showed us how he tucked the card behind the month when he was supposed to hear back—a simple system to track and follow up with every submission.  He passed one of the cards around the room. I held it in my hand and studied the notes he’d scrawled on the front and back.  The Box There was no magic to his system. It was not fancy or expensive. Yet, he was a respected, prolific poet on campus for a semester, showing us how it’s done. When the last student finished looking at the sample card and handed it back to him, he slid it back in its spot.  I stared at that box. I was in a

About seven years ago, I partnered with Charity Singleton Craig to co-author On Being a Writer. While working on the draft, we often pulled up one of our shared Google Docs to review our drafts and notes in real time. In this way, we wove together our stories and experiences with relative ease. If we had a grade school report card at the end of the project, the teacher would have checked off “Plays nice with others.” Writing is most often a solitary act. But sometimes we get an opportunity to write with others. These occasions may involve brief connections or extended collaboration. Quite often, they're just plain fun. The Energy of the Inklings Have you heard of the Inklings? They met weekly for beer and conversation, according to Diane Glyer in an article at the official C. S. Lewis website. While they didn't officially collaborate, like Charity and I did on our book, their discussions affected the shape and direction of countless projects. Glyer writes in "C. S. Lewis, J. R. R. Tolkein, a