Waking Up With Melissa Ruiz

Your Millionaire Self doesn’t sprint after the next sale—she designs a client journey that compounds. In this transmission, we will reframe “growth” from constant acquisition to ethical retention: improving lifetime value, crafting ascension pathways, and building a culture clients never want to leave. In this edition you’ll hear stories of students who renew for years, community members who refer entire cohorts, and the exact operations that make it possible—from feedback loops mid-program to thoughtful offboarding that maps the next aligned container. If you’re tired of launches that spike then fizzle, this episode gives you the retention framework that stabilizes revenue, deepens impact, and scales your legacy.A BREAKDOWN OF THIS EPISODE00:00 — Why Retention > Acquisition02:10 — Exhaustion vs. Elegance04:00 — An Undeniable Product10:10 — Sales & Marketing Energetics16:00 — The Retention Framework (4 Pillars)17:00 — Pillar 1: Churn Math19:30 — Pillar 2: Onboarding Moments21:00 — Pillar 3: Milestone C